PRODUCT

TRAINING
DECK

Baaki sab hua puraana

Ab hai SWAG ka zamana
 Market Conduct Guidelines – Do’s

Understand the actual need of the customer before selling Assess customer’s financials and medical condition before
a policy solicitation

Use Product Suitability Matrix to match the solution with Ask specific questions related to customer’s health and
customer need, risk appetite and age habits. Answers to these questions to be filled accurately
and honestly, post discussion with the customer. Make the
customer understand the importance of correct disclosure
Ensure personal meeting with customer during policy
solicitation
Always specify that the returns mentioned on illustration
are indicative only and actual returns may vary
Identify the risk profile of the customer using the
Investment Risk Profiler Ensure customer understand the product questions
mentioned in POSV and fills POSV him/ her self
Explain product benefits, features and premium payment In case of video POSV, customer should read out the
terms correctly declaration him/her self

Disclose complete information about product charges, Customer selfie should be captured in POSV and in case of
benefits and returns to customer video POSV customer selfie should be captured in each
screen

Check original documents of the proposer / life to be Capture a clear and visible photograph in mPRO in a well
assured lighted place

This document is strictly for internal circulation and / or training purposes

 Market Conduct Guidelines – Don’ts

01 02 03 04 05 06
Directly suggest
Overpromise the
the product Sell Regular Pay Offer any Offer
returns to the
without listening product as a guarantee on inducements to Suggest / agree to
customer other
and Single Pay returns in a customers to buy splitting of
than those
understanding product or limited market linked life insurance policies
mentioned in the
needs of the pay product policy
illustration
customer

Misrepresent
Suggest or agree Update your own
material facts of Conceal any
to your customer contact details as
Share the POSV Click photo of a customer which medical condition
to omit material against the
link with the seller photo in POSV impact the / background of
information from customer’s in the
underwriting customer
disclosure proposal
decision

07 08 09 10 11 12
This document is strictly for internal circulation and / or training purposes
 Life is like a game of cricket…

…full of ‘Uncertainties’
This document is strictly for internal circulation and / or training purposes
 But one can
manage life’s
uncertainties
by planning
ahead

This document is strictly for internal circulation and / or training purposes

 Launching

This document is strictly for internal circulation

circulation and
and// or training purposes.
purposes
 Why SWAG (1/2)

Unmatched Flexibility Protection as a Differentiator Liquidity

Design your own Plan
- Flexibility to choose Premium
Payment Term, Deferment Period &
Income Duration
- Save the Date option: Receive
income on special days of the year
e.g. Birthday, Marriage Anniversary
Conversation that goes beyond IRR
comparison
- Policy Continuance Benefit (Max
Life unique feature, first time in
Guaranteed Plan)
-WOP+PCB: 3D cover against Death,
Disease, Disability- First time ever
Money in hands
-Get Income as early as first month
- Guaranteed Income for as long as
30/40 years with Lumpsum as
maturity

- Flexibility to withdraw income or - 50% Additional Accidental Cover

accumulate at prevailing reverse
repo rate
after PPT- Industry Unique feature
- Death Benefit available for the
entire policy term including income
term – (First time in Guaranteed
Plan)
 Why SWAG (2/2)
Save TAX without need
Retire in Style to pay premium
Income as well as Legacy Self Funding Policy Design

-Tax Free Income for whole life

- Premium offset for income starting
- Single Life Option 5th/7th /10th year

-Choose PPT as per convenience - Income more than applicable

Premium+GST
- 50% ROP as a gift at 85th birthday
- Customer can avail 80C benefits on
-Additional 100% ROP on maturity premium paid by premium offset
 Meet Your Customers

Mr. Pathak, Age 35 Mrs. Jose, Age 28 Mr. Khan, Age 38

Salaried Middle Class School Teacher In a Sales Job Involving Lot of Travel

Mrs. Sethi, Age 42, Mr. Rao, Age 45 Mr. Kumaran, Age 55
Son aged 8, Working in call Centre Established Businessman Teacher in Govt. School
 How SWAG Will Benefit Your Customers

