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2024 Mindset & Marketing Plan
“The future belongs to those who believe in the power of their dreams” - Eleanor Roosevelt
OVERCOMING BLOCKS
The cornerstone of your business lies in your mindset. Without addressing it, you won't establish the
essential foundations for success
# Blocks Why will this no longer be a block for you?
1 Patients can’t afford my care Because that is not my concern
My dedication, confidence and eagerness to help is

2 I don’t know as much as others
more important
3 I’m not confident rebooking I am, ask them after every appointment
5 It feels ‘icky’ doing following ups
6 I’m time poor
THE 7 LAYERS OF YOUR WHY

Your business "why" is your core purpose, your driving force. It's the crucial anchor to return to
whenever doubt creeps. Write down your initial motivation for entering business, then probe deeper
with successive "why" questions.
WHY
WHY
WHY
WHY
WHY
WHY
WHY
© Anil Mustafa 1
WHAT IS SUCCESS?
Knowing your destination is the first step to getting there. What does success look like to you?
YOUR STRENGTHS AND WEAKNESSES

List your strengths and weaknesses to uncover opportunities for growth and personal development.
# List your strengths List your weaknesses (opportunities)
YOUR OPPORTUNITIES
Copy your weaknesses here, these represent opportunities for growth. List any actionable steps you
can take to help you improve in this area.
# List your opportunities What actions can you take to improve?
© Anil Mustafa 2
YOUR 2023 WINS
Looking back on success fuels motivation, reminds us of our resilience and propels growth. List your
wins for 2023, either personal or professional or both.
# Wins Why was it a win?
BUSINESS GOALS
What are your top 5 business objectives for 2024?
COMPETITIVE ADVANTAGE
List 5 factors that set you as a business apart from others. This will help with writing marketing copy
© Anil Mustafa 3
FINANCIAL GOALS
How many clients do you need to see per week to achieve your financial goals?
Per Year $ Per Month $ Per Week $ # Clients
CLIENT DEMOGRAPHICS
Who is your ideal client?
Who
Age
Sex
Location
Interests
Networks
CLIENT PSYCHOGRAPHICS
Psychographics analyse psychological and social factors influencing consumer choices, enabling
targeted and effective marketing strategies.
# PROBLEMS / FEARS WANTS /ASPIRATIONS
© Anil Mustafa 4
LEAD GENERATION STRATEGIES
List at least 3 lead generation strategies from the list provided and their execution difficulty from 1-5
with 1 being easy. Potential income = expected leads x average treatment price
# Strategy name Difficulty (1-5) Expected # leads Potential income
LEAD NURTURE STRATEGY

How can you nurture your leads?
# Method What’s required Assigned to
© Anil Mustafa 5
CLIENT RETENTION STRATEGY
What are the main ways you will retain clients? One must be improving treatment outcomes.
CLIENT REACTIVATION STRATEGY

What are the main ways you will reactivate past clients?
CLIENT LIFETIME VALUE

What is the average amount you make per client?
Average $ Average number Average years

treatment of visits per year they remain a
cost (A) (B) client (C)
(A x B ) x C = CLV $
© Anil Mustafa 6
MARKETING CAMPAIGN - before
Complete this before launching your marketing campaign to maximise your success.
Name of marketing method

e.g. FB ads
Who/what can help? e.g

courses/blogs/videos
Desired # of leads Budget $
Start date Review date
# Task - what’s required? Assigned to Completion date
MARKETING CAMPAIGN - after

You must measure and analyse your marketing results for informed decisions and sustainable
business growth. Calculate the cost for each new lead.
Total spend Total leads Total clients

(A) (B) booked (C)
Cost of acquisition (A / B)
New client acquisition cost (A / C)
Customer lifetime value (CLV)
Return on investment = (CLV / A ) x 100
© Anil Mustafa 7
LEARNINGS
List at least 3 things you learnt from completing this mindset and marketing plan
NEXT STEPS
What do you need to do next to help grow your practice?
Congratulations for completing your marketing plan! I hope you gained some clarity and now
have the drive to propel your success.
Let’s Connect!
© Anil Mustafa 8

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2024 Mindset & Marketing Plan

# Blocks Why will this no longer be a block for you?

1 Patients can’t afford my care Because that is not my concern

My dedication, confidence and eagerness to help is

5 It feels ‘icky’ doing following ups

6 I’m time poor

THE 7 LAYERS OF YOUR WHY

YOUR STRENGTHS AND WEAKNESSES

# List your strengths List your weaknesses (opportunities)

# List your opportunities What actions can you take to improve?

# Wins Why was it a win?

Per Year $ Per Month $ Per Week $ # Clients

# PROBLEMS / FEARS WANTS /ASPIRATIONS

# Strategy name Difficulty (1-5) Expected # leads Potential income

LEAD NURTURE STRATEGY

# Method What’s required Assigned to

# Method What’s required Assigned to

CLIENT REACTIVATION STRATEGY

# Method What’s required Assigned to

CLIENT LIFETIME VALUE

Average $ Average number Average years

Name of marketing method

Who/what can help? e.g

Desired # of leads Budget $

Start date Review date

# Task - what’s required? Assigned to Completion date

MARKETING CAMPAIGN - after

Total spend Total leads Total clients

New client acquisition cost (A / C)

Customer lifetime value (CLV)

Return on investment = (CLV / A ) x 100

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