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The-E-Commerce-Revolution. Students
The-E-Commerce-Revolution. Students
The-E-Commerce-Revolution. Students
THE
E-C OMMERC
E
REVOLUTION
QrrkoD Scan to review worksheet
Expemo code:
1472-22E9-FAZ2
1 Warm-up
2 Key words
What do you know about the e-commerce industry? Choose the correct answer to each question
and read the article on the next page to see if you are right.
a. a book b. a computer c. a CD
1.
The retail industry is undergoing a revolution. As factors in the growth of his business has been
more and more tech-savvy consumers go online to the proliferation of broadband. "Due to
shop, Internet sales are booming. broadband we are able to display our products in a
2.
The first secure Internet shopping transaction took more favourable way, for example with the use of
place in August 1994 - the sale of a CD in the US. catwalks," he said.
By the time of the dotcom gold rush in 2000, 6.
The other key factor is convenience, he said. "Girls
Internet sales had reached £800m a year. Despite don’t have the time to go to the shops in their lunch
fears over the future of the Internet after the dotcom hour. By shopping online they can get items delivered
bubble burst and initial consumer concerns about to their place of work."
the safety of shopping by credit card online, e- 7.
Online shopping appears to be much more
commerce sales have exploded since 2000.
convenient, especially for products that are easy to
3.
According to James Roper, the chief executive at post or that consumers want to buy in bulk. DVDs,
IMRG (Interactive Media in Retail Group), online CDs and books are the perfect example. Shoppers
shopping will transform the way people consume. know exactly what they want; it is simply a case
Traditional retailers have to concentrate on the of finding the cheapest retailer online. However,
mass market as they only have the shelf space and when it is a question of something more personal,
time for the best-selling products, he says. But with such as the perfect dress and piece of jewellery to
the Internet, consumers have unlimited choice. "It is match, consumers often prefer to see the item for
a bigger marketplace and consumers can find themselves. They enjoy the whole experience, the
exactly the product they want rather than just what pleasure of trying products on or simply browsing
is available in the shops," he said. "You can get and planning a future purchase.
products from anywhere in the world." 8.
One retail analyst said that the traditional retailers
4.
According to an IMRG report in 2007, "the Internet that may prove ultimately more successful are
does not recognise boundaries and is creating a huge those that go multi-channel by integrating their
global shopping marketplace, worth £250bn in website with their physical shops.
2007. More than a billion people use the Internet, 9.
"That is the next logical step," he said. "Websites will
some 17 per cent of the world’s population, of
become more sophisticated. You will be able to order
which almost a third live in Europe." Today, almost
online, then arrange to go and pick it up yourself
2 billion people use the Internet.
from a distribution point."
5.
Nick Robertson, the chief executive of the online
Adapted from The Independent, 01 May 2007, By
fashion retailer ASOS, said one of the biggest
Karen Attwood
4 Checking understanding
Now form complete sentences, putting the verbs into the correct tense:
7 Talking point
How popular is online shopping in your country? Which websites are popular?