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Essentials of Economics 4th Edition Hubbard Test Bank Full Chapter PDF
Essentials of Economics 4th Edition Hubbard Test Bank Full Chapter PDF
1) The reason that the Fisherman's Friend restaurant in Stonington, Maine had a monopoly on
selling seafood dinners in that town is most likely due to
A) a government-imposed barrier.
B) occupational licensing.
C) no competitors apparently found the profit level attractive enough to enter the market.
D) the restaurant owned all the fresh seafood in the state.
Answer: C
Diff: 1 Page Ref: 309
Topic: Characteristics of Monopoly
Learning Outcome: Micro-5: List ways in which governments intervene in markets and explain
the consequences of such intervention
AACSB: Analytic thinking
Special Feature: Chapter Opener: A Monopoly on Lobster Dinners in Maine?
1
Copyright © 2015 Pearson Education, Inc.
4) Which of following is the best example of a monopoly if we use a broader definition of
monopoly?
A) Spuds McKenzie, a wealthy potato farmer in Idaho
B) Cheap Gas, one of two gasoline stations in a large rural community
C) Santos Tacos, the only taqueria in the small town of Santosville
D) Zippie Rentals, a sports car rental service in the downtown Boston area
Answer: C
Diff: 1 Page Ref: 310
Topic: Characteristics of Monopoly
*: Recurring
Learning Outcome: Micro-14: Discuss production and pricing decisions within monopolies and
how public policies affect monopolies
AACSB: Analytic thinking
5) In Walnut Creek, California, there are three very popular supermarkets: Safeway, Whole
Foods and Lunardi's. While Safeway remains open twenty-four hours a day, Whole Foods and
Lunardi's close at 9 pm. Which of the following statements is true?
A) Safeway is a monopoly all day because it produces a service that has no close substitutes.
B) Safeway has a monopoly at midnight but not during the day.
C) Safeway can ignore the pricing decisions of the other two supermarkets.
D) Safeway probably has a higher markup to compensate for its higher cost of production.
Answer: B
Diff: 2 Page Ref: 310
Topic: Characteristics of Monopoly
*: Recurring
Learning Outcome: Micro-14: Discuss production and pricing decisions within monopolies and
how public policies affect monopolies
AACSB: Analytic thinking
2
Copyright © 2015 Pearson Education, Inc.
7) Peet's Coffee and Teas produces some flavorful varieties of Peet's brand coffee. Is Peet's a
monopoly?
A) Yes, there are no substitutes to Peet's coffee.
B) No, although Peet's coffee is a unique product, there are many different brands of coffee that
are very close substitutes.
C) Yes, Peet's is the only supplier of Peet's coffee in a market where there are high barriers to
entry.
D) No, Peet's is not a monopoly because there are many branches of Peet's.
Answer: B
Diff: 2 Page Ref: 310
Topic: Characteristics of Monopoly
*: Recurring
Learning Outcome: Micro-14: Discuss production and pricing decisions within monopolies and
how public policies affect monopolies
AACSB: Analytic thinking
8) In 2011, Microsoft filed a complaint with the European Commission accusing Google of
taking steps to monopolize the Internet search engine business. Microsoft's primary complaint
was that
A) Google is the only Internet search engine available to Windows operating system users.
B) the European Union contracts exclusively with Google for its Internet search engine use.
C) Google was using its dominant position as an Internet search engine to exclude competitors.
D) Google owns the Internet advertising companies that pay for ads on search engine sites, and
has prohibited ads from being sold to competitors.
Answer: C
Diff: 2 Page Ref: 310-311
Topic: Characteristics of Monopoly
Learning Outcome: Micro-6: Explain the fundamentals of the elasticity of supply and demand
and the applications of both
AACSB: Analytic thinking
Special Feature: Making the Connection: Is Google a Monopoly?
9) A firm that has the ability to control to some degree the price of the product it sells
A) is also able to dictate the quantity purchased.
B) faces a demand curve that is inelastic throughout the range of market demand.
C) is a price maker.
D) faces a perfectly inelastic demand curve.
Answer: C
Diff: 1 Page Ref: 310
Topic: Characteristics of Monopoly
*: Recurring
Learning Outcome: Micro-14: Discuss production and pricing decisions within monopolies and
how public policies affect monopolies
AACSB: Analytic thinking
3
Copyright © 2015 Pearson Education, Inc.
10) A monopolist faces
A) a perfectly elastic demand curve.
B) a perfectly inelastic demand curve.
C) a horizontal demand curve.
D) a downward-sloping demand curve.
Answer: D
Diff: 1 Page Ref: 310
Topic: Characteristics of Monopoly
*: Recurring
Learning Outcome: Micro-14: Discuss production and pricing decisions within monopolies and
how public policies affect monopolies
AACSB: Analytic thinking
4
Copyright © 2015 Pearson Education, Inc.
13) Which of the following is a characteristic shared by a perfectly competitive firm and a
monopoly?
A) Each must lower its price to sell more output.
B) Each sets a price for its product that will maximize its revenue.
C) Each maximizes profits by producing a quantity for which marginal revenue equals marginal
cost.
D) Each maximizes profits by producing a quantity for which price equals marginal cost.
Answer: C
Diff: 2 Page Ref: 310
Topic: Characteristics of Monopoly
*: Recurring
Learning Outcome: Micro-14: Discuss production and pricing decisions within monopolies and
how public policies affect monopolies
AACSB: Analytic thinking
Which of the characteristics in the list above is shared by an oligopolist and a monopolist?
A) a, b, c and d
B) a, b and d
C) a, c, and d
D) a and d
Answer: D
Diff: 2 Page Ref: 310
Topic: Characteristics of Monopoly
*: Recurring
Learning Outcome: Micro-14: Discuss production and pricing decisions within monopolies and
how public policies affect monopolies
AACSB: Analytic thinking
5
Copyright © 2015 Pearson Education, Inc.
16) A monopoly is a firm that is the only seller of a good or service that does not have
A) a patent.
B) a close complement.
C) a barrier to entry.
D) a close substitute.
Answer: D
Diff: 1 Page Ref: 310
Topic: Characteristics of Monopoly
*: Recurring
Learning Outcome: Micro-14: Discuss production and pricing decisions within monopolies and
how public policies affect monopolies
AACSB: Analytic thinking
6
Copyright © 2015 Pearson Education, Inc.
19) The Google search engine has a market share of ________ in the United States and
________ in Europe.
A) 90 percent; 25 percent
B) 50 percent; 50 percent
C) 70 percent; 90 percent
D) 45 percent; 15 percent
Answer: C
Diff: 2 Page Ref: 310-311
Topic: Characteristics of Monopoly
Learning Outcome: Micro-6: Explain the fundamentals of the elasticity of supply and demand
and the applications of both
Special Feature: Making the Connection: Is Google a Monopoly?
21) A firm that is the only seller of a good or service that does not have a close substitute is
called
A) a monopoly.
B) an oligopolist.
C) a market maker.
D) a price maker.
Answer: A
Diff: 1 Page Ref: 310
Topic: Characteristics of Monopoly
*: Recurring
Learning Outcome: Micro-14: Discuss production and pricing decisions within monopolies and
how public policies affect monopolies
AACSB: Analytic thinking
7
Copyright © 2015 Pearson Education, Inc.
