Acephryl Carmikleni Blue G.
Legaspi
Ashianna’s Food Products Manufacturing
SWOT MATRIX / TOWS ANALYSIS MATRIX
INTERNAL STRENGTHS
S1. Highly praised product taste and appearance
S2. Established Customer Loyalty & Gained Repeat
Customers
S3. Food Variations
INTERNAL ASSESSMENT
EXTERNAL ASSESSMENT
EXTERNAL OPPORTUNITIES S-O Strategies (MAXI - MAXI STRATEGY)
To create a facebook group where loyal customers can join
in and order, while simultaneously building a solid To open an Instagram account and spread awareness to
seller-buyer relationship and promoting the company's
O1. Emergence of E-Commerce product variety & quality (S2, S3, O1, O2)
To update and improve the current menu to a more
appealing one that showcases the company's product
variety, taste, and appearance well and effectively
O2. Social Media Promotion disseminate these online (S1, S3, O2)
O3. Product Packaging Improvement - To allocate funds for refining the packaging that will go
"Instagrammable" hand-in-hand with the wide vairety of products (S3, O3)
2HR1
INTERNAL WEAKNESSES
W1. Lack of manpower
W2. Weak social media presence & participation
W3. Limited distribution channels
W4. Unestablished dish products in the consumer's
minds, unlike dessert products
W-O Strategies (MINI-MAXI STRATEGY)
a wider range of audience and gain more distribution
channels (O1, O2, W2, W3)
To enhance the operation of accepting orders from
direct messages through the utilization of a
systematized method using Google Forms to be more
time-efficient and gain an organized customer record
(W1, O1, O4)
To promote a main dish product online to eventually
gain recognition for dishes, and ultimately expand the
company's capabilities in the minds of the consumers
(O2, W4)
 To integrate the main dish product with a unique and
memorable packaging in hopes of increasing its success
O4. Rise of Online Consumers probability (W4, O3)
To reach out to small influencers who will receive free
food products as compensation and promote them in
their social media accounts (O2, W2, W4)
To accept more product retailers/ distributors online and
widen the scope of product awareness and accessibility
to consumers (O1, O2, W1, W3)

EXTERNAL THREATS S-T Strategies (MAXI-MINI STRATEGY) W-T Strategies (MINI-MINI STRATEGY)
To invest in research & development of food, instead of To put money into modern-day machineries that can
focusing on product pricing, to use the retained and produce superior products in order to compete with
constantly improved product quality & variety to compete enterprises with cheaper price offers and wider
T1. Pricing Competition with other enterprises (S1, S3, T1) distribution channels (W1, W3, T1)
To partner with organizations with similar interests and
intentions, where a part of the agreement is the active
To offer service guarantees, such as giving one of the many participation of the organization members in sharing,
offered variety of products for free to compensate for the commenting, and liking the social media uploads of the
delay, while also allowing customers to taste other other party involved to generate sufficient buzz without
T2. Environmental Forces (weather) products at the same time (S3, T2) having to spend a dime (W2, W4, T3)
To employ a pre-order strategy to lessen chances of
To employ a cost-plus pricing strategy to maximize the wasted cost on raw materials and minimize customer
presence of loyal customers with purchasing power, while disappointment from product delivery delay due to lack
ensuring that the company still gets to earn reasonable of manpower, presence of bad weather, and limited
T3. Economic Forces (inflation) income amidst inevitable external forces (S2, T3) available distribution channels (W1, W3, T3)

Ashianna’s Food Products and Manufacturing is a small business located in Sorsogon. They offer a wide variety of foods but primarily take orders for
customized cakes and have been doing so since 2018. So far, the business has repeat customers and they have already established loyalty because of their cakes’
appearance and taste. However, the business is in need of more manpower, they also have to expand their distribution channels and also further promote their
dishes’ to make it more known to other consumers. Some of the opportunities that they might take advantage of are the rise of ecommerce and online
consumers, better packaging and boosting of product promotions. According to an article from “The Packaging Company”, a product’s packaging can positively
influence a business’ sales because aside from attracting customers, it can also help create brand awareness. Meanwhile, threats the business might encounter
include: product pricing competition of other small businesses of the same industry; inevitable forces from the environment such as bad weather conditions
could hinder or delay deliveries; and forces from the economic sector like inflation or increase of cost production can possibly cause loss to the business or
mandatory price increase on their products which could cost them customers.

RESOURCES:
Ashianna’s Food Products Manufacturing (Business Profile) -
https://www.facebook.com/ashiannasfoodproductsmanufacturing?mibextid=LQQJ4d

Carla. (2021, May 31).

Can Packaging Increase Your Sales? - The Packaging Company. The Packaging Company.
https://www.thepackagingcompany.us/knowledge-sharing/can-packaging-increase-your-sales/