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1570-1635319411751-Unit 02 Marketing Processes and Planning
1570-1635319411751-Unit 02 Marketing Processes and Planning
Assignment title Role of marketing and its relationship with functional units of an organisation.
Developing and evaluating marketing and media plans by aligning marketing mix
objectives with organizational strategies
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LO2 Compare ways in which organisations use elements of the marketing mix (7Ps) to achieve overall business
objectives.
Pass, Merit & P3 M3 D2
Distinction Descripts
LO3 Produce a marketing plan for an organization that meets marketing objectives.
Pass, Merit & P4 M4 D3
Distinction Descripts
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Unit Number and Title Unit 02: Marketing Processes and Planning
Unit Tutor
Assignment Title Role of marketing and its relationship with functional units of an
organisation. Developing and evaluating marketing and media plans
by aligning marketing mix objectives with organizational strategies
Issue Date
Submission Date
Submission format
Section A
The submission of assignment 01 should be a 15-minutes individual PowerPoint presentation (05 minutes
allocated for questions). The presentation slides and speaker notes should be submitted as one copy. You
are required to make effective use of signposting (numbered PowerPoint headings, bullet points and
subsections) in- text referencing as appropriate. Your research should be referenced using the Harvard
referencing system. Please also provide a reference list using the Harvard referencing system. The learner
should provide speaker notes along with presentation slides with recommended word count of 750-1500,
although you will not be penalised for exceeding the total word limit.
Section B, C and D
The submission should be in the form of an individual written report. This should be written in a concise,
formal business style using 1.5 spacing and font size 12. You are required to make use of headings,
paragraphs and subsections as appropriate, and all work must be supported with research and referenced
using the Harvard referencing system.
Part B: The recommended word count is 1,000–1,500 words for the comparison in report format
Part C: Marketing plan of approximately 2000 words in report format
Part D: Media plan of approximately 1500 words in report format
Unit Learning Outcomes:
LO1 Explain the role of marketing and how it interrelates with other functional units of an organisation.
LO2 Compare ways in which organisations use elements of the marketing mix (7Ps) to achieve overall business
objectives.
LO3 Produce and evaluate a basic marketing plan for an organization that meets marketing objectives.
LO4 Develop a media plan to support a marketing campaign for an organisation.
Section A
Scenario: You are the newly appointed Trainee Assistant Marketing Executive of a company based
in Sri Lanka and you have noticed poor cross functional communication and lack of marketing
orientation throughout the organization. In order to resolve the problem, as the Trainee Assistant
Marketing Executive, you have decided to meet the top management and present them the role of
the marketing department and the interrelationship with other functional areas of the organization.
You are required to provide an explanation to the concept of marketing, including current and
future trends. An overview of different marketing processes explaining the value and importance of
the marketing role in the wider business context also need to be provided related to the chosen
organisation. Furthermore, you need to explain and critically evaluate the role and responsibilities
of marketing personnel in the context of the organisation. Presentation then needs to provide an
appropriate explanation and a critical evaluation to the importance on how marketing department
influences and interrelates with other functional departments of the organisation. Also, you need to
critically analyse the external and internal environment in which the marketing function operates in
your selected organisation.
You are now required to develop an individual written report that consist of following three
sections;
Section B
You are now required to submit a briefing paper to the marketing team that contains a comparison
and evaluation of two companies in the same sector on how various elements of 7Ps marketing mix
used in marketing planning process to achieve the company objectives successfully by apprising
the different tactics applied. Select the same company you have chosen in the section A along with
another company in the same sector to prepare the briefing paper.
Section C
You need to produce a detailed, strategic marketing plan including key elements of marketing
planning and tactics that integrates marketing mix for the chosen company in section A to achieve
marketing objectives. Further, you need to produce measure achievement of marketing objectives
within key performance metrics to the chosen company in your marketing plan.
Section D
You need to develop a media plan that includes recommendations and rationale for selected media
activities that meet budgetary conditions and objectives of a marketing campaign brief for the
chosen company in section A. Devise this as an integrated multimedia plan, selecting appropriate
digital, offline and social media channel for communication based on qualitative and quantitative
criteria.
Grading Rubric
Learner name:
Qualification: BTEC Level 4-HNC/HND Diploma (RQF)
Unit 02: Role of marketing and its relationship with functional units of an
Unit number & title:
organization
Description of activity undertaken
How the activity covers the requirements of the assessment criteria (this does not confirm achievement of
assessment criteria or confer an assessment decision)
Learner name:
Learner name:
Qualification: BTEC Level 4-HNC/HND Diploma (RQF)
Unit number & title: Unit 02: Role of marketing and its relationship with functional units of an organisation
Description of activity undertaken (please be as specific as possible)
How the activity covers the requirements of the assessment criteria, including how and where the activity took place
(this does not confirm achievement of assessment criteria or confer an assessment decision)