Information Technology For Management Digital Strategies For Insight Action and Sustainable Performance 10th Edition Turban Test Bank

Information Technology for
Management Digital Strategies for

Insight Action and Sustainable
Performance 10th Edition Turban Test
Bank
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Chapter 7: Social Networking, Engagement, and Social Metrics
Test Bank
Multiple Choice
1. Bank Transfer Day was a Facebook-organized protest against “ridiculous fees and poor
customer service” originally aimed at Bank of America, but expanded to large banks in
general. This is an example of ________.
a. social showrooming
b. a groundswell-organized group
c. a customer mashup
d. a social media failure
Answer: B
Difficulty: Medium
Section Ref: Opening Case 7.0
Learning Objective: Provide a real-life example of mobile technologies and commerce.
AACSB: Use of information technology
2. Citibank used ________ to promote its Facebook page where visitors were prompted to hit
like to learn how to get special access to Beyonce tickets.
a. the front page of The Wall Street Journal

b. Twitter and texts
c. mobile ads
d. its blog
Answer: A
Difficulty: Easy
Section Ref: Opening Case 7.0
Learning Objective: Provide a real-life example of mobile technologies and commerce.
3. Which is not a characteristic of Web 2.0?
a. Author-controlled content
b. Dynamic pages, XML, and Java
c. Marketing goal: relationships
d. Data: multiple sources, e.g., mashups
Answer: A
Difficulty: Easy
Section Ref: 7.1 Web 2.0—The Social Web
4. ________ facilitate(s) the transfer of data from one website app to another; and can be either
proprietary or ________.
a. APIs; open source

b. AJAX; open source
c. Broadband; programmable
d. HTML; programmable
Answer: A
Difficulty: Medium
5. ________ allows developers to create apps where information like store locations can be
displayed on a map that comes from Google.
a. AJAX
b. Asynchronous JavaScript
c. Google Maps API
d. Open source
Answer: C
Difficulty: Easy
6. With ________, website programmers can import data from other sources to create new
functions and features that we associate with social media applications
a. RSS and CSS

b. AJAX and APIs
c. HTML and XML
d. JavaScript and XML
Answer: B
Difficulty: Medium
7. ________ are buttons or features on non-Facebook sites that interact with Facebook in some
way.
a. Facepiles
b. Open graphs
c. Plug-ins
d. Web 2.0
Answer: C
Difficulty: Medium
8. With ________ media content goes from the technology to the people, but with ________
media, people create and control the content.
a. Print; digital
b. Digital; print
c. Social; traditional
d. Traditional; social
Answer: D
Difficulty: Easy
9. According to the Cluetrain Manifesto, over time successful companies will learn to engage
customers in ________ as an alternative to the unidirectional or broadcast method of
communication.
a. contests
b. conversations
c. corporate culture
d. tagging
Answer: B
Difficulty: Easy
10. ________ is spontaneous movement of people using online tools to connect.
a. Energizing
b. Groundswell
c. Crowdfunding
d. Viral video
Answer: B
Difficulty: Easy
11. __________ is the mapping and measuring of relationships and flows between people,
groups, organizations, computers, or other information or knowledge processing entities.
a. Global graph
b. Crowdsourcing
c. Social network analysis
d. Social graphics
Answer: C
Difficulty: Easy
Section Ref: 7.2 Social Networking Services and Communities
12. In recent years, companies have created online communities for the purpose of identifying
market opportunities through ________, which is a model of problem solving and idea
generation from the collective talents of many people.
a. Global graph
b. Crowdsourcing
c. Crowdfunding
d. Social brainstorming
Answer: B
Difficulty: Easy
13. Businesses and entrepreneurs have turned to the ________ model to raise capital for business
start-ups or projects using sites such as Kickstarter.com.
a. Global graph
b. Crowdsourcing
c. Crowdfunding
d. Social brainstorming
Answer: C
Difficulty: Easy
14. One of the most effective deterrents to abuses of privacy by social media companies is
________.
a. Government regulations and fines

b. Industry and professional standards
c. Competitors’ ethical practices
d. Fear of the public’s backlash and outrage
Answer: D
Difficulty: Medium
15. The most important thing that users can do to protect their privacy and identity on social sites
is to ________.
a. Read and rely on the privacy policy of the SNS

b. Accept responsibility for protecting their own information
c. Mark their profiles as confidential
d. Use third-party programs
Answer: B
Difficulty: Medium
16. A(n) ________ is a formal listing of the policies, liability limits, fees and user rights and
responsibilities associated with using a particular SNS.
a. Acceptable Use Policy

