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Chemical suppliers keep pace with global pers

care markets
14 July 2016
Chemical companies are working hard to satisfy the growing demand for ingredie
into personal care products for the skin, hair, oral care, and other applications. As
rapidly expanding and increasingly diverse market, product ingredients represen
challenges for chemical companies. Today’s consumers want more, they want qu
they want it now. But opportunities are evident as well, driven by a growing midd
the East, an ageing population in the West, and new markets such as men’s groom
beauty and bio-based skin care.

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Better products for a ‘better’ y

In South Korea, consumers take up to a dozen steps in
skincare routine, while Chinese consumers prefer one
supplemented by sheet masks, sometimes twice daily.
scalp freshener products are popular with Islamic wom
the jilbab.1 In the US, men’s grooming is one of the fas
Alton Adams market segments in personal care.2
Principal and US Lead,
Customer Strategy and Growth
KPMG in the U.S. Clearly, personal care is an expanding, highly regionali
increasingly diverse market. Product categories includ
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fragrances, mouthwashes, hair care and dyeing produ
and products for nail care, bathing and shaving. The ch

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 Related content ingredients for these products include surfactants, em
polymers, emollients, cosmetic active ingredients, pigm
filters and thickeners, and protein compounds.3


The global market for personal care products is expec

between 3.5 and 4.5 percent over the next five years, w
market value of US$500 billion by 2020.4 The market o
ingredients will likely grow even faster over most of th
The Six Pillars forecast period. Valued at US$7.46 billion in 2014, the
market is expected to reach US$11.76 billion by 2023,
outstanding customer
relationships have a universal CAGR 5.2 percent.5
set of qualities.

Skin care is the major application for personal care pro

accounts for a quarter of sales.6 The largest segment f
is surfactants, agents that increase a liquid’s wetting a
properties.7 On the basis of chemical properties, the a
ingredients segment shows the strongest growth.

Asia Pacific represents the largest share (29 percent) o

How do we make AI
personal care products market, with sales fueled main
more human-centric?
population growth, urbanization and increased per ca
Three expert voices share their
power.9
thoughts.

Europe occupies second place, followedby North Ame



In the US, a growing Hispanic population and rising de

luxury personal care brands will support demand for c
chemicals over the next five years.11 In Europe, skin ca
toiletries remain the most important product categorie
Confidence dips in hair care and fragrances.12 Across all developed econo

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 global automotive including Japan, the growing number of older consum
sector as car makers more sales for anti-aging, anti- wrinkle and sun protec
products.13
face slower growth and
higher costs
China only country to report
growing automotive confidence > Read full article (PDF 2.6 MB)

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Footnotes
1
Examples from In-cosmetics trends presentations review 2015, In-cosm

May 2015, URL

2
Global Personal Care: Trends 2015, Lebermuth, URL

3
Personal Care Chemicals and Ingredients Market: Global Industry Anal

to 2020, Persistence Market Research, URL

4
Growth of global ingredients market outpaces personal care industry,

Market Research, URL

5
Ibid.

6
The Future of Beauty and Personal Care in the Globe and Asia Pacific,

International, November 2015, URL

7
Ibid.

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 8
Ibid.

9
Growth of global ingredients market outpaces personal care industry,

10
Asia Pacific to Continue Personal Care Ingredients Market Dominance

Reach US$11.76 bn by 2023, press release, Europlat.org, URL

11
US Cosmetic Chemicals Market to Grow due to Increasing Demand fo

Products, TechSCiResearch, URL

12
The European cosmetics and personal care market shows signs of re

Beauty News, 23 June 2015, URL

13
Ibid.

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