PROGRAM: BACHELOR OF BUSINESS ADMINISTRATION

Subject Consumer Behaviour

Subject Code 401
Session 2023-24
Semester IV
Case Study No. 1
Case Study Title
Due Date 9-Feb-2024
COs Measured CO1 CO2 CO3

RUBRICS FOR ASSESSMENT

Category Performance levels

Weightage Excellent Good Satisfactory Repeat
9 – 10 marks 7 – 8marks 5 – 6 marks (Less than 5
marks)
Identification of 30% Identifies and Identifies and Identifies and Identifies and
demonstrates a demonstrates a demonstrates a demonstrates a
main sophisticated accomplished acceptable weak
issues/problems understanding of understanding of understanding of understanding of
the main most some some
issues/problems in issues/problems in issues/problems in issues/problems in
the case study the case study the case study the case study
Analysis and 30% Presents an Presents a thorough Presents a superficial Presents an
insightful and analysis of most of analysis of some of incomplete analysis
evaluation of thorough analysis the issues/problems the issues/problems of some of the
main of identified identified identified issues/problems
issues/problems issues/problems identified
Recommendation 20% Supports diagnosis Supports diagnosis Little action No actions
and opinion with and opinion but suggested and/or suggested and
of effective strong arguments with limited solutions proposed inappropriate
solution/strategie and well reasoning and to the issue in the solution proposed
s documented evidence, presents case study not fully in the issue in the
evidence, presents a somewhat a one- appropriate case study
balanced and sided argument;
critical review; demonstrates little
interpretation is engagement with
both reasonable and ideas presented
objective
Writing 20% Proper use of For most part Inconsistent use of Inconsistent use of
grammar, proper use of grammar, grammar,
Mechanics punctuations, grammar, punctuations, punctuations,
spelling with punctuations, spelling, some spelling, many
effective writing spelling with sentences with sentences with
making logical reasonably ineffective writing ineffective writing
sense. Writing is effective writing not making proper making no logical
well organized and that generally logical sense. sense. Writing is
logically coherent makes logical Writing is not well rambling and does
sense. Writing is organized and not make any sense
well organized and logically
generally logically inconsistent at few
consistent places