b. Intellectual Property Agreement
c. Fair Use Contract
d. Terms of Service Agreement
Answer: D
Difficulty: Medium
17. Users are typically required to acknowledge they have read, understand and agree to the
________ before they are allowed to use the service.
a. Acceptable Use Policy

b. Intellectual Property Agreement
c. Terms of Service Agreement
d. User Agreement
Answer: C
Difficulty: Medium
18. From the field of economics, the ________ explains how the perceived value of a product or
service is affected by the number of people using the product or service.
a. Social graph
b. Network effect
c. Semantic web
d. Open Graph
Answer: B
Difficulty: Medium
19. The goal of ________ was to connect all the different relationships that exist on the Internet
by linking websites to Facebook.
a. Social graph
b. Network effect
c. Semantic web
d. Open Graph
Answer: D
Difficulty: Medium
20. Businesses should consider Twitter as a social network where the dominant focus is on
________.
a. status updates
b. local news
c. customer experience
d. generating sales
Answer: A
Difficulty: Easy
21. Tumblr is a microblogging service that is designed to be easy for users to post ________ and
update their blogs frequently.
a. Key words
b. Discount codes
c. Hash tags
d. Multimedia content
Answer: D
Difficulty: Easy
22. Which of the following is not a reason why marketers use blogs and microblogs?
a. To monitor customer experiences and generate revenue.

b. To develop relationships with independent bloggers, encouraging them to write
positive stories about the brand, product, and company
c. To tell the company’s story, position a product, create brand identity or
differentiate from the competition.
d. To engage customers and readers by soliciting comments and feedback about
information provided in blog posts.
Answer: A
Difficulty: Medium
Section Ref: 7.3 Engaging Consumers with Blogs and Microblogs
23. ________ automatically tweets posts published on a blog using RSS technology.
a. TweetDeck
b. Twitpic
c. Twitterfeed
d. Twitterholic
Answer: C
Difficulty: Medium
24. Using AJAX technologies and APIs, websites and applications can pull information from a
variety of sources in order to create ________.
a. blogs
b. mashups
c. microblogs
d. maps
Answer: B
Difficulty: Medium
Section Ref: 7.4 Mashups, Social Metrics, and Monitoring Tools
25. A bank may utilize ________ to display a mortgage application from its own records, the
property location on a Google map and information from county government property tax
records.
a. an enterprise mashup
b. social apps
c. RSS technology
d. social bookmarks
Answer: A
Difficulty: Easy
26. ________ represent a change in philosophy for content creators. Traditionally, a business that
created content maintained almost complete control over it in a closed system.
a. Social apps
b. Mashups
c. RSS feeds
d. Social bookmarks
Answer: B
Difficulty: Medium
27. The Google brand name appears on thousands of websites due to its ________ API.
a. proprietary
b. open source
c. closed source
d. user-controlled
Answer: B
Difficulty: Medium
28. ________ allows users to subscribe to multiple blogs or other digital sources and have the
content displayed in a single application.
a. AJAX
b. Mashups
c. Social bookmarks
d. RSS technology
Answer: D
Difficulty: Medium
29. A fast growing social technology sector involves _______, which are used to track
conversations taking place on social media sites.
a. Crowdsourcing
b. Groundswell services
c. Social monitoring services
d. RSS technology
Answer: C
Difficulty: Medium
30. Which of the following is not a feature or characteristic of subscription monitoring tools?
a. Most moderate and high end monitoring services rely on an advertising business
model similar to Google and offer their services for free.
b. The most comprehensive social media monitoring tools require the user to pay a
subscription or licensing fee.
c. These tools monitor the social media environment for mentions of a company’s
brand or name.
d. These tools measure the tone or sentiment (e.g. positive, negative, neutral) of
conversations.
Answer: A
Difficulty: Medium
31. Marketers monitor social activity in order to identify _______ -- that is, people who
repeatedly discuss or promote a particular topic.
a. Brand advocates
b. Technical experts
c. Communities
d. Crowds
Answer: A
Difficulty: Medium
32. ________ is a social mention metric that measures the degree to which people who are
talking about your brand will do so repeatedly.
a. Strength
b. Passion
c. Sentiment
d. Reach
Answer: B
Difficulty: Medium
33. ________ is a social mention metric that measures the likelihood that a particular topic is
being discussed on social media platforms.
a. Strength
b. Passion
c. Sentiment
d. Reach
Answer: A
Difficulty: Medium
34. ________ is a social mention metric that measures the tone of the conversation, which helps
you understand if people are feeling positive, negative or neutral about the topic.
a. Strength
b. Passion
c. Sentiment
d. Reach
Answer: C
Difficulty: Medium
35. ________ is a social mention metric that measures the range of people discussing a particular
topic.
a. . Strength
b. Passion
c. Sentiment
d. Reach
Answer: D
Difficulty: Easy
36. ________ is a search engine for blogs which allows users to easily identify blogs that contain
specific key words or phrases that correspond to a brand name, person or issue.
a. Klout
b. Technorati
c. Google Alerts
d. Twitter Search
Answer: C
Difficulty: Medium
37. Diigo and Delicious are ________ tools.
a. Social bookmarking
b. Research
c. Discussion group
d. synchronous communication
Answer: A
Difficulty: Medium
Section Ref: 7.5 Knowledge Sharing in the Social Workplace
38. ________ is a cloud storage service that makes it easy to access your documents from any of
the devices you work on.
a. Wiki
b. Delicious
c. Diigo
d. Dropbox
Answer: D
Difficulty: Medium
39. ________ allow teams to collaborate on the creation and editing of documents.
a. Dropbox and Box.net