I will now have more money in my

hand from next month

More Maintain Peace of

Mr. Pathak, Age 35 Savings for the Lifestyle even Mind
Salaried Middle Class family if I lose my job
 How SWAG Will Benefit Your Customers

My family will be financially secured

for a longer period of time

Peace More Financial Maintain

Mr. Khan, Age 38 Of Security for Lifestyle
In a Sales Job Involving Mind Family & Fulfil
Lot of Travel
Goals
 How SWAG Will Benefit Your Customers

I have the flexibility to choose how

long my parents need the income for

Financial Choose till Parents can

Mrs. Jose, Age 28 Independence when my live life with
School Teacher for parents parents will get dignity and
the income self respect
 How SWAG Will Benefit Your Customers

My child’s education will be secured,

no matter what

Child can My child’s Peace of

Mrs. Sethi, Age 42 pursue dreams will be Mind
education of fulfilled even if
Child aged 8, his choice I am not around
Working in call Centre
 How SWAG Will Benefit Your Customers

I can pay premiums as long as I can

afford them and get guaranteed income
later

Financial Risk free Maintain

Mr. Rao, Age 45 Stability for Guaranteed Lifestyle
me and my Income
Established Businessman family
 How SWAG Will Benefit Your Customers

I will make my wedding anniversary

special and memorable every year

Money Live life on Financial

Mr. Kumaran, Age 55 when I my terms with Independence
need it the additional & Peace of
Teacher in Govt. School income mind
 SWAG’s SUPER Benefits…

Guaranteed I will now have more money in my hand from next month
Early Income

Select Income
Term I have the flexibility to choose how long my parents need the income for

Defer
Income I can pay premiums as long as I can afford them and get guaranteed income later

Select Your
Date I will make my wedding anniversary special and memorable every year

More
Protection My family will be financially secured for a longer period of time

Policy Continuity
& More Cover My child’s education will be secured, no matter what
Share Your Thoughts

Which benefit
appeals to you
the most?
 SWAG Game Changers
Industry Unique Benefits On SWP Chasis

Early Income starting from 1st year/1st month

Policy Continuance Benefit with 3D WOP

50% Accidental Death Benefit at no extra cost (after PPT is over)

Disproportionate Benefit for high value cases (10 Lac & above)
 SWAG will be an even bigger Hit than SWP
SWP a Block Buster Product

SWAG all set to be an even bigger Hit than SWP

This document is strictly for internal circulation and / or training purposes 19

 Max Life Leaders Opinion ( Videos bytes)

Himesh Garje Yaman Banerjee

CRM Hyderabad Regional Head, West 1
This document is strictly for internal circulation and / or training purposes 20
 SWAG Variants

Early Wealth Long Term Wealth Lifelong Wealth

Option of Income starting from Income during Income period Income from PPT+1 till end of policy
1st year / 1st month onwards of 20, 25 or 30 years term (99 yrs. of attained age)

Plus Lump Sum benefit at Plus Return of Total Premiums Plus Return of 50% of Total
maturity Payable at maturity Premiums Payable at age 85 yrs

Available in two options:

Plus Return of 100% of Total
• Early Income
Premiums Payable at maturity
• Premium Offset

Optional PCB available under variants other than Lifelong wealth with / without WOP plus rider
Let’s see how each Variant works
 Early Wealth Variant – Mera Naya Financing Partner

I need Interim money to

take care of my -
• Business contingencies
• Irregular cash flows

This document is strictly for internal circulation and / or training purposes

 Early Wealth Variant – Mera Naya Financing Partner

Year 1 Year 2 Year 10 Year 30

Age 35 years

Guaranteed income of Rs. 40,000 every year from year 1 to 30

Guaranteed
Maturity Benefit
Rs. 49,32,761
Rs.200,000 (excluding taxes) per year is paid for 10 years
Lumpsum

You pay : You get :

3.08 times
20,00,000 61,50,761*
IRR 5.47%
| Annual Premium (Direct Debit mode): Rs. 200,000 | Premium Frequency: Annual | Premium Pay Term: 10 years | Income Term: 30 years |
Income Starts from: 1st year | Income payout option: Annually | Plan Variant Chosen: Early Wealth Variant

