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New Market Entry - Diagnostic Chain - Interview Transcript Consult trevor We iy a dn rcs wd ge mn tes pt So ca mn hl a ds a gy 8? Ee eS [ots een rend pte as art ee oe ce meee se dnd ee as tea Soe nH Ee ‘cn Homi te hoa weheonend ses os Cand: oy. To a a | Hod 7 ak te ase fH sees ‘taint ae cee ates he Ut aes Deco cane wos SS Terre Soe eee enn sere Soca cnarweainncaturenetmeenign crea reeneenece Sonora ——— Sanpete erence Seeeetnenep arate Speer eee ici cone moe ican ata awe poxdaiomaeaaenmercnganea ‘eee Onteniente reo apes nates sag segue me ese ‘enewer Tatoanas cing Ie resonating nea endorsed Toe ‘fem onve ere oat wong ses re: We he sarge cal wl ae Woe gh cs ern Saji net erp seo he gsc loyeaye ‘Senate ety wrt pers cpr ee voles ay ee fy rsa nce ooegbacndan area Sma te sozengu sce quence pir oer we nrig ‘hams ort rp ih eh New Market Entry - Diagnostic Chain Consult Client wants to enter into Indian Diagnostics space. The objective is to analyze market in terms of cultural, regulatory and customer preparedness Interviewee Notes | Case Facts Approach/ Framework Huetiycurencclet | “Cher get age test Iacaionandmariet | tecology nthe US + Gantvngquitonson | *Tesslead aur amalestor | Set dines | doers cacao pete | Underandtecinalon, | Maz payernBecdtet no | pation marie fete sree od apprech| Sonera terre marie dames, Snot stenet + etd puch ders = Pree ad aeiaity + kasd omgeition a Gemerashy otestomers positioning ‘Rey ontezpnaltromote B * say mas maa ice ts ad vapoiton oe “Recommendations Tasca sd not hae dfinte solution, ore of atu acts tobe osiee belo ety. Canale i goodie to capture mot actin ens ofinuecars, purchase ‘rege, matt pment lings 3 Interview Summary Observations/Tips/Suggestions ‘Mee pong or acingastecology ater with nit layer oro coud have ben conte as an erry pot 1 yt beckup the ey ategy th cat tenet ae ‘+ thecanoteculsnave gan an Nigh vel en atgy ade of mp

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