[INDEX Introduction 03, Explaining general product safety 04 Iso 3533: 2021 04 Other key product safety regulations in Europe 06 Electrical, electronic and digital concerns in Europe 06 Considerations in the US and individual States or Stating the ‘vegan’ claim 08 Going the extra mile with clinical study 09 Conclusion 1" About us 2INO) 2 Ueno Se ee oc Se ed Caen an eu ess om eg DD ence ere) ‘countries, increased convenience enabled by online shopping SC Ne ee ete Te See e eet ec Rea an end Slatista, a leading provider of market and consumer data, has estimated the global adult toy market at 372 billn USD in 2023, growing to 527 billion USD in 2026. A quick online search easily yields dozens of new and creative adult products being developed by start-ups and newcomers to the industry, ee eee oa Reese tac to natural latex condoms and cruelty-free lubricant. Da No Ro ee ‘a new adult toy, itis important to ask: does the product meet the regulatory standards in terms of safety, while offering Dotan (i enExplaining general product safety Before an adul toy product is placed on the market, one ought to take the product's safety and compliance as seriously as the ‘un and joy brought by the item. [As a type of consumer good being used very intimately and sold in diferent countries, various safety regulations around Consumer goods apply to adult toys. Let's take a closer look at some of the key standards and regulations. ISO 3533:2021 In September 2021, the International Standardization Organization (180) published the first-ever standard designated to.assess the design and safety requirements for direct contact with the genitalia, the anus, or both. The reference standard published is ISO 3533:2021 Located in Switzerland, ISO is the non-profit making body that gathers experts to develop voluntary, consensus-based, market- relevant International Standards on quality management, environmental management, health & safety, energy management, food safety and IT securities across industries. Over the years, a vast number of standards have been developed for consumer {goods that we use in our everyday life but ISO 3533:202", which {ook nearly four years to introduce from concept to formalisation, Is the fistotits-kind for adult toys. ‘Summarising the 16-page document, the safely assessments that need to be conducted concerning adult toys ar listed on the next page1, Risk Assessment tis important to assess the possible hazards associated with the product by estimating and ‘evaluating the potential hazards to minimize them. Part ofa risk assessment can be conducted through laboratory testing, to validate if there is any potential hazard or not WEE ECCS ia Lecce ek! ee eee eee eas that the products: ee Pee Coe Ue get ee te ac eae eT Design assessment and evaluation Both safety and consumer expectations have tobe top of mind ee ocr Design encompasses not only shape and size but also materials, packaging and user information, Some ofthese aspects include: . Mechanical hazards (such as retention, entrapment, enclosing Cen eure) Pee ee Oe RC) eg Se ee emi as User information Manufacturers shall make sure that there is clear and concise information provided to the end-user, paying clase attention to the wording used to display these instructions and ensuring that atleast the oficial language of the market destination ofthe product is used. Besides any indication that is requested by any of the example regulations listed below or any standard related to these legislations, user information for these products shall consider {8 Product information on use and safety such as how to turn ‘nioff the product or the lt, serial number or batch b. Packaging/instructions shal include allthe relevant information for safe usage as applicable such as, for instance, the functionality {and intended use or imitations of use, assembly, replacement of batteries, care and maintenance, disposal, et.Other key product safely regulations in Europe While $0 3539 is 2 remarkable beginning for putting the safely of adult toys in an official document itis nat the only requirement (despite being voluntary) that one should refer te when considering product safety around regulatory and technical framework. Taking a look a the regulatory framework for these products in Europe, as an example, adult toys do not fallin spectic but transversal regulations such as the General Products Safety Directive (GPSD 2001/95/EC) This Directive establishes that only safe products can be ‘made avaliable on the market and that to evaluate the Conformity of products with the general safety requirement, products shall be assessed by taking into account the following elements in particular, where they exist: 2. Voluntary national standards transposing relevant European standards ». The standards drawn up in the Member State in which the product is marketed «. Commission cecommendations gating guidelines on product safety assessment . Product safety codes of goad practice in force in the sector concemed fe The stale ofthe art and technology {Reasonable consumer expectations concerning safety In addition to the GPSD, other transversal requatory provisions requir attention as well o