What are the outreach activities of Artificial Intelligence

1. Personalized Content and Communication

AI can analyze vast amounts of data to understand individual members’ preferences and
interests. With this information, AI-powered platforms could deliver personalized content
and communication, ensuring that each community member receives relevant information,
updates, and messages.

2. Analytics Assistance for Better Insights

AI can process and analyze large datasets from various sources, including social media, surveys,
and user interactions. This data analysis can provide you with valuable insights into member
behavior, preferences, and trends, helping you to tailor engagement strategies accordingly.

Social Pinpoint’s Analysis Assistant processes large volumes of qualitative, unstructured data in
real-time with machine learning. This means you can instantly uncover sentiment, themes, and
insights from your engagement data.

3. Social Media Listening

Platforms such as Brandwatch and Meltwater provide social media listening capabilities so you
can consistently monitor mentions of your organization online. Driven by powerful AI models,
social listening allows you gauge shifts in public sentiment, identify emerging topics or themes,
and respond promptly to negative publicity.

4. Community Management and Moderation

AI can assist community engagement teams in monitoring and moderating online discussions. It
can identify and flag inappropriate or harmful content, ensuring that your community
engagement platform remains a safe and respectful space.

User-generated images and videos can also be filtered by AI to detect inappropriate or harmful
content such as nudity, violence, gore, hate symbols, or illegal activities.

Social Pinpoint utilizes powerful anti-SPAM technology to automate moderation and keep
undesirable content from appearing on your site.

5. Content Creation

With AI content creation tools, you can generate written or visual content based on text prompts.
Specifically, these AI tools, such as ChatGPT, Jasper and ClickUp can create engaging, relevant,
and human-like content like articles, social media posts, and even videos.
This means you can help keep members informed and engaged while saving a lot of time
finessing content. Some engagement platforms, such as Consultation Manager, even embed these
tools to allow users to take advantage of advanced technology and speed up tasks such as image
creation.

However, understanding the types or prompts and inputs to provide these tools can be a steep
learning curve. Recently, our team created a ‘ChatGPT Cheat Sheet for Community
Engagement’ so you can get started on utilizing AI to streamline content creation.

6. Enhanced Community Support

Humanized chatbots and virtual assistants can provide real-time support to community members,
addressing their queries and concerns promptly. With a well-programmed and maintained
chatbot, you can easily improve your overall community support experience and ensure members
can feel heard.

FranklyAI is a great example of a platform that actively listens by conducting user-led

discussions. It’s much more conversational than the standard chatbot as its programmed to the
needs of your community and consultation.

7. Predictive Engagement

By analyzing historical data with the help of predictive AI, you can anticipate future community
engagement trends and patterns. This can enable you to predict community needs or aspirations,
optimize and plan project delivery, and engage your community more proactively.

8. Language Translation and Accessibility

AI-powered language translation tools can break down language barriers within diverse
communities, allowing members who speak different languages to communicate and engage
effectively.

Social Pinpoint has a powerful multilingual add-on to generate accurate, culturally-relevant

translations. This add-on utilizes Localize, an advanced AI translation tool that can translate text,
and even identify and attempt to understand slang or idioms through machine learning.

For web accessibility, UserWay is an incredibly popular integration that many Social Pinpoint
clients utilize to amplify their digital accessibility needs.

9. Virtual Meeting Assistant

Throughout a single community engagement project, the number of meetings you need to attend
can seem endless. AI meeting assistants can record meetings automatically, provide real-time
transcription, and take automated notes, all whilst tracking decisions, identifying highlights, and
communicating action items.
This means that you and your team can focus on participating in the meeting and creating value
in the moment.

10. Targeted Outreach and Recruitment

AI could even help you identify new online community members based on their interests and
online behavior, enabling you to easily recruit for panels or focus groups.

As an example, Paradox uses machine learning to interact with candidates through a

conversational user interface. When programmed correctly, their chatbot answers key questions
applicants may have about the role or opportunity, without staff hours being used.