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MKTG 7 7Th Edition Lamb Test Bank Full Chapter PDF
MKTG 7 7Th Edition Lamb Test Bank Full Chapter PDF
TRUE/FALSE
2. Pantone, like many B2Bs, tries to limit itself to a few industries, in this case color printing.
ANS: F
Pantone’s color system is used by a broad range of businesses, including fashion designers, cosmetic
producers, makers of home furnishings and appliances, and the like.
3. Leatrice Eismen’s choice of Pantone 18-2120 TCX as the color of the year for 2010 has as much to do
with consumer demand as it does with business.
4. Pantone recently partnered with Fine Paints of Europe, a high-end paintmaker. Such strategic alliances
are not possible with a business service provider.
ANS: F
Fine Paints of Europe would use Pantone’s research and color formulations and benefit as would
Pantone’s reputation and the licensing of its name. So this would be a strategic alliance.
MULTIPLE CHOICE
1. Which of the following would best describe the Pantone color-management system?
a. a supply
b. color accessory
c. business service
d. a component part, that is, dye
e. none of the above
ANS: C
Pantone provides a service that facilitates interbusiness operations, that is, a way of ensuring uniform
color used in business and business-to-business.
2. When Pantone announces its color of the year, it serves Pantone in what way?
a. It advertises Pantone’s line of color inks.
b. For Pantone, it is a form of marketing since its intellectual property is its pigment values.
c. It is Pantone’s way of marketing the products of its resellers.
d. The color of the year is a form of reciprocity with the color paint and ink industry.
e. As a multiplier effect given the many potential users of the annual color pick.
ANS: B
d
The annual color does market a particular color and it also helps those businesses who use the annual
color in their products.
3. In which of the following scenarios does a Pantone color swatch book cease to facilitate
business-to-business marketing?
a. When kitchen remodeler uses it to color coordinate a client’s refrigerator with her Corian
countertop.
b. When the client in a. purchases the same color swatch book and cuts it up to make a color
collage out of it to decorate her new kitchen.
c. When it is an outdated Pantone color swatch book.
d. When the remodeler returns the book to the countertop maker.
e. none of the above
ANS: A
The key characteristic distinguishing business products from consumer products is intended use, not
physical characteristics. In this case, a regular consumer has appropriated a business product and made
it into a consumer good.
4. If you worked for Pantone, which method of marketing its services is the least suitable?
a. Web site
b. Fax
c. HTML-formatted e-mail
d. business-to-business online exchange
e. placing bids
ANS: E
Pantone is virtually the only service of its kind and so would not have to market its services in this
way, even to the government.
5. Pantone’s handheld CAPSURE device, which can be used to pull color samples from objects, surfaces,
and the like, is one of the company’s __________.
a. major equipment
b. supplies
c. component part
d. accessory equipment
e. business services
ANS: D
e
The CAPSURE device provides a service in line with Pantone’s color management and it is an
accessory device.
6. As a company that maintains an industry standard, which of the following is most important in
Pantone’s success.
a. trust
b. strategic alliances
c. relationship commitment
d. keiretsu
e. OEMs
ANS: A
Given the importance of Pantone color-management system, trust is the most important aspect of its
success. Its business customers rely on the integrity of Pantone’s color assurance products.
Colymbus arcticus, Linn. Syst. Nat. vol. i. p. 221.—Lath. Ind. Ornith. vol. ii.
p. 800.—Ch. Bonaparte, Synopsis of Birds of United States, p. 420.
Colymbus arcticus, Black-throated Diver, Richards. and Swains. Fauna
Boreali-Americana, vol. ii. p. 475.
Black-throated Diver, Nuttall, Manual, vol. ii.
Mergus Albellus, Linn. Syst. Nat. vol. i. p. 209.—Lath. Ind. Ornith. vol. ii. p.
831.—Ch. Bonaparte, Synopsis of Birds of United States, p. 398.
Smew or White Nun, Mergus Albellus, Wils. Amer. Ornith. vol. viii. p. 126,
pl. 71, fig. 4. Male.
The Smew, or White Nun, Nuttall, Manual, vol. ii. p. 467.
4/ ,
12third toe 1 11/12, its claw 4 1/2/12; fourth toe 1 10/12, its claw 5/12.
Weight 1 lb. 8 oz.
Adult Female. Plate CCCXLVII. Fig. 2.
The Female is much smaller. The feathers of the hind part of the
head and neck are also elongated so as to form a crest. The bill, iris,
and feet, are coloured as in the male. All the lower parts are white,
excepting a broad band of light grey across the middle of the neck,
and a narrow portion of the sides, which are of a deeper tint. There is
a patch of brownish-black on the lore and beneath the eye; the upper
part of the head and half of the hind neck, are light reddish-brown;
the rest of the hind neck, and all the upper parts, bluish-grey, darker
behind, and in the middle of the back approaching to black. The
wings as in the male, that is black, with a large patch of white, and
two narrow transverse bands of the same; the tail dusky grey.
Length to end of tail 15 1/4 inches, to end of claws 16 1/2, to end of
wings 14 1/2; extent of wings 25. Weight 1 lb. 4 oz.
GADWALL DUCK.
I have met with this species along the whole of our Atlantic coast,
from Eastport in Maine to Texas. It is, however, more abundant in the
interior than in most of our maritime districts, and is particularly so on
the tributaries of the Ohio, Missouri, and Mississippi. In the early part
of autumn and late in spring many are found on the margins of our
great lakes. Yet the Gadwall has been represented as not plentiful in
the United States, probably on account of its being generally
dispersed, and not congregated in particular districts.
