-- Strictly Confidential --

PROBLEM
GenZ is curating for a bike, its in their DNA and a quick availability of used bike is going to be a future,
unfortunately quality pre-owned bike market is unstructured all over India and the world.

Current Pre-owned Bike Market is Unstructured

Bike market in Delhi NCR, Karol Bagh, X very low trust for both buyer and seller
Subhash Nagar, Geeta Colony, Gokul Puri,
<40% of Gen-Z buys from this X No Value of bike, No Product warranty
unstructured market
X No best price, Expensive used bike market
This market is not trusted by customers
in Price, quality Service, RC transfer, GenZ hunts on virtual platform online for a used bike
Insurance & authenticity (A big problem
in the country about used bike Is DOUBT) X Lowest trust on OLX, FB, Insta, Youtube videos

X Complex buying for Genz and their parents

To buy bikes GenZ approaches local
references , Gym trainer/friends X No smooth test ride, buying experience (full hassle exp.)
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Solution : Live online worlds largest platform for two wheelers (pre owned ICE/EV)
First B2C Tech Platform connecting 18 to 40 year Gen-Z & Millennials (buying & selling) with a
mission to sale Quality Pre-owned Motorcycle.

• Procured by high quality team of Mech. Engg.

Experts
Procurement • Bikes are prepared for a low to high speed usage
• Team of world class engineers, difficult to chase
High Quality by our competitors.
Pre Owned
Bikes
• Delivery of Wheeliy bikes by an exceptional bike
Sales enthusiast
• Vetted by rigorous 3 steps selection process
a) Interview b) Training c) Demo
Delivery
• Executed by B2C exception technology
• Mobile/Desktop/Tablet Enabled real time
purchase
Wheeliy Web 1.0 • Extremely simple buying experience (2steps)
(Technology) • Low data buying experience for remote areas.
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 Market Size
& Competition

Multi-billion $ Global Opportunity

5.6% $66.2bn 8.2%

CAGR (FY’22 – FY’31) Market size by 2031 Engine capacity >250
CC

North America Europe

Market share (%): 19.4 Market share (%): 23.2
Amount (in $): 13.2bn Amount (in $): 15.8bn

Latin America East Asia

Market share (%): 7.90 Market share (%): 18.9
Amount (in $): 5.4bn Amount (in $): 12.9bn

Middle East & Africa South Asia Pacific

Market share (%): 9.40 Market share (%): 21.2
Amount (in $): 6.4bn Amount (in $): 14.4bn

INDIA is expected to dominate the online used two-wheeler market with a CAGR of 14.6% between FY’22 to FY’27E
 Market Size
& Competition
India’s used two-wheeler market to outpace the Global market

Royal Enfield enjoys 93.81% market share

~14.6%
for >200cc engine capacity
Highest CAGR
Globally

$31.6 bn ~$1.5 billion ~90%+

FY’27 > 200 cc,
10% GTV for India’s used Share of Unorganized
Royal Enfield market market (C2C) based
150 - 200 cc, 100 - 110 cc, as on FY’2022 on FY’2022
15% 35%

$16 bn
FY’22 110 -150 cc, Average Price Nascent stage
25%
~25% Average transaction Online used two-wheeler
Global value of Second-hand market penetration rate
Market share Two-wheeler Market Share by
Royal Enfield ranges is at nascent stage by
Engine Capacity
from Rs.80k to Rs.200k FY’22
 Projection &
Metrics

~$67mn ARR in 5 years

Goal by 2028 15,000+ ~$67mn ~41% 100+

Units to be sold Annual Revenue Average Gross Margin Employee Count

Amt in INR Crores

18,000 280 280

225.4 Cr
15,000 240 240
200 200 156 Cr
12,000
160 160
9,000 120
120 75.9 Cr
6,000 80
80
40 31.5 Cr
3,000 40 12.5 Cr
0
- 0
FY 2022- FY 2023- FY 2024- FY 2025- FY 2026-
FY 2023- FY 2024- FY 2025- FY 2026- FY 2027- 23 24 25 26 27
24 25 26 27 28

Number of units sold COGS Inventory Rent

Goal to achieve break even by FY 2026-27 and reach net profitability by end of FY 2027-28
 Revenue
Model

Revenue Model, CAC and LTV

Revenue Segment Unit Economics

Average order Value (AOV): Rs.175,000

Gross average Average Other
Per Unit Gross
Revenue per buying cost Operating exp
earning
unit per unit cost per unit
Sale of two – wheelers AOV
Rs. 54,000
Rs. 175,000 Rs. 110,000 Rs. 11,000
Commission on Loans 4% of AOV

Commission on Insurance ~1.5% of AOV Customer Acquisition Cost (CAC) Rs. 1600

10% to 60% of
Spare parts and accessories Lifetime Value (LTV) Rs. 175,000
AOV
 The Ask

INVESTMENT HISTORY
Bootstrapped: $ 20K
(Self Funded) Utilization of Funds

Others, 6%

Stock &
Our Ask Inventory, 34%

$2 Million Tech &

Employees,
45%

Rent & Marketing,

11%
Development Cost, 4%
Next steps
Phase 2: India’s top 3 Phase 3: Top 10 cities
Phase 1: cities scaled launch with expansion with owned Phase 4: Deep India/
Prototype Test 200 bikes and 50 dealers product US with mobile app