Minimum Life Cover applicable Rs. 22,00,000 and it may keep increasing further as per the applicable terms of his policy.
*inclusive of auto debit booster Rs. 18,000 paid at the end of ppt
This document is strictly for internal circulation and / or training purposes
 Early Wealth Industry #1st Premium Offset - ‘Tax Arbitrage’ for your customer

Income payout post effective PPT to offset premium and GST

You pay: 10,00,000 You get: 17.80 Lacs*

178% (Maturity Benefit+Base income+Auto Debit Booster)

Effective Premium Rs. 2L for 5 Years = Rs. 10 L

Year 0 Year 1 Year 2 Year 3 Year 4
Year 15

Age 45 years

Age 35 years

2.10 L 2.10 L 2.10 L 2.10 L 2.10 L 2.10 L 2.10 L 2.10 L 2.10 L 2.10 L 2.10 L

Income payout period (5th to 15th year; 11 payouts)

Tax Benefits for 10 more years under Section 80 (C)

Maturity Benefit of
Rs. 15.42 Lacs
35 year old male, premium 2 lac, PPT & PT- 15 years, Income start year- 5th year, Income payout frequency- Annual
* Inclusive of auto debit booster Rs. 28,000 paid at the end of PPT
This document is strictly for internal circulation and / or training purposes 24
 Where Early Income is applicable and Where Premium Offset is applicable?

Policy
Income start year
Term Premium
Payment Term
(Years) 1 5 7 10

10 10 NA Early Income NA NA
12 12 NA Early Income Early Income NA
15 15 NA Premium Offset Premium Offset Premium Offset
20 20 NA Premium Offset Premium Offset Premium Offset
30 10 Early Income NA NA NA
40 10 Early Income NA NA NA

This document is strictly for internal circulation and / or training purposes 25

 Long Term Wealth variant - Sapne Ho Ya Jimedari…SWAG Karega Sab Puri

I need to take care of my

dreams & responsibilities…
Maintain Life style
Kid’s Future
Parents care
Money for retirement

This document is strictly for internal circulation and / or training purposes

 Long Term Wealth variant - Sapne Ho Ya Jimedari…SWAG Karega Sab Puri

Year 1 Year 2 Year 10 Year 13 Year 32

Age 35 years
2 year
deferment
Guaranteed income of Rs. 2,36,297 every year for 20 years
(Total income benefit of Rs. 47,25,940)
Guaranteed
Maturity Benefit
Rs. 20,00,000
Lumpsum
Rs.2,00,000 (excluding taxes) per year is paid for 10 years

You pay : You get :

3.37 times
20,00,000 67,43,940*
IRR 6.38%
| Annual Premium (Direct Debit mode): Rs. 2,00,000 | Premium Frequency: Annual | Premium Pay Term: 10 years | Deferment Period: 2 years |
Income Term: 20 years | Income Starts from: 13th year | Income payout option: Annually | Plan Variant Chosen: Long Term Wealth Variant
Minimum Life Cover applicable Rs. 22,00,000 and it may keep increasing further as per the applicable terms of his policy.
*inclusive of auto debit booster Rs. 18,000 paid at the end of ppt
This document is strictly for internal circulation and / or training purposes
 Lifelong Wealth variant – Jeevan bhar ka SWAG, Guarantee k Sath…

My Second innings financial

goals…
Creation of income
replacement
Estate planning, Inheritance,
Gift to grand child
Long term care, Charity

This document is strictly for internal circulation and / or training purposes

 Lifelong Wealth variant – Jeevan bhar ka SWAG, Guarantee k Sath…

Year 1 Year 2 Year 8 Year 9 Year 36 Year 50

Age 50 years

Guaranteed income of Rs. 1,14,857 every year for 42 years

Plus Guaranteed
Rs. 8,00,000 lumpsum at attainment of 85 years Maturity Benefit
Rs. 16,00,000
Lumpsum

Rs.2,00,000 (excluding taxes) per year is paid for 8 years

You pay : You get :

