Strategic Management

(in the Digital Age)

Prof. Dr. Martin Mocker

Session 4 - STRATEGY IMPLEMENTATION

AGENDA

• What we have learned so far

• Strategic alignment and implementation
• Case: R.R. Donnelley

1
HOW DO THE FRAMEWORKS WE LEARNED SO FAR FIT TOGETHER?

Your company

Competitive Create value

Capture
K
Keep//
sustain
value
advantage value

Imitation Substitution

Added value
Appropriated
value

Slack Holdup

Scope
p

S C P
Industry Conduct
Performance
Structure (Strategy)

Your industry
2
AGENDA

• What we have learned so far

• Strategic alignment and implementation
• Case: R.R. Donnelley

3
THE McKINSEY “7S” FRAMEWORK
The way managers
collectively
ll ti l behave
b h with
ih Capabilities
C biliti possessed db
by ththe
respect to use of time, organization as a whole as
attention and symbolic distinct from the individuals.
A coherent
h t sett off actions (culture) Some companies perform
actions aimed at extraordinary feats with
gaining a sustainable Style ordinary people
advantage over Those ideas (or goals) of
competition Strategy Skills what is right and desirable
(in corporate and/or
Shared individual behavior) which
V l
Values are typical of the
The people in the
organization, Staff Systems organization and common
considered in terms to most of its members
of corporate The processes and
demographics, not Structure procedures through which
individual things get done from day-to-
personalities (talent The organization
g chart and day including incentive
day,
development, accompanying baggage that systems
turnover model) show who reports to whom
(authority relations) and
h
how t k are both
tasks b th divided
di id d
up and integrated
Source: McKinsey; model based on Jay Galbraith’s STAR model (e.g., “Designing Complex Organizations,” 1973): strategy,
structure, people, process, rewards, that influence behavior and with that performance and culture 4
AGENDA

• Industry structure closure

• Strategic alignment and implementation
• Case: R.R. Donnelley

5
PEOPLE AT R.R. DONNELLEY

Barb Schetter

Janet Clarke
6