Professional Documents
Culture Documents
Ecom Finals
Ecom Finals
Floating Advertisement
➢ Affiliates send traffic to merchants through links or URLs, and the ➢ When the customer completes the required action on the merchant’s
tracking software allows each affiliate to have a unique identifier in web site, the cookie will allow the tracking software to collect the
the URL. These links set a cookie on the customer’s computer, which information needed to award the commission.
allows the software to track the sale. ➢ For example, if a customer were to use an affiliate link to purchase a
➢ For example, here is the URL of a product on a retailer’s website: gift from a merchant (using the same URL as before as an example),
the following information would be collected:
http://www.firebox.com/product/1201
• Referring URL and affiliate
➢ Here is the URL for the same product, but with affiliate tracking: • Total sale amount for commission
• Date and time of sale
http://scripts.affiliatefuture.com/AFClick.asp?affiliateID=238&merchantID=
• Unique order number of sale
214&programmeID=3897&mediaID=0&tracking=cube_world&url=http://w
ww.firebox.com/index.html?dir=firebox&action=product&pid=1201&usg=A
FQjCNGdHpzAasCefzDnyUBPxnagxqzvTA
What is a cookie?
➢ Text files with small pieces of data that are used to identify your
computer as you use a computer network.
➢ Cookies are created when you use your browser to visit a website
that uses cookies to keep track of your movements within the site.
➢ Help you resume where you left off, remember your registered login,
theme selection, preferences, and other customization functions. Product Feed
Do cookies expire? ➢ A way of providing information about the products on a merchant’s
➢ YES, they expired, and the domain owner gets to determine for how web site in a way that breaks up the information easily and is
long a cookie should last, and this is called the cookie period. standardized. A product feed will probably contain the following
➢ Cookies are not just used for affiliate marketing. They are also used information for each product.
to store information so that a web site “remembers” who you are • Product name
next time you visit it. • Product URL
➢ There are merchants who offer what is called an affiliate lock-in. • Product picture
Here, the first affiliate to refer the customer earns commission on the • Product price
lifetime of the customer: every purchase that the customer makes • Description
will earn the affiliate commission. • Shipping price
• Stock status: in stock / out of stock
LESSON 3 FINALS: SOCIAL MEDIA MARKETING Social Media Marketing Strategy
What country has been called the social media capital of the world? 1. Go Live!
➢ Businesses use live video for information dissemination,
➢ Philippines
collaborations, webinars, and conversations about products.
➢ Filipinos spend an average of 4 hours and 15 minutes each day on
2. Offer A Message
social media, topping the global usage rankings for the 6th straight
➢ A business should position their social media channels to support a
year.
social, political, or environmental cause. Brand monitoring
➢ The Philippines is also again the highest in internet usage, clocking in
and reputation management play an increasingly important role in
close to 11 hours per day at 10 hours and 56 minutes.
any business.
81,530,000 - Number of social media users in the Philippines as of 2021 3. Make Valuable Content
➢ Marketing teams focused on valuable, scalable content that can be
Top Sites for Social Media Marketing recorded and created at home as a social media marketing strategy.
1. Facebook 4. Create Bite-Sized Content
➢ Still the king. It’s the most used social media network in the world. ➢ Exploring bite-sized content as a social media marketing strategy is a
2. Instagram great way to seek new virality in your content. You have only a few
➢ Instagram has 1 billion monthly active users, with a greater share of seconds to grab your audience’s attention.
them using the IG Stories feature in 2021. Their demographics swing ➢ From dance videos to fast-paced Q&A’s and infographic design for
a little bit towards younger women, ages 18 to 24. social channels, bite-sized social media content is here to stay.
3. Twitter Use Social Media as Shopping Channel
➢ Promoting your products or influencing the narrative on an issue
hence making your policy stance known, is important to your ➢ Many businesses have transitioned all their services online.
communications strategy -- this is the platform for you. ➢ Facebook and Instagram already have shopping capabilities directly
4. TikTok to their apps.
➢ This app blew up during the pandemic and has 1 billion active users.
LESSON 4 FINALS: MOBILE MARKETING
Creators have used the platform to break down complex social and
political issues and take part in viral challenges. Here, teens and Mobile Marketing
influencers rule.
➢ The Mobile Marketing Association (MMA) defines mobile marketing
5. LinkedIn
as “a set of practices that enables organizations to communicate and
➢ If you’re looking to make connections with other similar
engage with their audience in an interactive and relevant manner
organizations or industry, this is the place to send a DM.
through any mobile device or network” (Mobile Marketing
Other Social Media Channels: Association, 2013).