b. Diigo and Delicious
c. Wikis
d. Discussion groups
Answer: A
Difficulty: Medium
40. VenueGen.com is a service that makes it possible for users to conduct meetings ________.
a. Using mobile devices and collaboration tools

b. Face to face
c. In a 3D artificial reality environment
d. In a virtual world where users are represented by avatars.
Answer: D
Difficulty: Medium
True/False
1. Web 2.0 is also referred to as the Enterprise Web.
Answer: False
Difficulty: Easy
2. Fortunately, many popular APIs are closed source, which means that anyone can use them
for free although there may be other terms and conditions placed on their use.
Answer: False
Difficulty: Medium
3. The Google Maps API allows developers to create apps where information like store
locations can be displayed on a map that comes from Google.
Answer: True
Difficulty: Medium
4. AJAX and XML are technologies that make it possible for web pages to respond to users’
actions without requiring the entire page to reload.
Answer: True
Difficulty: Medium
5. Understanding how web technology is evolving helps managers to identify strategic

opportunities, threats, and ways a company might develop sustainable competitive
advantages in the marketplace.
Answer: True
Difficulty: Easy
6. Collectively, social media apps have shifted the locus of control for mass communications
from advertisers to large organizations.
Answer: False
Difficulty: Easy
7. Companies have created online communities for the purpose of identifying market
opportunities through crowdsourcing.
Answer: True
Difficulty: Easy
8. Kickstarter is a crowdfunding site for raising funds.
Answer: True
Difficulty: Medium
9. LinkedIn is used as a primary crowdsourcing tool for a majority of companies.
Answer: False
Difficulty: Easy
10. LinkedIn was responsible for originating a unique app called Newsfeed, which is a constantly
updated stream of status updates from a user’s friends.
Answer: False
Difficulty: Medium
11. With social media, privacy rights are too easily abused.
Answer: True
Difficulty: Medium
12. Governments and industry associations are trying to control social media privacy abuses
through legislation and professional standards, which frequently provide adequate protection.
Answer: False
Difficulty: Medium
13. One of the most effective deterrents to social media privacy abuses is fear of backlash from
abuses that become public and cause outrage.
Answer: True
Difficulty: Medium
14. The most important thing that users can do to protect themselves on social media is to
understand that they are responsible for protecting their own information.
Answer: True
Difficulty: Medium
15. Absolutely nothing you put on a social networking site is private.
Answer: True
Difficulty: Medium
16. Users are now able to rely on SNS privacy policies.
Answer: False
Difficulty: Easy
17. Corporate bloggers use the medium to tell stories about their brands and connect with
customers.
Answer: True
Difficulty: Easy
18. When a highly credible and influential blogger writes a positive story about your company, it
can have a very positive impact on your brand’s image.
Answer: True
Difficulty: Easy
19. Twitter is a social network where the dominant focus is on reporting both private and public
news stories.
Answer: False
Difficulty: Medium
20. Marketers use blogs and microblogs to tell the company’s story, position a product, create
brand identity, and differentiate from the competition.
Answer: True
Difficulty: Medium
21. Most advocacy groups engage in hashtag activism by using Twitter to maintain awareness
about their cause and to influence people’s attitudes on key issues.
Answer: True
Difficulty: Medium
22. Twitter has influenced marketing and public relations significantly, but has had almost no
impact on the financial sector.
Answer: False
Difficulty: Medium
23. Using Twitter to monitor public sentiment and influence public opinion have become critical
skills for PR professionals working for business and nonprofit organizations.
Answer: True
Difficulty: Medium
24. Twitter is a customer service channel.
Answer: True
Difficulty: Easy
25. A mashup is a web application that combines information from two or more sources and
presents this information in a way that creates a new benefit or service.
Answer: True
Difficulty: Medium
26. The Google brand name appears on thousands of websites due to its open source mashups.
Answer: False
Difficulty: Easy
27. Technologies that extend control of Web content beyond the creator are RSS and mashups.
Answer: True
Difficulty: Medium
28. An example of how marketers use mashups and RSS is the integration of Google Maps with
company store or office locations so that they appear together on a store locator webpage,
making it easier for customers to locate the business.
Answer: True
Difficulty: Medium
29. An initial impetus for the growth of social monitoring tools was the need for business
organizations to better understand what people were saying about their brands, products, and
executives.
Answer: True
Difficulty: Medium
30. Social bookmarking tools such as Diigo and Delicious allow users to tag Web content with
keywords of their choosing.
Answer: True
Difficulty: Medium
Short Answer
1. Many popular ________ are open source, which means that anyone can use them for free
although there may be other terms and conditions placed on their use
Answer: APIs
Difficulty: Medium
2. Kickstarter is a _________ site for raising money in order to start a business or creative
project.
Answer: crowdfunding
Difficulty: Medium
3. Examples of ________apps include pop-up windows, validation of webform inputs, and

