For Accounts Students

I) Financial AccountancySem VSyllabus

Module 1 - Accounting for Foreign Currency Transactions (AS-Il)
Module 2 - Personal InvestmentAccounting (AS-13)
Module 3 - Final Accounts as per Companies Act, 2013 (Schedule Ill)
Module 4 - Business and Professional Ethics (also called Professional Ethics for
Accountants)
Module 5 - Internal Reconstruction

Il) CostAccountingSem VS"labus

Module 1 - MaterialAccounting (Order levels & quantity, Valuation of Inventory-FIFO &
WeightedAverage)
Module 2 - Labour Accounting (Methodsof Remuneration,Calculation of Wages)
Module 3 - Overheads Accounting (Allocationof Overheads, Calculation of Machine
Hour rates)
Module 4 - Cost Sheet

Ill) Taxation Sem VSyllabus

Module 1 - Basic concepts, Residence and Scope of Total Income
Module 2 - Heads of Income, Salaries, Incomefrom House Property(lFHP)
Module 3 - Profitsand Gains of Business and Profession(PGBP)
Module 4 - DeductionsfromGross Total Income, Computationof Total Income
(pertainingonly to the Heads we have in our syllabus namely Salaries,
IF-HPand PGBP)
 Semester V —Theory

Course Business Economics -V (Indian Economy) (Credits : 05 Lectures/Week: 03)

Code:
CEC0501
Objectives:
• To familiarise the students with various aspects of the Indian
Economy
• To provide a comprehensive overview of diverse issues faced by the
economy
• •Togivean evaluation of the economic performance on various fronts
Outcomes:
• Students learn to apply their knowledge of the subject to understand
real world situation 4,
• Students get a perspective of the performance of the Indian economy
in different sectory_
—Students get knowledge of the policy trends and
issues faced by the economy

India Economy Developmental Issues

l. India as an emerging nation and its increasing importance in 12 L
global economy
India's performance on
• Sustainable Development Goals
Unit 1
• Key development indicators (HDI,GDI,HPI)
Environmental issues in India: climate change, polluuon,
depletion of forests.

Current perspectives in Indian Agriculture

I. in agriculture productivity and output 12 L
Agricultural price policy: need, and m A@ricultural
marketing: nature and measures ,cooperative png.
3. Food management : methods• F d yecurity: PDS;
Unit 11
Food sovereignty
4. Agricultural finance and credit: neeå, sources, NABARD,
financial inclusion

Recent reforms in Industry and Servicegector in India

I. Current Policies: Make in India,5SkiII India, Start-up India, 12 L
Digital India and
Unit 111 2. Micro, Small and Medium Enterprises [MSME sector] since
2007
3. Role of service sector in India's growth story

Banking and Financial Market

l. Banking Sector: Recent trends, issues and challenges in
commercial banks
Unit IV 2. Money Market: Structure, Limitations and Reforms
3. Capital Market: Structure and Reforms

3
 Semester V —Theory
Course: Course Title: Introduction to Marketing (MHRM) (Credits : 4
CCOM501 Lectures/Week: 3
Objectives: l. to provide basic conceptual and applicative knowledge about marketing
2. to develop the student's employability and interpersonal skills
Outcomes:
Unique methodology of teaching andlearning will provide the students basic
conceptual and applicable knowledge and an excellent opportunity to develop
indust level skill set
Introduction to Marketing Lectures
• Marketing, Concept; Features, Importance, Functions; 12
Unit 1 'Ævolution, Strategic v/s Traditional Marketing
• Marketing Research Concept, Features, Process Marketing
Informatiom System-Concepto •)mponentsc Data Mining-
Concept;lmportance
Consumer Behaviour- Concept, ,Factors influencing Consumer
Behaviour Market Segmentation-concept, Benefits, Bases of
market segmentation Customer Relationship Management-
Concept , Techniques; Market Targeting- Concept, Five
atterns of Ta et market Selection
Marketing Decisions I Lectures
Marketing Mix- Concept, 11
Unit 11 Product- Product Decision AreasÜ Product Life Cycle-
Concept, Managing stages of PLC
Branding- Concept, Components, Brand Equity- Concept,
Factors influencing Brand Equity, Packaging- Concept,
OEssentials of a good packages
• Product: Positioning— Concept, Strategies o Product
Positioning, Service Positioning- Importance & Challenges
• Pricing- Concept? Objectives, Factors influencing pricing,
pricing strategies.

