Business Communication

Atif Wafik

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Effective Why Is It Important to Communicate Well? What Is Communication?

Business
Communication Learning Objectives
1. Recognize the importance of communication in gaining a better
Learning Objectives
1. Define communication and describe communication as a
understanding of yourself and others. process.
2. 2. Explain how communication skills help you solve problems, 2. Identify and describe the eight essential components of
learn new things, and build your career. communication.
3. Identify and describe two models of communication.

Communication in Context Your Responsibilities as Communicator

Learning Objectives
Identify and describe five types of communication contexts. Learning Objectives
Discuss and provide several examples of each of the two main
responsibilities of a business communicator.

Presentation Copyright © H M ATIF WAFIK

Why Is It Important to

Why 1
Communication Influences Your Thinking about Yourself and Others
Communicate Well?

Why 2
Communication Influences How You Learn

Why 3
Communication Represents You and Your Employer

Why 4
Communication Skills Are Desired by Business and Industry

Presentation Copyright © H M ATIF WAFIK

EWWORDS
Communication forms -
a part of your self-concept,
Key Takeaway and it helps you understand yourself and others,
solve problems and learn new things,
and build your career.

Presentation Copyright © H M ATIF WAFIK

What Is
Defining Communication
Communication?

Eight Essential Components of Communication

Two Models of Communication

Presentation Copyright © H M ATIF WAFIK

The root of the word “communication” in Latin is
communicare, which means to share, or to make
common (Weekley, 1967). Communication is defined as
the process of understanding and sharing meaning
(Pearson & Nelson, 2000).

Defining Communication
 Source

Message

Channel

Receiver

Feedback

Environment

Context

Interference

Components of Communication
 Transactional
Model

Constructivist
Model

Models of Communication
EWWORDS
The communication process involves understanding,
sharing, and meaning, and it consists of eight essential
elements: source, message, channel, receiver, feedback,
environment, context, and interference. Among the
Key Takeaway models of communication are the transactional process,
in which actions happen simultaneously, and the
constructivist model, which focuses on shared meaning.

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Communication Intrapersonal Communication

In Context?
Interpersonal Communication

Group Communication

Public Communication

Mass Communication

Presentation Copyright © H M ATIF WAFIK

EWWORDS
Communication contexts include

intrapersonal, interpersonal, group, public, and mass

Key Takeaway communication. Each context has its advantages and
disadvantages, and its appropriate and inappropriate
uses.

Presentation Copyright © H M ATIF WAFIK

Your Responsibilities
as Communicator
Communicator is Prepared

Communicator is Ethical

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 The Prepared Communicator Is Organized

The Prepared Communicator Is Clear

The Prepared Communicator Is Concise and

Punctual

Communicator is Prepared
 The Ethical Communicator Is Egalitarian

The Prepared Communicator Is Respectful

The Prepared Communicator Is Trustworthy

Communicator is Ethical
TREAT OTHERS THE WAY YOU WOULD LIKE
TO BE TREATED.

The “Golden Rule”

EWWORDS
As a communicator -

You are responsible for being prepared and being ethical.

Being prepared includes being organized, clear, concise,
Key Takeaway and punctual. Being ethical includes being egalitarian,
respectful, and trustworthy and overall,
practicing the “golden rule.”

Presentation Copyright © H M ATIF WAFIK

You all are Awesome

See you next week.

Presentation Copyright © H M ATIF WAFIK