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Strategic Management - Module 1
Strategic Management - Module 1
Strategic Management - Module 1
2. Suppliers
Suppliers refer to persons or companies that provide the required materials, parts, or
services to the business.
3. Creditors
Creditors refer to banks, financial ins�tu�ons, and financial intermediaries engaged in
lending money to a borrower, usually for a fee in the form of interest. Creditors usually
provide much-needed funds by extending credit to a company.
4. Employees
They are the workers of a company who are highly responsible for the produc�on of
goods and delivery of services to the customers.
5. Government
The government refers to the system or ins�tu�on that handles the affairs of a par�cular
country.
6. Competitors
They are the forces exis�ng in the industry environment that produce, sell, or render
products and services that are similar to those of a company.
The industry environment analysis is the scanning of various forces that drive compe��on. It
involves knowing where a company is at the present and where it wants to be in the future.
THREATS OF NEW
ENTRANTS
THREATS OF SUBSTITUTE
PRODUCTS