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The Business of Buying American
The Business of Buying American
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Elizabeth Thurbon
School of Politics and International Relations, University of New South Wales
ABSTRACT
For all its importance as a policy tool around the globe, the study of public
procurement has barely begun. The role of government purchasing in trade
strategy, in particular, has been virtually ignored in the international politi-
cal economy literature. We argue that government procurement increasingly
serves as a weapon in the US arsenal of tools for sponsoring national champi-
ons, for securing the domestic front against foreign competitors, and for pro-
moting exports via the penetration of foreign procurement markets. Whilst
vigorously pressing for enlargement of procurement markets, the US is dis-
tinctive in having the most aggressive ‘buy national’ programs, which are en-
shrined in law and enforced in both formal and informal ways. Also at odds
with its own liberal dictates, government procurement in the US involves
a considerable amount of proactive state involvement and government–
business cooperation.
KEYWORDS
Trade strategy; United States; government procurement; Buy America Act;
state activism; government–business cooperation.
1. INTRODUCTION
In recent decades, the US has worked relentlessly through multilateral
and bilateral channels to extend the coverage of international trade rules
into domestic regulatory domains, from intellectual property protection
to quarantine controls and foreign investment regulation.1 In articulating
Review of International Political Economy
ISSN 0969-2290 print/ISSN 1466-4526 online C 2006 Taylor & Francis
http://www.tandf.co.uk
DOI: 10.1080/09692290600950597
R E V I E W O F I N T E R N AT I O N A L P O L I T I C A L E C O N O M Y
2 . T H E I P E OF T R A D E A N D D E V E L O P M E N T: B R I N G I N G
G OV E R N M E N T P R O C U R E M E N T I N
Government procurement (GP) refers to the public purchase of goods and
services from the private sector. In spite of privatisation and the popu-
lar idea that we live in an era of small government, procurement budgets
nonetheless remain steady or rising in the developed world. For the in-
dustrialized world, civilian procurement consumes an estimated annual
average of 10–15 percent of GDP, though in many industrial countries,
government purchases of goods and services can reach 20 percent of GDP
(in US, Europe, Canada). For most nations, procurement policy entails op-
timising the public means of purchasing in the service of national goals and
the public interest. Thus, ‘Governments typically wield their purchases as
a policy tool, favouring domestic over foreign suppliers. By doing so, they
aim to return tax money to domestic residents, create more jobs at home,
and reduce imports’ (Miyagiwa, 1991: 1320).
Governments have traditionally deployed their purchasing power as a
tool for developing a domestic industry and national infrastructure—from
the railways and highways of the nineteenth and twentieth centuries to the
information and communications superhighways of the twenty-first cen-
tury. In high-technology sectors where governments may initially be the
most significant purchaser of a commodity (such as aircraft, telecommuni-
cations equipment, software and computers), procurement policy has often
been used as a lever of trade policy to create national champions with an
edge in international markets. Even under the stricter trading regime of the
WTO, procurement offers arguably one of the few significant policy tools
remaining to governments, both central and regional, to foster domestic
industry development without falling foul of the multilateral rules.3
Yet for all its importance as a policy tool around the globe, the study of
public procurement has barely begun. The role of government purchasing
in trade strategy, in particular, has been virtually ignored in the interna-
tional political economy literature.4 Our interest in procurement policy lies
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both in the role it may play as an instrument of trade policy more gener-
ally and, in particular, as an illustration of a close government–business
relationship emerging across the US economic landscape in response to
heightened competitive pressures from abroad. Like several other policy
instruments—such as patenting and intellectual property (IP) regulation,
antidumping and trade remedies, food aid and farm subsidies, public pur-
chasing policy has long occupied an important place in US domestic devel-
opment and more recently in its global strategy. Both at home and overseas
it has led trade officials working in tandem with US industry to institute
new structures in order to penetrate foreign markets and to protect the
home base. Government procurement thus opens a window onto the co-
operative and coordinated character of US government–business relations,
as they both seek to limit foreign suppliers in the US market, and to displace
foreign competitors in foreign markets.5
3. THE US PECULIARITY
An analysis of the US approach to public procurement serves to highlight
the special role that the US government has undertaken to play on two
fronts: no other state has been as globally active in driving open procure-
ment markets; and no other state has been as nationally protectionist in
legally mandating ‘buy national’ policies. On one hand, the US acts as the
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4 . P R O C U R E M E NT A S T R A D E S T R AT E G Y I : O P E N I N G
GP MARKETS ABROAD
The US has a well-documented history of pursuing the opening of for-
eign GP markets through multilateral channels, playing a central role in
the drafting of the 1979 GATT Government Procurement Agreement,13 the
1994 WTO Government Procurement Agreement,14 and the establishment
of the Working Group on Transparency in Government Procurement un-
der the 1996 Singapore Ministerial Declaration (Blank and Marceau, 1997).