place "Safe products’ as indicated by the own GPSD; these are: 06 SARE urna neo + The Regulation (EC) 1907/2006 (REACH) + The Regulation (EU) 2019/1021 (Persistent Organic Pollutants) + The Directive 94/62/EC (Packaging and Packaging Waste) Electrical, electronic and digital concems in Europe (On top ofthe above and considering that many adult foy products are electrical and electronic, there are also several regulations {and standards that one would need to bear in mind to place a safe product on the market. For instance, the RoHS Directive (Directive 2011/65/EC) on Restriction of Hazardous Substances, in electrical and electronic equipment, the LVD Directive (Directive 2014/35/EU) on making electrical equipment designed or use within certain voltage limits avaliable to the market or the Batteries and Batteries Waste Directive (Directive 2008/68VEC}, Itis very common to find adult toy product that are interconnected with other devices orto a network or sold to be used together with cosmetics and in the sense of safety and securly of users, there ‘would be several legsalions lo be considered. Personal data collection and storage is a critical area as well. The General Data Protection Regulation 2016V679 is a powerful EU regulation on data collection and privacy that cannol be ignored ithe device is. intended to collect users’ personal data, Coming back to the GPSD, it does not contain any reference or harmonized standard that can be used to assess the product's safely, bt as mentioned, there are several options to conduct this evaluation, such as standards and user expectations concerning safely.Considerations in the US and individual States ‘Similar to Europe, in the US and under the Consumer Products Safety Commission (CPSO), several regulations ‘need to be kept in mind to place a safe and compliant product fon the US marke, including the Flammabiliy of solids (18CFR1500.44), Country of Origin Marking (18CFR134) or tha fair packaging and labeling act (16CFR500) to name some. Electrical and electronic requirements and digital concerns are also to be considered, [Not to forget that in he US, diferent States may have additional or more stringent requirements than the ones established at the Federal level. In that sense, knowing the specific marketplace of products being sold is important as ‘well to define and refine the regulatory frameworkStating the ‘WEGAN’ CLAIM TO ee eee ee neu y traditional adult toys. Echoing eco-friendly mindsets and vegan lifestyles, Renee er eau ecu tec Inthe U.S.A, the Federal Trade Commission has stated that ‘claims in Det eee ee eee ay Cee Re ease ney ee eet cee eC ee nc Cee ete ieee Ce nr he ae Ce Ue Sees CEL Eee eee Cm Ty vegan claims of your adult toys should not be missed. There are solutions in the market that assess materials and components, as well as provide testing of chemicals and materials, to establish whether any animal products or Ne ee een et one Ge seen eae oy Pee eet ee ee cee nec et ion Ree eee ee cee curr Cea et esd Pe ee age CnGoing the extra mile with clinical study Being compliant wth safety regulations is no doubt crucial, however, one can also take extra steps to evaluate the safety and performance of adult toys from a cosmetics aspect. Insightful data can be used as a good pitch when reaching out to your target consumers, For those who are offering sexual wellness items such as intimate hygiene products and lubricants, clinical scoring or questionnaires can be conducted to evaluate the tolerance andior efficacy ofthe products. ‘Similaly,eiical evaluation can be performed on the adult toys to understand the impact between the increased hormones leased from orgasms ereated by the toys and ualty improvement af users’ skin, which can inelude: Increase in Improvement in skin firmness ‘collagen levels associated with a reduction in the plosis ofthe lower face Decrease in the depth Increase in the radiance of wrinkles and fine lines ‘of the skin ofthe face and its luminosity 09 SAE saree eneHAPPY CONSUMERS QUALITY MATTERS Reet eee a Ne eng T ‘On-site product inspection comes in handy here. With trained fronttine teams, we can evaluate your products based on your Seen Ue ee ta Ree een STO eS Sao Tgp as Let’s protect your brand name and image!CONCLUSION \With mulinational supermarkets beginning to stock products for ‘everyday consumers, there is no doubt a burgeoning demand for adult toys as society shakes off the taboo. Adult sex toys are ‘now very much a mainstream product and as with all consumer ‘goods, they must strive to cater to shifting consumer comands for safe and ethical products. Brands seeking to enter the ‘markotplace must endeavour to ensure that speed of entry does ‘not come atthe expense of product safety or fale to comply with regulations. 11 SSA enn toe<8 eurofins Toys & Hardlines [At Eurofins Toys & Hardlines, our network of companies can hl you define the regulatory and compliance framework that your adult toys would need to comply with and thereby provide services including safely assessment, testing and certification ‘and review of labelling and markings in order to place a safe product on the market Learn more about how we can support you