The Creoles of Louisiana name it “Violon,” on account of the
whistling sound of its wings. It arrives in the neighbourhood of New
Orleans and the mouths of the Mississippi along with the Widgeon,
and is fond of the company of the Red-head, to which it is about
equal as an article of food. The Gadwalls are usually seen in small
flocks, and during winter resort to the larger lakes and the pools in
the interior of the great marshes, adjoining the waters of the Gulf. In
that part of the country they feed on small fish, insects, and aquatic
grasses. Fewer of them are found in Massachusetts and the State of
New York than elsewhere, and this probably on account of these
districts being more elevated and less marshy than those farther
south. My friend Dr Bachman informs me that they are rather
plentiful in South Carolina, where they are considered good eating,
and where they arrive in the beginning of October, but are more
frequently met with at that season, and in early spring, than during
winter, when a single individual may sometimes be seen in a flock of
other ducks.
While we were in the Texas, in the latter part of April and the
beginning of May, we found the Gadwall quite abundant on all the
inland ponds and streams, as well as on the brackish pools and
inlets of the islands and shores of Galveston Bay. Many of them had
paired and separated from the other ducks; and I was assured that
this species breeds there, as does the Dusky Duck, the Mallard, the
Blue-winged Teal, the Widgeon, and the Shoveller, the young of all
these species being plentiful in the end of June and beginning of
July. I was satisfied as to the truth of the repeated assurances I had
received on this subject, by observing the manners of individuals of
all these species before my departure from that country. After a
continuance of rainy weather, Gadwalls are found in great numbers
on the vast prairies of Oppelousas and Attacapas, where I have
been told they continue until very late in spring, and some remain to
breed.
This species dives well on occasion, especially on being wounded.
At the appearance of danger, it rises on wing—whether from the
ground or from the water—at a single spring, in the manner of the
Mallard, and, like it also, ascends almost perpendicularly for several
yards, after which it moves off in a direct course with great celerity. I
have never seen it dive on seeing the flash of the gun; but when
approached it always swims to the opposite part of the pond, and,
when the danger increases, flies off. On being wounded, it
sometimes by diving makes its escape among the grass, where it
squats and remains concealed. It walks with ease, and prettily, often
making incursions upon the land, when the ponds are not
surrounded by trees, for the purpose of searching for food. It nibbles
the tender shoots and blades of grasses with apparent pleasure, and
will feed on beech-nuts, acorns, and seeds of all kinds of gramineæ,
as well as on tadpoles, small fishes, and leeches. After rain it alights
in the corn-fields, like the Mallard, and picks up the scattered grains
of maize. The common notes or cry of the female have a
considerable resemblance to those of the female Mallard; but the cry
of the male is weaker as in that species.
It is by no means shy in the Western Country, where I have often
found it associating with other species, which would leave the pond
before it. Near the sea, however, it is much more wary, and this no
doubt on account of the greater number of persons who there follow
shooting as a regular and profitable employment. From the following
note of my friend Dr Bachman, you may judge how easily this fine
species might be domesticated.
“In the year 1812 I saw in Dutchess County, in the State of New
York, at the house of a miller, a fine flock of ducks, to the number of
at least thirty, which, from their peculiar appearance, struck me as
differing from any I had before seen among the different varieties of
the tame Duck. On inquiry, I was informed that three years before, a
pair of these ducks had been captured in the mill pond, whether in a
trap, or by being wounded, I cannot recollect. They were kept in the
poultry-yard, and, it was said, were easily tamed. One joint of the
wing was taken off, to prevent their flying away. In the following
spring they were suffered to go into the pond, and they returned daily
to the house to be fed. They built their nest on the edge of the pond,
and reared a large brood. The young were perfectly reconciled to
domestication, and made no attempts, even at the migratory season,
to fly away, although their wings were perfect. In the following
season they produced large broods. The family of the miller used
them occasionally as food, and considered them equal in flavour to
the common duck, and more easily raised. The old males were more
beautiful than any that I have examined since; and as yet
domestication had produced no variety in their plumage.”
The migration of this species extends to the Fur Countries, where it
is said to breed. The description of a male killed on the
Saskatchewan River, on the 22d of May 1827, is given in the Fauna
Boreali-Americana; and I have a fine male procured by Dr
Townsend on the Columbia River.
Anas strepera, Linn. Syst. Nat. vol. i. p. 200.—Lath. Ind. Ornith. vol. ii. p.
859.—Ch. Bonaparte, Synopsis of Birds of United States, p. 383.
Gadwall, Anas strepera, Wils. Amer. Ornith. vol. viii. p. 120, pl. 71, fig. 1.—
Richards. and Swains. Fauna Bor.-Amer. vol. ii. p. 440.
Gadwall or Grey, Nuttall, Manual, vol. ii. p. 383.
Titian R. Peale.”
Inclosed in Mr Peale’s letter was the following note from Dr Rowan
“to the Messrs Peales.”
“On Saturday last I wrote to you of the Rail Bird breeding near this
place. I then described one that I caught last summer, which was
unlike the Rail in the fall season, and I presumed that all in the wet
ground were the same, but this day my men mowing around the
pond started up two of the usual kind. The hen flew a few rods, and
then flew back to her young in an instant, when they caught her
together with her four young, which I herewith send you. Many more
can be caught. I have seen them in our meadow every month of the
year, but they never make a great noise except when very fat on the
wild oat’s seed. From the above you will conclude that they do not
migrate to the south, but breed here. Respectfully,
Thomas Rowan.”
Rallus jamaicensis, Brisson Sup. p. 140.—Gmel. Syst. Nat. vol. ii. p. 718.—
Lath. Ind. Ornith. vol. ii. p. 761.