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CHAPTER 7
DESIGNING ORGANIZATION STRUCTURE
CHAPTER OUTLINE
New Manager Self-Test: What Are Your Leadership Beliefs?
I. Organizing the Vertical Structure
A. Work Specialization
B. Chain of Command
New Manager Self-Test: Authority Role Models
C. Span of Management
D. Centralization and Decentralization
II. Departmentalization
A. Vertical Functional Approach
B. Divisional Approach
C. Matrix Approach
D. Team Approach
E. The Virtual Network Approach
III. Organizing for Horizontal Coordination
A. The Need for Coordination
B. Task Forces, Teams, and Project Management
C. Relational Coordination
IV. Factors Shaping Structure
A. Structure Follows Strategy
B. Structure Fits the Technology
ANNOTATED LEARNING OUTCOMES

After studying this chapter, students should be able to:
1. Discuss the fundamental characteristics of organizing and explain as work specialization,

chain of command, span of management, and centralization versus decentralization.
Organizing is the deployment of organizational resources to achieve strategic goals. Organizing

is important because it follows the management function of planning. Planning and strategy
define what to do; organizing defines how to do it. Organization structure is a tool that managers
use to harness resources for getting things accomplished. The deployment of resources is
reflected in the organization's division of labor into specific departments and jobs, formal lines of
authority, and mechanisms for coordinating diverse organization tasks.
Work specialization, sometimes called division of labor, is the degree to which organizational
tasks are subdivided into separate jobs. When work specialization is extensive, employees
specialize in a single task. Jobs tend to be small, but they can be performed efficiently.
The chain of command is an unbroken line of authority that links all employees in an
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Designing Organization Structure 
organization and shows who reports to whom.
The span of management is the number of employees reporting to a supervisor. Sometimes

called the span of control, this characteristic of structure determines how closely a supervisor can
monitor subordinates. The average span of control used in an organization determines whether
the structure is tall or flat. A tall structure has an overall narrow span and more hierarchical
levels. A flat structure has a wide span, is horizontally dispersed, and has fewer hierarchical
levels.
Centralization and decentralization pertain to the hierarchical level at which decisions are made.
Centralization means that decision authority is located near the top of the organization. With
decentralization, decision authority is pushed downward to lower organization levels.
2. Describe functional and divisional approaches to structure.
Functional structure is the grouping of positions into departments based on similar skills,
expertise, work activities, and resource use. A functional structure can be thought of as
departmentalization by organizational resources because each type of functional activity such as
accounting, human resources, engineering, and manufacturing, represent specific resources for
performing the organization's task. People and facilities representing a common organizational
resource are grouped together into a single department.
Divisional structure occurs when departments are grouped together based on similar
organizational outputs. In the divisional structure, divisions are created as self-contained units
for producing a single product. Each functional department resource needed to produce the
product is assigned to one division. In a functional structure, all engineers are grouped together
and work on all products, whereas in a divisional structure, separate engineering departments are
established within each division. Each department is smaller and focuses on a single product
line. Departments are duplicated across product lines.
3. Explain the matrix approach to structure and its application to both domestic and
international organizations.
The matrix structure uses functional and divisional structures simultaneously in the same part of
the organization. The matrix structure has dual lines of authority. The functional hierarchy of
authority runs vertically, and the divisional hierarchy of authority runs horizontally. The matrix
approach to structure provides a formal chain of command for both the functional and divisional
relationships. The matrix structure is typically used when the organization experiences
environmental pressure for both a strong functional departmentalization and a divisional
departmentalization. Global corporations often use the matrix structure. The problem for global
companies is to achieve simultaneous coordination of various products within each country or
region and for each product line. The two lines of authority typically are geographic and
product, and the matrix provides excellent simultaneous coordination. It is an organizational
structure that deliberately violates Fayol’s principle of unity of command.
4. Describe the contemporary team and virtual network structures and why they are being
adopted by organizations.
The implementation of team concepts has been a widespread trend in departmentalization. The
vertical chain of command is a powerful means of control, but moving decisions through the
hierarchy takes much time and keeps responsibility at the top. The trend is to delegate authority,
push responsibility to the lowest possible levels, and create participative teams that engage the
commitment of workers. This approach enables organizations to be more flexible and responsive
in a competitive global environment. The dynamic network organization is another approach to
departmentalization. Using the network structure, the organization divides major functions into
separate companies that are brokered by a small headquarters organization. The network
approach is revolutionary because it is difficult to answer the question, “Where is the
organization?” This organizational approach is especially powerful for international operations.
5. Explain why organizations need coordination across departments and hierarchical levels,
and describe mechanisms for achieving coordination.
Coordination refers to the quality of collaboration across departments. It is required whether

there is a functional, divisional, or team structure. Coordination problems are amplified in the
global arena, because units differ not only by goals and work activities but by distance, time,
culture, and language. Coordination is the outcome of information and cooperation; managers
can design systems and structures to promote horizontal coordination. The vertical structure is
flattened, with perhaps only a few senior executives in traditional support functions such as
finance or human resources. A task force is a temporary team or committee designed to solve a
short-term problem involving several departments. Task force members represent their
departments and share information that enables coordination. Companies also set up cross-
functional teams for coordination. Companies also use project managers, responsible for
coordinating the activities of several departments on a full-time basis for the completion of a
specific project. Reengineering is the radical redesign of business processes to achieve dramatic
improvements in cost, quality, service, and speed. Because the focus of reengineering is on
process rather than function, reengineering generally leads to a shift away from a strong vertical
structure.
6. Identify how structure can be used to achieve an organization’s strategic goals.
Structure depends on a variety of contingencies. The right structure is “designed to fit” the
contingency factors of strategy, environment, and technology. These three areas are changing
for organizations, creating a need for stronger horizontal coordination. Two strategies proposed
by Porter are differentiation and cost leadership; these strategies require different structural
approaches. The pure functional structure is appropriate for achieving internal efficiency goals.
The vertical functional structure uses task specialization and a chain of command. It does not
enable the organization to be flexible or innovative. Horizontal teams are appropriate when the
primary goal is innovation and flexibility. The firm can differentiate itself and respond quickly
to change. Other forms of structure represent intermediate steps on the firm’s path to efficiency
or innovation. The functional structure with cross-functional teams and project teams provides
greater coordination and flexibility than the pure functional structure. The divisional structure
promotes differentiation because each division can focus on specific products and customers.
7. Define production technology and explain how it influences organization structure.
Technology includes the knowledge, tools, techniques, and activities used to transform
organizational inputs into outputs. Joan Woodward described three types of manufacturing
technology.
a. Small-batch and unit production. Small-batch production firms produce goods in batches
of one or a few products designed to customer specification. Examples include custom
clothing, special-order machine tools, space capsules, satellites, and submarines.
b. Large-batch and mass production. Mass production technology is distinguished by
standardized production runs in which a large volume of products is produced and all
customers receive identical products. This technology makes greater use of machines
than does small-batch production. Examples include automobiles, tobacco products, and
textiles.
c. Continuous process production. In continuous process production, the entire workflow is
mechanized in a sophisticated and complex form of production technology. The process
runs continuously and therefore has no starting or stopping. Human operators are not part
of actual production because machinery does all the work. Examples include chemical
plants, distilleries, petroleum refineries, and nuclear power plants.
Service organizations include consulting companies, law firms, brokerage houses, airlines,
hotels, advertising companies, amusement parks, and educational organizations. Service
technology also characterizes departments such as legal, human resources, finance, and market
research in large corporations. Service technology involves:
 intangible output—services are perishable and, unlike physical products, cannot be stored
in inventory; and
 direct contact with customers—employees and customers interact directly to provide and
purchase the service. Production and consumption are simultaneous.
LECTURE OUTLINE
NEW MANAGER SELF-TEST: WHAT ARE YOUR LEADERSHIP BELIEFS?
The fit between a new manager and the organization is often based on personal beliefs about the
role of leaders. Things work best when organization design matches a new manager’s beliefs
about his or her leadership role. This exercise helps students identify whether their leadership
beliefs are primarily position based or nonhierarchical.
I. ORGANIZING THE VERTICAL STRUCTURE Exhibit 7.1
Organizing is the deployment of organizational resources to achieve strategic goals.