images that change when a cursor passes over them.
Answer: JavaScript
Difficulty: Hard
4. ________ are buttons or features on non-Facebook sites that interact with Facebook in some
way.
Answer: Plug-ins
Difficulty: Medium
5. ________ is an object oriented language used to create apps and functionality on websites.
Answer: JavaScript
Difficulty: Medium
6. The ________ uses a variety of conventions and technologies that allow machines to
understand the meaning of Web content.
Answer: Semantic Web

Difficulty: Medium
7. ________ is a model of problem solving and idea generation that marshals the collective
talents of a large group of people.
Answer: Crowdsourcing
Difficulty: Medium
8. A ________ agreement is a formal listing of the policies, liability limits, fees and user rights
and responsibilities associated with using a particular service.
Answer: Terms of Service (TOS)

Difficulty: Hard
9. ________ automatically tweets posts published on a blog using RSS technology
Answer: Twitterfeed
Difficulty: Medium
10. WordPress is one of the leading platforms for ________.
Answer: blogs
Difficulty: Easy
11. A(n) ________ is a web application that combines information from two or more sources
and presents this information in a way that creates some new benefit or service.
Answer: mashup
Difficulty: Easy
12. The Google brand name appears on thousands of websites due to its ________ API.
Answer: open source

Difficulty: Hard
13. Most high end social media monitoring tools report information using a(n) ________
interface, which graphically represents the data it collects.
Answer: dashboard
Difficulty: Medium
14. A bank may utilize an enterprise ________ in order to display a mortgage application from
its own records, the property location on a Google map and information from county
government property tax records.
Answer: mashup
Difficulty: Medium
15. Yelp has a(n)________ that allows sites like Zillow.com to use Yelp’s information when
displaying information about homes and neighborhoods to prospective real estate customers.
Answer: API
Difficulty: Hard
16. The monitoring tool, Socialmention.com, aggregates content from over 80 different social
media sites, including Facebook, YouTube, and Twitter, and provides users with 4 social
mention ________ that give insight to the nature of the conversations taking place on the
web.
Answer: metrics
Difficulty: Medium
17. ________ is a social mention metric that measures the degree to which people who are
talking about your brand will do so repeatedly
Answer: Passion
Difficulty: Medium
18. ________ is a social mention metric that measures the likelihood that a particular topic is
being discussed on social media platforms
Answer: Strength
Difficulty: Medium
19. ________ is a social mention metric that measures the tone of the conversation, which helps
you understand if people are feeling positive, negative or neutral about the topic
Answer: Sentiment
Difficulty: Medium
20. ________ is a social mention metric that measures the range of people discussing a particular
topic
Answer: Reach
Difficulty: Medium
21. Diigo and Delicious are social ________ tools.
Answer: bookmarking
Difficulty: Medium
22. VenueGen.com is a service that makes it possible for users to conduct meetings in a
________ world.
Answer: virtual
Difficulty: Medium
Essay Questions
1. Briefly explain why managers should understand Web technology.
Answer:
Understanding how web technology is evolving helps managers to identify strategic
opportunities, threats, and ways a company might develop sustainable competitive advantages in
the marketplace. Therefore, it is important to monitor the ongoing development of APIs, web
development languages, and other technologies that affect the functions and features of the web.
Difficulty: Easy
2. Identify two ways in which organizations or startup businesses can leverage the power of the
crowd. Give an example of each.
Answer:
Two ways to leverage the power of the crowd are crowdsourcing for idea generation and
crowdfunding for raising money. Students’ examples will vary.
Difficulty: Easy
AACSB: Reflective thinking
3. Describe three ways in which organizations could use blogs or microblogs as tools to
improve business performance.
Answer:
Answers will vary. In their examples, students may mention companies using blogs to establish
their reputations, promotes their business interests, tell stories about their brands, or connect with
customers.
Difficulty: Medium
4. Recommend two ways in which organizations can use enterprise mashups and/or social
