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    Gonzales Jose Advertising Goal

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    Jose Gonzales
    The Hundreds ad campaign aims to build a community of like-minded individuals through influencer marketing and social media ads. The campaign will run ads on Instagram stories through influencers and The Hundreds' main page, as well as Facebook ads targeting males aged 18-35 interested in streetwear. The 30-day campaign has a $3,000 budget, including $2,400 for influencer posts and videos and $300 for Facebook and Instagram ads. The campaign expects to reach 2.4K-6.9K people and generate 9-36 leads, in addition to 100,000 reaches through influencers.

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    Gonzales Jose Advertising Goal

    Uploaded by

    Jose Gonzales
    7 views8 pages
    The Hundreds ad campaign aims to build a community of like-minded individuals through influencer marketing and social media ads. The campaign will run ads on Instagram stories through influencers and The Hundreds' main page, as well as Facebook ads targeting males aged 18-35 interested in streetwear. The 30-day campaign has a $3,000 budget, including $2,400 for influencer posts and videos and $300 for Facebook and Instagram ads. The campaign expects to reach 2.4K-6.9K people and generate 9-36 leads, in addition to 100,000 reaches through influencers.

    Original Description:

    Social Media Marketing project for Full Sail University

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    The Hundreds ad campaign aims to build a community of like-minded individuals through influencer marketing and social media ads. The campaign will run ads on Instagram stories through influencers and The Hundreds' main page, as well as Facebook ads targeting males aged 18-35 interested in streetwear. The 30-day campaign has a $3,000 budget, including $2,400 for influencer posts and videos and $300 for Facebook and Instagram ads. The campaign expects to reach 2.4K-6.9K people and generate 9-36 leads, in addition to 100,000 reaches through influencers.

    Copyright:

    © All Rights Reserved
    Download as KEY, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as key, pdf, or txt
    7 views8 pages

    Gonzales Jose Advertising Goal

    Uploaded by

    Jose Gonzales
    The Hundreds ad campaign aims to build a community of like-minded individuals through influencer marketing and social media ads. The campaign will run ads on Instagram stories through influencers and The Hundreds' main page, as well as Facebook ads targeting males aged 18-35 interested in streetwear. The 30-day campaign has a $3,000 budget, including $2,400 for influencer posts and videos and $300 for Facebook and Instagram ads. The campaign expects to reach 2.4K-6.9K people and generate 9-36 leads, in addition to 100,000 reaches through influencers.

    Copyright:

    © All Rights Reserved
    Download as KEY, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as key, pdf, or txt
    of 8

    THE HUNDREDS

    Jose Gonzales
    Full Sail University
    January 31,2023
    ADVERTISEMENT GOAL
    COMMUNITY BUILDING

    The goal of The Hundreds ad


    campaign is to build a community of
    like minded individuals.
    PLATFORMS TO ADVERTISE

    INSTAGRAM - We plan on running influencer ads and swipe up ads


    in the story for The Hundreds main page as well as the hired
    influencer. Instagram is where our target audience is and we will
    interact with other streetwear brands and build a community

    Facebook -Facebook is known for offering the biggest reach for


    advertisements. We will also use the option from Facebook Ad
    manager to run the same ad on both platforms
    AUDIENCE

    Targeted Audience:

    Males, Age 18-35

    Income: Top 25%-50% of zip code

    Life Events: Birthday in the next 30 days,


    Friends of males with birthdays in the next
    30 days
    STREETWEA
    Interest: Streetwear, Movies,
    Skateboarding R
    COMMUNITY
    SAMPLE ADVERTISEMENT

    Facebook Ad - This ad will be on the side of the Facebook


    Page when my target audience is scrolling through their feed
    Instagram Ad - This will be a Instagram story post that will be shared by our
    hired influencer and on The Hundreds main page
    TIME LINE AND BUDGET
    The length of this campaign will be for 30 days, with a total budget of $3,000

    Influencer deal:

    3 images @ $300 = 900

    3 videos @ $500 = 1,500. Total = $2,400

    Facebook and Instagram ad campaign:

    $20/day for 30 days = $300

    Grand total: $3,000


    ESTIMATED RESULTS

    REACH: 2.4K -6.9K

    LEADS: 9-36

    INFLUENCER REACH:
    100,000
    THANK YOU FOR YOUR
    TIME. !!!

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