It is important because it follows from strategy. Strategy defines what to do, and organizing
defines how to do it. The organizing process leads to the creation of organization structure,
which defines how tasks are divided, resources are deployed, and departments are coordinated.
Organization structure refers to:

 Formal tasks assigned to individuals and departments;
 Formal reporting relationships, including lines of authority, decision responsibility, number
of hierarchical levels, and span of managers' control; and
 Design of systems for coordination of employees across departments.
The organization chart is the visual representation of an organization's structure that portrays
the characteristics of vertical structure. It delineates the chain of command, indicates
departmental tasks and how they fit together, and provides order and logic for the organization.
There are several important features of the vertical structure.
A. Work Specialization
1. A fundamental principle is that work can be performed more efficiently if employees

are allowed to specialize. Work specialization, sometimes called division of labor,
is the degree to which organizational tasks are subdivided into separate jobs.
Production is efficient because employees perform small, well-defined tasks.
2. Organizations are moving away from this principle because too much specialization
leads to employees being isolated and doing only a single boring job. Many
companies are enlarging jobs to provide greater challenges or assigning teams to tasks
so employees can rotate among the jobs performed by the team.
B. Chain of Command
1. The chain of command is an unbroken line of authority that links all persons in an
organization and shows who reports to whom. It is associated with two underlying
principles. Unity of command means that each employee is held accountable to only
one supervisor. The scalar principle refers to a clearly defined line of authority in the
organization that includes all employees.
2. Authority, Responsibility, and Delegation
a. The chain of command illustrates the authority structure of the organization.

Authority is the formal and legitimate right of a manager to make decisions, issue
orders, and allocate resources to achieve organizational outcomes. Authority is
distinguished by three characteristics.
 Authority is vested in organizational positions, not people. People in the same

position have the same authority because of the position they hold.
 Authority flows down the vertical hierarchy. Positions at the top have more
formal authority than those at the bottom.
 Authority is accepted by subordinates. The acceptance theory of authority
argues that a manager has authority only if subordinates choose to accept the
commands.
b. Responsibility is the duty to perform the task or activity an employee has been
assigned. Managers are assigned the authority commensurate with responsibility.
Accountability is the mechanism through which authority and responsibility are
brought into alignment. Those with authority and responsibility are subject to
justifying task outcomes to those above them in the chain of command.
c. Delegation is another concept related to authority; it is the process managers use

to transfer authority and responsibility to positions below them in the hierarchy.
Organizations encourage managers to delegate authority to the lowest possible
level to gain flexibility to meet customer needs and adapt to the environment.
NEW MANAGER SELF TEST: AUTHORITY ROLE MODELS
Expectations about authority for a new manager are often based on experiences with their first
authority figures and role models—Mom and Dad. To understand authority role models, students
think about each statement as it applies to the parent or parents who made primary decisions
about raising them. .Authoritarian expectations fit in a traditional vertical structure with fixed
rules and a clear hierarchy of authority. Flexible authority expectations typically would fit with
horizontal organizing, such as managing teams, projects, and reengineering.
Discussion Question #1: If you wanted to add a group of big data scientists to a large
organization such as PepsiCo, would you centralize the scientists in a central pool at
headquarters or decentralize them to separate divisions? Discuss your reasons.
NOTES________________________________________________________________________
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3. Line and Staff Authority
a. Line departments perform tasks that reflect the organization's primary goal and
mission. In a software company, line departments make and sell the product.
Line authority means that managers have formal authority to direct and control
immediate subordinates.
b. Staff departments include all those who provide specialized skills in support of
line departments. The finance department of a software firm has staff authority.
Staff authority is narrower than line authority and includes the right to advise,
recommend, and counsel in the staff specialists' area of expertise.
C. Span of Management
1. The span of management, or span of control, is the number of employees reporting

to a supervisor. This characteristic of structure determines how closely a supervisor
can monitor subordinates.
2. Factors that determine the span of management include:
a. Work performed by subordinates is stable and routine.
b. Subordinates perform similar work tasks.
c. Subordinates are concentrated in a single location.
d. Subordinates are trained and need little direction in performing tasks.
e. Rules and procedures defining task activities are available.
f. Support systems and personnel are available for the manager.
g. Little time is required in nonsupervisory activities such as coordination with other

departments or planning.
h. Managers' personal preferences favor a large span.
3. The average span of control used in an organization determines whether the structure
is tall or flat. A tall structure has an overall narrow span of management and more
levels in the hierarchy. A flat structure has a wide span, is horizontally dispersed,
and has fewer hierarchical levels. The trend is toward wider spans of control as a
way to facilitate delegation. Exhibit 7.2
D. Centralization and Decentralization
1. Centralization and decentralization pertain to the hierarchical level at which decisions

are made. Centralization means that decision authority is located near the top of the
organization. With decentralization, decision authority is pushed down the chain of
command to lower organization levels. The trend is toward decentralization, which
uses workers' skills, relieves top managers, has well-informed people make decisions,
and permit rapid response. Factors that influence centralization versus
decentralization include:
a. Greater change and uncertainty in the environment are usually associated with
decentralization.
b. The amount of centralization or decentralization should fit the firm’s strategy.
c. In times of crisis or risk of company failure, authority may be centralized at the

top.
Discussion Question #8: Experts say that organizations are becoming increasingly
decentralized, with authority, decision-making responsibility, and accountability being pushed
farther down into the organization. How will this trend affect what will be asked of you as a new
manager?
NOTES________________________________________________________________________
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II. DEPARTMENTALIZATION Exhibit 7.3
Departmentalization is the basis for grouping individuals into departments and departments
into the total organization. Managers make choices about how to use the chain of command to
group people together to perform their work. Five approaches to structural design reflect
different uses of the chain of command in departmentalization.
A. Vertical Functional Approach
1. What It Is
a. Functional structure is the grouping of positions into departments based on

similar skills, expertise, work activities, and resource use. People, facilities, and
other resources representing a common organizational resource are grouped
together into a single department.
2. How It Works
a. The major departments under the president are groupings of similar expertise and
resources, such as accounting, human resources, production, and marketing. Each
of the functional departments is concerned with the organization as a whole. The
functional structure is a strong vertical design. Information flows up and down
the vertical hierarchy, and the chain of command converges at the top of the
organization.
b. People in a department communicate primarily with others in the same

department to coordinate work and accomplish tasks or implement decisions.
Managers and employees are compatible because of similar training and
expertise.
Discussion Question #3: An organizational consultant was heard to say, “Some aspect of
functional structure appears in every organization.” Do you agree? Explain.
NOTES________________________________________________________________________
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B. Divisional Approach Exhibit 7.4
1. What It Is
a. The divisional structure occurs when departments are grouped together based on
organizational outputs. Diverse departments are brought together to produce a
single organizational output. The divisional structure is sometimes called a
product structure, program structure, or self-contained unit structure. Most large
corporations have separate divisions that perform different tasks, use different
technologies, or serve different customers.
2. How It Works
a. Divisions are created as self-contained units with separate functional departments

for each division. For example, separate engineering departments are created
within each division, and each department is similar and focuses on a single
product. The primary difference between divisional and functional structures is
that in divisional structures, the chain of command from each function converges
lower in the hierarchy and differences of opinion would be resolved at the
divisional level rather than by the president.
3. Geographic- or Customer-Based Divisions Exhibit 7.5
a. Grouping company activities by geographic region or customer group is an

alternative for assigning divisional responsibility. In this structure, all functions
in a specific country or region report to the same division manager. The structure
focuses company activities on local market conditions; competitive advantage
comes from the selling a product adapted to a given country.
C. Matrix Approach Exhibit 7.6, Exhibit 7.7
1. What It Is
a. The matrix approach combines aspects of both functional and divisional

