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    Mastering PPC - A Comprehensive Course

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    Mohali MSDM
    The document provides an overview of a comprehensive course on mastering pay-per-click (PPC) advertising. It discusses key topics that will be covered like understanding PPC and its role in digital marketing, the significance of PPC, components of PPC campaigns including keywords, ad copy, landing pages and bidding strategies. It also outlines the major PPC platforms of Google Ads, Bing Ads, and social media PPC. Sections will focus on fundamentals of Google Ads and exploring alternative platforms like Bing Ads. Additional sections cover keyword research strategies and optimizing landing pages.

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    Mastering PPC - A Comprehensive Course

    Uploaded by

    Mohali MSDM
    19 views10 pages
    The document provides an overview of a comprehensive course on mastering pay-per-click (PPC) advertising. It discusses key topics that will be covered like understanding PPC and its role in digital marketing, the significance of PPC, components of PPC campaigns including keywords, ad copy, landing pages and bidding strategies. It also outlines the major PPC platforms of Google Ads, Bing Ads, and social media PPC. Sections will focus on fundamentals of Google Ads and exploring alternative platforms like Bing Ads. Additional sections cover keyword research strategies and optimizing landing pages.

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    Best PPC Course in Mohali By MSDM

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    Mastering PPC_ a Comprehensive Course

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    The document provides an overview of a comprehensive course on mastering pay-per-click (PPC) advertising. It discusses key topics that will be covered like understanding PPC and its role in digital marketing, the significance of PPC, components of PPC campaigns including keywords, ad copy, landing pages and bidding strategies. It also outlines the major PPC platforms of Google Ads, Bing Ads, and social media PPC. Sections will focus on fundamentals of Google Ads and exploring alternative platforms like Bing Ads. Additional sections cover keyword research strategies and optimizing landing pages.

    Copyright:

    © All Rights Reserved
    Flag for inappropriate content
    19 views10 pages

    Mastering PPC - A Comprehensive Course

    Uploaded by

    Mohali MSDM
    The document provides an overview of a comprehensive course on mastering pay-per-click (PPC) advertising. It discusses key topics that will be covered like understanding PPC and its role in digital marketing, the significance of PPC, components of PPC campaigns including keywords, ad copy, landing pages and bidding strategies. It also outlines the major PPC platforms of Google Ads, Bing Ads, and social media PPC. Sections will focus on fundamentals of Google Ads and exploring alternative platforms like Bing Ads. Additional sections cover keyword research strategies and optimizing landing pages.

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    © All Rights Reserved
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    of 10

    Mastering PPC: A

    Comprehensive Course
    Unlock the Power of Pay-Per-Click Advertising

    https://mohalischoolofdigitalmarketing.com/
    Understanding Pay-Per-Click Advertising

    PPC is an online advertising model where advertisers pay a fee each


    time their ad is clicked

    ● PPC has an important role in Digital Marketing


    ● It has an important role in Targeted Traffic

    https://mohalischoolofdigitalmarketing.com/
    The Significance of PPC in Digital Marketing

    ● Instant visibility and results.


    ● Targeted audience reach.
    ● Control over budget and ad spend.
    ● Measurable and trackable ROI.

    https://mohalischoolofdigitalmarketing.com/
    Key Components of PPC

    ● Keywords: Choosing the right ones for your business.

    ● Ad Copy: Crafting compelling and relevant advertisements.

    ● Landing Pages: Optimizing for conversions.

    ● Bidding Strategies: Maximizing ROI through strategic bids.

    https://mohalischoolofdigitalmarketing.com/
    Types Of PPC Advertising

    ● Overview of major platforms:


    ○ Google Ads
    ○ Bing Ads
    ○ Social Media PPC (Facebook, Instagram, Twitter, LinkedIn)

    https://mohalischoolofdigitalmarketing.com/
    Google Ads Fundamentals

    ● Campaign types (Search,


    Display, Video, Shopping).
    ● Ad formats and extensions.
    ● Quality Score importance.

    https://mohalischoolofdigitalmarketing.com/
    Bing Ads and Other Platforms

    Beyond Google: Exploring Alternative PPC Platforms

    Microsoft Advertising is a pay-per-click (PPC) advertising platform used to display ads


    based on the keywords used in a user's search query. For advertisers placing a large
    number of ads or developers building advertising tools, the Bing Ads API provides
    programmatic access to Microsoft Advertising

    https://mohalischoolofdigitalmarketing.com/
    Keyword Research Strategies

    ● Identifying relevant keywords.


    ● Utilizing keyword tools.
    ● Analyzing competition.

    https://mohalischoolofdigitalmarketing.com/
    Landing Page Optimization

    ● Designing user-friendly landing pages.


    ● A/B testing for improved performance.
    ● Aligning ad content with landing page experience.

    https://mohalischoolofdigitalmarketing.com/
    THANK YOU
    Thank You for Mastering PPC with Us!

    https://mohalischoolofdigitalmarketing.com/

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