15 multiple choice questions about The Chinese Customer- See answers on last

page

1. What is the purpose of customer segmentation?

A) To sell as many products as possible
B) To provide personalized offers and services
C) To increase the variety of products available
D) To reduce marketing efforts

2. Which of the following is NOT a criterion used for segmentation?

A) Geography
B) Demographics
C) Technographics
D) Behavioral

3. How is the Chinese market segmented during Single's Day?

A) Geographically
B) Psychographically
C) By hobbies and interests
D) Demographically

4. What is one of the trends in consumer behavior in China mentioned in the summary?
A) Declining elderly consumer segment
B) Decreasing urbanization rate
C) Rising global exposure
D) Increasing health risks

5. What are some post-corona trends in consumer behavior in China?

 A) Increasing global exposure
B) Declining digitalization
C) Private sector withdrawal
D) Consumers coming of age

6. Which sales channel is NOT mentioned as a way to reach consumers in China?

A) Offline Retail
B) Cross Border E-Commerce (CBEC)
C) Social Media Retail
D) Online Retail

7. What is the significance of numbers like 8, 6, and 9 in Chinese culture?

A) They represent unlucky omens
B) They are considered inauspicious
C) They convey prosperity, smoothness, and longevity respectively
D) They are rarely used in business contexts

8. What does the number "250" translate to in Chinese slang?

A) Wealthy and prosperous
B) Unlucky and ominous
C) Stupid or insane
D) Smooth and efficient

9. Which segment is experiencing a sharp growth in China's wealth evolution?

A) Lower-income class
 B) Emerging middle class
C) Upper-class elites
D) Affluent individuals

10. What does JD identify as a trend in consumer behavior?

A) Declining online shopping turnover
B) Decreasing interest in responsible consumption
C) Growth in online sales of agricultural products
D) Reduced interest in lower-tier cities

11. How are sales influenced by numbers in Chinese culture?

A) Numbers like 8 and 6 are avoided in business contexts.
B) Numbers like 4 and 9 are considered lucky.
C) Numbers like 8 and 6 represent prosperity and smoothness.
D) Numbers like 4 and 9 signify prosperity and longevity.

12. What are the three types of Guanxi mentioned in the summary?
A) Family ties, business ties, friendship ties
B) Gangqing, Renqing, Xinren
C) Inner circle, outer circle, family circle
D) Guanxi, Renqing, Mianzi

13. What is the importance of KOLs in Chinese selling strategies?

A) They have no impact on consumer behavior.
B) They influence consumers' perceptions and purchasing decisions.
 C) They are only relevant in offline retail settings.
D) They primarily focus on promoting international brands.

14. Which of the following is NOT a method of segmentation mentioned for the Chinese
market?
A) Income level
B) Generation
C) Service preferences
D) Political affiliation

15. What is the primary purpose of customer segmentation in China?

A) To increase marketing efforts
B) To provide generic offers and services
C) To personalize offers and services
D) To decrease product variety

Answers

1. B) To provide personalized offers and services

2. C) Technographics
3. D) Demographically
4. D) Increasing health risks
5. A) Increasing digitalization
6. C) Social Media Retail
7. C) They convey prosperity, smoothness, and longevity respectively
8. C) Stupid or insane
9. B) Emerging middle class
10. C) Growth in online sales of agricultural products
11. C) Numbers like 8 and 6 represent prosperity and smoothness.
12. B) Gangqing, Renqing, Xinren
13. B) They influence consumers' perceptions and purchasing decisions.
14. D) Political affiliation
15. C) To personalize offers and services