22) A monopoly is defined as a firm that has the largest market share in an industry.
Answer: FALSE
Diff: 1 Page Ref: 310
Topic: Characteristics of Monopoly
*: Recurring
Learning Outcome: Micro-14: Discuss production and pricing decisions within monopolies and
how public policies affect monopolies
AACSB: Analytic thinking
23) The market demand curve facing a monopolist is more elastic than the market demand curve
facing a monopolistic competitor.
Answer: FALSE
Diff: 2 Page Ref: 310
Topic: Characteristics of Monopoly
*: Recurring
Learning Outcome: Micro-14: Discuss production and pricing decisions within monopolies and
how public policies affect monopolies
AACSB: Analytic thinking
24) Joe Santos owns the only pizza parlor in a small town that is also home to a McDonald's, a
Taco Bell and a Kentucky Fried Chicken. Using a broad definition of a monopoly, Joe has a
monopoly.
Answer: TRUE
Diff: 2 Page Ref: 310
Topic: Characteristics of Monopoly
*: Recurring
Learning Outcome: Micro-14: Discuss production and pricing decisions within monopolies and
how public policies affect monopolies
AACSB: Analytic thinking
25) A snack shop inside a hotel in a busy city has a monopoly on food sales if it is the only food
vendor in the hotel that is open 24 hours a day.
Answer: FALSE
Diff: 1 Page Ref: 310
Topic: Characteristics of Monopoly
Learning Outcome: Micro-14: Discuss production and pricing decisions within monopolies and
how public policies affect monopolies
AACSB: Analytic thinking
Special Feature: Economics in Your Life: Is There a Monopoly in Your Dorm?
8
Copyright © 2015 Pearson Education, Inc.
26) A monopoly is a firm that is the only seller of a good or service that does not have a close
substitute.
Answer: TRUE
Diff: 2 Page Ref: 310
Topic: Characteristics of Monopoly
*: Recurring
Learning Outcome: Micro-14: Discuss production and pricing decisions within monopolies and
how public policies affect monopolies
AACSB: Analytic thinking
27) Unlike a perfect competitor, a monopolist faces the market demand curve.
Answer: TRUE
Diff: 2 Page Ref: 310
Topic: Characteristics of Monopoly
*: Recurring
Learning Outcome: Micro-14: Discuss production and pricing decisions within monopolies and
how public policies affect monopolies
AACSB: Analytic thinking
28) What is a monopoly? Can a firm be a monopoly if close substitutes for its product exists?
Answer: A monopoly is the only seller of a good or service that does not have a close substitute.
The firm can't be a monopoly is a close substitute for its product exists.
Diff: 2 Page Ref: 310
Topic: Characteristics of Monopoly
*: Recurring
Learning Outcome: Micro-14: Discuss production and pricing decisions within monopolies and
how public policies affect monopolies
29) If you own the only bookstore in a small town, do you have a monopoly?
Answer: Because consumers in your town could buy books on the Internet or by driving to
another town that has a bookstore store, you would not have a monopoly under the narrow
definition of the term. However, because competition from on-line sellers and stores in other
towns may not be sufficient to eliminate your economic profits in the long run, you may have a
monopoly in the broader sense of the term.
Diff: 2 Page Ref: 310
Topic: Characteristics of Monopoly
*: Recurring
Learning Outcome: Micro-14: Discuss production and pricing decisions within monopolies and
how public policies affect monopolies
AACSB: Analytic thinking
9
Copyright © 2015 Pearson Education, Inc.
10.2 Where Do Monopolies Come From?
10
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4) A patent or copyright is a barrier to entry based on
A) ownership of a key necessary raw material.
B) large economies of scale as output increases.
C) government action to protect a producer.
D) widespread network externalities.
Answer: C
Diff: 1 Page Ref: 312
Topic: Patents and Copyrights
*: Recurring
Learning Outcome: Micro-5: List ways in which governments intervene in markets and explain
the consequences of such intervention
AACSB: Analytic thinking
5) A public franchise
A) is a corporation that is owned by stockholders.
B) results from ownership of a key raw material.
C) is a government designation that a private firm is the only legal producer of a good or service.
D) is an unregulated monopoly necessary for the public good.
Answer: C
Diff: 2 Page Ref: 313-314
Topic: Public Franchise
*: Recurring
Learning Outcome: Micro-5: List ways in which governments intervene in markets and explain
the consequences of such intervention
AACSB: Analytic thinking
11
Copyright © 2015 Pearson Education, Inc.
7) A United States government patent lasts
A) forever.
B) 50 years.
C) 20 years.
D) 7 years.
Answer: C
Diff: 1 Page Ref: 312
Topic: Patents and Copyrights
*: Recurring
Learning Outcome: Micro-5: List ways in which governments intervene in markets and explain
the consequences of such intervention
12
Copyright © 2015 Pearson Education, Inc.
10) For which of the following firms is patent protection of vital importance?
A) furniture producers
B) software firms
C) pharmaceutical firms
D) auto makers
Answer: C
Diff: 1 Page Ref: 312
Topic: Patents and Copyrights
*: Recurring
Learning Outcome: Micro-5: List ways in which governments intervene in markets and explain
the consequences of such intervention
AACSB: Analytic thinking
13
Copyright © 2015 Pearson Education, Inc.
12) Research has shown that most economic profits from selling a prescription drug are
eliminated 20 years after the drug is first offered for sale. The main reason for the elimination of
profits is
A) after 20 years most people who have taken the drug have passed away or are cured of the
illness the drug was intended to treat.
B) firms sell their patent rights to other firms so that they can concentrate on finding drugs to
treat new illnesses.
C) the quantity demanded of the drug has increased enough that the demand becomes inelastic
and revenue falls.
D) after 20 years patent protection is ended and other firms can produce less expensive generic
versions of the drug.
Answer: D
Diff: 1 Page Ref: 312
Topic: Patents and Copyrights
*: Recurring
Learning Outcome: Micro-14: Discuss production and pricing decisions within monopolies and
how public policies affect monopolies
AACSB: Analytic thinking
13) What is the difference between a public franchise and a public enterprise?
A) A public franchise grants a firm the right to be the sole legal provider of a good or service. A
public enterprise refers to a service that is provided directly to consumers through the
government.
B) A public enterprise grants a firm the right to be the sole legal provider of a good or service. A
public franchise refers to a service that is provided directly to consumers through the
government.
C) A public enterprise is owned by the public through its holdings of shares of stock in the
enterprise. A public franchise is a firm owned by the government.
D) Both refer to a service provided directly to consumers through the government, but "public
franchise" is a term more commonly used in the United States while "public enterprise" is more
commonly used in European countries.
Answer: A
Diff: 1 Page Ref: 313-314
Topic: Public Franchise
*: Recurring
Learning Outcome: Micro-14: Discuss production and pricing decisions within monopolies and
how public policies affect monopolies
AACSB: Analytic thinking
14
Copyright © 2015 Pearson Education, Inc.
14) The United States Post Office
A) faces no competition for its mail services.
B) has a monopoly in the provision of first-class mail service.
C) can safely ignore the prices for mail services charges by its rivals such as FedEx and UPS.
D) is an example of a monopoly that results from the ownership of a key resource: first class
mail service.