However, it is America’s negotiation of bilateral trade agreements that
demonstrates most clearly its GP-linked trade strategy: the use of procure-
ment to expand market access abroad whilst simultaneously protecting the
home front. This strategy can be conceptualized in three basic steps, which
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5 . P R O C U R E M E N T A S T R A D E S T R AT E G Y I I :
P E N E T R AT I N G G P M A R K E T S
The US appears unique in its aggressive pursuit of overseas procurement
contracts to the extent that very few countries enjoy a coordinated or insti-
tutionalized approach to assisting firms in the pre- and post-tender stage of
foreign procurement. America’s distinctive approach to helping US firms
bid for (and win) foreign GP contracts dates back to 1992 when the Clinton
administration designated export advocacy as a ‘high priority area’ of its
National Export Strategy. Under the 1992 National Export Promotion Act,
19 federal departments and agencies were reorganized to create a high-
level coordinating body, the Trade Promotion Coordinating Committee
(TPCC), as well as a new agency within the Department of Commerce,
the Advocacy Center, and an Advocacy Network—all with the mission of
helping US corporations win procurement contracts in overseas markets,
and mobilising the financial and other resources of government necessary
to the task.
2002). More recently, in 2003 the Center established ‘Team China’, a group
of advocacy experts in Washington and Beijing devoted to assisting US
firms bidding for Chinese contracts. As well as having a direct line to the
Secretary of Commerce, the Team liaises on a daily basis with the Special
Counsel to the Secretary of Commerce stationed in Beijing (China Business
Review, 2005).
America’s strategic approach to helping US firms win foreign GP con-
tracts sets it apart from its trading rivals. While most countries display a
well-developed system of export promotion (insurance, credit agencies),
that is accessible to firms after contracts are secured, none of those most
active in procurement markets or perceived as US rivals have an agency
dedicated to proactively identifying and coordinating bid efforts prior to
and throughout the tender process. Instead, such lobbying is left to the
discretion of individual politicians on a bid-to-bid basis. These observa-
tions are borne out by an examination of the French and German export
promotion regime, the two countries the US reports as its most active rivals
in foreign procurement markets (see, e.g. GAO, 1995).
6 . P R O C U R E M E N T A S T R A D E S T R AT E G Y I I I :
P R OT E C T I N G T H E H O M E F R O N T
Among the GPA signatories, the US has no equal in the extent to which
it preserves the home market against foreign incursions. Here the Buy
American principle—both as legal and social norm—offers a robust form
of protection. While other governments also exercise buy local preferences,
especially at regional and local levels, the US goes further than most in
mandating Buy American and making this a legal requirement for its federal
agencies.
As noted earlier, under the GPA, trade partners who give the US access
to their procurement market, in theory, have the provisions of the Buy
American Act waived. However, there is compelling evidence to suggest
that the US remains a tightly held procurement market, with relatively few
openings to foreigners compared with its size. At least two major obstacles
to an open procurement market in the US deserve highlighting: the nu-
merous buy national programs that skirt the GP agreements through legal
and technical loopholes; and informal barriers via the pervasive operation
of Buy American norms in government agencies. We discuss each of these
obstacles in turn.
Collaborative efforts to fend off foreign competitors at home. The case of su-
percomputers offers an instructive example of the extent to which the US
government and its national champions work together to fend off foreign
competitors. The 1995 Cray–NEC antidumping dispute was the most dra-
matic in a series of trade frictions between Japanese and American super-
computer producers which trace back to the 1980s.27 This saw America’s
market leader in the supercomputer industry, Cray Research, working with
key US government agencies—chiefly the Department of Commerce (Inter-
national Trade Commission), but also the Courts of Appeal of the Federal
Circuit (CAFC) and Congress—to prevent a major US procurement tender
from going to a Japanese supplier, NEC.
In 1996, the US National Center for Atmospheric Research (NCAR),
funded through the National Science Foundation (NSF), accepted NEC’s
bid to provide the Center with four supercomputers over five years. Almost
as soon as NEC’s bid was accepted, Cray (the unsuccessful bidder) filed an
antidumping petition, charging NEC with a 454 percent dumping margin.
The case has a number of unusual aspects, all which serve to highlight the
Buy American bias that permeates all levels of the US government.
