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The #1 secret for managing a team

(according to the founder of Shake Shack)

The Skill / Will Matrix

© Jade Bonacolta
High

Can’t + Will✹ Can + Will✹


WILLINGNESS

(Untrained) (High Performers)

Can’t + Won’t Can + Won’t


(Need to Exit) (Unmotivated) ✹Managers,
spend your
Low

time in the
top two
quadrants.

Low ABILITY High

1. Can + Will 2. Can’t + Will 3. Can + Won’t 4. Can’t + Won’t


(High Performers) (Untrained) (Unmotivated) (Need to Exit)
It seems easy to just “leave These might be new hires These folks might be bored This one is the trickiest
these folks alone.” They’re (super motivated to learn, of their role. category.
crushing their jobs! but not skilled yet).
They can drag your culture These folks don’t have the
But without recognition, If you invest the time in down (if they’re doing far skills they need for the job,
they can quickly lose training them, you’ll have a less work than everyone and aren’t motivated to
motivation… loyal employee for years. with no consequences.) learn them.

What they need: What they need: What they need: What they need:
● Words of affirmation ● Coaching ● A new project ● Clear role expectations
● Growth opportunities ● Mentorship ● A 6-month goal to work ● Honest feedback about
● Celebrating what they ● Weekly check-ins towards their performance
bring to the team ● Onboarding ● A performance ● An action plan to help
improvement plan them find a different role

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