4.52 times
16,00,000 72,37,994*
IRR 5.90%
| Annual Premium (Direct Debit mode): Rs. 2,00,000 | Premium Frequency: Annual | Premium Pay Term: 8 years | Income Term: 42 years |
Income Starts from: 9th year | Income payout option: Annually | Plan Variant Chosen: Lifelong Wealth Variant
Minimum Life Cover applicable Rs. 22,00,000 and it may keep increasing further as per the applicable terms of his policy.
*inclusive of auto debit booster Rs. 14,000 paid at the end of ppt
This document is strictly for internal circulation and / or training purposes
 Death Benefit in all the three variants

Early Wealth Long Term Wealth Lifelong Wealth

Death Benefit is higher of

• 11x Annual Premium,
• 105% of total premiums paid or
• 125% of the surrender value

This document is strictly for internal circulation and / or training purposes 30

 Lets understand more about Loyalty Income

• Income benefits in Long Term and

Life Long Wealth comprises of - Base
Income and Loyalty Income

• Loyalty income is 20% of Base

Income

• This is benefit is paid when all due

premiums are received, not
applicable to RPU policy

• In case of RPU, loyalty addition will

not be paid. Customer will get
proportionate income from his base
income only

• In case of Accrual, both base income

and loyalty income will be accrued.
Treatment of both will be same.

This document is strictly for internal circulation and / or training purposes

Share Your Thoughts

Which Variant
excites you the
most?
 Let’s See If You Remember

What are the

4 Industry First Benefits
that you will use to
Baaki sab hua puraana
pitch SWAG? Ab hai SWAG ka zamana
 Key Specifications - 1

Premium Payment Income Deferment Minimum Entry Maximum Entry Minimum

Variant
Term Period Age* Age Premium

Long Term Wealth 5,6,8,10,12 0,1,2,3,4,5 91 days 65 years less PPT Rs. 30,000

10,12,20 91 days 65 years less PPT Rs. 30,000

Early Wealth NA
15 3 years 65 years less PPT Rs. 30,000

Lifelong Wealth 5,6,8,10,12 0 40 years 65 years less PPT Rs. 50,000

*Please Note
Incase of PCB Opted Minimum Entry Age is 18 years for Long Term Wealth variant & Early Wealth variant.
PCB option is not available in Life Long Wealth variant.

This document is strictly for internal circulation and / or training purposes

 Key Specifications - 2

Premium Payment Income Deferment Available Policy

Variant
Term Period Term (Years)

PPT+ Income
Long Term Wealth 5,6,8,10,12 0,1,2,3,4,5 Deferment period+
Income period
10 10
12 12
Early Wealth 15 NA 15
20 20
10,12 30, 40

Lifelong Wealth 5,6,8,10,12 0 100 – Entry Age

Income Payout frequencies: Annual, Semi-Annual, Quarterly, Monthly.

Modal factor: Semi-Annual: 98% of Annual Income and Quarterly and Monthly: 96% of Annual Income
This document is strictly for internal circulation and / or training purposes
 Differentiation between SWAG variants

This document is strictly for internal circulation and / or training purposes

 Check Your Understanding 1

What are the Premium Payment Terms for Early

Wealth Variant?

A) 5,6,8,10 & 12 B) 5,10,12,15,20

C) 5,6,7,8,9 & 10 D) 10,12,15,20

This document is strictly for internal circulation and / or training purposes

 Check Your Understanding 1

What are the Premium Payment Terms for Early

Wealth Variant?

A) 5,6,8,10 & 12 B) 5,10,12,15,20

C) 5,6,7,8,9 & 10 D) 10,12,15,20

This document is strictly for internal circulation and / or training purposes

 Check Your Understanding 2

What are the Income Deferment Period Options

for Long Term Wealth?

A) 0 B) 0,1,2,3,4,5

C) 0,1,2 D) NA

This document is strictly for internal circulation and / or training purposes

 Check Your Understanding 2

What are the Income Deferment Period Options

for Long Term Wealth?

A) 0 B) 0,1,2,3,4,5
C) 0,1,2 D) NA

This document is strictly for internal circulation and / or training purposes

 Check Your Understanding 3

The Maximum Entry Age incase of PCB Opted is

NA for Life Long Wealth Variant.

True False

This document is strictly for internal circulation and / or training purposes

 Check Your Understanding 3

The Maximum Entry Age incase of PCB Opted is

NA for Life Long Wealth Variant.

