Seller’s Essentials

Oracle Analytics Cloud

Conversation Starters

• Are you spending too much time executing your reporting / analytics processes?
• Are you finding the data you have to analyze each period is growing?
• Are you concerned about security breaches or data leaks with your current analytics processes?
• Is it difficult to incorporate other data sources into your analytics in the time you need?
• Does it take too long to find answers to your questions?
• Are you using Excel to enrich your data for before analysis?

Value Statements Evidence

Faster answers and discovering
deeper insights with augmented
(ML) analytics
• Augmented visualization – machine learning for the business persona
• One-click machine learning for forecasting, trending, clustering, outliers
• Natural language insights – turning data into plain language
• Augmented information delivery with easy, timely, proactive business insights
• NHS (National Health Service, UK) projects saving $1B over 5 years by finding
fraudulent activity

Connect and enrich all sources to • Self service analytics for easy mashup/blending of data
find strategic connected insights and • Centralized BI provides single source of truth with semantic models
recommendations
• Smart connectors to SaaS applications
• Self service data preparation and augmented enrichment
• OUTFRONT Media created their first dashboard in less than 5 weeks enabling
700 people across finance and sales operations

Scale data and user consumption
across the enterprise with
confidence and performance
• Choose your own path and pace to cloud
• Combine self-service with governance with centralized BI dashboards
• Secure on-premise data access: Oracle, Teradata, SQL Server, DB2
• Anthem created a scalable governance model that delivers instant insights to
hundreds of HR business partners supporting 53,000 employees

Benefits

• Self-Service analytics to visually blend data to find deeper insights

• Transform, enrich and heal data with augmented data enrichment
• Augmented analytics using machine learning to accelerate time to insights and unbiased
• Expand and simplify analytics consumption by turning data into natural language insights
• Easy, timely, proactive business insights with augmented information delivery
• Drive strategic decisions by blending data across line of business
• Centralized BI provides single source of truth with semantic models and dashboards with governance
• Essbase scenario modeling for answering “what-if” questions

Copyright © 2018, Oracle and/or its affiliates. All rights reserved.

Confidential – For Internal and Authorized OPN Partners Use Only 1
 Seller’s Essentials

Oracle Analytics Cloud

Handling Objections

Objection Response

We already use Excel / Tableau / Qlik • Islands of un-governed tools leads to risky shadow BI.
today • Are you not concerned with loss of governance?
• With OAC, you maintain a single source of workforce truth and insight.

We get reporting from our application • Operational reporting falls short when you want to combine other data
today • With OAC, you can easily blend data across departments
• With OAC, you can easily share and collaborate dashboards and reports.

Our systems and processes are fine, we • Let me show you how machine learning can save you time on your analysis
don’t need to do anything right now • Our augmented features help you drive deep insights.
• IDC study says $430 billion advantage to those who use all data. Massive
untapped potential.

We have to have our data on-premises, • We give customers choice with deployment options including on-premises.
by law • Let Oracle provide the public cloud behind your firewall with Oracle Cloud at
Customer
• We provide secure on-premise data access: Oracle, Teradata,
SQL Server, DB2

Competitive Traps to Set

• Ask how Tableau / PowerBI handles security and enterprise governance

• Ask them about scalability to enterprise level and performance with large data sets (over 1TB) and 1000 users
• What is Tableau / PowerBI strategy beyond visualization – all vendors have it?
• Ask if there are many tools in the analytics business process, beyond the immediate tool (e.g., Tableau).
• If they have Oracle SaaS applications, ask them if they know about OAC Smart SaaS Connector
• How do you perform deeper, enterprise analysis across line of business

Customer References

Anthem UK National Health Service OUTFRONT Media

Connecting Human Capital Trends
with Business Outcomes
• Enriched over 50 dataset including
SaaS and local files
• Accelerate analytic processes
through self-service analysis,
significantly reducing 7000 annual
data requests
• Fuel faster collaboration with a
single source of truth
£1.2BN Confirmed savings identified
via Fraud & Error Detection,
Investigation & Prevention
• Identify billing and identity fraud
• Optimize treatment by reducing
use of less effective medical
procedures
• Deployed Oracle Analytics & Data
Management Platform in the Cloud
Created their first dashboard in less
than 5 weeks to analyze KPI for
finance and sales operations
• Improved daily reporting efficiency
and data latency by retiring aging
technologies and manual
processes
• Increased retention rates, and
improved customer service with
faster customer insights
• New levels of interactivity and data
visualization to over 700 users

Copyright © 2018, Oracle and/or its affiliates. All rights reserved.

Confidential – For Internal and Authorized OPN Partners Use Only 2