structures simultaneously in the same part of the organization. The matrix has
dual lines of authority. The functional hierarchy of authority runs vertically,
providing traditional control within functional departments. The divisional
hierarchy runs horizontally, providing coordination across departments. The
matrix structure supports a formal chain of command for both the functional
(vertical) and divisional (horizontal) relationships.
2. How It Works
a. The dual lines of authority make the matrix structure unique. The success of the
matrix structure depends on the abilities of people in key matrix roles.
 Two-boss employees report to two supervisors simultaneously and must

resolve conflicting demands from the matrix bosses.
 The matrix boss is the product or functional boss who is responsible for one
side of the matrix.
 The top leader oversees both the product and functional chains of command
and is responsible for the entire matrix.
Discussion Question #4: Some people argue that the matrix structure should be adopted only as
a last resort because the dual chains of command can create more problems than they solve.
Discuss. Do you agree or disagree? Why?
NOTES________________________________________________________________________
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D. Team Approach
1. What It Is
a. The team approach is probably the most widespread trend in

departmentalization. The vertical chain of command is a powerful means of
control, but passing all decisions up the hierarchy takes too long and keeps
responsibility at the top. Managers can delegate authority, push responsibility to
lower levels, and be more flexible and responsive in the competitive global
environment.
2. How It Works
a. Cross-functional teams consist of employees from various functional

departments, responsible to meet as a team and resolve mutual problems. Team
members report to their functional departments, but also to the team. These teams
provide needed horizontal coordination to complement existing functional or
divisional structures.
b. Permanent teams are groups of employees brought together in a way similar to a

formal department. Emphasis is on horizontal communication and information
sharing because representatives from all functions coordinate to complete a
specific task. Authority is pushed down to lower levels, and front-line employees
are given the freedom to make decisions and take action on their own.
c. With a team-based structure, the entire organization is made up of horizontal

teams that coordinate their work with customers to accomplish the organization’s
goals.
Discussion Question #2: How does relational coordination differ from teams and task forces?
Do you think relational coordination seems more valuable for a service technology or a
manufacturing technology? Explain your answer.
NOTES________________________________________________________________________
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______________________________________________________________________________
E. The Virtual Network Approach
1. What It Is
a. The most recent approach to departmentalization extends the idea of horizontal

coordination beyond the boundaries of the organization. Outsourcing, which
means farming out certain activities, has become a significant trend. Partnerships,
alliances, and other collaborative forms are now a leading approach to
accomplishing strategic goals.
b. Some organizations take this networking approach to the extreme to create a new
kind of structure. The virtual network structure disaggregates major functions

to separate companies that are brokered by a small headquarters organization.
2. How It Works Exhibit 7.8
a. The organization may be viewed as a central hub surrounded by a network of

outsider specialists. Services such as accounting are outsourced to separate
organizations that are connected electronically to the central office. Networked
computer systems, collaborative software, and the Internet enable organizations to
exchange data and information rapidly and seamlessly. Networks allow a
company to concentrate on what it does best and contract out other activities to
companies with distinctive competence in those areas.
b. In similar networking approach called the modular approach, a manufacturing

firm uses outside suppliers to provide large chunks of a product, which are then
assembled into a final product by a few workers.
Discussion Question #5: What is the virtual network approach to structure? Is the use of
authority and responsibility different compared with other forms of departmentalization?
Explain.
NOTES________________________________________________________________________
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______________________________________________________________________________
F. Advantages and Disadvantages of Each Structure Exhibit 7.9
1. Functional Approach
a. Grouping employees by common task permits efficient resource use and

economies of scale. Departments enhance in-depth skill specialization and
development, and centralized decision making at the top provides unified
direction.
b. Disadvantages include barriers that exist across departments resulting in poor

communication and coordination and slow response to changes. Innovation and
change require involvement of several departments, and decisions pile up at the
top of the hierarchy creating delay.
2. Divisional Approach
a. The organization is flexible and responsive to change because each unit is small
and tuned in to its environment. Concern for customers’ needs is high and
coordination across functional departments is better because employees are
grouped and committed to a product.
b. Coordination across divisions is often poor. Duplication of resources and the high
cost of running separate divisions is a major disadvantage. The organization loses
efficiency and economies of scale, and there may be a lack of technical depth and
specialization.
3. Matrix Approach
a. The matrix can be highly effective in a complex, rapidly changing environment in

which flexibility and adaptability are important. Conflict and frequent meetings
allow new issues to be raised and resolved. The matrix makes efficient use of
human resources because specialists can be transferred from one division to
another.
b. Frustration and confusion arising from the dual chain of command can be a
significant problem, as can high conflict between the two sides of the matrix, and
time lost in meetings. Managers spend a great deal of time coordinating
meetings, taking time away from core work activities.
4. Team Approach
a. The team approach eliminates barriers across departments, increases cooperation

and compromise, and enables the firm to quickly adapt to requests and
environmental changes which speeds up decision making. Another advantage is
better morale and enthusiasm as a result of increased employee involvement.
b. Disadvantages include dual loyalties and conflict, time and resources spent on
meetings, and too much decentralization. Team members can often lose sight of
the big picture of the organization.
5. Virtual Network Approach
a. The biggest advantages are flexibility and competitiveness on a global scale,

drawing on resources and expertise worldwide. The virtual network structure is
the leanest of all because little supervision is required. There may only be two or
three levels of hierarchy, if that many, compared to ten or more in traditional
firms.
b. Lack of hands-on control is a significant disadvantage. Each partner in the

network acts in its own self-interest. Weak and ambiguous boundaries create
higher uncertainty and greater demands on managers for defining shared goals,
coordinating activities, managing relationships, and keeping people focused.
Employee loyalty can weaken and employees may feel concerned that they can be
replaced by contract services.
III. ORGANIZING FOR HORIZONTAL COORDINATION
A. The Need for Coordination Exhibit 7.10
1. As organizations grow and evolve, new positions and departments are added, and
senior managers have to find a way to tie all of these departments together.
Coordination refers to the task of collaborating across departments. It is required

whether there is a functional, divisional, or team structure.
2. Coordination problems are amplified in the global arena because units differ not only
by goals and work activities but by distance, time, culture, and language.
Coordination is the outcome of information and cooperation. Managers can design
systems and structures to promote horizontal coordination and collaboration.
B. Task Forces, Teams, and Project Management Exhibit 7.11
1. A task force is a temporary team or committee designed to solve a problem involving

several departments. Task force members represent their departments and share
information that enables coordination. Companies also set up cross-functional teams
for coordination which work with continuing rather than temporary problems that
might exist for several years.
2. A project manager is responsible for coordinating the activities of several

departments for the completion of a specific project. A distinctive feature of a project
manager is that the person is not a member of one of the departments being
coordinated. Project managers need excellent people skills. They use expertise and
persuasion to achieve coordination among various departments.
C. Relational Coordination
1. Relational coordination refers to frequent, timely, problem-solving communication

carried out through employee relationships of shared goals, knowledge, and mutual
respect. It is not based on formal coordination roles or mechanisms.
IV. FACTORS SHAPING STRUCTURE
A. Structure Follows Strategy Exhibit 7.12, Exhibit 7.13
1. Porter’s strategies of differentiation and cost leadership typically require different

structural approaches. A simplified continuum illustrates how structural approaches
are associated with strategic and environmental goals. The terms mechanistic and
organic refer to organizations where efficiency is the goal in a stable environment
and organizations where innovation is the goal in a rapidly-changing environment,
respectively.
2. The pure functional structure is appropriate for achieving internal efficiency goals,
but it does not enable the organization to be flexible or innovative. A horizontal team
structure is appropriate when the primary goal is innovation and flexibility. The firm
can differentiate itself and respond quickly to change.
3. Other forms of structure represent intermediate steps on the firm’s path to efficiency
or innovation. The functional structure with cross-functional teams and project teams
provides greater coordination and flexibility than the pure functional structure. The
divisional structure promotes differentiation because each division can focus on
specific products and customers.
B. Structure Fits the Technology
Technology includes the knowledge, tools, techniques, and activities used to transform
organizational inputs into outputs.
1. Woodward’s Manufacturing Technology Exhibit 7.14
a. Small-batch and unit production. Small-batch production firms produce goods

in batches of one or a few products designed to customer specification. Examples
include custom clothing, special-order machine tools, space capsules, satellites,
and submarines.
b. Large-batch and mass production. Mass production technology is distinguished

by standardized production runs in which a large volume of products is produced
and all customers receive identical products. Examples include automobiles,
tobacco products, and textiles.
c. Continuous process production. In continuous process production, the entire

work flow is mechanized in a sophisticated and complex form of production
technology. The process runs continuously and therefore has no starting or
stopping. Examples include chemical plants, distilleries, petroleum refineries,
and nuclear power plants.
2. Service Technology
a. Service organizations include consulting companies, law firms, brokerage houses,

airlines, hotels, advertising companies, amusement parks, and educational
organizations. Service technology also characterizes departments such as legal,
human resources, finance, and market research in large corporations. Service
technology involves:
 Intangible output. Services are perishable and, unlike physical products,

cannot be stored in inventory.
 Direct contact with customers. Employees and customers interact directly to

provide and purchase the service. Production and consumption are
simultaneous. Service firm employees have direct contact with customers.
SUGGESTED ANSWERS TO END-OF-CHAPTER DISCUSSION