True False

This document is strictly for internal circulation and / or training purposes

 Check Your Understanding 4

The Minimum Entry Age is 91 days for Long Term

Variant.

True False

This document is strictly for internal circulation and / or training purposes

 Check Your Understanding 4

The Minimum Entry Age is 91 days for Long Term

Variant.

True False

This document is strictly for internal circulation and / or training purposes

 Seller: …..

Customer : …

This document is strictly for internal circulation and / or training purposes

 PCB is opted

Policy Continuance Benefit if opted, ensures your survival and maturity benefits continue to be paid, as and when due
in case of death of the Life Insured without any need of premium payment.

10 year PPT + 2 year deferment + 20 year income term

Death Benefit equal to higher of the below will be paid and the
policy shall continue
• Sum Assured on Death
• 105% of (Total premiums paid plus underwriting extra premiums
plus loadings for modal premiums) as on the date of death of life You get: 62,94,700*
insured

2 year
Rs. 213,835 income for 20 years
Death happens in 3rd year deferment Plus
Rs. 20,00,000 lumpsum at maturity
Policy term: 32 years
Minimum Life Cover applicable throughout policy term: 22,00,000

35 year old male, premium 2 lacs, 10 year PPT + 2 year deferment + 20 year income term
* Inclusive of auto debit booster Rs. 18,000 paid at the end of PPT
This document is strictly for internal circulation and / or training purposes 46
 PCB is opted with WOP+ Rider

If PCB is opted with WOP+ Rider -> Auto Continuance in case of death, disease and disability

10 year PPT + 2 year deferment + 20 year income term

You get: 62,94,700 *

Life insured suffers from any listed

2 year
Rs. 213,835 income for 20 years
Critical illnesses or disability in the 3rd Plus
deferment
year, WOP+ rider benefit shall trigger
Rs. 20,00,000 lumpsum at maturity
Policy term: 32 years
Minimum Life Cover applicable throughout policy term: 22,00,000

35 year old male, premium 2 lacs, 10 year PPT + 2 year deferment + 20 year income term
* Inclusive of auto debit booster Rs. 18,000 paid at the end of PPT
This document is strictly for internal circulation and / or training purposes 47
 50% additional ADB in case of Death

10 year PPT + 2 year deferment + 20 year income term

An Extra 50% of Sum Assured at inception will be paid in case of death due to accident
once the premium payment term is over along with the death benefit

2 year
PPT-10 years deferment

Policy term: 32 years

In case of death due to accident, the minimum benefit available as per terms
and conditions of the policy will be 16.5 times (i.e. base multiple of 11x plus
ADB additional multiple of 5.5x) the annualized premium
• Maximum cover under this would be 1 Crore.
• Cover would continue only till the age of 80.
• This is not valid if age of LA at entry is less than 18 years

35 year old male, premium 1 lacs, 10 year PPT + 2 year deferment + 20 year income term
* Inclusive of auto debit booster paid at the end of PPT
This document is strictly for internal circulation and / or training purposes 48
 Select The Date | How It Works
Month Cashflow
June-22 -100000
June-23 -100000
Select the date Yes June-24 -100000
June-25 -100000
June-26 -100000
Policy Issuance Date 15th June, 2022 June-27 -100000
June-28 -100000
June-29 -100000
Date Opted for first payout (A) 24th Feb, 2033 June-30 0
June-31 0
Step 1- Check the difference June-32 0
Original Date of the payout (B) 15th June, 2033 between the two dates (consider February-33 6932
+ve number in case the difference February-34 10000
(C) No. of days prior to Original payout February-35 10000
112 is -ve)
February-36 10000
date (A)-(B) February-37 10000
Step 2- Subtract the difference
February-38 10000
365-(C) 253 from 365 February-39 10000
February-40 10000
Step 3- Divide the resultant February-41 10000
Pro-Rated income % (69.32%) number by 365 February-42 10000
February-43 10000
February-44 10000