Answer: B
Diff: 1 Page Ref: 313
Topic: Barriers to Entry
*: Recurring
Learning Outcome: Micro-14: Discuss production and pricing decisions within monopolies and
how public policies affect monopolies
15) The Aluminum Company of America (Alcoa) had a monopoly until the 1940s because
A) it was a public enterprise.
B) it had a patent on the manufacture of aluminum.
C) the company had a secret technique for making aluminum from bauxite.
D) it had control of almost all the available supply of bauxite.
Answer: D
Diff: 1 Page Ref: 314
Topic: Barriers to Entry
*: Recurring
Learning Outcome: Micro-14: Discuss production and pricing decisions within monopolies and
how public policies affect monopolies
16) In 1935, the U.S. Patent and Trademark Office issued Parker Brothers a trademark on the
use of the name Monopoly for a board game. Hasbro bought Parker Brothers in 1991. Which of
the following statements is true regarding the trademark on the name Monopoly for a board
game?
A) The original trademark expired well before Hasbro bought Parker Brothers, so they never had
a trademark on Monopoly.
B) Trademarks never expire, so Hasbro continues to have a trademark on the name Monopoly.
C) The trademark expired in 2011, 20 years after Hasbro's purchase of Parker Brothers.
D) The trademark expired in 1955, 20 years after the trademark was issued to Parker Brothers.
Answer: B
Diff: 2 Page Ref: 312-313
Topic: Barriers to Entry
Learning Outcome: Micro-14: Discuss production and pricing decisions within monopolies and
how public policies affect monopolies
AACSB: Analytic thinking
Special Feature: Making the Connection: Does Hasbro Have a Monopoly on Monopoly?
15
Copyright © 2015 Pearson Education, Inc.
17) The De Beers Company, one of the longest-lived monopolies, is facing increasing
competition. One source of competition comes from people who might resell their previously
owned diamonds. Why is De Beers worried that people might resell their previously owned
diamonds?
A) because De Beers will not be able to guarantee the quality of previously owned diamonds and
fears that its reputation might be harmed
B) because the availability of previously owned diamonds would increase the market demand for
diamonds and dilute De Beers' monopoly
C) because previously owned diamonds would be a close substitute to newly mined diamonds
and therefore reduce De Beers' market power
D) because the availability of previously owned diamonds would make the market demand curve
for diamonds more inelastic and force De Beers to lower its price
Answer: C
Diff: 2 Page Ref: 314-315
Topic: Barriers to Entry
Learning Outcome: Micro-14: Discuss production and pricing decisions within monopolies and
how public policies affect monopolies
AACSB: Analytic thinking
Special Feature: Making the Connection: Are Diamond Profits Forever? The De Beers Diamond
Monopoly
16
Copyright © 2015 Pearson Education, Inc.
19) A virtuous cycle occurs
A) when lobbyists petition members of Congress to grant a public franchise; the lobbyist then
raise money for those Congress members who granted the franchise.
B) when monopoly profits are used to create new products for additional monopoly profits.
C) when a firm can attract enough buyers initially to increase a product's usefulness to attract
even more buyers.
D) when a firm's sales volume reaches a level where the firm can take advantage of economies of
scale; thereby reducing the price of the product to further boost its sales.
Answer: C
Diff: 2 Page Ref: 315
Topic: Network Externalities
*: Recurring
Learning Outcome: Micro-14: Discuss production and pricing decisions within monopolies and
how public policies affect monopolies
AACSB: Analytic thinking
17
Copyright © 2015 Pearson Education, Inc.
22) To have a monopoly in an industry there must be
A) barriers to entry so high that no other firms can enter the industry.
B) a patent or copyright giving the firm exclusive rights to sell a product for 20 years.
C) an inelastic demand for the industry's product.
D) a public franchise, making the monopoly the exclusive legal provider of a good or service.
Answer: A
Diff: 1 Page Ref: 311
Topic: Barriers to Entry
*: Recurring
Learning Outcome: Micro-14: Discuss production and pricing decisions within monopolies and
how public policies affect monopolies
AACSB: Analytic thinking
23) Which one of the following is not a possible barrier to entry high enough to keep competing
firms out of a monopoly industry?
A) The monopoly firm has control of a key resource necessary to produce a good.
B) There are important network externalities in supplying a good or service.
C) large economies of scale that result in a natural monopoly
D) a high concentration ratio
Answer: D
Diff: 1 Page Ref: 311
Topic: Barriers to Entry
*: Recurring
Learning Outcome: Micro-14: Discuss production and pricing decisions within monopolies and
how public policies affect monopolies
AACSB: Analytic thinking
24) When the government wants to give an exclusive right to one firm to produce a product, it
A) imposes a tariff on imports of the product.
B) imposes a quota on imports of the product.
C) grants a patent or copyright to an individual or firm.
D) uses antitrust laws to keep other firms from entering the market.
Answer: C
Diff: 1 Page Ref: 312
Topic: Patents and Copyrights
*: Recurring
Learning Outcome: Micro-5: List ways in which governments intervene in markets and explain
the consequences of such intervention
AACSB: Analytic thinking
18
Copyright © 2015 Pearson Education, Inc.
25) There are several types of barriers to entry that can create a monopoly. Which of the
following barriers is the result of government action?
A) network externalities
B) public franchise
C) economies of scale
D) control of a key resource
Answer: B
Diff: 1 Page Ref: 313
Topic: Public Franchise
*: Recurring
Learning Outcome: Micro-5: List ways in which governments intervene in markets and explain
the consequences of such intervention
AACSB: Analytic thinking
26) When the government makes a firm the exclusive legal provider of a good or service, it
grants the firm
A) a copyright.
B) a network externality.
C) a quota.
D) a public franchise.
Answer: D
Diff: 1 Page Ref: 313
Topic: Public Franchise
*: Recurring
Learning Outcome: Micro-5: List ways in which governments intervene in markets and explain
the consequences of such intervention
AACSB: Analytic thinking
27) A patent
A) grants the creator of a book, film, or piece of music the exclusive right to use the creation for
20 years.
B) grants the creator of a book, film, or piece of music the exclusive right to use the creation
during the creator's lifetime.
C) gives a firm the exclusive right to a new product for 20 years from the date the product is
invented.
D) gives the firm the exclusive right to a new product during the product inventor's lifetime.
Answer: C
Diff: 1 Page Ref: 312
Topic: Patents and Copyrights
*: Recurring
Learning Outcome: Micro-5: List ways in which governments intervene in markets and explain
the consequences of such intervention
AACSB: Analytic thinking
19
Copyright © 2015 Pearson Education, Inc.
28) Ordinarily, governments attempt to promote competition in markets. Why do governments
use patents to block entry into some markets when this prohibits competition?
A) Patents encourage firms to spend money on research necessary to create new products.
B) Politicians sometimes succumb to pressure from lobbyists to grant favors to businesses for
political reasons.
C) Patents are an important source of government revenue.
D) Patents are justified because they are an important means for creating network externalities.
Answer: A
Diff: 2 Page Ref: 312
Topic: Patents and Copyrights
*: Recurring
Learning Outcome: Micro-5: List ways in which governments intervene in markets and explain
the consequences of such intervention
AACSB: Analytic thinking
29) Experience with patents in the pharmaceutical industry shows that when patents on drugs
expire
A) most patients will continue to buy the drugs from the same firms because their doctors
recommend they buy brand-name drugs.
