Technology Is Reshaping Fashion

Technology is changing almost every industry, including fashion.

Imagine wearing a computer in the form of clothing, like a jacket. Now it is possible.

The clothing manufacturer Levi Strauss & Co. partnered with technology company Google to
create what is being called a “smart” jacket. The word smart is often used to describe actions
controlled by a computer. What makes this jacket “smart” is washable technology added to
the cuff -- the cloth encircling the wrist.

Ivan Poupyrev heads the smart clothing project for Google.

"When somebody calls you, your jacket vibrates and gives you lights and [you] know
somebody is calling you."

A touch on the cuff can provide directions for helping you get to where you need to go. The
jacket also can play music when combined with a mobile phone, headphones and a small piece
of removable computer hardware.

"You get the most important features of the phone without taking your eyes off the road," said
Paul Dillinger of Levi Strauss & Co.

The Levi's smart jacket can be purchased on the internet for $350.

It is just one step to smarter clothing.

Poupyrev explained that Google plans to use the technology for any kind of clothing. He added
that the company is working with other partners in the fashion industry “to help to make their
products connected."

New patterns and materials

From how clothes are used to how they are made, computing power is reshaping the fashion
industry. Designers can create structures and designs that have never existed before current
technology.

New technologies are also being used to make bioengineered materials made with yeast cells
in a laboratory.

Suzanne Lee is chief creative officer of Modern Meadow. She explained how her company
creates leather-like material from yeast cells. She said, "We engineer them to
produce collagen which is the same natural protein that you find in your skin or an animal skin.
Then we really grow billions of those cells, make a lot of collagen, purify it and
then assemble it into whatever kinds of materials...the designers that we're working with
would like to see."

Lee added that these bioengineered materials can be described as both natural and man-
made.

Technology is also changing popular fashion. The rise of social media means it is not just
designers who decide the latest looks in fashion.

Artificial intelligence can now collect information from social media and the internet to help
designers understand what the public likes.
I’m Jonathan Evans.

Elizabeth Lee reported this story for VOA News. Jonathan Evans adapted her report for
Learning English. George Grow was the editor.

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Words in This Story

fashion – n. the business of creating and selling clothes in new styles; a popular way of
dressing during a particular time or among a particular group of people

hardware – n. equipment used for a particular purpose

vibrate – v. to move back and forth or from side to side with very short, quick movements

feature – n. an interesting or important part, quality, ability, etc.

complicated – adj. hard to understand, explain, or deal with

yeast – n. a type of fungus that is used in making alcoholic drinks and in baking to help make
dough rise

assemble – v. to connect or put together the parts of (something, such as a toy or machine

collagen – n. a substance that occurs naturally in the bodies of people and animals and is often
put into creams and other products that are sold to make a person's skin smoother and less
wrinkled