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Takeawaycom Company Update February 2020
Takeawaycom Company Update February 2020
February 2020
Introduction to
Takeaway.com
2000
Thuisbezorgd.nl
Single brand identity strategy “One company” approach results into increased efficiency
19.5m
53.0k 159.2m
1 The number of Orders by a Returning Active Consumer during the period divided by the average number of Returning Active Consumers (where “Returning Active Consumer” is defined as Active Consumers who have ordered more than once) through the Takeaway.com platform in the preceding 12 months as at 31 December 2019. The 2019 Order
frequency of Returning Actives aggregated for the acquired German Businesses.
8.9m +29% 11.5m +23% 14.1m +38% 19.5m 27.5k +4.3k 31.8k +11.9k 43.8k +9.2k 53.0k
2,310
2,145
1,791
13.2 2
11.4
10.5 10.7
1 Orders per average restaurants at the end of period and 12 months preceding as at 31 December 2019.
2 Annualised by aggregating the acquired German Businesses from the preceding 12 months as at 31 December 2019.
Stable cohorts result in highly predictable revenues Majority of orders from existing cohorts
Cumulative orders per consumer by monthly cohort1,2 Order split by cohort1,2
Orders from
2019 new
consumers
2019
Takeaway.com
GMV, €m
814 1452 185 151 169 239 32
GMV YoY
Growth
+21% +118% +36% +23% +42% n.a. +98%
1 Management estimates.
2 Represents Bulgaria, Romania, Portugal and Luxembourg.
Takeaway.com brands
#2 (marketplace in Austria)
Netherlands
#2 (marketplace in Poland)
Germany Poland
Belgium
Austria
Belgium
€1.1bn
Takeaway.com
Austria GMV
€1.0bn c. €3.0bn
Israel
€0.9bn
Source:
1 Leading Markets refers to the six largest markets in which Takeaway.com believes that it has established a market leading position, being the Netherlands, Germany, Belgium, Austria, Poland and Israel.
2 Management estimates.
Population aged 15+1 14.5m 71.8m 9.5m 7.6m 32.2m 6.5m 142.1m
100% 100%
31%
2
Netherlands Germany Belgium Austria Poland Israel Takeaway.com
Leading Markets
Takeaway.com Active consumers
Source:
1 Eurostat population census data as at 1 January 2019. Eurostat demographic distribution data for 2018. Takeaway.com intends to address only customers of 16 year and older, however, Eurostat only provides an overview of the population aged 15 and older.
2 Population census data as at October 2019, Israel Central Bureau of Statistics.
1st Netherlands 1st Germany 1st Austria 1st Belgium 1st Poland 1st Israel
99 100
96 100 100
89 100 100
100 100 100 83
80 80 80
80 80 80
55 60 60 60
60 60 60
40 40 20 40
40 40 40 17
12 20 5 20 20
20 20 20 20
1
0 1 0 0 0 0
0
2 3
²
#3 (marketplace) #3 (marketplace)
Source:
1 Google Trends for the period January 2004 up to and including December 2019, retrieved on 5 January 2020.
2 Rebranded from Lieferservice.at to Lieferando.at in October 2019.
3 Rebranded from Pizza.be to Takeaway.com in February 2017.
+73%
5.4 +26% 51.7
775
+81%
14.1
16.9 281
5.8
665
5.0 32.6
23.9 480
+16% +21%
4.0 4.5 +12% 32.7 38.0 674
814
3.5 27.4 552
69.5
51.7
38.0 32.6
32.7 28.6
27.4 23.9
Orders 16.9
m
1,452
814 776
674 665
552 480
GMV 448
€m 281
210.9
120.7
98.3 95.2
86.0
Gross 74.4
57.9 55.7
Revenue1 34.2
€m
Y-o-Y Growth
14.0%
426.8
+71% 12.0%
95.2
10.0%
240.0 8.0%
+145%
210.9
55.7
6.0%
166.5
34.2
86.0 4.0%
57.9
+23% 2.0%
120.7
98.3
74.4
0.0%
2017 2018 2019 Netherlands Germany Other Leading Markets Average
Netherlands Germany Other Leading Markets 2015 2016 2017 2018 2019
Adjusted EBITDA (€m) Marketing and Scoober main driver of group profitability1,2
100%
Revenues 73%
49%
Gross
54% 59 margin
53 37%
EBITDA
58% Cost of sales margin
43 (27%) pre-marketing 3%
63% Adjusted
35 Opex ex. EBITDA
63% marketing margin
26 (36%)
Marketing
(34%)
12
5
(12) (14)
(14)
(11) 49% Adjusted EBITDA margin in the Netherlands1,3
(18)
(24) 100%
(29) (28) (28) 81%
Revenues
Gross
margin 62%
(37) EBITDA
(39) 49%
margin Adjusted
(47) Cost of sales pre-marketing EBITDA
(52) (19%) margin
Opex ex.
Netherlands Germany Other Leading Group marketing Marketing
Markets (19%) (13%)
% Adjusted EBITDA margin 2015 2016 2017 2018 2019
(Netherlands)
Further enhance the technology platform and mobile applications to drive adoption
Improve profitability
This document contains certain forward-looking statements with respect to the financial position and results of Takeaway.com’s activities. Any statements
contained herein that are not statements of historical fact are forward-looking statements. Some of the forward-looking statements may be identified by words like
“expects”, "anticipates", "plans", "intends", "projects", "indicates" and similar expressions. We have based these forward-looking statements on our current
expectations and projections about future events, including numerous assumptions regarding our present and future business strategies, operations and the
environment in which we will operate in the future. Forward-looking statements are not guarantees of future performance and involve a number of risks,
uncertainties and assumptions. Although we believe that the expectations reflected in such forward looking statements are based on reasonable assumptions, our
actual results and performance could differ materially from those set forth in the forward looking statements.
Statements regarding market share, including Takeaway.com's competitive position, contained in this document are based on outside sources such as specialised
research institutes, industry and dealer panels in combination with management estimates.
The forward-looking statements contained herein speak only as of the date they are made. We do not assume any obligation to update any public information or
forward-looking statement in this document to reflect events or circumstances after the date of this document, except as may be required by applicable laws.
You will be solely responsible for your own assessment of the market and the market position of Takeaway.com and you will conduct your own analysis and be
solely responsible for forming your own view of the potential future performance of Takeaway.com’s business.
This document does not constitute or form part of, and should not be constructed as, an offer or invitation to subscribe for or purchase any Takeaway.com
securities.