B) prices remain high without patent protection because of a lack of competition. Firms that are
not granted patents cannot compete with firms that are granted patents.
C) other firms are free to produce chemically identical drugs. Competition reduces the profits
that had been earned by the firms that received patents.
D) firms will find ways to obtain additional patent protection - often by making cosmetic
changes in drugs that were patented - so that they can continue charging high prices.
Answer: C
Diff: 1 Page Ref: 312
Topic: Patents and Copyrights
*: Recurring
Learning Outcome: Micro-5: List ways in which governments intervene in markets and explain
the consequences of such intervention
AACSB: Analytic thinking
30) Many biologic drug manufacturers are pushing for patent protection to be extended to 12
years before generics are allowed to be introduced to the market. This reflects which of the
following barriers to entry?
A) control of a key resource
B) network externalities
C) entry blocked by government action
D) economies of scale creating a natural monopoly
Answer: C
Diff: 1 Page Ref: 312
Topic: Patents and Copyrights
*: Recurring
Learning Outcome: Micro-5: List ways in which governments intervene in markets and explain
the consequences of such intervention
AACSB: Analytic thinking
20
Copyright © 2015 Pearson Education, Inc.
31) The 10-year protection period from generic competition for drug manufacturers is a form of
A) copyright.
B) trademark.
C) hallmark.
D) patent.
Answer: D
Diff: 1 Page Ref: 312
Topic: Patents and Copyrights
*: Recurring
Learning Outcome: Micro-5: List ways in which governments intervene in markets and explain
the consequences of such intervention
AACSB: Analytic thinking
33) What type of protection does U.S. law grant the creator of a book, film or piece of music?
A) A public franchise, which grants the exclusive right to use the creation during the author's
lifetime and to his or her heirs for 70 years after the author's death.
B) A copyright, which grants exclusive rights to the creation's author for 20 years after the work
is created.
C) A patent, which grants the exclusive right to use the creation during the author's lifetime and
to his or her heirs for 70 years after the author's death.
D) A copyright, which grants the exclusive right to use the creation during the author's lifetime
and to his or her heirs for 70 years after the author's death.
Answer: D
Diff: 1 Page Ref: 312
Topic: Patents and Copyrights
*: Recurring
Learning Outcome: Micro-5: List ways in which governments intervene in markets and explain
the consequences of such intervention
AACSB: Analytic thinking
21
Copyright © 2015 Pearson Education, Inc.
34) The International Nickel Company of Canada is often cited as an example of monopoly.
What was the source of the barrier to entry that gave this firm monopoly power?
A) It was a public enterprise; therefore, the Canadian government blocked entry into the market
for nickel.
B) There were important network externalities in the production of nickel.
C) Economies of scale resulted in the company becoming a natural monopoly.
D) control of a key resource
Answer: D
Diff: 1 Page Ref: 314
Topic: Barriers to Entry
*: Recurring
Learning Outcome: Micro-14: Discuss production and pricing decisions within monopolies and
how public policies affect monopolies
35) The International Nickel Company of Canada is often cited as an example of monopoly, but
International Nickel eventually lost its monopoly. What event was responsible for this?
A) New technology allowed other firms to achieve network externalities after World War II.
B) The Canadian government, which had owned International Nickel, sold the company after
World War II. The government no longer blocked entry into the market for nickel.
C) Competition in the market for nickel increased after nickel fields were developed in Russia
after World War II.
D) Competition in the market for nickel increased after Canada signed the North American Free
Trade Agreement with the United States and Mexico in 1994.
Answer: C
Diff: 1 Page Ref: 314
Topic: Barriers to Entry
*: Recurring
Learning Outcome: Micro-14: Discuss production and pricing decisions within monopolies and
how public policies affect monopolies
36) In the United States, barriers to entry in professional team sports (for example, football and
baseball) result from
A) the draft of college players, which grants teams exclusive signing rights to individual players.
B) long-term leases teams sign for stadiums and ballparks in major cities.
C) television contracts, which give networks the exclusive rights to broadcast games.
D) the reserve clause, which is a provision in contracts of professional athletes that require them
to play for specific teams over the length of their contracts.
Answer: B
Diff: 1 Page Ref: 314
Topic: Barriers to Entry
*: Recurring
Learning Outcome: Micro-14: Discuss production and pricing decisions within monopolies and
how public policies affect monopolies
AACSB: Analytic thinking
22
Copyright © 2015 Pearson Education, Inc.
37) The De Beers diamond mining and marketing company of South Africa became one of the
most profitable and longest-lived monopolies in history. Which of the following has always
threatened De Beers' control of the diamond market?
A) Since few diamonds are ever destroyed, De Beers has constantly faced possible competition
from other firms reselling diamonds.
B) Competition from imitation diamonds. Technology has made it possible to make fake
diamonds look exactly like real diamonds.
C) Competition from other gemstones, including rubies and emeralds, that have become more
popular over time.
D) At different times in the past some countries have banned the importation of diamonds from
South Africa for political reasons.
Answer: A
Diff: 1 Page Ref: 314-315
Topic: Barriers to Entry
Learning Outcome: Micro-14: Discuss production and pricing decisions within monopolies and
how public policies affect monopolies
Special Feature: Making the Connection: Are Diamond Profits Forever? The De Beers Diamond
Monopoly
38) BHP Billiton is a Canadian company that owns mines in Canada that
A) produce nickel. After World War II, BHP Billiton began to compete with another Canadian
firm, the International Nickel Company. This competition eventually ended International
Nickel's monopoly in this market.
B) produces bauxite, the mineral needed to produce aluminum. BHP Billiton began to mine
bauxite after World War II. This competition eventually ended the Aluminum Company of
America (ALCOA)'s monopoly in this market.
C) produces coal. Until World War II, BHP Billiton had a monopoly on coal in Canada.
D) produce diamonds.
Answer: D
Diff: 1 Page Ref: 314-315
Topic: Barriers to Entry
Learning Outcome: Micro-14: Discuss production and pricing decisions within monopolies and
how public policies affect monopolies
Special Feature: Making the Connection: Are Diamond Profits Forever? The De Beers Diamond
Monopoly
23
Copyright © 2015 Pearson Education, Inc.
39) After having a monopoly in the diamond market for many years, by 2000 the De Beers
company faced competition from other companies. To maintain its market share, De Beers
A) began buying so-called "blood diamonds" in order to keep these diamonds out of the control
of other diamond companies.
B) adopted a strategy of differentiating its diamonds. Each of its diamonds is now marked with a
microscopic brand.
C) bought diamond mines in Canada and Russia that had been its competitors.
D) lowered the prices of its diamonds to make the market appear less profitable to potential
competitors.
Answer: B
Diff: 1 Page Ref: 314-315
Topic: Barriers to Entry
Learning Outcome: Micro-14: Discuss production and pricing decisions within monopolies and
how public policies affect monopolies
Special Feature: Making the Connection: Are Diamond Profits Forever? The De Beers Diamond
Monopoly
40) Some economists argue that Microsoft become a monopoly in the market for computer
software by developing MS-DOS, an operating system used for the first IBM personal
computers. The more people who used MS-DOS-based programs, the greater the usefulness of a
using a computer with an MS-DOS operating system. The explanation for Microsoft's monopoly
is
A) the development of new technology that other firms could not copy.