• This option is available only in case the income payment frequency is annual. February-45
February-46
10000
10000
• This option is available only at inception and no change will be allowed during the policy term. February-47 10000
February-48 10000
• Pro-rated income shall be payable in first and last year of the income period in case the chosen February-49 10000
February-50 10000
income date is different from the policy anniversary date. February-51 10000
February-52 10000
February-53 10000
February-54 10000
February-55 10000
February-56 10000
February-57 10000
Plan variant- Long Term Income, PPT-8 years, Deferment period- 2 years, Income period-25 years June-58 3068
Please note- Above cash flows are notional and only for explaining save the date feature
This document is strictly for internal circulation and / or training purposes 49
 Auto Debit Booster| How It Works

If all the premiums are paid through auto-debit mode

Policy Year Annualized Premium (BOY) Auto Debit Booster (EOY)
1 200,000 0
2 200,000 0
3 200,000 0
4 200,000 0 For all premiums paid through auto debit mode (ECS,
5 200,000 0 direct debit etc.), an amount equal to 1% of the premiums
6 200,000 0 (including modal loadings) paid through auto debit mode
7 200,000 0 will be paid on survival of life assured till the end of
premium payment term.
8 200,000 0
9 200,000 0
10 200,000 0 Auto Debit Booster amount will be credited to customer’s
Bank Account
11 200,000 0
12 200,000 22,000

1% of 22 lakhs i.e 22,000

will be paid at the end of
PPT

PPT assumed in the above example-12 years

This document is strictly for internal circulation and / or training purposes 50
 Seller: …..

Customer : …

This document is strictly for internal circulation and / or training purposes

 SWAG Conversation Starter 1

Sir, would you be interested in a plan which offers Guaranteed

Income starting from 1st year or 1st month !

This document is strictly for internal circulation and / or training purposes

 SWAG Conversation Starter 2

Sir, would you be interested in a plan which gives you more than
4 times returns on your Investment!

This document is strictly for internal circulation and / or training purposes

 Conversation Starter 3

Sir, would you be interested in a plan which gives you the

flexibility to choose a special day of your life to receive
your income every year

This document is strictly for internal circulation and / or training purposes

 Conversation Starter 4

Sir, would you be interested in a plan which guarantees

fulfilment of your goals even in your absence

This document is strictly for internal circulation and / or training purposes

 Share Your Thoughts

What do you think What are the possible

will be your Customer’s concerns that your
response? Customers may have?
This document is strictly for internal circulation and / or training purposes
 Objection Handling 1

Mr. Sharma
“I would prefer to invest in other products which can provide
me higher returns’’

Seller - Rahul
Sir, It is great that you plan to invest in other avenues.
However, one must always diversify one’s portfolio.

Returns and Risks are two sides of any product.

This product offers no Risks as capital and returns are 100%
guaranteed

The product offers guaranteed returns as high as 4 times!

This document is strictly for internal circulation and / or training purposes
 Objection Handling 2

Mr. Sharma
“I would rather invest in property to take care of my
retirement’’

Seller - Rahul
Sir, I understand that you want to invest in property and it a good avenue of
investment.
Both Property and this Product will give you returns in the long term.
However, Property returns are not guaranteed, are taxable, and involve high capital
investment. Whereas, in this Product, the returns are guaranteed and tax-free. It
requires smaller investment and also gives you life cover!
This document is strictly for internal circulation and / or training purposes
 Objection Handling 3

Mr. Sharma
“If I invest in FD, I can get good interest rates’’

Seller - Rahul
Sir, It is great that you plan to invest in FD.
However, in FD the returns are guaranteed only for a limited period but the
renewal at same rate is not guaranteed. Moreover, there is no life cover and
returns are taxable.
SWAG offers Guaranteed, Long Term and Tax Free Income with Life Cover
This document is strictly for internal circulation and / or training purposes
 Objection Handling 4

Mr. Sharma
“I can take term plan instead of
buying this plan’’

Seller - Rahul
Sir, I appreciate you are thinking of taking protection.
However, let me share with you that Term plans generally provide death benefit (in case
something unfortunate happens to you) and the plan I am offering provides both living and
death benefit.
As per your needs identified, you need alternate income in coming years. This plan will
ensure that you get guaranteed income till the age of 99 years which a term plan can not
offer.
This document is strictly for internal circulation and / or training purposes
 Objection Handling 5

Mr. Sharma
“I am getting a plan from the market
which offers me money back option’’

Seller - Rahul

Sir, I understand that getting your money back is important to you. SWAG also offers your money
back in the form of regular and guaranteed income, and that too from the 1st month itself!