To begin, the contracting agency UCAR maintained all along that
NEC had won the contract fairly on the basis of demonstrated supe-
rior performance. In a hearing testimony, UCAR confirmed that the NEC
material ‘offered and demonstrated overwhelmingly superior technical
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performance and low risk relative to Cray Research’ and that Cray ‘lost this
procurement because of unacceptable technical risk’ in their offer.28 Never-
theless, the US government immediately sided with its national champion;
Congress pronounced NEC guilty of dumping and threatened UCAR with
a suspension of funding unless it cancelled the NEC deal all before a dump-
ing investigation had taken place.
Still more bizarre, when a formal investigation finally took place, NEC
was found guilty and penalized for dumping even though the actual sale
to NCAR never went through, and even though proof of injury to the peti-
tioner Cray was never determined (and was later denied by the petitioner
Cray’s subsequent owner, SGI). Moreover, the dumping margins imposed
were the largest on record: 454, 173.08 and 313.54 percent on NEC, Fujitsu
and the other Japanese supercomputers, respectively.29
The last point draws attention to the way US institutions discriminate
against foreign rivals. In the NEC case, the final margins were determined
by the DOC through the ‘Facts Available’ (FA) method. One of four different
methods for determining dumping margins, the FA method is notorious
for its unfairness in that the facts are those usually supplied by the peti-
tioner: thus the dumping margin determined by the DOC was the same
as Cray had petitioned for: 454 percent. The margins are, accordingly, al-
ways extremely high,30 and the FA method has never been known to find
a negative case! NEC (and the other Japanese companies) were offered the
opportunity to dispute the facts supplied by the petitioner by complying
with the DOC’s demands, but one by one withdrew from the DOC investi-
gation owing to three unacceptable conditions: (i) the onerous information
requirements—most of it of a highly sensitive commercial nature; (ii) the
fact that such information would be handed over to the competitor’s ally—
the DOC, perceived as a ‘biased’ party;31 and (iii) the need to do so under
tight time constraints.
Dismayed with the process, NEC appealed to the CAFC. But the CAFC
rallied in favour of the US side against the foreign respondent by invoking
impossibly high standards of proof. Despite finding that Commerce’s in-
terference in the UCAR procurement had been designed to assist Cray, ‘the
Court nonetheless ruled against NEC on the grounds that it was unable
to prove that Commerce’s mind was “irrevocably closed” on the issue of
dumping’.32
NEC for its part had long ‘suspected Cray of using the dumping charges
to bolster the company’s steadily declining sales of vector supercomputers
in the face of decreased military and government procurement’ (Kallender,
2001). Ironically, this suspicion was strengthened several years later when
Cray revoked its dumping petition and entered into an agreement with its
former nemesis to act as the sole OEM distributor of NEC computers in
North America. (Cray, with its markets shrinking, was soon taken over by
Silicon Graphics Inc. [SGI] which in turn sold Cray to Tera Computer Co.,
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which then became Cray Inc., in 2000.) By that stage, Cray had become
something of a shell, with few products and little to offer other than ‘its
exclusive sales channels and customer base’ (Kallender, 2001).
The Cray case demonstrates how the threat of foreign incursion may
serve to mobilize key federal agencies and authorities in the cause of safe-
guarding the home market for American industry. In particular, it shows
how government and business are willing collaborators in the game of min-
imising participation of foreign rivals in lucrative domestic procurement
opportunities. Far from being an isolated example, the supercomputer case
joins a long line of GP disputes that span almost two decades of US high-
tech rivalry with Japan.
ahead. In this case, the bidding process was more or less designed from
the outset to exclude the foreign player. The Boeing tanker agreement—
currently suspended—thus illustrates how deeply Buy American norms
are entrenched in the culture. At the very least, the Boeing case provides
suggestive evidence that, especially when stakes are high, the Buy Amer-
ican preferences of public officials will trump strictly ‘procedural’ (‘best
bid’) considerations. Meanwhile, the prospect of awarding the contract to
European Airbus remains anathema to the US establishment. Regardless
of its exceptional undertakings, such as the proposal to partner with Boe-
ing or to set up production and maintain jobs in the United States, the
European rival finds the door firmly shut.
It should be emphasized that there is nothing in principle wrong with a
government favouring its own suppliers. The use of tax dollars to sustain
domestic production and employment can provide a strong rationale for
the kinds of actions witnessed in the Boeing story. What makes such action
remarkable and unacceptable for US trading partners, however, is when
it is underpinned by the stark absence of reciprocity—indeed, when it is
connected to a global strategy to require others to do unto you what you
will not do unto them.
7. CONCLUSION
We draw three conclusions from this analysis. First, although subject to
multilateral discipline, government procurement offers a powerful tool
for national economic promotion in an era of economic openness. In the
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ACKNOWLEDGEMENTS
We would like to acknowledge a Discovery Grant from the Australia Re-
search Council, which supported research for this project. Thanks are due to
three anonymous referees whose comments helped sharpen our argument.