B) control of a key resource which, in this case, is the MS-DOS operating system.
C) network externalities.
D) patents Microsoft obtained when it developed the MS-DOS operating system.
Answer: C
Diff: 2 Page Ref: 315
Topic: Network Externalities
*: Recurring
Learning Outcome: Micro-14: Discuss production and pricing decisions within monopolies and
how public policies affect monopolies
AACSB: Analytic thinking
24
Copyright © 2015 Pearson Education, Inc.
41) Although some economists believe network externalities are important barriers to entry,
other economists disagree because
A) they believe that the dominant positions of firms that are supposedly due to network
externalities are to a greater extent the result of the efficiency of firms in offering products that
satisfy consumer preferences.
B) they believe that most examples of network externalities are really barriers to entry caused by
the control of a key resource.
C) network externalities are really negative externalities.
D) they believe that the dominant positions of firms that are supposedly due to network
externalities are to a greater extent the result of economies of scale.
Answer: A
Diff: 1 Page Ref: 315
Topic: Network Externalities
*: Recurring
Learning Outcome: Micro-14: Discuss production and pricing decisions within monopolies and
how public policies affect monopolies
AACSB: Analytic thinking
42) In discussions of barriers to entry, what is meant by the term "virtuous cycle"?
A) A virtuous cycle refers to successful research and development that leads to information that
is used to develop other new products.
B) A virtuous cycle refers to a firm using the profits from a monopoly in one market to establish
a monopoly in another market.
C) A virtuous cycle refers to the situation where the pursuit of self-interest in establishing an
entry barrier leads to an increase in social welfare (the "invisible hand").
D) A virtuous cycle refers to a situation where if a firm can attract enough customers initially, it
can attract additional customers because its product's value has been increased by other
customers using it, which attracts even more customers.
Answer: D
Diff: 1 Page Ref: 315
Topic: Network Externalities
*: Recurring
Learning Outcome: Micro-14: Discuss production and pricing decisions within monopolies and
how public policies affect monopolies
AACSB: Analytic thinking
25
Copyright © 2015 Pearson Education, Inc.
43) To be a natural monopoly a firm must
A) control a key resource input.
B) have economies of scale that are so large that it can supply the entire market at a lower cost
than two or more firms.
C) have significant network externalities.
D) be very large relative to the total market.
Answer: B
Diff: 1 Page Ref: 315-316
Topic: Natural Monopoly
*: Recurring
Learning Outcome: Micro-14: Discuss production and pricing decisions within monopolies and
how public policies affect monopolies
AACSB: Analytic thinking
Figure 10-1
44) Refer to Figure 10-1. Which of the following statements about the firm depicted in the
diagram is true?
A) The fact that this firm is a natural monopoly is shown by the continually declining long-run
average total cost as output rises.
B) The fact that this firm is a natural monopoly is shown by the continually declining market
demand curve as output rises.
C) The fact that this firm is a natural monopoly is shown by the continually declining marginal
revenue curve as output rises.
D) The fact that this firm is a natural monopoly is shown by the fact that marginal cost lies below
the long-run average total cost where the firm maximizes its profits.
Answer: A
Diff: 1 Page Ref: 315-316
Topic: Natural Monopoly
*: Recurring
Learning Outcome: Micro-14: Discuss production and pricing decisions within monopolies and
how public policies affect monopolies
AACSB: Analytic thinking
26
Copyright © 2015 Pearson Education, Inc.
45) A natural monopoly is most likely to occur in which of the following industries?
A) the pharmaceutical industry because the development and approval of new drugs through the
Food and Drug Administration can take more than 10 years
B) the diamond mining and marketing industry because one firm can control a key resource
C) the software industry because of the importance of network externalities
D) an industry where fixed costs are very large relative to variable costs
Answer: D
Diff: 2 Page Ref: 315-316
Topic: Natural Monopoly
*: Recurring
Learning Outcome: Micro-14: Discuss production and pricing decisions within monopolies and
how public policies affect monopolies
AACSB: Analytic thinking
47) If a restaurant was a natural monopoly, dividing the restaurant equally into two separate
restaurants would
A) decrease marginal cost.
B) raise average total cost.
C) increase total revenue.
D) make marginal revenue less elastic.
Answer: B
Diff: 2 Page Ref: 316-317
Topic: Natural Monopoly
Learning Outcome: Micro-14: Discuss production and pricing decisions within monopolies and
how public policies affect monopolies
AACSB: Analytic thinking
Special Feature: Solved Problem: Can a Restaurant Be a Natural Monopoly?
27
Copyright © 2015 Pearson Education, Inc.
48) A natural monopoly is characterized by large fixed costs relative to variable costs.
Answer: TRUE
Diff: 2 Page Ref: 315-316
Topic: Natural Monopoly
*: Recurring
Learning Outcome: Micro-14: Discuss production and pricing decisions within monopolies and
how public policies affect monopolies
AACSB: Analytic thinking
49) For a natural monopoly, the marginal cost of producing an additional unit of its product is
relatively small.
Answer: TRUE
Diff: 2 Page Ref: 315-316
Topic: Natural Monopoly
*: Recurring
Learning Outcome: Micro-14: Discuss production and pricing decisions within monopolies and
how public policies affect monopolies
AACSB: Analytic thinking
50) The National Football League has long-term leases with the stadiums in major cities. Control
of these stadiums is an entry barrier to a potential new football league.
Answer: TRUE
Diff: 2 Page Ref: 314
Topic: Barriers to Entry
*: Recurring
Learning Outcome: Micro-14: Discuss production and pricing decisions within monopolies and
how public policies affect monopolies
AACSB: Analytic thinking
51) Most pharmaceutical firms selling prescription drugs continue to earn economic profits long
after the patents on the prescription drugs expire because they have established a strong foothold
in the market.
Answer: FALSE
Diff: 2 Page Ref: 312
Topic: Patents and Copyrights
*: Recurring
Learning Outcome: Micro-14: Discuss production and pricing decisions within monopolies and
how public policies affect monopolies
AACSB: Analytic thinking
28
Copyright © 2015 Pearson Education, Inc.
52) Network externalities refer to the situation where the usefulness of a product increases with
the number of consumers who use it.
Answer: TRUE
Diff: 1 Page Ref: 315
Topic: Network Externalities
*: Recurring
Learning Outcome: Micro-14: Discuss production and pricing decisions within monopolies and
how public policies affect monopolies
AACSB: Analytic thinking
53) A public franchise gives the exclusive right to produce a product for 20 years from the date
the product is invented.
Answer: FALSE
Diff: 1 Page Ref: 313
Topic: Barriers to Entry
*: Recurring
Learning Outcome: Micro-5: List ways in which governments intervene in markets and explain
the consequences of such intervention
AACSB: Analytic thinking
54) A virtuous cycle refers to the development of new products that follows when a monopoly
earns economic profits.