This document is strictly for internal circulation and / or training purposes

Sample IRR’s
 Sample IRR – Early Wealth Variant

10 pay 30- Income start year 1 10 pay 10- Income Start year 5
Age/Premium 100000 200000 300000 Age/Premium 100000 200000 300000
35 5.38% 5.47% 5.47% 35 4.81% 4.98% 4.98%
40 5.36% 5.45% 5.45% 40 4.71% 4.89% 4.89%
45 5.31% 5.40% 5.40% 45 4.51% 4.69% 4.69%
50 5.21% 5.31% 5.31% 50 4.15% 4.34% 4.34%

12 pay 30- Income Start year 1 12 pay 12- Income Start year 5
Age/Premium 100000 200000 300000 Age/Premium 100000 200000 300000
35 5.40% 5.48% 5.48% 35 4.90% 5.07% 5.07%
40 5.39% 5.47% 5.47% 40 4.80% 4.97% 4.97%
45 5.35% 5.44% 5.44% 45 4.61% 4.78% 4.78%
50 5.27% 5.36% 5.36% 50 4.24% 4.43% 4.43%

This document is strictly for internal circulation and / or training purposes 64

 Sample IRR – Life Long Variant

8 pay 8 pay
Age/Premium 100000 200000 300000 Age/Premium 100000 200000 300000
40 5.77% 5.90% 5.90% 40 6.01% 6.12% 6.12%
45 5.63% 5.76% 5.76% 45 5.95% 6.06% 6.06%
50 5.38% 5.51% 5.51% 50 5.83% 5.93% 5.93%
55 4.97% 5.11% 5.11% 55 5.59% 5.70% 5.70%

10 pay 12 pay
Age/Premium 100000 200000 300000 Age/Premium 100000 200000 300000
40 6.31% 6.40% 6.40% 40 6.33% 6.41% 6.41%
45 6.29% 6.38% 6.38% 45 6.33% 6.41% 6.41%
50 6.23% 6.32% 6.32% 50 6.28% 6.36% 6.36%
55 6.08% 6.18% 6.18%

This document is strictly for internal circulation and / or training purposes 65

 Role Plays | Profile Based SWAG Pitching

INSTRUCTIONS

Click Item
Revise SWAG basics in pairs (5 Min)
Trainer to randomly choose a participant Bat

The chosen participant to pick a cricket item

Trainer to click on that item to display the profile details
Helmet
Chosen Participant to start a conversation & pitch SWAG
based on the profile details & needs
Trainer to play the role of the prospect; others to observe
Ball
Trainer & other participants to share feedback

This document is strictly for internal circulation and / or training purposes

 Activity | Put On Your Thinking Cap

Think and Write names of at least 5 people to

whom you can pitch each SWAG variant

Early Wealth Variant Long Term Wealth Variant Lifelong Wealth Variant
Player Name 1 Player Name 1 Player Name 1

Player Name 2 Player Name 2 Player Name 2

Player Name 3 Player Name 3 Player Name 3

Player Name 4 Player Name 4 Player Name 4

Player Name 5 Player Name 5 Player Name 5

 NOTE

mQuote mPro/mSales

will be live will be live

7th 16th
November November
morning morning

This document is strictly for internal circulation and / or training purposes

 C-IRR in BI Tool

This is how Customer IRR will be visible in BI Tool

This document is strictly for internal circulation and / or training purposes

 PSM & IRP - Product Suitability

The Product Suitability Check section in mpro has input fields for recommending the products.

