This work by Bernhard Bockelbrink, James Priest and Lili David is licensed under a Creative Commons Attribution-ShareAlike 4.

0 International License (v2020-09-09)

TEN PRINCIPLES FOR EVOLVING TEAMS AND ORGANIZATIONS
Inte
g nt
n in io
n
r l e A u t o n
n a b o m

ea
y

al
E

ly
nL
u s o n

D
o c V

st i
F al

eve
I nv e

ue

lo
Clarify

p Culture
u
Purpose

nd
E
Develop

xp

spo
Strategy

er
en

im

Re
ts e &
Co
lla Sens

s
c

ie
bo e n
t ra
e on Depend
Bu
ild
Sha e l s
red Mental Mod

This work by Bernhard Bockelbrink, James Priest and Lili David is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License (v2020-09-09)
ORIENTATION
Develop a strategy to guide
value creation, so that people
Ensure that everyone under‐ share a common direction,
stands who the organization and strateg y is adapted as
or team is serving, why and necessary to achieve the
to what end, so that people Clarify purpose.
are able to focus and unite Purpose
their efforts on achieving that Develop
purpose. Strategy

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NAVIGATION
Focus your daily work on
Identify, prioritize and re‐
value delivery, so that the
spond to impediments and
stuff that needs doing to c u s o n V
F o al opportunities, so that you can
achieve your purpose is done.
adapt or pivot as necessary

ue
R
and improve where you can.

un

nd
Exp

spo
er
en

im

Re
ts e &
Run experiments to address Sens
complex challenges, so that
you learn how to move closer
to where you want to be.

This work by Bernhard Bockelbrink, James Priest and Lili David is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License (v2020-09-09)
STRUCTURE
Free ind ivid uals and teams b l e A u t o n o
n a my
up to create value as au‐ E
Co-create and evolve a
tonomously as possib le, so coherent system to d eal with
that you can deliver value fast all d epend encies, so that you
and avoid unnecessary de‐ deliver value fast when
p endencies. dep endencies cannot be
avoided.

lla
Co

s
c

ie
bo e n
ra te on Depend

This work by Bernhard Bockelbrink, James Priest and Lili David is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License (v2020-09-09)
TRANSFORMATION
Collaborate on fostering a
Ensure the people grow com‐ Inte cooperative culture where
petence and skill, so that they g nt
n in io
n
people achieve their fuller
develop , their contribution re‐ r potential, so that you build

ea

al
mains valuable and the orga‐

ly
and maintain an engaging

nL

D
nization can evolve.

st i
and p roductive work environ‐

eve
I nv e
ment.

lo
p Culture
Invest in building shared
mental models, so that p eo‐
p le can engage in meaningful
dialogue about what’s hap ‐
p ening and what needs to be Bu
ild
done. Sha el s
red od
Mental M

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 DEVELOP
CLARIFY PURPOSE FOCUS ON VALUE SENSE & RESPOND RUN EXPERIMENTS

1 2 3 4 5
ORIENTATION STRATEGY

NAVIGATION
Ensure that everyone Develop a strategy to Focus your daily work Identify, prioritize and Run experiments to ad‐
understands who the or‐ guide value creation, on value delivery, so respond to impediments dress complex chal‐
ganization or team is so that people share a that the stuff that needs and opportunities, so lenges, so that you
serving, why and to common direction, and doing to achieve your that you can adapt or learn how to move clos‐
what end, so that peo‐ purpose is done. pivot as necessary and er to where you want to
strategy is adapted as
ple are able to focus improve where you can. be.
necessary to achieve the
and unite their efforts on
purpose.
achieving that purpose.

COLLABORATE ON INVEST IN INTENTIONALLY BUILD SHARED

TRANSFORMATION
ENABLE AUTONOMY

6 7 8 9 10
DEPENDENCIES LEARNING DEVELOP CULTURE MENTAL MODELS
STRUCTURE

Free individuals and Co-create and evolve a Ensure the people grow Collaborate on foster‐ Invest in building
teams up to create val‐ coherent system to deal competence and skill, ing a cooperative cul‐ shared mental models,
ue as autonomously as with all dependencies, so that they develop, ture where people so that people can en‐
possible, so that you so that you deliver value their contribution re‐ achieve their fuller po‐ gage in meaningful dia‐
can deliver value fast fast when dependencies mains valuable and the tential, so that you build logue about what’s hap‐
and avoid unnecessary cannot be avoided. organization can evolve. and maintain an engag‐ pening and what needs
dependencies. ing and productive work to be done.
environment.

This work by Bernhard Bockelbrink, James Priest and Lili David is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License (v2020-09-09)
 1 2 3 4 5
Ensure that
ORIENTATION

NAVIGATION
everyone
Identify, prioritize
understands who Develop a Focus your daily Run experiments
and respond to
the organization strategy to guide work on value de‐ to address com‐
impediments and
or team is value creation. livery. plex challenges.
opportunities.
serving, why and
to what end.

TRANSFORMATION
6 7 8 9 10
Collaborate on
Co-create and
STRUCTURE

Free individuals
fostering a coop‐
and teams up to evolve a coherent Ensure the people Invest in building
erative culture
create value as system to deal grow competence shared mental
where people
autonomously as with all and skill. models.
achieve their fuller
possible. dependencies. potential.

This work by Bernhard Bockelbrink, James Priest and Lili David is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License (v2020-09-09)