Answer: FALSE
Diff: 2 Page Ref: 315
Topic: Network Externalities
*: Recurring
Learning Outcome: Micro-14: Discuss production and pricing decisions within monopolies and
how public policies affect monopolies
AACSB: Analytic thinking
29
Copyright © 2015 Pearson Education, Inc.
56) How does a network externality serve as a barrier to entry? Is this barrier surmountable?
Explain.
Answer: A network externality exists where the usefulness of the product increases with the
number of people who use it. It can serve as an entry barrier because the popularity of the
product attracts more and more consumers, thereby increasing the supplier's dominance in the
market. However, this barrier is not insurmountable. If a rival enters the market with a superior
product, then it is possible that customers will switch to the superior product.
Diff: 2 Page Ref: 315
Topic: Network Externalities
*: Recurring
Learning Outcome: Micro-14: Discuss production and pricing decisions within monopolies and
how public policies affect monopolies
AACSB: Analytic thinking
57) What gives rise to a natural monopoly? How do consumers benefit from a natural monopoly?
Answer: A natural monopoly arises when the production function exhibits economies of scale
over the relevant range of market demand. The average cost of production is lower as the output
produced increases. Consumers benefit from having one supplier because the supplier will be
able to pass some of the cost savings to consumers.
Diff: 3 Page Ref: 315-316
Topic: Natural Monopoly
*: Recurring
Learning Outcome: Micro-14: Discuss production and pricing decisions within monopolies and
how public policies affect monopolies
AACSB: Analytic thinking
58) What is a public franchise? Are all public franchises natural monopolies?
Answer: A public franchise is a firm which the government designates as the only legal provider
of a good or service. It is doubtful that most public franchises are natural monopolies. If they
were, they wouldn't need the government to restrict their competitors.
Diff: 2 Page Ref: 313
Topic: Public Franchise
*: Recurring
Learning Outcome: Micro-5: List ways in which governments intervene in markets and explain
the consequences of such intervention
AACSB: Analytic thinking
30
Copyright © 2015 Pearson Education, Inc.
59) U.S. antitrust laws are designed to prohibit monopolization and encourage competition. Why,
then, does the government erect barriers to entry and create monopoly power by granting firms
patents?
Answer: Patents are designed to encourage creative activity and promote the development of
new technologies. Firms can spend years on research and development in the search for new and
better production processes and consumer products. Research and development is costly - many
potential new ideas are ultimately not technically feasible or never become commercially
successful. If research and development results in a successful product, competing firms can
easily copy the product and sell it without incurring the research costs of the firm that developed
the product, if patent protection is not granted. Most people would object to this form of "free
riding" on equity grounds; but patents also encourage firms to conduct research that leads to
social benefits: new technologies result in a higher standard of living for all and a more efficient
allocation of society's scarce resources.
Diff: 2 Page Ref: 312
Topic: Patents and Copyrights
*: Recurring
Learning Outcome: Micro-5: List ways in which governments intervene in markets and explain
the consequences of such intervention
AACSB: Analytic thinking
60) Identify four reasons for high entry barriers? Briefly explain each reason.
Answer:
1. Economies of scale. This occurs when a firm faces declining average total cost over the
entire range of output that consumers are willing to buy. When this happens, the larger the firm's
output, the smaller its per-unit costs, making it difficult for small firms to enter the market since
the small firms face much higher average costs. Thus, only a single firm will survive.
2. Government can block entry via legal barriers such as public franchise, government license,
patent, or copyright. A public franchise is a firm the government designates will be the only legal
provider of a good or service. A government license controls entry into particular occupations,
professions, and industries. Patents and copyrights grant exclusive rights to a product that is
invented or created.
3. Control over a key resource. If one firm owns the entire (or a great percentage of the)
resource needed to produce a final good, it creates a barrier to entry because it limits other
producers' access to that resource.
4. Network externalities in supplying the good or service. If a product becomes more valuable
when more people use it, then firms with larger outputs (networks) may have advantages over
smaller firms.
Diff: 2 Page Ref: 312-315
Topic: Barriers to Entry
*: Recurring
Learning Outcome: Micro-14: Discuss production and pricing decisions within monopolies and
how public policies affect monopolies
AACSB: Analytic thinking
31
Copyright © 2015 Pearson Education, Inc.
10.3 How Does a Monopoly Choose Price and Output?
2) A monopolist's profit maximizing price and output correspond to the point on a graph
A) where average total cost is minimized.
B) where total costs are the smallest relative to price.
C) where marginal revenue equals marginal cost and charging the price on the market demand
curve for that output.
D) where price is as high as possible.
Answer: C
Diff: 3 Page Ref: 318
Topic: Demand and Marginal Revenue
*: Recurring
Learning Outcome: Micro-14: Discuss production and pricing decisions within monopolies and
how public policies affect monopolies
AACSB: Analytic thinking
3) Microsoft hires marketing and sales specialists to decide what prices it should set for its
products, whereas a wealthy corn farmer in Iowa, who sells his output in the world commodity
market, does not. Why is this so?
A) because Microsoft is large enough to hire the best people in the field
B) because Microsoft could potentially lose sales if it sets prices indiscriminately
C) because the wealthy corn farmer is a price taker who chooses his optimal output
independently of market price but Microsoft's optimal output depends on the price it selects
D) because unlike Microsoft, the wealthy corn farmer is probably a monopolist
Answer: B
Diff: 2 Page Ref: 318
Topic: Comparing Monopoly and Perfect Competition
*: Recurring
Learning Outcome: Micro-14: Discuss production and pricing decisions within monopolies and
how public policies affect monopolies
AACSB: Analytic thinking
32
Copyright © 2015 Pearson Education, Inc.
4) Because a monopoly's demand curve is the same as the market demand curve for its product
A) the monopoly's marginal revenue equals its price.
B) the monopoly is a price taker.
C) the monopoly must lower its price to sell more of its product.
D) the monopoly's average total cost always falls as it increases its output.
Answer: C
Diff: 2 Page Ref: 318
Topic: Demand and Marginal Revenue
*: Recurring
Learning Outcome: Micro-14: Discuss production and pricing decisions within monopolies and
how public policies affect monopolies
AACSB: Analytic thinking
5) If a theatre company expects $250,000 in ticket revenue from five performances and $288,000
in ticket revenue if it adds a sixth performance, the
A) marginal revenue of the sixth performance is $48,000.
B) marginal revenue of the sixth performance is $38,000.
C) cost of staging the sixth performance is probably higher than the cost of staging the previous
five.
D) company will be making a loss on the sixth performance because its ticket sales will be less
than the average received from the previous five.
Answer: B
Diff: 2 Page Ref: 318-319
Topic: Demand and Marginal Revenue
*: Recurring
Learning Outcome: Micro-20: Apply the concepts of opportunity cost, marginal analysis, and
present value to make decisions
AACSB: Analytic thinking
6) If a monopolist's price is $50 per unit and its marginal cost is $25, then
A) to maximize profit the firm should increase output.
B) to maximize profit the firm should decrease output.
C) to maximize profit the firm should continue to produce the output it is producing.
D) Not enough information is given to say what the firm should do to maximize profit.
Answer: D
Diff: 2 Page Ref: 318-319
Topic: Profit Maximization
*: Recurring
Learning Outcome: Micro-14: Discuss production and pricing decisions within monopolies and
how public policies affect monopolies
AACSB: Analytic thinking
33
Copyright © 2015 Pearson Education, Inc.