Choose Life stage as per customer’s current life stage from any of the 5 listed
Choose 1 need from any of the 5 listed as per customer’s choice: • Single
• Protection • Married with no children
• Children’s education/marriage • Single with children
• Retirement • Married with children
• Wealth Accumulation/Investment • Close to retirement or retired
• Regular Income

Enter exact income of the

prospect
• If prospect has an existing life cover, click “Yes” else click “No”
• If ‘Yes’ is clicked, total sum assured of the prospect must be entered
Choose 1 from the drop down menu:-
• Salaried
• Self Employed
• Others

Click “Proceed” once all information has

been filled in. You cannot proceed unless
this has been clicked

What is PSM - Suitability - Suitability is the mandatory collection of information of a prospect on age, income, family status, life
stage, financial and family goals, investment objectives, insurance portfolio already held AND determination or recommendation of
a product based on the suitability information collected from the Prospect as per IRDAI MCG circular
IRDAI/Life/MISC/CIR/173/09/2019 dated September’ 2019
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 I PLEDGE
I will pitch SWAG Plan and its
Features to atleast 5 Customers
Everyday.
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 THANK
YOU

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 PROFILE 1

Meet Mr. Arjun Saluja

Age : 50 years old
Profile : Businessman
Spouse : Ritu (Homemaker) Age 47
Children : Son 15 years, Daughter 11 years

He shared his concern that he was finding it difficult to manage his

family responsibilities due to irregular cash-flows from business
fluctuations. He also requires money in between for his business.

Instructions: Start a conversation and pitch SWAG based on the profile details and needs.

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 PROFILE 2

Meet Mr. Imran Qureshi

Age : 35 years old
Profile : Teacher in private school
Spouse : Shabana (Teacher) Age 33
Children : Son Age 11 years, Daughter Age 8 years

He shared his concern that he is worried about the loss of

income in future years, financing his children’s education and
other needs.

Instructions: Start a conversation and pitch SWAG based on the profile details and needs.

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 PROFILE 1

Meet Mr. Kabir Dewan

Age : 45 years old
Profile : Doctor
Spouse : Maria (Doctor) Age 43
Children : Son Age 15 years, Daughter 10 years

He expressed his worry that he would like to have a guaranteed

income even when he stops practising.

Instructions: Start a conversation and pitch SWAG based on the profile details and needs.

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 Smart Wealth Advantage Guarantee

Marketing Launch Plan

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 SWAG INDIA Tour : LIFE KA SWAG GUARANTEED

16
November
Leaders
Cities
Post the success of our flagship non-par savings product, Smart Wealth Plan (SWP), the new
proposed “Max Life Smart Wealth Advantage Guaranteed Plan” (SWAG) is designed as an
advanced version of SWP that comes with more flexibilities for customer, enhanced and
customized stories for distribution and diversification of seller conversation
New Features are :-

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 360˚ Approach
Leader’s
Branch Visibility Seller Engagement Axis CO Activation Influencer led seller
Communication
contest
• Sales folder • Ravi’s video byte (Proposed & subject to
• Banner - Axis Employee
•One pagers of 4 variants App alignments)
• Leader’s Visit top 100
branch •Conversation starter • Varun’s Letter
•QR code for leaflet
• HR email - Axis • Cricket Cup for RBBH
• Standee (250 branch) • Launch email from employees
• Personalized interactive Gaurav’s desk
Video (Lead Gen tool • RS signed certificates
• RS signed miniature for SPs) • Cake cutting
Bats for BH • Whats app DP
• Different color caps to
• Vernacular – One mark performance
• ATM Screen &Desktop , Pagers (Hindi, Bengali, • Webinar
banner Tamil, Telugu,
Malyalam, Kannada)

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 Physical visibility

Standee - 250 top Branches

Miniature bats signed by Rohit Sharma

For all Branch heads – 4600 branches

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 Sales Folder – 4600 branches , 2 per branch

Contains –
1. One Pager – 4 Variant
2. Conversation starter
3. QR code for the leaflet

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 SWAG on all Digital Assets at Axis Bank

1. LCD TV
2. Desktop banner
3. ATM Screen ( 20th Nov – 15th Dec)
4. Employee App Banner

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 Interactive Video deployment for 30000 SPs

1. 2. 3. 4.

Get sms notifications

Click on link and add when the customer
Share the video on
All SP’s to receive their the customer’s name. opens the video,
whatsapp and choose
personalized link in Your name (SENDER) is downloads the
the customer’s contact
SMS pre populated brochure or even
better calls you back

Look out for

SMS
from
“MAXLIF”
on
16th Nov, 9.30am

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