TIMING Oct 15– Nov 30’ Dec 5 to March 31’ 2024 April 2024 + October 2024+

OBJECTIVE PMF Gut Check Full PMF & Financial Scaled with owned Critical escape velocity
Validation tech/build customer data with mass solution

BUSINESS • Reached 15 customers • CAC INR 1600 • 2026 Run Rate : 150 Cr TBD
KPIs • Paid conversion – 57% • LTV INR 175000
• Qualitative excellent all • GMV – average 41%
KPIs (EXCEEDED • Breakeven - India
SIGNIFICANTLY) (2026-27)

PRODUCT • Prototype solution • MVP+ • Custom made Wheeliy • Mobile enabled platform
ROADMAP • Manual test • PMF+ platform • Deep riding algorithm
ride/payment • Dealer + customer • Deep riding algorithm to auto suggest,
scheduling & payment on to auto suggest, engagement
Wheeliy engagement improvement
improvement

FUNDING < $20K Self funded $ 2M : External Funding • TBD • TBD

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September 2023 Prototype Results: Blockbuster Interest &
Conversion TEST RESULTS
Test: Delhi / NCR INDEX Vs
2 Motorcycles/4 Dealerships www.wheeliy.com PLAN ACTUAL PLAN
Marketing 15 days paid 1 day organic Demand
FB campaign FB posts significantly
exceeds
expectations

Actual Bike 60 91 152

Signups

Paid 20% 50% 255

conversion
rate

Qualitative Great We love your Significantly

Feedback Initiative service we Increase
there is no will expectation
trusted player recommend
in the market for a friend

CUSTOMER REVIEWS
“A trusted player is needed and Wheeliy is feeling the gap”

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Competition

Competitive Advantages

REOWN National & International first

B2C

mover advantage: Scalable

platform, big & obvious vision,
deep mission

Wheeliy Strong USP at every stage

Competitors 1. 10 X web booking product
2. 1st ever product in north,
Bike Lending

east and west India.

Bengaluru Chennai 3. Ease of buying, selling &
riding culture
4. Data Driven business model

Regional competitor in Proven founder with global

Bengaluru, Chennai, entire experience & expansion
Regional Players: No Major players in
Chennai, Bengaluru North, East & West country has no player expertise.
Pune, Mumbai India

Note: Wheeliy Web 1.0 Prototype is 10 X better than established startup DriveX & Cred-R 11
Management Team

EMAMUL YASEEN
HAQUE AMAR
CEO, Founder VP, Engineering TEAM

• Founder Hunch. Novelist • Lead Technology team at • Zeeshan Mohd. Technical

various startups and Architect, New York, 10+
• 10 years P&L/ operational created scalable systems years in sector.
experience across India &
US: Built TheCircle.Work, • System Architecture and • Gideon Dass: Insurance &
CloudRaxak NY, CHS NJ, product user flows, Dubai RTO expert, 7 year in sector
Hunch Ventures
• Built more than 100 • CA Dhirendra. HSBC,
• Selected Top 40 under 40 websites/App ClearTax, corporate
(BW India), ASSOCHAM financing.
Awardee, Early Career • Ethical Hacker since age 10,
Engineer Award US Hacked UPSC Govt. of India • Azhaan Ali MBA. SCM,
website operations expert.
• Education : ASME NY,
Jamia India • Bablu, Sales, CarSales
Expert

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Test Learnings: Improvements For Phase 2
Issues Phase 2: Improvements

1 Manual scheduling and

Payments
Automated Technology & Payment

GenZ & Millennials

2 Engagement highest in
Riding vs Buying
Switch to own workshop detailing,
showroom come parking center of bikes

High Variance in
3
Stringent dealer selection criteria
dealer/seller conversion
• Only 10% selection rate
-20 to 75%

Tangible Outcomes

4 (Not in tests) Tangible

outcomes
• Wheeliy web 2.0, App 1.0
• Full PMF, Bikes delivery at no extra cost
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Appendix - Tech Details
10 x better than
Phase 1 Manual Scheduling & competitor CRED – R
Basic Landing page Basic Buy & Sell
Prototype Payment DRIVEX, BEEPKART,
REOWN

Phase 2 Phase 3 Phase 4

Early Usable Version Wheely scalable solution – New brand • Mobile enabled B2C & c2c deep
• Home Page • Build simple, minimalistic, scalable inhouse learning makes better customer &
solution seller
• Buying and selling portals with
scheduling & payments • Feature party with CARRO Singapore • AI/ML models to recommend bikes

• Filter creator • Derive an Outcome after buying bike • Automated reports by the end of each
transaction (Buy/Sell)
• Feedback for customer and Dealers • Allow customer to share driving stories than
DRIVEX, CRED-R, BEEPKART, BIKEDEKHO • Performing analytics on sheets and
• Portal works on web browsers monitor activity during sale prompt
(live severs) • Customer- dealer match algorithm suggestions (during a sale) to the
• One click from portal to book test drive • Build longer driving stories dealer to increase engagement
& buy in easy payment • Creates riding culture which eases out the riding /efficiency
• Live customer profile curve of Gen-Z • Providing feedback to seller/ dealer
‒ Test ride • Buying, Selling, Riding report after every activity about the bike purchase

‒ Booking • Build internal process and panels to solve • Add support for new brand

‒ Resale again operational problems • Support service to new brand

• Live warranty claim • Seamless UX for payments and scheduler

• Live RC & Insurance Status • Data sourcing for ML/AI Models

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