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Managerial Economics 8Th Edition Samuelson Solutions Manual Full Chapter PDF
Managerial Economics 8Th Edition Samuelson Solutions Manual Full Chapter PDF
MONOPOLY
OBJECTIVES
TEACHING SUGGESTIONS
a. Suppose that, during the day, the station owner’s demand is given by
PD = 2.06 - .00025QD. The marginal cost of selling gasoline is $1.31
per gallon. At his current $1.69 price, he sells 1,500 gallons per
week. Is this price-output combination optimal? Explain.
c. The station owner is able to sell gasoline day and night at high
prices. Why aren’t there more gas stations in downtown locations in
major cities? Explain.
Answer
b. The $2.59 price at night is not optimal. According to the markup rule,
the price should be: P = [-3/(1 - 3)]1.31 = $1.96 1/2.
c. Although his contribution margin is very high, this does not mean
that he is enjoying large profits. The high, fixed cost of downtown
real estate is the main factor limiting his profit. This factor explains
why one finds skyscrapers, not gas stations, in the downtown sections
of major cities.
I. Short Readings
N. Irwin, Uber’s Real Challenge: Leveraging the Network Effect,” The New
York Times, June 16, 2014, p. B8.
P. Krugman, “The Decline of E-Empires,” The New York Times, August 26,
2013, p. A14.
A. Frangos and H. Tan, “Cartel Pushes up Price of Rubber,” The Wall Street
Journal, August 20, 2012, p. C4.
D. Brooks, “The Creative Monopoly,” The New York Times, April 24, 2012,
p. A21.
P. Loftus, “Forget Generics, Pfizer Has Plenty of Lipitor for You,” The Wall
Street Journal, November 2, 2011, p. B1.
T. Wu,” In the Grip of the New Monopolists,” The Wall Street Journal,
November 19, 2010, p. A23.
R. L. Rundle, “Botox Faces Worry Lines in Smooth Skin Game,” The Wall
Street Journal, December 6, 2007, p. B1.
“The Garbage Wars: Cracking the Cartel” The New York Times, July 30,
1996, p. 1.
III. Cases
The best of all monopoly profits is the quiet life. (J. R. Hicks)
1. a. The merger should mean the end of the prevailing cutthroat competition.
The merged firm should set out to achieve the available monopoly
profit.
9. a. At P = $15, 2.5 million trips are demanded. In the text, we saw that
each fully utilized taxi had an average cost per trip of $10 and,
therefore, earned an excess profit of (15 - 10)(140) = $700 per week.
The commission should set the license fee at L = $700 to tax away all
this excess profit. Assuming that 14,286 taxis operate (just enough to
meet the 2.5 million trips demanded), the commission collects a total
of $12.5 million in license fees.
b. From the demand curve, the chain sells 6 thousand books online at P =
$12 and 10 thousand books in its stores at P = $7. Therefore, its total
profit is (12 – 4)(6) + (7 – 5)(10) = $68 thousand. Consumer surplus is
the sum of triangles A and B: CS = ½(15 – 12)(6) + ½(12 – 7)(10) =
$34 thousand (less than in part a). From the consumer’s standpoint,
online selling has twin countervailing effects. In-store buyers benefit
Price
15
A
12
9 B
7
P = 15 - .5Q
6 12 16 Quantity
*12. a. We know that P = 660 - 16Q1 and C = 900 + 60Q1 + 9Q12. Setting MR
= MC, we have: 660 - 32Q1 = 60 + 18Q1 or Q1 = 12. In turn, P1 = $468.
The firm’s profit is: π = R – C =
(468)(12) - [900 + (60)(12) + 9(12)2] = 5,616 - 2,916 = $2,700.
b. If 10 firms each produce 6 units, total output is 60 and the market price
is indeed P = 1,224 - (16)(60) = $264. Setting firm 1’s MR = MC
yields 1,224 - (16)(54) - 32Q1 = 60 + 18Q1, implying Q1 = 6 units as
claimed. Finally, the firm’s average cost is: C/Q = [900 + (60)(6) +
9(6)2]/6 = $264. With P = AC, the typical firm earns a zero economic
profit.
Spreadsheet Problems
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