QUESTIONS
1. If you wanted to add a group of big data scientists to a large organization such as PepsiCo,
would you centralize the scientists in a central pool at headquarters or decentralize them to
separate divisions? Discuss your reasons.
I would decentralize the big data scientists to separate divisions. With decentralization,
decision authority is pushed down the chain of command to lower organization levels. The
trend is toward decentralization, which would use the big data scientists’ skills, relieves top
managers, allows the scientists to make decisions, and permits rapid response. Factors that
influence centralization versus decentralization include:
 Greater change and uncertainty in the environment are usually associated with
decentralization.
 The amount of centralization or decentralization should fit the firm’s strategy.
2. How does relational coordination differ from teams and task forces? Do you think relational
coordination seems more valuable for a service technology or a manufacturing technology?
Explain your answer.
Relational coordination refers to frequent, timely, problem-solving communication carried out

through employee relationships of shared goals, knowledge, and mutual respect.
Teams, which are the most widespread trend in departmentalization, consist of the vertical chain
of command as the powerful means of control; however, passing all decisions up the hierarchy
takes too long and keeps responsibility at the top. A task force is a temporary team or committee
designed to solve a problem involving several departments. Task force members represent their
departments and share information that enables coordination. Companies also set up cross-
functional teams for coordination, which work with continuing rather than temporary problems
that might exist for several years.
As an organization grows and evolves, new positions and departments are added to meet the
changing needs, and it grows more complex performing incredibly diverse activities. This leads
to a need for coordination among these departments.
Relational coordination, which is the highest level of horizontal coordination, seems more
valuable for a service technology than for a manufacturing technology. Service technology
characterizes departments such as legal, human resources, finance, and market research in large
corporations. Service technology involves intangible output—services are perishable and, unlike
physical products, cannot be stored in inventory; and direct contact with customers—employees
and customers interact directly to provide and purchase the service. And also, production and
consumption are simultaneous. Therefore, relational coordination would prove to be more
valuable in such an organization as it is not based on formal coordination roles or mechanisms;
rather it is part of the very fabric and culture of the organization. People can share information
freely across departmental boundaries, and interact on a continuous basis to share knowledge and
solve problems.
3. An organizational consultant was heard to say, “Some aspect of functional structure appears
in every organization.” Do you agree? Explain.
The consultant is probably correct. In all organizations, people who do similar jobs are grouped
together in functional departments. For example, functional departments exist in a divisional
structure, although they are smaller than if the organization had a functional structure. The
hybrid structure and the matrix structure also take advantage of functional departments. Thus, at
the lowest levels in all organizations, there are functional groupings. These functional
departments, however, may be grouped together into a divisional, matrix, hybrid, or functional
structure for the organization as a whole.
4. Some people argue that the matrix structure should be adopted only as a last resort because
the dual chains of command can create more problems than they solve. Discuss. Do you
agree or disagree? Why?
Many experts would agree that the matrix structure should be adopted only after other structures
have been tried. If the organization is in a functional structure and that doesn’t work, and then
reorganizes into a divisional structure and that doesn’t work either, a matrix structure may be
appropriate. The matrix structure requires extensive training to help people understand the dual
hierarchies, and it may take one or two years to complete the implementation. Often, after the
matrix structure has been implemented, it evolves back into either a functional or divisional
structure if one side of the matrix becomes more powerful than the other. Dual chains of
command create more problems than they solve if the matrix structure is not suited to the
situation. The situation must demand equality along the two lines of authority, the sharing of
functional resources across divisions, and a rapid response to a changing environment. Recent
thinking on organization structure suggests that the matrix is appropriate in only a few situations.
Most organizations can get by with other forms, such as a functional structure with lateral
relationships, to meet the needs for coordination.
5. What is the virtual network approach to structure? Is the use of authority and responsibility
different compared with other forms of departmentalization? Explain.
In the virtual network approach, the organization becomes a small central broker, electronically
connected to other organizations that perform vital functions. Each department is an independent
contracting service to the broker for a profit and can be located anywhere. The central broker, or
headquarters, has only contractual arrangements with the departments and, therefore, very little
authority. Total responsibility for the component of the product or service is given to each
department, and each has complete authority over its own operation. The major difference is that
the headquarters has very little control over the departments and cannot exercise authority over
them very well.
6. The Hay Group published a report that some managers have personalities suited to
horizontal relationships, such as project management, that achieve results with little formal
authority. Other managers are more suited to operating roles with much formal authority in
a vertical structure. What type of structure—functional, matrix, team, or virtual network—do
you believe your personality would best fit? Which structure would be the most challenging
for you? Give your reasons.
Students should demonstrate a clear understanding of the structures they select, and how those
structures work, as they explain why they would feel more comfortable or more challenged
operating within those structures. Students who seek more formal authority should be more
comfortable with a functional or matrix structure and more challenged by a team or virtual
network structure. Students who seek more flexibility and autonomy should be more
comfortable with a team or virtual network structure and more challenged by a functional or
matrix structure.
7. Describe the primary differences between manufacturing and service technology. How do
these differences influence the type of structure that will be most effective?
Joan Woodward described the following three types of manufacturing technology:

 Small-batch and unit production.
 Large-batch and mass production.
 Continuous process production.
The difference among these manufacturing technologies is technical complexity, which is the
degree to which machinery is involved in the production to the exclusion of people. With a
complex technology, employees are hardly needed except to monitor the machines. Woodward
found that the relationship between the structure and technology was directly related to company
performance. Low-performing firms tend to deviate from the preferred structural form, often
adopting a structure appropriate for another type of technology.
Service organizations include consulting companies, law firms, brokerage houses, airlines,
hotels, advertising companies, amusement parks, and educational organizations. Service
technology also characterizes departments such as legal, human resources, finance, and market
research in large corporations. Service technology involves:
 Intangible output—services are perishable and, unlike physical products, cannot be stored in
inventory; and
 Direct contact with customers—employees and customers interact directly to provide and
purchase the service. Production and consumption are simultaneous.
One distinct feature of service technology that directly influences structure is the need for
employees to be close to customers.
8. Experts say that organizations are becoming increasingly decentralized, with authority,
decision-making responsibility, and accountability being pushed farther down into the
organization. How will this trend affect what will be asked of you as a new manager?
The trend toward increased decentralization, with authority, decision-making responsibility, and
accountability being pushed farther down into the organization will require new managers to
have good delegating skills and very strong interpersonal skills. They must be able to work
effectively in a flexible environment in which they rely on subordinates to make a wide variety
of important decisions. New managers in such an environment must be able to work through
cooperation and influence rather than by telling others what to do.
9. The chapter suggested that structure should be designed to fit strategy. Some theorists argue
that strategy should be designed to fit the organization’s structure. With which theory do you
agree? Explain.
If the company is an already existing company, the argument for adapting strategy to structure is
stronger simply because the structure may be very difficult to change. It does not make much
sense for a local, bricks-and-mortar “mom and pop” store to have a multidomestic strategy; a
small company like that will not have the resources to pursue such a strategy. If the company is
new, the argument for adapting structure to strategy is stronger. The major point to understand is
that structure and strategy must be compatible, regardless of which comes first.
10. Would you expect the structure of a company such as Facebook, which operates almost
entirely online, to differ from the structure of a bricks-and-mortar company such as AT&T,
which uses the Internet only for some things, such as customer service and business-to-
business transactions? Why or why not?
Both companies are service organizations, but because AT&T provides Internet, television, and
telephone services to its customers, all of which require installation and/or repair work, it must
operate a “field” service component to meet these requirements. Facebook doesn’t need a field
operation. AT&T also operates bricks-and-mortar stores across the country to sell their services
and mobile phone products. The field service and stores components of AT&T’s structure not
only require the inclusion of entirely different categories of employees from Facebook, but also
involve the operation and maintenance of equipment and vehicles, which Facebook also does not
require. As a result, the structures of the two companies will be quite different.
APPLY YOUR SKILLS: SELF-LEARNING