media monitoring tools to improve business performance. Explain the benefits of each of
your recommendations.
Answer:
Answers will vary. In their examples, students may mention integrating Google Maps on
company websites and any of the 4 social mention metrics provided by monitoring tools:
 Strength – The likelihood that a particular topic is being discussed on social media platforms.
 Passion – A measure of the degree to which people who are talking about your brand will do
so repeatedly.
 Sentiment – A measure of the tone of the conversation, which helps you understand if people
are feeling positive, negative or neutral about the topic.
 Reach – A measure of the range of people discussing a particular topic.
Difficulty: Easy
5. Assume a company is considering using Dropbox and Box.net to support sharing and
collaboration among workers. Write a brief report that describes the benefits of using these
sites.
Answer:
Answers will vary. In their examples, students may mention any of the following.
Dropbox.com is a cloud storage service that makes it easy to access documents from any of the
devices people work on. Drop box also allows file sharing making it a great tool for document
sharing. There are two things about Dropbox that make it a great tool. First, saving files to
Dropbox is just as easy as saving a file to your hard drive. Other services require you to
manually upload and download files. Dropbox also maintains a version history for documents,
making it easy to see changes made to a document and undo them if necessary. This is a great
feature for teams working on collaborative writing projects.
Like Dropbox, Box.net is a cloud storage service, but seems to place greater emphasis on social
tools and features that make it a great choice for collaborating teams. Users can edit files stored
on Box.net without downloading to their hard drive.
Difficulty: Medium
Another random document with
no related content on Scribd:
Lady Geneviva!
GENEVIVA.
No—
The harlot, loves the harlot. You can tell me
So much of him. What, with him every day!—
All through the golden summer and no rain,
All through the autumn and its violence!
Did he fall sick of fever?
MARCOMIR.
I have known
So little of the seasons. Day and night
I prayed that God would keep you chaste. No prayer
Of mine was ever answered.
CARLOMAN.
[to Marcomir] Dare you pray

That this should be or that? The only prayer
That is not futile in impiety
Is like a plunge beneath a river’s flow
To feel the strength and pureness of the life
That courses through the world.
GENEVIVA.
Ah, yes, to bathe,
And then to rise up clean.
[to Marcomir] The very moment
He spoke of youth, virginity and love
I prayed: I am alive. O Marcomir,
And there are other words of fellowship,
Of joy and youth-time. Let us hold him dear
Because he has delivered us; together
Let us give thanks, give courage each to each
Unenvious; let us talk of him once more,
Though with a difference—I will not use
Your comradeship profanely as I did,
To set you up against him in caprice,
Then leave you wild and empty. He has much
To pardon; you have more.
MARCOMIR.
No, no!
CARLOMAN.
Ah, no—
Not pardon. Where’s the need? We mortal men
Are brought to riot, brought to abstinence
That we may grow on either ready soil
The mustard-seed of pleasure, that is filled
With wings and sunny leaves. As time goes by
We shall have true relations each with each,
And with clean hearts receive the usufruct
Of what is best, and growing better still
In every soul among us.
[leading her up to Marcomir]
Geneviva,
His kiss will free your penitence, and teach you
He never could regret the past, because
It made to-day.
MARCOMIR.
[kissing her] Now, and beyond, beyond

Your friend—and lover.
I have prayed, like you,
The difficult is possible as once.
O life, O Geneviva, I were doomed
Indeed, if I should dare to rob myself
Of all the joy it is to be with you;
That were to die forever. What, reject
The gift you have for me, because for him
You have a different gift! But take my passion,
As I shall learn to take your friendship—each
Accepting what the other has to give,
All will be well between us.
[Enter Pepin.]
PEPIN.
Holy brothers,
At last I join you. Come, this is unseemly ...
A pleasant dame—but not within my palace
Shall you be tempted to forsake your vows.
[to Geneviva.]
Go, get your lovers on the highway; here
You bring disgrace.
(to Carloman in a low voice) A courtesan.
CARLOMAN.
My wife.
PEPIN.
Thor! are you crazy?
CARLOMAN.
And I trusted you,

I left her in your charge. Where is my child?
PEPIN.
Dead in the cloister half a year ago ...