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NOTES
1 These are often referred to as‘behind the border’ regulatory issues (World Bank,
2002).
2 A burgeoning literature exists on the politics of international harmonisation in
a range of regulatory arenas. Works focusing on the role of US policymakers
and business leaders in pushing for the international adoption of ‘US - friendly’
rules include: Drake and Nicolaidis (1992); Simmons (2001); Kapstein (1992);
Drahos and Braithwaite (2003); Sell (2003) and Weiss, Thurbon, and Mathews
(2004).
3 Under the WTO’s plurilateral Government Procurement Agreement, signa-
tories may carve out exemptions for all local government contracts and
for federal governments seeking to discriminate in favour of small - to -
medium sized domestic firms, The WTO’s 1996 Doha Declaration also rec-
ognized the importance of GP as an industrial promotion instrument in
developing countries and allowed for the continued use of GP for such
purposes (so long as norms of transparency were upheld). According to Para-
graph 26 of the Doha Declaration, GP negotiations with developing coun-
tries ‘shall be limited to the transparency aspects and therefore will not
restrict the scope for countries to give preferences to domestic supplies and
suppliers’.
4 Indeed, in the most influential political economy literature on ‘Strategic Trade
Policy’ in the United States, GP as a policy instrument barely rates a mention,
while most space is devoted to tariff, subsidy and R and D issues (see for
example Aggarwal et al. (1987); Milner and Yoffie (1989a, b).
5 Research in progress documents a broader US shift towards more collaborative
government–business relations in trade and technology policy as well.
6 For an overview of the role of GP in promoting the technological upgrading
of domestic industries in a variety of European countries see Rolfstam (2005).
Numerous case studies on the use of GP as tool for technological upgrading and
the creation of national champions in Europe have also been published under
the auspices of a European Commission - sponsored project on Innovation
Systems and European Integration. See Edquist et al. (1998).
7 Between 1949 and 1959, IBM was awarded almost $ 400 million in government
contracts (Hills, 1982).
8 Jenkins (1992:88) notes a similar contradiction in US investment policy.
9 Substantial amendments to the GATT Government Procurement Code which
pushed market opening much further in 1988, for example, were driven
through by the US. As the GATT Affairs Division of the US Department of
Commerce acknowledge, ‘The United States was successful in securing mul-
tilateral agreement on a group of amendments which were largely offered by
U.S. negotiators’ (Silberman, 1986: 16).
10 See ‘Communication from the United States: response to questionnaire
on government procurement of services’, World Trade Organisation, Doc-
ument Numbers S/WPGR/W/11/Add.6, 21 October 1996. Accessible at
http://www.wto.org/english/tratop e/gproc e/w11a6.wpf; For Canada, the
EU, and Japan, see Document N umbers S/WPGR/W/11/Add. 10, 2 De-
cember 1996, Accessible at http://www.wto.org/english/tratop e/gproc e/
w11a10.wpf; S/WPGR/W/11/Add.5, 27 September 1996, Accessible at http://
www.wto.org/english/tratop e/gproc e/w11a5.wpf; S/WPGR/W/11/Add.
7, 4 October 1996, Accessible at http://www.wto.org/english/tratop e/gproc
e/w11a7.wpf.
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30 Compare the 454 percent with the DOC’s pre - decisional analysis which con-
cluded dumping margins ranging between 163 and 280 percent.
31 Earlier in the process, NEC asked the ITC to appoint an ‘unbiased body’ to rule
in place of the DOC. NEC had evidence—a memorandum to the NSF—that
the DOC had prejudged the case before it went to trial. See Inside US Trade, 13
September 1996.
32 In a subsequent petition to the Supreme Court, NEC contended that ‘the CAFC
decision effectively creates a double standard which discriminates against for-
eign respondents in antidumping cases by requiring them to meet a much
higher burden of proof than that applied in other administrative proceedings’
(Business Wire, 1998).
33 Joseph L. Galloway, a senior military correspondent and former chief for
United Press International, provides a caustic commentary on this case.
See Galloway (2004) ‘Air Force Let Boeing Rewrite Contract’, 31 March
http://www.military.com/NewContent/0,13190,Galloway 033104,00.html.
34 See Swibel (2004:60). The contest was over a $ 70 million replacement helicopter
for President Bush, but the larger stakes involve ‘a much bigger honeypot: $ 7
billion of development contracts for engineering up to 200 Air Force search -
and - rescue helicopters, starting in 2006.’
35 This issue is discussed in depth in our paper ‘The Mythology of US Trade Pol-
icy’, presented at the World International Studies Congress, Istanbul, Septem-
ber 2005.
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