Organic versus Mechanistic Organization Structure
Students interview an employee at their university, such as a department head or secretary. The
employee will answer questions about his or her job and organizational conditions. Students will
then answer the same set of questions for a job that they have held.
A score of 52 or above suggests that a student or the other respondent is working in an organic
organization. The score reflects a loose, flexible structure that is often associated with uncertain
environments and small-batch or service technology. People working in this structure feel
empowered. Many organizations today are moving in the direction of flexible structures and
empowerment
A score of 26 or below suggests a mechanistic structure. This structure uses traditional control
and functional specialization, which often occurs in a certain environment, a stable organization,
and routine or mass-production technology. People in this structure may feel controlled and
constrained. Students can discuss the pros and cons of organic versus mechanistic structure.
APPLY YOUR SKILLS: GROUP LEARNING

Family Business
In this exercise, students assume the role of consultant to a family business and rank the priority
of departmental functions in order of importance for assigning additional resources to improve
business in the future. Students rank functions individually first, then discuss their individual
rankings in groups and develop a group ranking. Finally, they analyze what they learned about
organizational structure and design from the exercise.
APPLY YOUR SKILLS: ETHICAL DILEMMA

A Matter of Delegation
1. Prepare a memo to Golopolus, summarizing the new safety guidelines that affect the
Rockingham product line and requesting his authorization for implementation.
This course of action would probably have no effect. Golopolus is already aware of the
guidelines and hasn’t done anything about them yet.
2. Mind your own business. Golopolus hasn’t said anything about the new guidelines, and you
don’t want to overstep your authority. You’ve been unemployed and need this job.
Tom Harrington is in a tough position. He feels loyalty to his boss, but he is also concerned
about product safety as well as the company’s reputation. This option would clearly be
unethical. Harrington is aware of the safety guidelines, which have been devised to ensure the
safety of children, so he cannot just “look the other way.”
3. Send copies of the reports anonymously to the operations manager, who is Golopolus’s boss.
The operations manager is ultimately responsible for whether Rockingham’s toys meet federal
guidelines, and he or she needs to be aware of what those guidelines are. By sending the reports
to the operations manager anonymously, Harrington does not have to criticize his boss or accuse
him of wrong-doing; but he is making sure that higher-level managers are aware of the new
safety standards. Tom is right that he does not have the authority to monitor the federal
regulations, but the operations manager does have that authority.
APPLY YOUR SKILLS: CASE FOR CRITICAL ANALYSIS

Abraham’s Grocery
1. Based on the information available in the case, sketch a picture of the original structure
within an Abraham’s store and the store managers’ relationship with district specialist
managers. What type of structure is this? Explain.
The original structure within the store was a functional structure which can be represented as
below:
PRESIDENT
Meat Grocery Produce

Department Department Department
District Meat District Store District Produce

Manager Supervisor Manger
Specialist Specialist
Store Meat Store/Grocery Produce

Department Department Department
Manager Manager Manager
Functional structure is the grouping of positions into departments based on similar skills,
expertise, work activities, and resource use. The major departments under the president are
groupings of similar expertise and resources, such as the meat, grocery, and produce
departments. Each of the functional departments is concerned with the organization as a whole.
This functional structure is a strong vertical design. Information flows up and down the vertical
hierarchy, and the chain of command converges at the top of the organization. It does not enable
the organization to be flexible or innovative and reflects barriers across the departments.
2. Based on the information available in the case, sketch a picture of the consultant’s
recommended structure within the store and the relationship of store department managers
with district specialist managers. What type of structure is this? Explain.
The consultant’s recommended structure within the store is a divisional structure. Divisional
structure occurs when departments are grouped together based on similar organizational outputs.
In the divisional structure, divisions are created as self-contained units for producing a single
product. The new divisional structure recommended by the consultant within the store and the
relationship of store department managers with district specialist managers are represented as
below:
PRESIDENT
District Store Supervisor
Store Manager
District Meat District Produce
Specialist Specialist
Meat Department Grocery Department Produce Department

Manager Manager Manager
3. What are some of the advantages and disadvantages you see for the two types of structures?
Which structure do you think will work best for Abraham’s? Why?
Advantages of functional structure:

 Grouping employees by common task permits economies of scale and efficient resource
use.
 Functional structure enhances development of in-depth skills because people work on a
variety of related problems and are associated with other experts within the department.
 The convergence of the chain of command at the top offers a way to centralize decision
making and provide unified direction from top managers.
Disadvantages of functional structure:

 Barriers exist across departments.
 Communication and coordination are poor as people are separated into distinct
departments, causing a slow response to environmental change.
 Innovation and change require involvement of several departments.
 Decisions involving more than one department may pile up at the top of the organization
and be delayed.
Advantages of divisional structure:

 Organization will be more flexible and responsive to change.
 Coordination across functional departments is better because employees are grouped
together in a single location and committed to one product line.
Disadvantages of divisional structure:

 Poor coordination across division.
 Duplication of resources and the high cost of running separate divisions.
 Loss of efficiency and economies of scale.
 Small size of departments within each division may result in a lack of technical
specialization, expertise, and training.
Divisional structure will work best for Abraham’s as it will ensure more coordination across the
departments and also be more flexible and responsive to change.
ON THE JOB VIDEO CASE ANSWERS

Honest Tea: Designing Organization Structure
1. What are some of Seth Goldman’s responsibilities as “TeaEO” of Honest Tea? Provide at
least three detailed examples.
Seth is in charge of sourcing the tea, managing the production of the tea, overseeing the
bottling of the tea, and managing the distribution of the tea.
2. How does Goldman’s experience as the founder of the company influence his ability to
delegate?
As the entrepreneur who started the company and developed it according to his vision, Seth
would have difficulty delegating tasks. He tried to solve the bottling of Honest Tea by
owning and managing the bottling company. This took him away from his mission of
developing low-sugar, healthy drinks. Ultimately, he sold the company and delegated the
bottling of his products to someone else. As the company has grown, Seth has realized that
delegating decision making to lower-level managers and employees can be highly motivating
and improve speed, flexibility, and creativity.
3. Referring to Woodward’s research on manufacturing technology and structure, how would

you categorize Honest Tea’s production? In what ways has this probably influenced the
company’s structure?
According to Woodward’s research on manufacturing technology and structure, Honest Teas