That was no fault of mine. As for your wife—
CARLOMAN.
[to Marcomir] Take Lady Geneviva to her rooms,

Her rooms within the palace.
[to Geneviva, as she goes from him] So our boy
Is dead! Can you forgive me?
[He shudders and bows his head. Exeunt Marcomir and Geneviva.]
PEPIN.
On my oath,
I could not be her keeper, Carloman.
CARLOMAN.
No, that is no man’s office. Of herself

She was what she has been, and each of us
Should say no word against her to our shame,
Nor any word to one another more
Than what we just have said. These fearful things
Should be within a fosse below all speech;
While we live sound above them and forget.
I come to you....
PEPIN.
The same, magnanimous,

My brother, as of old.
[laying his hand on Carloman’s shoulder]
What bones!
CARLOMAN.
Ah, yes.
I have not flesh as full of life as yours;
Why, your mere touch can warm one like the sun.
PEPIN.
Six years ago! You come as if the dead

Could rise and make a visit.
CARLOMAN.
[gasping] Pepin, hush!

I have been dead, and yet I am no ghost;
You strike me through with anguish.
PEPIN.
But you suffer

Unnecessary pain. I give you welcome
With all my heart; yet you yourself must know
Your presence in the place where once you ruled
Is—well, unlooked for.
CARLOMAN.
[vehemently] Brother, I can prove

I am no spectre, outcast from the fortunes
Of breathing men,—that I too have a part
Once more in worldly business. I am come....
PEPIN.
[close to him]
What are you come for?
CARLOMAN.
I am come to live,
To share again your counsels.
PEPIN.
You are come

For what?
CARLOMAN.
Once more to think of France, and act

As you and I determine.
PEPIN.
Willingly
I hear advice; but now the throne is mine
Decision rests with me and not with you,
Who have been shut away from everything
But prayers and convent-policy. Forgive,
We are no longer equals—you a Saint,
I a mere statesman. But you have not said
One word about the cloister.
CARLOMAN.
Do we waste
Much talk on vaults, we men who are alive?
PEPIN.
And yet you chose it!
CARLOMAN.
Now I choose again.
PEPIN.
You cannot. Are you mad? Who sent you here?
CARLOMAN.
Astolph the Lombard.
PEPIN.
Humph! What prelate gave

Authority to him? He could not use
Your services by force.
CARLOMAN.
I left the convent

At his request alone, in opposition
To bishop Damiani. I am free!
I proved it, acting freely.
PEPIN.
Whew!—this Astolph ...?
CARLOMAN.
Would save you from alliance with the Pope,

Alliance with a foreign tyranny,
Opposed to human life and thwarting it.
Astolph is on your borders, and a King
Is more your natural fellow than this Pope,
Who seizes on the natural power of Kings,
Confusing his tiara with their crowns.
I speak the truth, for Zacharias travels
In haste to put his yoke on France and you.
Before he can arrive ...
PEPIN.
The Pope is here.
CARLOMAN.
Impossible!
PEPIN.
He reached us yesterday.
CARLOMAN.
Pepin, you are in league with him?
PEPIN.
I am.
CARLOMAN.
As you are wise and manly, break your promise;

It injures France, the freedom-loving plains
The aweless stock we come of. Will you give
The future of your people to a priest,
You who profess the tonsure round my head
Disables for a crown?
PEPIN.
I, break my treaty,
And ruin my whole scheme!
CARLOMAN.
The Pope is gray,
And Astolph young and sound in force as you.
Which is the deadlier foe?
PEPIN.
The Pope and I

Are age and youth together. Carloman,
I love you still; you take me at the heart
Now that your face is glowing: I must speak,
For either you are mad, or have forgotten
How deeds are judged here in the actual world.
You are a monk, a runaway, and worse—
A heretic blasphemer, one who tempts
Both to rebellion and to perjury,
Yourself as disobedient as forsworn.
You must go back and bear your punishment
Without the least delay; for you are lost
If Zacharias find you here.
CARLOMAN.
Go back!
Go back!
PEPIN.
You are a danger to yourself

Remaining, and a danger to my throne.
All I have said is true. Have you not broken
Your vow?
CARLOMAN.
I have.
PEPIN.
And are you not a rebel?
CARLOMAN.
I am, I am, because I am alive—