7) If a monopolist's marginal revenue is $25 a unit and its marginal cost is $25, then
A) to maximize profit the firm should increase output.
B) to maximize profit the firm should decrease output.
C) to maximize profit the firm should continue to produce the output it is producing.
D) Not enough information is given to say what the firm should do to maximize profit.
Answer: C
Diff: 2 Page Ref: 318-319
Topic: Profit Maximization
*: Recurring
Learning Outcome: Micro-14: Discuss production and pricing decisions within monopolies and
how public policies affect monopolies
AACSB: Analytic thinking
Figure 10-2
Figure 10-2 above shows the demand and cost curves facing a monopolist.
34
Copyright © 2015 Pearson Education, Inc.
9) Refer to Figure 10-2. The firm's profit-maximizing price is
A) P1.
B) P2.
C) P3.
D) P4.
Answer: C
Diff: 1 Page Ref: 319-320
Topic: Profit Maximization
*: Recurring
Learning Outcome: Micro-14: Discuss production and pricing decisions within monopolies and
how public policies affect monopolies
AACSB: Analytic thinking
10) Refer to Figure 10-2. If the firm's average total cost curve is ATC1, the firm will
A) suffer a loss.
B) break even.
C) make a profit.
D) face competition.
Answer: C
Diff: 2 Page Ref: 319-320
Topic: Profit Maximization
*: Recurring
Learning Outcome: Micro-14: Discuss production and pricing decisions within monopolies and
how public policies affect monopolies
AACSB: Analytic thinking
11) Refer to Figure 10-2. If the firm's average total cost curve is ATC2, the firm will
A) suffer a loss.
B) break even.
C) make a profit.
D) face competition.
Answer: B
Diff: 2 Page Ref: 319-320
Topic: Profit Maximization
*: Recurring
Learning Outcome: Micro-14: Discuss production and pricing decisions within monopolies and
how public policies affect monopolies
AACSB: Analytic thinking
35
Copyright © 2015 Pearson Education, Inc.
12) Refer to Figure 10-2. If the firm's average total cost curve is ATC3, the firm will
A) suffer a loss.
B) break even.
C) make a profit.
D) face competition.
Answer: A
Diff: 2 Page Ref: 319-320
Topic: Profit Maximization
*: Recurring
Learning Outcome: Micro-14: Discuss production and pricing decisions within monopolies and
how public policies affect monopolies
AACSB: Analytic thinking
13) If a firm's average total cost is less than price where MR=MC
A) the firm should shut down.
B) the firm should raise its price.
C) the firm should continue to produce the output it is producing.
D) the firm should cut back on its output to lower its cost.
Answer: C
Diff: 2 Page Ref: 319
Topic: Profit Maximization
*: Recurring
Learning Outcome: Micro-14: Discuss production and pricing decisions within monopolies and
how public policies affect monopolies
AACSB: Analytic thinking
36
Copyright © 2015 Pearson Education, Inc.
Table 10-1
Quantity Total Cost of
Price per Unit
Demanded Production
(units) (dollars)
$85 10 $530
80 11 540
75 12 550
70 13 560
65 14 575
60 15 595
55 16 625
A monopoly producer of foreign language translation software faces a demand and cost structure
as given in Table 10-1.
14) Refer to Table 10-1. What is the marginal revenue from the sale of the 12th unit?
A) $75
B) $50
C) $20
D) -$5
Answer: C
Diff: 2 Page Ref: 320-321
Topic: Demand and Marginal Revenue
Learning Outcome: Micro-14: Discuss production and pricing decisions within monopolies and
how public policies affect monopolies
AACSB: Analytic thinking
Special Feature: Solved Problem: Finding the Profit-Maximizing Price and Output for a
Monopolist
15) Refer to Table 10-1. What is the firm's profit-maximizing output and what is the price
charged to sell this output?
A) P = $85; Q = 10
B) P = $80; Q = 11
C) P = $70; Q = 13
D) P = $65; Q = 14
Answer: C
Diff: 2 Page Ref: 320-321
Topic: Profit Maximization
Learning Outcome: Micro-14: Discuss production and pricing decisions within monopolies and
how public policies affect monopolies
AACSB: Analytic thinking
Special Feature: Solved Problem: Finding the Profit-Maximizing Price and Output for a
Monopolist
37
Copyright © 2015 Pearson Education, Inc.
16) Refer to Table 10-1. What is the amount of the firm's profit?
A) $335
B) $350
C) $880
D) $910
Answer: B
Diff: 2 Page Ref: 320-321
Topic: Profit Maximization
Learning Outcome: Micro-14: Discuss production and pricing decisions within monopolies and
how public policies affect monopolies
AACSB: Analytic thinking
Special Feature: Solved Problem: Finding the Profit-Maximizing Price and Output for a
Monopolist
17) Which of the following statements applies to a monopolist but not to a perfectly competitive
firm at their profit maximizing outputs?
A) Marginal revenue is less than price.
B) Marginal revenue equals marginal cost.
C) Price equals marginal cost.
D) Average revenue equals average cost.
Answer: A
Diff: 2 Page Ref: 318-319
Topic: Comparing Monopoly and Perfect Competition
*: Recurring
Learning Outcome: Micro-14: Discuss production and pricing decisions within monopolies and
how public policies affect monopolies
AACSB: Analytic thinking
18) Long-run economic profits would most likely exist in which market structure?
A) monopoly, monopolistic competition and oligopoly
B) monopoly and oligopoly
C) monopoly and monopolistic competition
D) monopoly only
Answer: B
Diff: 1 Page Ref: 318-319
Topic: Profit Maximization
*: Recurring
Learning Outcome: Micro-14: Discuss production and pricing decisions within monopolies and
how public policies affect monopolies
AACSB: Analytic thinking
38
Copyright © 2015 Pearson Education, Inc.
Figure 10-3
Figure 10-3 above shows the demand and cost curves facing a monopolist.
19) Refer to Figure 10-3. Suppose the monopolist represented in the diagram above produces
positive output. What is the profit-maximizing/loss-minimizing output level?
A) 630 units
B) 800 units
C) 850 units
D) 880 units
Answer: A
Diff: 2 Page Ref: 319-320
Topic: Profit Maximization
*: Recurring
Learning Outcome: Micro-14: Discuss production and pricing decisions within monopolies and
how public policies affect monopolies
AACSB: Analytic thinking
20) Refer to Figure 10-3. Suppose the monopolist represented in the diagram above produces
positive output. What is the price charged at the profit-maximizing/loss-minimizing output level?
A) $38
B) $54
C) $68
D) $75
Answer: C
Diff: 2 Page Ref: 319-320
Topic: Profit Maximization
*: Recurring
Learning Outcome: Micro-14: Discuss production and pricing decisions within monopolies and
how public policies affect monopolies
AACSB: Analytic thinking
39
Copyright © 2015 Pearson Education, Inc.
21) Refer to Figure 10-3. Suppose the monopolist represented in the diagram above produces
positive output. What is the profit/loss per unit?