would be categorized as small-batch production. Small-batch production firms produce goods
in batches of one or a few products designed to specification. This technology also is used to
make large, one-of-a-kind products. Honest Teas started by producing three different low-
calorie products and has now grown to produce thirty different products in batches. In small-
batch manufacturing, human beings are a large part of the process. Tea leaves are sourced in
developing nations and harvested by local agricultural workers. Then the tea drinks are
processed and bottled in the Maryland.
Small batch production companies to include Honest Teas have a structure than is organic, low
centralization, high verbal (horizontal) communication and low written (vertical) communication
as outlined in Exhibit 7.14.
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zeldzaamheid waren, mogen wij, op goede gronden, reeds
vermoeden en afleiden uit het voorkomen van metronymicale
benamingen op onzen naamlijst—met zekerheid wordt deze zaak
bevestigd, blijkens sommige andere benamingen, welke uit oude
oorkonden op die naamlijst zijn vermeld. In onze dagen wordt zulk
eene geboorte buiten huwelijk der ouders zooveel mogelijk
verbloemd, bemanteld en verzwegen; althans nooit zonder
dringende noodzaak vrijwillig openlijk erkend. Maar oudtijds dacht
men daar anders over; men was oprecht en ongekunsteld genoeg
om zulk eene zaak in eenen omschrijvenden toenaam te vermelden,
en zulken toenaam, ter verduidelijking, achter den eigenen
doopnaam te voeren of in geschrifte te stellen. Zoo vinden wij op
onze naamlijst eenen J a n v a n R i x t e l n a t u e r l y k e s o e n
J a n K e m e r l i n x (1421), dat is: van J a n K e m e r l i n k of
K a m e r l i n g . Ook eenen G h e r i t n a t u e r l i c s o e n h e e r e n
D a e m D u y s s c h e n (1420), en eene B e l e n a t u r l y k e
d o c h t e r A r n t s v a n R y p e l b e r c h (1441). Verder G o d e r t
natuerlyc soen Goderts wilen Aleiten soens van
S t i p h o u t (1389); hier was G o d e r t , de vader van den
eerstgenoemden G o d e r t , [187]waarschijnlijk ook, als zijn zoon, een
„natuurlijk” kind, omdat hij slechts een metronymicum, slechts den
naam van zijne moeder, van A l e i t v a n S t i p h o u t voert, en niet
zijn vadersnaam. Dan nog J a n v a n B e r l a e r n a t u e r l i k e
soen wilen Maes Shogen die hi hadde van
J u f f r o u w M a r g r i e t e n v a n B e r l a e r (1419), waar nevens
den naam van den vader ook nog dien van de moeder vermeld
wordt. Dit is ook het geval bij de benaming van J u t t e d o c h t e r
Meys van Herzel die dieselve natuerlic
g e w o n n e n h a d d e C o r s t i n e v a n d e G o e r (1446), enz.
Het kan niet anders—waar de onwettige geboorten zoo menigvuldig
voorkwamen, en waar die zaak zelfs vermeld werd en genoemd in
de benamingen die de kinderen, uit zulk eene geboorte
voortgesproten, te dragen hadden, daar moesten de lieden van
wettige geboorte er prijs op stellen dat ook deze zaak blijken kon uit
de benamingen die zij voerden. Zoo vinden wij dan ook in de
Helmondsche oorkonden met name genoemd eenen J a n v a n
den Grave wittige soen wilen Jans Comans van
H e l m o n t (1428). Bijzonderlijk, als een man zoo wel wettige
kinderen had als onwettige, zullen de eerstgenoemden de wettigheid
hunner geboorte gaarne opzettelijk bij hunnen naam vermeld
hebben, in onderscheiding van de namen hunner halve broeders en
zusters van onechten bedde. M a e s S h o g h e n (d.i. T h o m a s
d e s H o o g e n , de zoon van den man, die, om de eene of andere
reden den toenaam van d e H o o g e of H o o g gevoerd had)—
M a e s S h o g h e n verkeerde in dit geval; hij had eenen wettigen
en eenen natuurlijken zoon. De volle benaming van den laatsten,
van J a n v a n B e r l a e r , hebben wij reeds hierboven op deze
bladzijde medegedeeld. Die van den eerstvermelden, den wettigen
zoon, was A r t v a n G h e e l , w i t t i g e s o e n w i l e n M a e s
S h o e g h e n (1419).
Bijzonder belangrijk en merkwaardig is de Helmondsche naamlijst

nog wegens een groot aantal schoone, ja edele, oude, volledige,
volkseigen-Germaansche namen die daar op vermeld staan: namen,
die ten deele nog wel onder de hedendaagsche Nederlanders
voorkomen, vooral in de Friesche gewesten, maar [188]die voor een
ander deel ook geheel verouderd zijn en bij het tegenwoordige
geslacht niet meer in gebruik. Namen, die heden ten dage door
allerlei onredelijke en leelijke, voor Nederlanders geheel
onvoegzame, Fransche en Engelsche namen en naamsvormen
verdrongen zijn, zeer tot schande onzer volkseigene zake. Zulke
oude en edele namen, die wij den hedendaagschen
Helmondenaren, en den Brabanderen in het algemeen, voorhouden
en aanbevelen om weêr in gebruik genomen en in hun eere hersteld
te worden (immers onder de Brabanders in het bijzonder zijn
vreemde, Fransche namen veelvuldig in zwang)—zulke namen dan
zijn:
G o s e w y n , voluit G o d e s w i n , beteekenende: G o d s v r i e n d .
Deze naam komt in verschillende vormen en verkortingen voor, als
G o e s w y n (G o e s w y n ) H e i l w i g h e n s o e n v a n
G h e r w e n (1389), en G o e s w y n S c h u e r m a n s (1419); als
G o s w y n (G o s w y n ) W e v e r s (1402); samengetrokken als
G o e s s e n , heden ten dage G o o s s e n : G o e s s e n S c o r t e n
(1460).
G o d a r t , voluit G o d h a r d (G o d h a r t ). Deze naam komt op de

naamlijst zeer menigvuldig voor. In zijnen vollen vorm is hij heden
ten dage nagenoeg uitgestorven onder ons volk; slechts in sommige
oud-adellijke geslachten is hij, ook in den vorm G o d e r t , nog
erfelijk. Buitendien komt hij, in samengetrokken vorm, en met
gewijzigden klank, als G e u r t , dat is G ö ( d ) e r t , en G u u r t nog
hier en daar ten platten lande voor. In Noord-Holland is de
vrouwelijke vorm G u u r t j e (G o d e h a r d a ) niet zeldzaam.—
G o d a r t V r a n c k e n (1418), in 1439 G o d a r t
V r a n k e n s o e n genoemd; G o d a r t v a n d e r C a p e l l e n
(1460); R o e v e r G o d a r t M e u s s o e n s s o e n (1419);
G o d e r t v a n B i s t e r v e l t (1348); G o d e r t B a n t s (1435).
A l a e r t , ook A l a i r t geschreven; voluit A d e l a a r t , A d e l h a r t ,

A t h a l h a r d , in de Friesche gewesten nog heden als A l l a r d en
A l l e r t , ook A l d e r t , geenszins zeldzaam.—J a n s o e n A e r t
A l a e r t s (1481), dat is: J a n (J o h a n n e s ), zoon van A e r t
(A r n o u t ), die een zoon was van A l a e r t (A d e l h a r d );
L a m b r e c h t A l a i r t s S a l e n s o e n v a n B a k e l (1416).
G h e v a r t , dat is G e v a r t of G e e v a e r t , Hoogduitsch
G e b h a r d .—G h e v a r t L u t e n s o e n (1401). [189]
Y s b o u t , I s b a l d .—Y s b o u t D i r x S n o e x s o e n v a n d e r
Z a n t v o e r t (1416).
R e y n e r , voluit R a g i n h e r i , ook als R e i n i e r voorkomende, en

in de Friesche gewesten nog heden als R e i n e r en R e i n d e r .—
R e y n e r v a n d e n W i n t m o e l e n (1348) en R e y n i e r
H a e n g r e v e (1389).
V r a n c k , in betere spelling F r a n k , een schoone, Oud-