And not a slave who sleeps through Time, unable
To share its agitation. What, go back!
You might as well dismiss me to the womb
From which I was delivered.
PEPIN.
Of yourself
You left the world.
CARLOMAN.
[trembling] O Pepin, the same mother,

Gave us our lives, and we had worked and thought
And breathed in common till I went away—
PEPIN.
We cannot any more. Why will you fix

A look so obstinate and hot?
By heaven, you are a fool. I cannot change
Myself, nor you, nor what has come to pass
I soon shall hate you, wish that you were dead.
CARLOMAN.
How horrible! I never will go back;
But I can live without my brother’s love,
For ties are not existence.
PEPIN.
Will you raise

Divisions in my kingdom?
CARLOMAN.
I must live.
[Enter Pope Zacharias, Boniface and a number of Churchmen and

nobles.]
PEPIN.
[to Zacharias.]
There stands my brother and your enemy.
ZACHARIAS.
Who?—Carloman? You wrong him. But what mission

Has brought him to the palace?
PEPIN.
He has left
His convent, and is here to plead the cause
Of Astolph, the arch-heretic.
ZACHARIAS.
My son,
Defend yourself.
CARLOMAN.
[putting his hands over his brow as if in confusion]
But I can never say

What he could comprehend. How strange to feel
So slow, as if I walked without the light,
Deep in a valley.
[Boniface touches him] Ah!
BONIFACE.
You do not listen!

Beloved, the Pope is speaking.
CARLOMAN.
[to Boniface] But you know

What drove you forth to wander foreign lands,
With joy in every limb and faculty:
That drove me from the convent.
BONIFACE.
As a monk
I left the English cloister, with a blessing
From him who ruled me. Is it as a monk,
Oh, is it—that we see you in our midst?
CARLOMAN.
No, no, enfranchised!
[suddenly standing forth] Hear me! The I am
Has sent me to you and has given me power
To rend your idols, for you have not known
The God I worship. He is just to-day—
Not dreaming of the future,—in itself,
Breath after breath divine! Oh, He becomes!
He cannot be of yesterday, for youth
Could not then walk beside Him, and the young
Must walk with God: and He is most alive
Wherever life is of each living thing.
To-morrow and to-morrow—those to-days
Of unborn generations; the I am
To none of them a memory or a hope,
To each the thirst, the wine-cup and the wine,
The craving, the satiety—my God!
O Holy Father, you who sway the world
Through Him, must not deny Him.
ZACHARIAS.
I deny!
God does not alter; you have changed to Him
Who is Eternal.
CARLOMAN.
Yes, in change, and free

As we are free who move within His life,
And shape ourselves by what is moulding Earth
And men and ages. In my cell I lost
The motion of His presence. I was dead.
ZACHARIAS.
No, you are dead to what you dare blaspheme,
To what the cloister holds, if any place
Can hold it, the immutability
Of God’s inherent nature, while without
His words are trying men by chance and change
And manifold desires. You left His works
Behind, you chose Himself: your oath was taken
To His deep heart; and now you would forswear
That oath, you cannot. No one who blasphemes
The light of God shall see the light of day:
For him the darkness and for him the grave.
I am no more your father, but your judge,
Who represents the God you have disowned,
Insulted and forgotten. He requites—
And you shall answer to the uttermost.
CARLOMAN.
I can.
ZACHARIAS.
You still persist in carnal thoughts,

Confounding Deity with things that pass?
CARLOMAN.
God is the Movement, if He is the Life

Of all—I live in Him.
ZACHARIAS.
You left the convent

Against command?
CARLOMAN.
Against command of men.
ZACHARIAS.
And leagued with Astolph?
CARLOMAN.
In fast brotherhood.
ZACHARIAS.
You hear his full confession. O apostate

In vain, weep at your sentence.
PEPIN.
Holy Father,
I pray you send him back, but spare his life—
Spare him, if I have power with you.
ZACHARIAS.
His doom
Is but his choice made permanent on earth.
[to Carloman] O fallen from blessedness of will, become
The friend of heretics, the false of word
To everlasting Truth, you are condemned
Life-long to be a prisoner in your cell,
Life-long to watch the scourge and crucifix.
You chose them, as the God whom you abjure
Chose them, forever; you have lapsed and they
Become tormentors, till they force contrition
At last and save you.
CARLOMAN.
[with a low, panting moan] Prison!
ZACHARIAS.
At Vienne,
There till you die the prison you have made
Of an eternal vow shall compass you.
CARLOMAN.
Think what it is—by God Himself, remember