A) loss of $7 per unit
B) profit of $30 per unit
C) loss of $21 per unit
D) profit of $14 per unit
Answer: A
Diff: 2 Page Ref: 319-320
Topic: Profit Maximization
*: Recurring
Learning Outcome: Micro-14: Discuss production and pricing decisions within monopolies and
how public policies affect monopolies
AACSB: Analytic thinking
22) Refer to Figure 10-3. What happens to the monopolist represented in the diagram in the long
run?
A) It will raise its price at least until it breaks even.
B) If the cost and demand curves remain the same, it will exit the market.
C) The government will subsidize the monopoly to enable it to break even.
D) It will be forced out of business by more efficient producers.
Answer: B
Diff: 2 Page Ref: 319-320
Topic: Profit Maximization
*: Recurring
Learning Outcome: Micro-14: Discuss production and pricing decisions within monopolies and
how public policies affect monopolies
AACSB: Analytic thinking
40
Copyright © 2015 Pearson Education, Inc.
Figure 10-4
Figure 10-4 shows the demand and cost curves for a monopolist.
24) Refer to Figure 10-4. What is the price charged for the profit-maximizing output level?
A) $13
B) $21
C) $27
D) $34
Answer: D
Diff: 1 Page Ref: 319-320
Topic: Profit Maximization
*: Recurring
Learning Outcome: Micro-14: Discuss production and pricing decisions within monopolies and
how public policies affect monopolies
AACSB: Analytic thinking
41
Copyright © 2015 Pearson Education, Inc.
25) Refer to Figure 10-4. What is the amount of the monopoly's total revenue?
A) $21,600
B) $20,400
C) $19,740
D) $7,800
Answer: B
Diff: 2 Page Ref: 319-320
Topic: Profit Maximization
*: Recurring
Learning Outcome: Micro-14: Discuss production and pricing decisions within monopolies and
how public policies affect monopolies
AACSB: Analytic thinking
26) Refer to Figure 10-4. What is the amount of the monopoly's total cost of production?
A) $21,600
B) $17,700
C) $9,340
D) $7,800
Answer: B
Diff: 2 Page Ref: 319-320
Topic: Profit Maximization
*: Recurring
Learning Outcome: Micro-14: Discuss production and pricing decisions within monopolies and
how public policies affect monopolies
AACSB: Analytic thinking
27) Refer to Figure 10-4. What is the amount of the monopoly's profit?
A) $2,700
B) $4,200
C) $10,400
D) $12,600
Answer: A
Diff: 2 Page Ref: 319-320
Topic: Profit Maximization
*: Recurring
Learning Outcome: Micro-14: Discuss production and pricing decisions within monopolies and
how public policies affect monopolies
AACSB: Analytic thinking
42
Copyright © 2015 Pearson Education, Inc.
28) Refer to Figure 10-4. What is likely to happen to this monopoly in the long run?
A) New firms will enter the market to eliminate its profits.
B) It will expand its output to take advantage of economies of scale so as to further increase its
profit.
C) As long as there are entry barriers, this firm will continue to enjoy economic profits.
D) It will be regulated by the government because of its excess profits.
Answer: C
Diff: 2 Page Ref: 319-320
Topic: Profit Maximization
*: Recurring
Learning Outcome: Micro-14: Discuss production and pricing decisions within monopolies and
how public policies affect monopolies
AACSB: Analytic thinking
43
Copyright © 2015 Pearson Education, Inc.
31) A price maker is
A) a person who actively seeks out the best price for a product that he or she wishes to buy.
B) a firm that has some control over the price of the product it sells.
C) a firm that is able to sell any quantity at the highest possible price.
D) a consumer who participates in an auction where she announces her willingness to pay for a
product.
Answer: B
Diff: 1 Page Ref: 318
Topic: Characteristics of Monopoly
*: Recurring
Learning Outcome: Micro-14: Discuss production and pricing decisions within monopolies and
how public policies affect monopolies
AACSB: Analytic thinking
32) Firms that face downward-sloping demand curves for their output in the product market are
called
A) price takers.
B) price dictators.
C) monopolists.
D) price makers.
Answer: D
Diff: 1 Page Ref: 318
Topic: Demand and Marginal Revenue
*: Recurring
Learning Outcome: Micro-14: Discuss production and pricing decisions within monopolies and
how public policies affect monopolies
AACSB: Analytic thinking
33) Wendell can sell five motor homes per week at a price of $22,000. If he lowers the price of
motor homes to $20,000 per week he will sell six motor homes. What is the marginal revenue of
the sixth motor home?
A) $10,000
B) $12,000
C) $20,000
D) $22,000
Answer: A
Diff: 2 Page Ref: 318
Topic: Demand and Marginal Revenue
*: Recurring
Learning Outcome: Micro-14: Discuss production and pricing decisions within monopolies and
how public policies affect monopolies
AACSB: Analytic thinking
44
Copyright © 2015 Pearson Education, Inc.
Figure 10-5
34) Refer to Figure 10-5. If the monopolist charges price P* for output Q*, in order to maximize
profit or minimize loss in the short run, it should
A) continue to produce because price is greater than average variable cost.
B) shut down because price is greater than marginal cost.
C) shut down because price is less than average total cost.
D) continue to produce because a monopolist always earns a profit.
Answer: A
Diff: 2 Page Ref: 319-320
Topic: Profit Maximization
*: Recurring
Learning Outcome: Micro-14: Discuss production and pricing decisions within monopolies and
how public policies affect monopolies
AACSB: Analytic thinking
45
Copyright © 2015 Pearson Education, Inc.
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greater;
Vast the create and beheld, but vaster the inward creator;
Back of the sound broods the silence, back of the gift stands the
giving;
Back of the hand that receives thrill the sensitive nerves of receiving.
—Copyright by Funk & Wagnalls Co., New York, and used by kind
permission.
—Copyright by Funk & Wagnalls Co., New York, and used by kind
permission.
SONG OF SPRING
By Richard Realf
—Copyright by Funk & Wagnalls Co., New York, and used by kind
permission.
—Copyright by Funk & Wagnalls Co., New York, and used by kind
permission.
CHORUS
Lullaby, my gentle boy,
Sleeping in the wilderness,
Dreaming in thy childish joy
Of a mother’s fond caress,—
Lullaby, lullaby.
Sleep, while gleams the council fire,
Kindled by thy hunted sire:
Guarded by thy God above,
Sleep and dream of peace and love:
Dream not of the band that perished
From the sacred soil they cherished,
Nor the ruthless race that roams
O’er our ancient shrines and homes.
(Repeat Chorus)
OLD TIMES
By Gerald Griffin
TWILIGHT FANCIES
By Eliza A. Pittsinger
THE WEST
By Annie Elizabeth Cheney
THE MOON-CRADLE
By Kate Wisner M’Cluskey
The little, the yellow moon-cradle
Is swaying, is swinging slow;
And the tiny white star-tapers burning
Have flickered their lights down low;
The night has the cloud-curtains ready,
She is holding them draped on her breast,
For the dear little, queer little babe in the moon
Will have sunk to rest in the west.
Hush, baby, hush!
Mother’s heart aches for the joy that she takes
In holding you close to her breast!
Oh, the fluttering and the pattering of those green things growing.
How they talk each to each, when none of us are knowing
In the wonderful white of the weird moonlight
Or the dim, dreary dawn when the cocks are crowing.