Nederlandsche naam, zóó, en als F r a n k e , nog heden bij de
Friezen in gebruik, even als oudtijds ook bij Hollanders en Zeeuwen
(F r a n k v a n B o r s s e l e n ).—V r a n c k v a n d e n D ĳ c k
(1462) en V r a n c T h u y n s (1435).
R a b o u t , voluit R a d b o u t , R a d b o l d of R e d b a l d .—Met
eenige verwondering, maar tevens met veel genoegen vinden wij
dezen schoonen, tamelijk zeldzamen, Oud-Frieschen koningsnaam
nog in de 15e eeuw in Brabant (of in Limburg? Neder-Rijnland?) in
gebruik: R a b o u t h e e r e n R a b o u t s s o e n v a n
V l o e d o r p (1425). Dit V l o e d o r p is toch zeker het
hedendaagsche V l o d o r p of V l o d r o p in Limburg, bij Roermond,
op de grens van Neder-Rijnland.
R y m b o u t , waarschijnlijk eene misschrijving voor R e y n b o u t ,

voluit R e g i n b o l d of R a g i n b a l d , eveneens een schoone Oud-
Germaansche mansnaam.—R y m b o u t H e n r i x s o e n v a n
d e n B e r g e (1444).
Nevens deze en meer andere merkwaardige mansnamen levert de
Helmondsche namenlijst ons ook eenige bijzondere vrouwennamen
op, die eveneens heden ten dage volkomen of geheel buiten gebruik
zijn geraakt, maar die ook eveneens als schoone, volledige Oud-
Germaansche namen onze belangstelling ten volsten waardig zijn.
Ook deze namen worden bijzonderlijk den hedendaagschen
Brabanderen voorgesteld en aanbevolen om daar hunne
jonggeborene dochterkens, in oud-vaderlandschen, in oud-
volkseigenen geest mede te noemen.
E r m g a r d e , ook E r m g a e r t , I r m i n g a r d ; zóó heetten, onder

anderen, Boergondische koninginnen in de 9de en 11de eeuw.—
E r m g a r d e J a n B e l i e n s o e n s d o c h t e r (1401), dat is:
E r m g a r d e , dochter van J a n , die een zoon was van B e l i e (zie
bladzijde 183 hiervoren).
A l e y t , A l e i d a , voluit A d e l h e i d , ook een naam die oudtijds

[190]door Germaansche koningsvrouwen en dochters gedragen is, en
dien de Franschen tot Adelaïde hebben verknoeid. A l e i t ,
A l e i d a was ook in de middeleeuwen in Holland geenszins
zeldzaam (A l e y t v a n P o e l g e e s t ).—Te Helmond A l e y t
M o e r k e n s (1395) en A l e y t A r t s C r e p p e n d o c h t e r
(1427).
L u y t g a r t of L u y t g a e r d e , L u t g a r d i s , een welluidende en
liefelijke naam, de naam van S i n t e - L u u t g a a r d e van Tongeren,
bij de Roomsch-Catholyken bijzonderlijk als Beschermheilige der
Nederlandsche (Dietsche, Vlaamsche) taal vereerd, wier gedenkdag
op den 16den Juni valt. L u y t g a e r t H o u b e n (1394), wier naam
in den jare 1400 als L u y t g a r t H u b e n d o c h t e r voorkomt.
E n g e l , in Friesland nog als E n g e l t j e (veelal uitgesproken

I n g e l t s j e ), en elders in Noord-Nederland in den wansmakelijk-
opgesmukten vorm E n g e l i n a voorkomende.—E n g e l v a n
d e n D o r e n P e t e r s d o c h t e r v a n d e n V e h u s e (1419).
W a n d e l , ook W e n d e l , W e n d e l a .—W a n d e l J a n
E m b r e c h t s d o c h t e r (1419).
H e i l w i g . —H e i l w i g d o c h t e r w i l e n H e r m a n s D i r c s
G u e d e l e n s o e n s (1443). De oude naam G u e d e l e ,
G o e d e l a , G u d u l a , in deze benaming voorkomende als eigen
aan de grootmoeder of overgrootmoeder van H e i l w i g , is mede
een Oud-Nederlandsche naam, te Brussel welbekend.
Den bijzondersten en merkwaardigsten naam van de Oud-

Helmondsche benamingen hebben wij voor het lest bewaard. Het is
die van S w e n e l t w i l e n H e n r i c s M o r t e l s d o c h t e r
(1436); S w e n e l t , verloopen in vorm en klank uit den ouden,
volledigen vorm S w a n h i l d e , een welluidende en overschoone
naam, die zoo menige herinnering aan den Oud-Germaanschen
sagen- en heldentijd onzes volks opwekt.
Zeer ongewoon, ten deele ook mij onverklaarbaar, ofschoon niet

onbekend, zijn nog enkele andere namen van onze lijst. Bij
voorbeeld die van U d e m a n v a n T h e f e l e n (1439);
(U d e m a n is een bijvorm van den bekenden mansnaam U d o , in
Friesland nog heden ten dage in verkleinvorm O e d t s e n , O e d s ,
O e t s ); van B r u y s t e n Y s e b o u t s s o e n (1426) en van D y r c
C n o o p s o e n v a n Z o e m e r e n (1389.) De namen
B r u y s t e n , B r u s t e n of B r u s t y n en C n o o p komen ook
elders in de [191]Nederlanden voor, in de middeleeuwen en later nog.
Den laatstgenoemden naam, ook als K n o o p , treft men nog heden
als maagschapsnaam aan; ook in patronymicalen vorm: K n o o p s ,
C n o o p s , en verlatijnscht als C n o p i u s .
Halve, ingekorte, samengetrokkene, vervloeide en versletene
naamsvormen, als zoogenoemde vleinamen ontstaan en bekend,
komen ook menigvuldig en in allerlei gedaanten in de Helmondsche
lijst voor. Sommigen daarvan hebben wij reeds medegedeeld en
verklaard: M a e s , voluit T h o m a s ; R o e f en R o v e r k e =
R o v e r t , R o d f r e d , R o d f r i e d , enz. Verder vermelden wij hier
nog H e n n e k e n = J o h a n n e s , voorkomende in de benamingen
van H e n n e k e n J a n D e y n e n s o e n (1478); H e n n e k e n
R o e s e l m a n s M e l y s b r u e d e r (1439); en H e n n e k e
G e r r i t C e l e n s o e n (1460). R u e l k e n , in de Friesche
gewesten nog wel, zonder den verkleinvorm, voorkomende als
R o e l , een verkorte of afgekapte naamsvorm van R o e l o f ,
R o l o f , R o d l o f of R o d o l f (bij letterkeer), R u d o l f ,
H r o d o l f ; wij vinden dezen naamsvorm bij R u e l k e n d i e
S c o e m e k e r L a m b r e c h t R u e l k e n s s o e n (1401).
L e m m e n , bij L e m m e n v a n d e L a e r (1416), geldt heden
ten dage in de Vlaamsche gouwen voor eene verbastering van
W i l l e m , W i l h e l m ; in de Friesche gewesten, waar L e m en
L e m k e ook voorkomen, heeft deze vleinaam waarschijnlijk eenen
anderen oorsprong. Eene andere verbastering van W i l l e m of van
eenigen anderen met den naamsstam wil samengestelden naam
(W i l b a l d of W i l l e b o u t , W i l m a r , W i l b r e c h t ) is
W i l l e k e n , zoo als W i l l e k e n v a n G h e m e r t (1410) heette.
Dat op gelijke wijze de naam Lodeken, de dagelijksche benaming
van L o d e k e n v a n L o f e n (1410), eene verkorting in
verkleinvorm is van den naam L o d e w ĳ k , blijkt hieruit dat
bovengenoemde L o d e k e n acht jaren later in eene oorkonde van
1418 voorkomt als L o d e w i c h L o d e w i c h s s o e n v a n
L o e f f e n . Ook nog van eene andere verkorting en vleivorm geeft
onze naamlijst eene oplossing. Te weten van A e r n o u t , A r n o l d ,
A r n w a l d , een naam die in de laatste middeleeuwen veelvuldig in
gebruik was. Deze naam, in Holland en andere Noord-
Nederlandsche gewesten gemeenlijk tot A r e n d en ook nog wel
korter tot A a r t versleten (in Friesland zelfs wel tot A a n ), was
onder de [192]Helmondsche burgerij in den regel tot A r n t en A r t
ingekort. Bij voorbeeld bij A r t P e t e r M e e u s s o e n (1418); A r t
v a n d e n P a e p e n d o n c k (1439); A r t v a n G h e e l (1419);
A r n t L y s e n L y s k e n s s o e n (1392); A r n t E b b e n (1395)
enz. Van deze reeds ingekorte en saamgetrokkene naamsvormen
A r n t en A r t had men oudtijds te Helmond nog den vleinaam A y e
of A y e n gemaakt. Dit wordt ons bewezen uit de benamingen van
Art geheyten Ayen naturlike soen Hermans van
E y n d h o u t s (1418). Het schijnt in der daad als of deze man, dien
wij nog in eene oorkonde van den jare 1420 ontmoeten als A r n t
geheyten Ayen Hermans natuerlic soen van
E y n d h o u t s (1420), en in eene andere van 1421 als A r n t
geheyten Aye natuerlic soen wilen Hermans van
E y n d h o u t s , bij zijne tijdgenooten schier uitsluitend en vast
algemeen als A y e n of A y e bekend was, zoo dat deswegen die
omslachtige omschrijving van zijn persoon in zijne benaming
noodzakelijk was.
Dat ook de vrouwennamen alzoo verbasterd werden leert ons de

