31/10/2023

Networking Techniques via

LinkedIn & Personal Branding

Eric Andrade for

Objectives
- The keys of a strong LinkedIn profile
- Leverage the power of LinkedIn search options
to identify your targets
- The right approach to grow your network on
LinkedIn.
- Contact alumni and professionals on LinkedIn
and ask for networking interviews
- Posting efficiently on LinkedIn: how to get your
network to help you .

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LinkedIn profile optimization

Your profile viewed with

LinkedIn Recruiter

Bigger profile
picture.
Highly visible :
No background
- Professional headline
image
- 2 past expériences
- Education

Summary (About) is
fully displayed : use it !

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Your profile viewed with

LinkedIn Recruiter (2/2)

Details of your SKILLS are fully

experiences are displayed
fully displayed

Ask for WRITTEN

RECOMMENDATIONS

Language ?
• Which language will your recruiters use?
(75% Li profiles in English)

• 1 profile,
several languages

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Your photo

 High quality

 Coherence

 Dress code

LinkedIn « Open to work »

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Background image (option)

Use the right KEYWORDS

Title

About

Experience

Skills

Education

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Define your keywords

 3 to 5 main keywords
(skills)

 Complementary keywords:
variants / detailled skills / technical terms

 Analyze job offers on LinkedIn / job-boards

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Compare keywords
with Google Trends

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Your professional headline

• Appears in the search results

• Use your main keywords (skills)

• 220 letters max : use them !

• Consider using emojis ✅

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Optimize your summary (ABOUT)

(15 lines max, using your keywords)

• Professional Projects & your MsC

• Your MOTIVATIONS
• Your SKILLS : previous jobs / studies / personal
experiences
• Your personality traits
• CONTACT INFO ✅ 🚀

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Optimize your experiences

• Introduce the company & field of activity

• Detailled missions, skills : use keywords

• Achievements : Use facts and figures

• Add skills related to this position

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Feature your achievements

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Education : list your courses

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Skills / endorsements

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Ask for recommendations

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Ask for recommendations

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How to boost your profile visibility

The algorithm of LinkedIn favors :

• Profiles filled with the right keyword(s).

• Profiles with at least 300 connections

• (Premium profiles)

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Leveraging the power of LinkedIn

for career networking.

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Your network on Linkedin

• Your visibility on Linkedin depends on
your number of contacts

• At least 300 contacts to appear in the search results of

approx. 5 million members

• Invite only people you know?

• Power and targeting

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You have a network

• Colleagues

• Students & friends

• GEM LinkedIn Page

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Use Linkedin search to identify professionals you could meet

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Ask for introductions

• Explain the reason for your demand

• Your contact must feel free to refuse
• Offer your help
• Inform your contact of what happens next !

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Ask a mutual connection

to introduce you

Dear…
You are in contact with… on LinkedIn
I would like to call her / him to ask her /
his opinion about my professional project
in …
Could you introduce me ?

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Ask for a network interview

(without a mutual connection)
> Add a personalized note

Dear …,
I discovered with great interest your expertise in …
Could we talk for a few minutes ? I’d like to know
more about your job / industry in order to make the
right choices for my career plans.

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Network interviews

• Ask for informations, NOT for jobs

• Explain your precise goals
• Be well-prepared
• Conduct the interview :
• Your pitch : 2 minutes
• Let them talk
• Share informations (give / receive)
• Ask for CONTACTS !

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Manage the invitations you receive

on LinkedIn

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Keep in touch
with your network

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On LinkedIn,
Help your network to help you

• Your profile : skills, achievements, projects

Update • Attractive service offering

Nurture the • React to your network’s activity

relationship
• Your missions, events, achievements
Inform • Create or share targeted contents

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15 min a day : your check-list (1/2)

• Network
• Check invitations received
• Check who accepted your invitations
and send a message to start a conversation.

• Check the messages received

• NOTIFICATIONS : Check new positions within your

network

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15 min a day : your check-list (2/2)

LinkedIn home page :

• Check who viewed your profile

> invite interesting contacts

• Invite people who reacted to your posts

• Quickly check your news feed and react to

your contacts’ most relevant posts.

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Posting on LinkedIn
• Stay « top of mind» • Focus on your targets’
questions
• Only relevant and
professional contents • Your activity is displayed
on your LinkedIn profile

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Find professional content to share

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Tips to make your POSTS visible

on LINKEDIN

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Source : https://www.linkedin.com/posts/vahursinga_never-align-text-
center-it-will-cost-you-activity-6788777807846653952-JL9J

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