What you would do to me. The very dead
Rise ... Everything must have escape to live,
And I shall still be living.
[He throws both arms over his face, then suddenly removing them, makes a
frenzied movement closer to the Pope.]
Let me die
Here, now! It is most impious, horrible
To bury me, full to the lips with life.
Sharpness-of-death, give that, but not to feel
The prison walls close on an energy
Beating its claim to worlds.
ZACHARIAS.
What I have spoken

Is and remains irrevocable.
BONIFACE.
[gently to Carloman] Yield,—

Yield to a God Who compasses you round
With love so strong it binds you.
CARLOMAN.
And is hell—
But I reject such love.
O Pepin, listen!
I see so far! Your pact with Rome undoes
Long centuries, and yields your country up
To spiritless restriction, and a future
Entombed alive, as mine will be, in night.
Simply renounce your promise, bid your soldiers
Seize the old man who numbs us. You and I
Could set to music that would never end
The forces of our people.
PEPIN.
You are crazy
Or worse, and I disown you.
[to Zacharias] On his head
Let fall what curse you will.
ZACHARIAS.
Then he shall see

The sacred pact between us re-confirmed.
[to Monks]
Fetch Chilperic! [Exeunt Monks.]
And meanwhile bring fetters in
To bind this renegade.
[moving up to the royal board that crosses the hall at the further end]
The treaty—sign!
[Pepin and his nobles follow Zacharias: Attendants bring in fetters.

Carloman submits mechanically to be bound, staring at Pepin, who affixes
his signature to the treaty.]
[Boniface goes round to Carloman.]
BONIFACE.
Son, you do well to take your shame so meekly,

And bear in patience.
CARLOMAN.
[sharply] Have they bound me then?

Look, Boniface! And Pepin is a slave.
Nothing remains now in the world. That treaty,
That pact!
[Chilperic is taken before Zacharias and Pepin; they appear to address
him, to consult with each other: then a monk advances and cuts off
Chilperic’s long hair, while he weeps bitterly. Geneviva and Marcomir
re-enter hurriedly as if they had heard bad news and see Carloman
bound.]
GENEVIVA.
Be true to him.
MARCOMIR.
I will.
GENEVIVA.
Then share
His prison—say you left his monastery,
Step forth and save him from his loneliness,
My Marcomir, his friend. This is the moment;
And, as you love him, speak.
MARCOMIR.
[drawing his cowl closer] No! Once before

I went along with him: I went to hell.
Renew that pain and foulness for his sake,
Because I love him——?
GENEVIVA.
Then because I love,

If nothing else will urge you—for my sake,
Only for mine.
MARCOMIR.

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Information Technology for

Management Digital Strategies for

a. the front page of The Wall Street Journal

a. APIs; open source

a. RSS and CSS

10. ________ is spontaneous movement of people using online tools to connect.

a. Government regulations and fines

a. Read and rely on the privacy policy of the SNS

a. Acceptable Use Policy

a. Acceptable Use Policy

a. To monitor customer experiences and generate revenue.

a. Dropbox and Box.net

a. Using mobile devices and collaboration tools

5. Understanding how web technology is evolving helps managers to identify strategic

8. Kickstarter is a crowdfunding site for raising funds.

9. LinkedIn is used as a primary crowdsourcing tool for a majority of companies.

15. Absolutely nothing you put on a social networking site is private.

16. Users are now able to rely on SNS privacy policies.

24. Twitter is a customer service channel.

3. Examples of ________apps include pop-up windows, validation of webform inputs, and

Answer: Semantic Web

Answer: Terms of Service (TOS)

9. ________ automatically tweets posts published on a blog using RSS technology

10. WordPress is one of the leading platforms for ________.

Answer: open source

21. Diigo and Delicious are social ________ tools.

1. Briefly explain why managers should understand Web technology.

[to Marcomir] Dare you pray

[kissing her] Now, and beyond, beyond

Thor! are you crazy?

And I trusted you,

Dead in the cloister half a year ago ...

[to Marcomir] Take Lady Geneviva to her rooms,

No, that is no man’s office. Of herself

The same, magnanimous,

Six years ago! You come as if the dead

[gasping] Pepin, hush!

But you suffer

[vehemently] Brother, I can prove

You are come

Once more to think of France, and act

And yet you chose it!

Now I choose again.

You cannot. Are you mad? Who sent you here?

Humph! What prelate gave

I left the convent

Whew!—this Astolph ...?

Would save you from alliance with the Pope,

Pepin, you are in league with him?

As you are wise and manly, break your promise;

The Pope and I

You are a danger to yourself

And are you not a rebel?

I am, I am, because I am alive—

[trembling] O Pepin, the same mother,

We cannot any more. Why will you fix

Will you raise