Marketing Decisions Lectures

Physical Distributipn- onCJBC¯Fac tors influencing Physical 11
Distribution, Marketihg.ChannCls (Traditional& Contemporary
Unit 111
Channels)
Supply Chain Management-Concept, Components of SCM
Promotion- Concept, Importance, Elements of Promotion mix
Integrated Marketing Communication (IMC)- Concept, Scope,
Importance
Sales Management- Concept, Components, Emerging trends in
selling
Personal Selling- Concept, Process of personal selling, Skill
Sets uired for Effective Sellin
3

Unit IV Key Marketing Dimensions Lectures

Marketing Ethics: Concept, Unethical practices in marketing, 11

General role of consumer organizations, Competitive

Strategies for Market Leader, Market Challenger, Market
Follower and Market Nicher, Marketing Ethics:
Rural Marketing- Concept, Features of Indian Rural Market,
Strategies for effective Rural Marketing, Digital
Marketing-Concept, trends in Digital Marketing, Green
Marketing- concept, importance
Challenges faced by Marketing Managers in 21st Century,
Careersün Marketing — Skill sets—required for effective
marketing, Factors contributing to Success of brands in India
with suitable examples, Reasons for failure of brands in India
with suitable examples.
 Semester I —Theory
Course: CourseTitle: ExportMarketing (Credits: 3)
CCOM503AC
Objectives: I. To provide basic conceptual and applicative knowledge about
exports and inlEY»rts
2. To develop the student'semployability and interpersonal skills
Outcomes:
Unique methOd010gyof teaching and learnihOill+"Vide the students
basic conceptual and applicable knowledge and an excellent opportunity
to develo ind level skill set
lptroductionto ExportMarketing
a) Conceptand featuresof ExportMarketing:ImportanceOf 12
Unit Exportsfor a Nation and a Firm: Distinction
Domestic Marketing and Export Marketing
b) b) FactorsinfluencingExportMarketing:Risksinvol i
ExportMarketing;Problemsof India'sExportSector
Major merchandise/commodities exports Of India (Since
2015); Servicesexportsof India(since2015);Region-Yise
India •s Trade since 201-S
GlobalFrameworkfor Export Marketing
a) Trade barriers; Types of Tariff Barriers and
Unitn barriers; Distinction between Tariff and Non-Tariff barriers
Major Economic Groupings of the World'. Positive and
NegativeImpactof RegionalEconomic(hm•pings•,
Agreements of World Trade Organisation (WTO)
c) Need for Overseas Market Research: Market Selection
Process, Determinants of Foreign Market Selection
India's ForeignTrade policy
a) ForeignTrade Policy (FTP)2015-20 - Highlights and 11

Unit
Implications.ExportTradefacilitationsand ease of doing
businessas perthe newFTP
b) Role of DirectorateGeneralof ForeignTrade (DGfT).
Negative list of Exports. Deemed Exports
c) Benefits to Status Holders & Towns of Excellence: Common
benefits for EHTP, BTP and STP: Benefits enjoyed by (llAs)
Inte ed Industrial S EOU AEZ
Unit IV ExportIncentivesand Asistance
a) Financial Incentives available to Indian Exporters - 11
Deve t AssistanceMOA MarketAccess
3

Initiative (MAI). Assistance to States for Infrastructure

Developmentfor Exports(ASIDE).IndustrialRaw
Material Assistance Centre(lRMAC),
b) Institutional Assistance to Indian Exrx»rters - Federation Of
IndianExportOrganisations(FIEO).India Trade
PromotionOrganisation(Il-PO).Ibe Federationof Indian
Chambers of Commerce and Industry (FICCI). Export
PromotionCouncils(ERs) & CommodityBoards(CBs),
Indian Institute of Foreign Trade ( Indian Institute Of
Packaging (IIP)
- Export (ÉPCG)
Scheme.DutyExemptionand RemissionSchemes.
Export AdvanceAuthorisationScheme:DutyDrawback
DBK IGSTRefundfor