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  • Ride The Wave Proccess

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    The document discusses how sales and marketing professionals can apply the principles of surfers to be more effective in changing conditions. It suggests embracing conditions outside of one's control, having a progression-based mindset focused on constant skill development, and exploring risks in a structured way through mapping, measuring, and processing strategies, skills investments, prototyping new ideas, and risk planning. Mastering an understanding of conditions, maintaining a growth mindset open to change, and developing a tolerance for risk are presented as keys to riding the wave of new challenges in sales and marketing.

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    Ride-the-Wave-Proccess

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    The document discusses how sales and marketing professionals can apply the principles of surfers to be more effective in changing conditions. It suggests embracing conditions outside of one's control, having a progression-based mindset focused on constant skill development, and exploring risks in a structured way through mapping, measuring, and processing strategies, skills investments, prototyping new ideas, and risk planning. Mastering an understanding of conditions, maintaining a growth mindset open to change, and developing a tolerance for risk are presented as keys to riding the wave of new challenges in sales and marketing.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    5 views1 page

    Ride The Wave Proccess

    Uploaded by

    wbcnmqvknx
    The document discusses how sales and marketing professionals can apply the principles of surfers to be more effective in changing conditions. It suggests embracing conditions outside of one's control, having a progression-based mindset focused on constant skill development, and exploring risks in a structured way through mapping, measuring, and processing strategies, skills investments, prototyping new ideas, and risk planning. Mastering an understanding of conditions, maintaining a growth mindset open to change, and developing a tolerance for risk are presented as keys to riding the wave of new challenges in sales and marketing.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    of 1

    NEW CHALLENGES FOR SALES AND MARKETING

    CONDITIONS SKILLS RISKS

    BE MORE LIKE
    RIDE THE WAVE
    THE SURFER

    3 PRINCIPLES OF THE SURFER

    EMBRACE PROGRESSION- EXPLORE


    CONDITIONS BASED MINDSET RISKS

    HOW WE CAN APPLY THEM TO SALES & MARKETING

    MAP SKILLS PROTOTYPE

    MEASURE INVESTMENT RISK PLAN

    PROCESS CHANGE REWARD

    DISCUSSION

    KNOWLEDGE OF CONDITIONS MINDSET FOR NEW TOLERANCE FOR RISK

    1 2 3 4 5 6 7 8 9 10 1 2 3 4 5 6 7 8 9 10 1 2 3 4 5 6 7 8 9 10

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