Battle Card Migrate warehouse, marts and analytics to the cloud
Elevator Pitch
Data has become trapped in aging data warehouses and
data marts. Cloud provides an opportunity to capitalize on
the latest innovations in data warehouses and analytics.
Oracle helps simplify access and management to unlock
all data and sources with the benefit of real-time data
analytics. We empower business users, data scientists and
analysts without sacrificing control or governance to shadow
BI projects.
Immediately gain rich self-service visualization, scenario
modeling, mobile capability and easy to use inline data-prep
that enables users to create, experiment and share data
driven insights. More compelling analyses will drive real
insight that enables business innovation and change.
Target Market & Key Audiences
• IT is the target audience.
• Target medium to enterprise size orgs
• Larger orgs will exhibit more of the pain points
• Industry agnostic. Most will have a DW and analytics
• Key personas;
• VP/Director of IT
• VP/Director or BI/Analytics
• Director of the Data Warehouse (sometimes this
can be a DBA)
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Customer Pain Points
• Data volumes and user numbers have out grown the
HW capacity resulting in missing information and
inadequate performance.
• Data is “locked up” providing limited views to end users.
• IT and the LOB, in an attempt to solve challenges,
create new applications which build up and result in an
IT backlog, frustrating users and impacting resources
• User experience is missing capabilities. Users
download data to Excel or other shadow BI tools for
analyses.
• As disparate data sources increased over time from
new systems or acquisitions so has complexity.
• The project to upgrade software and deploy new
hardware is too expensive.
Key Messages / Benefits
• Supercharge your Data Marts. Leap into the latest
innovations DB 12c has to offer. Excite users with rich
analytics.
• Empower your users. Fastest way to get existing DMs
to users that need for self-service data-driven decisions
• Platform Modernization. Modernize your analytics and
DW without disruption. Expand your DW with new
models in the cloud. Leverage a hybrid architecture to
access any data, anywhere.
• Complete Platform Consolidation. A single
integrated platform that reduces complexity yet has
unrivalled performance. Deliver consistent information
and a modern user experience that lowers risk, costs
less and frees IT resources.
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Value Proposition
There are 4 dimensions of value;
• Connected – gain access to the DW and other sources
with user accessible inline data prep through a single
integrated platform.
• Collaborative – empower users to share and experiment
within their own sandbox environments without disrupting
anyone else.
• Complete – provide enterprise analytics capabilities that
users need to unlock the full value of the data warehouse.
• Choice – offer cloud, on-premises or hybrid for analytics
and DW deployments. Start with a single data mart and
grow to a full cloud based enterprise DW.
Solution Overview
Any cloud DW requires the following 4 components;
• Oracle Analytics Cloud: to unlock the value of the DW
by providing all capabilities incl. scenario modeling,
mobile, data visualization and reporting.
• Oracle Database Cloud Service or Exadata Cloud
Service. Extreme performance with in-memory,
partitioning, OLAP and spatial & graph.
• IaaS: Elastic storage and compute with predictable,
consistent performance and data retention/preservation.
• Oracle Data Integration. The mechanism to execute the
initial and subsequent data updates. Optionally smart
connectors to apps.
 Battle Card Migrate warehouse, marts and analytics to the cloud Page 2

Competitive Differentiation Qualifying Questions Additional Resources

Oracle Differentiation; 1. Is your data warehouse and/or analytics over 2 years External digital assets
• Can shift data mart workloads now without disruption and old? • Blog: Oracle Analytics Drilldown – though leadership &
gain a tangible plan for a future complete DW in the 2. Do you find that IT is spending too much time customer stories
cloud. maintaining the DW? Too much admin, with little return • Product information Analytics Cloud, BICS, Data
• Is #1 in Gartner’s 2017 MQ for data management on the effort? Visualization CS, Essbase Cloud, Day-by-Day, Synopsis.
solutions for analytics (DMSA). 3. Are users complaining about the query performance in • Analytics Studio Learn, try & download
their analytics? • Data Visualization gallery
• Provides a complete solution including database and
analytics for DW, that can be deployed as on-prem, cloud 4. Are users demanding many DW updates/changes and
or a hybrid of both. Continue to leverage existing then only a few of those are continually used? Internal sales resources
investments. 5. Are users simply downloading DW data into Excel to • Sales Central
• Delivers integrated modern analytics that providers user perform their own data prep and visualizations in other • Competitive intelligence
agility while maintaining IT control and governance. non-standard tools? • North America commercial field portal
• EMEA field portal
• Provides analytic capabilities for every user role, without • Persona Central
the need for 3rd party add-ons. Handling Objections

• We’re not getting user complaints right now.

Contacts
Customer References • A successful DW is defined by growth/usage. Is your
DW usage increasing? Product Marketing
Smart Apps International Customer Success Story • We’re ok with users exporting data into Excel Barry Mostert
• That is a risky approach for security reasons. Also Ken Zeng
“Reduced total cost of ownership and increased efficiency
once data is exported it’s out of date and becomes
by more than 20% through the Smart Applications’ medical
fragmented leading to poor decisions.
insurance platform analytics by migrating databases from Product Management
• We don’t need to modernize, not yet.
multiple servers to a single, cloud solution.” Emily Cikovsky
• Your competition is figuring out ways better access
more meaningful data with intention to disrupt your
State of Maine: Video Regional Business Development
business.
Consolidated disparate data sources into a single location • We leave analytics to the business. NAS: Jim Bienski
that could be governed without loss of business agility. • IT should partner with their internal customers to help EMEA: Oscar Colino.Garcia
with digital transformation. Helping the business APAC: Alain Floch
Sunrun: “Oracle Analytics was an easy on-ramp to cloud choose tools and establish good practices is essential. LAD: Roberto Arteta
based analytics”.
24 November, 2017 Copyright © 2017, Oracle and/or its affiliates. All rights reserved | Confidential – Oracle Restricted For Internal and Authorized OPN Partners Use Only