GAURI JOSHI

469-769-2029 |
gauri.gj21@gmail.com
Portfolio Link: https://www.gaurijoshi.weebly.com | https://www.linkedin.com/in/gauri-joshi21/

Professional Experience
Lead UX Researcher | Samsung (Contract) May 2023 – Current
 Leading research projects to enhance the experience of Samsung’s Campaigns around Sustainability, post
purchase decisions, Smart Things Application, and overall revamping of the official Samsung website.
 Conducted groundbreaking research that helped ‘Samsung’s VP of CRM’ take strategic decisions on official
Samsung Website in Samsung’s Sustainability Campaign and for the Samsung’s Smart Things application.
 Planning and leading research studies, conducting usability tests, heuristic evaluations amongst other strategic
learning plans to deliver clear actionable work and to gain rich consumer experience.

UX Researcher | Meta (Contract) Nov 2022 – March 2023

 Led User Studies, diary studies and literature reviews in the Marketplace UX Researchers team to tackle problem
areas surrounding the Marketplace App.
 Lead a User Study for finding timely solutions to the product problems currently faced at the Facebook
Marketplace’s Listings team.
 Designed studies, collaborated with cross function XFNs such as legal, design and data scientists to solve the
product facing key problems.
 Caused a breakthrough with the Integrity team in solving a key integrity insight by finding discrepancies in the
messaging journey at Facebook Messenger App.
 Studied UX Researchers at Meta, identified user personas necessities and created an onboarding document for
the Marketplace specific UX Researchers.

UX Researcher | Google (Contract) May 2022 - Oct 2022

 Conducted Rapid Research Studies to improve the user experience of internal Google’s products by leading
independent studies on multiple products.
 Systematically recruit target users to meet criteria of specific studies.
 Create kick off meeting guides, research plans and discussion guides for deciding methodologies and finalizing
research methods to conduct user tests.
 Synthesizing the collected data Advocate research findings and providing recommendations to diverse
audiences through report readouts and presentations.
 Programmed studies in Qualtrics, analyzed quantitative data using SPSS and R.

Lead UX Researcher | Cognizant Technology Solutions Feb 2021 - May 2022

 Worked for two clients, Emblem Health (EH), and Google. At EH, provided optimal design solutions by recreating
wireframe designs using Figma and dealing with clients on the branding guidelines, while solving more than 40%
of the issues.
 At Google, lead user research, on their platform- “Google Cloud Hub Seismic”; finalizing the target users,
recruitment process, and research tools to meet the end goal of the study.
 Single-handedly designing a research study to pinpoint various personas’ struggles to interact with the product
on a day-to-day basis by understanding their roles.
 Conducted moderated user interviews and generated valuable research insights which were translated and
presented insights to clients using visual storytelling.

Consumer Market Researcher | Endeavour Marketing Group Nov 2020 - Feb 2021
 Conducted company research to assist with marketing campaign effectiveness.
 Utilize a variety of primary and secondary research methods for collecting data, such as field tests, surveys, focus
groups, questionnaires, and opinion polls.
Product Researcher | Alphafly Jan 2020 - Nov 2020
 Designed and executed end-to-end primary research studies to reposition the product increased number of
potential customers by ~50%.
 Influence product direction and strategy by conducting 25+ user touchpoints: user interviews, field studies, and
ethnography studies to improve brand awareness by 10%.

Graduate Assistantship and UX Internship | University of Texas Dallas and Hureo June 2019 - Dec 2019
 Worked on multiple projects simultaneously using varied qualitative research methods such as leading user
interviews, defining user personas, journey maps and finding target users on multi-facet projects.
 Collaborated in an interdisciplinary team of developers, analysts, researchers, engineers, business, and
marketing team.
 Set-up designed and conducted lab usability tests of participants and conducted interviews, diary studies, eye
tracking tasks, survey, card sorting, observations, documentation, and reports.

Human Factors Engineer |Expert Global Group June 2017- June 2018
 Coordinated 1-on-1 interviews and user surveys to understand their pain points in a fast-paced IoT company to
reduce time spent on inspections by 20%.
 Analyzed insights to present solutions and collaborate with design team to design prototypes for desktop app
for supervisors to observe employee work in real time.
Education
University of Texas at Dallas, May 2020
 Master of Science in Cognitive Science, specialized in Human-Computer Interaction

Cummins College of Engineering in Pune, India June 2017

 Bachelor of Engineering in Computer Science

Research Skills
 Formative Research: User Interview, Surveys, Competitive Analysis, Usability Testing
 Generative Research: Affinity Diagramming, Journey Map, Sketching, Prototyping, User Persona
 Summative Research: Heuristic Evaluation, Cognitive Walkthrough, Agile Testing
 Longitudinal Research: Diary Studies, Literature Review, Ethnography Studies

Qualitative Research Tools

 Usability Testing: Userlytics, User Zoom, Usertesting.com; Card Sorting: Optimal Workshop
 PM: Optimizely, Google Analytics
 Transcribing: Lookback, Rev, OTranscribe

Quantitative Research Tools

 Coding: SPSS, R, SQL, Javascript, HTML, CSS, Python; Heat Mapping: Hot Jar; Surveys: SurveyMonkey,
Qualtrics, DScout, UserTesting.com

Design Tools
 Sketch, Figma, Adobe: XD, Invision, JIRA

Key Achievements
 Conducted groundbreaking research that helped Samsung VP of CRM take strategic decisions on official
Samsung Website in Samsung’s Sustainability Campaign and for the Samsung’s Smart Things application.
 Caused a breakthrough with the Facebook Integrity team in solving a key integrity insight by finding
discrepancies in the messaging journey at Facebook Messenger App.
 Designed and executed end-to-end primary research studies to reposition the product increased number of
potential customers by ~50% and brand awareness by 10% of a startup company.