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Marketing and Entrepreneurship: Summer 20 ... Classroom Unit 7: Marketing

Research and Planning
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U07L01A2: Unit 7 Activity 2 Market Analysis Dropbox Immersive Grade:

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Materials
Due: Thursday, July 20, 2023 at 11:59 pm
Submissions
Updates
Complete all components in Activity 2 according to the given Submit Assignment
Grades instructions. Refer to the provided rubric for information on
how you will be graded.
Members
This activity will eventually be used as part of a larger
Discovery Education
Cumulative Project that you will complete later in the course.
McGraw Hill K-12 SSO
This Cumulative Project will include components from various
activities that you’ve completed throughout the course,
Online Learning Guide including this one. For that reason, please keep a copy of this
activity in an easily accessible "le/location that will allow you to
Information retrieve it later in the course.

Grading period Conduct a Market Analysis (15 points)

2023 Summer School
A market analysis uses the results from your marketing
research to provide a detailed description of your customer
and market. By focusing on your customer, you can determine
speci"c strategies to identify customers and satisfy their
needs. In this activity, you’ll develop a market analysis that
communicates what you’re selling, who will buy it, the
marketing mix, and how you’ll generate sales and increase
market share.

Posted Wed May 17, 2023 at 1:16 pm

Criteria Grading Scale

Content 10 7 4
Excellent - Good - Student’s Satisfactory -
Student’s presentation Student’s
presentation includes most of presentation is
includes all of the required lacking much of
the required information and the required
information and makes decent information and
makes excellent use of the slides does not make
use of the slides they created to good use of the
they created to express mostly slides they
express accurate and created to
accurate and appropriate express this
appropriate content. information.
content. It is evident that It is evident that
It is evident that the student did the student did
the student did a decent job not use enough
an excellent job using information
using information from the unit or
information from the unit, as perform enough
from the unit, in well as some online research
addition to online research, to provide
online research, to provide pertinent
to provide somewhat content on the
precise, accurate, mostly required topics.
relevant, and relevant, and
meaningful fairly
content on the meaningful
required topics. content on most
of the required
topics.

Format & Mechanics 5 3 1

Excellent - Good - Student’s Satisfactory -
Student’s presentation is Student’s
presentation is fairly well presentation is
clearly organized and not well
organized and has a organized and is
has an easy-to- moderately di#cult to
understand easy-to- understand due
format that is understand to poor
aesthetically format that is formatting and
pleasing and somewhat aesthetics.
meets the given aesthetically Student does
requirements. pleasing and not use an
Student uses an meets most of appropriate
appropriate the given combination of
combination of requirements. text, graphics,
text, graphics, Student uses a or images in
and images in somewhat their
their appropriate presentation,
presentation combination of resulting in an
with a solid text, graphics, unbalanced and
balance to and images in unappealing
complement the their presentation
content. presentation overall.
Presentation with some Presentation
has few to no balance to has multiple
spelling, partially spelling,
mechanical, or complement the grammatical,
grammatical content. and mechanical
errors Presentation errors, making it
has some di#cult to
spelling, understand the
grammatical, information.
and mechanical
errors, but
nothing major.

Total pts: 15

U07L01A1_Activity_2.pdf 70 KB VIEW

U07L01A1_Activity_2.docx 18 KB VIEW

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