namenlijst in de benamingen van H e y l e v a n d e n P u t (1394),
van J u t t e v a n R ĳ t h o v e n (1416) en van J u t t e G o b b e l s
(1436). H e y l e is een vleinaam van den eenen of anderen
volledigen, met den naamsstam heil samengestelden vrouwennaam
—van H e i l w i g waarschijnlijk. Als H e i l t j e is deze naamsvorm
nog heden ten dage in de Friesche gewesten geenszins zeldzaam.
En J u t t e is een zonderlinge vleivorm van den naam J o h a n n a .
In de middeleeuwen kwam deze naam J u t t e ook in Holland en in
andere onzer gewesten voor; thans is hij, voor zoo verre mij bekend
is, ganschelijk bij ons volk buiten gebruik geraakt.
Aangaande de gewone ook hedendaags nog gebruikelijke

verkortingen en verbasteringen van gewone namen, zoo als J a n
van J o h a n n e s , K l a e s , C l a u s van N i c o l a a s , G e r i t of
G h e r y t , G e r r i t van G e r h a r d , L y s b e t van E l i s a b e t h ,
enz. die ook rijkelijk vertegenwoordigd zijn in de Helmondsche
namenlijst, behoef ik hier wel geen woord ter verklaring te verspillen.
Heden ten dage komen onder de Nederlanders veel vreemde,

[193]vooral Fransche namen voor, en tevens veel lieden, die met
twee, drie, vier, ja met nog meer vóórnamen zijn opgepronkt. Zóó te
doen is eene wanzede. In de zuidelijke Nederlanden, bij Brabanders
en Vlamingen is dit misbruik juist meest inheemsch. Hoe noordelijker
in de Nederlanden, hoe minder men zulke vreemde namen aantreft.
In de Friesche gewesten zijn ze zeldzaam. Ten platten lande in
Friesland komen vreemde namen en dubbele of veelvoudige namen
slechts uiterst zeldzaam, schier nimmer voor. Deze zelfde Oud-
Germaansche reinheid en eenvoud van zeden in de namen der
menschen heerschte in de laatste middeleeuwen ook nog te
Helmond. In onze gansche lange lijst van ruim twee-honderd namen
vind ik slechts één Fransche en één dubbele naam: L o u i s
O r s s e n (1481), in 1477 voluit L o u i s A e r t O r s s e n s o e n
genoemd; en M a r i e L u y t g a r d e d e s V i s s c h e r s
d o c h t e r (1404).
Als bijzonder opmerkelijk kunnen wij er nog op wijzen, dat twee

soorten van toe- of geslachtsnamen, die nog heden ten dage
bijzonder eigen zijn aan de Brabantsche gewesten, ook in de
middeleeuwsche Helmondsche namenlijst niet ontbreken. Wij
bedoelen de geslachtsnamen, die op mans eindigen, in Brabant
ongemeen talrijk vertegenwoordigd; en die, welke gevormd zijn door
eene s, als overblijfsel van het verbogene lidwoord des, vóór den
eigentlijken naam geplaatst. Die zelfde s wordt bij plaatsnamen zeer
te recht nog afzonderlijk geschreven, als ’s, bij voorbeeld ’ s -
Gravenhage, ’s-Hertogenbosch, ’s-Heerenberg.
Bij de geslachtsnamen is zij echter reeds onafscheidelijk met den
eigentlijken naam verbonden, in één woord; bij voorbeeld
S m u l d e r s , eigentlijk ’ s - M u l d e r s , des mulders (zoon), de zoon
van den molenaar; S m e r t e n s , dat is: ’ s - M e r t e n s , des
M e r t e n s (zoon), de zoon van den man die M e r t e n , M a r t e n ,
M a r t i n u s heette; S m e u n i n c k x , de zoon van den monnik, enz.
De namen op mans eindigende, en als M o s m a n s ,

Sĳstelman, Heuvelmans, Pellemans,
M u y l d e r m a n s , B o r g m a n s , R o y m a n s , enz. enz. zoo
menigvuldig in Brabant voorkomende, dat zij als ’t ware eenen
eigenen stempel drukken op de Brabantsche namen in het
algemeen, zijn echte of ook oneigentlijke patronymica, afgeleid van
doopnamen die reeds op [194]man eindigen, als H e r m a n ,
H a r t m a n , T i e l m a n , U d e m a n , of van bij- of toenamen met
dien uitgang; bij voorbeeld R o y m a n , (de roode, roodharige man,
of de man die aan eene rode [rooi], aan eene uitgerode, van boomen
ontbloote plaats in het bosch woonde), W i e l m a n , B e r g m a n ,
S c h u u r m a n , enz.
Onze naamlijst vermeldt de namen van L a m b r e c h t

L a u w r e y z e n T i e l m a n s s o e n (1400—L a m b r e c h t , de
zoon van L a u w r e y s [L a u r e n s ], die een zoon was van
T i e l m a n ); W i l l e m G h e v a r t s L u t e n
M e d e m a n s s o e n s s o e n (1401); J o h a n n e s
R o e s e l m a n s s o e n (1400); C l a e s C l a e s
W i e l m a n s s o e n (1418); L i s e b e t h H a r e m a n s d o c h t e r
(1388); L y s b e t h e n d e H i l l e d o c h t e r e n A r t s
S t i p p e l m a n s (1417). Bij deze vijf eerste namen is het woord
soen (zoon) of dochter nog achter den vadersnaam gehecht
gebleven; den oorsprong van deze namen duidelijk aangevende.
Andere mansnamen in onze lijst hebben dat kenmerk reeds
verloren, en onderscheiden zich in niets meer van de
hedendaagsche geijkte maagschapsnamen die op mans eindigen.
Dat zijn de namen van P e t e r S t i p p e l m a n s (1460), van
H e r m a n E y c m a n s (1439), P e t e r P e d e l m a n s (1416),
G o e s w y n S c h u e r m a n s (1419—deze naam, oorspronkelijk
als toenaam dienende voor mannen die een schuur bij hun huis
hadden, of misschien wel in eene schuur woonden, is zeer
algemeen, niet alleen in de Brabantsche, maar ook, meestal als
S c h u u r m a n en S c h u u r m a n s , in alle andere Nederlandsche
gewesten). Verder nog J a n C o f f e r m a n s (1436), H e n n e k e n
R o e s e l m a n s (1439—zie bladzijde 182), enz.
Namen met voorgevoegde s vinden wij bij H u b r e c h t s o e n

H a p p e n S m o l n e r s (1435—H u b r e c h t zoon van H a p p e
den molner of molenaar); D i r c U d e m a n s S w o l f s s o e n
(1435); M a t t h y s J a n S p a p e n s o e n v a n Z o m e r e n
(1417—M a t t h ĳ s , zoon van J a n [bijgenaamd P a a p ? of P a a p
= Priester?] van Zomeren); H e r m a n S w e v e r s (1492—des
Wevers); S o p h i e v a n G e l d r o p D i r c s S j o n c h e r e n
s o e n s d o c h t e r (1400). Twee zonen, een wettige en een
natuurlijke, van M a e s H o g e of H o e g h e , d.i. van T h o m a s
d e H o o g e , onder de benamingen A r t v a n G h e e l w i t t i g e
s o e n w i l e n M a e s S h o e g h e n (1419) en J a n v a n
B e r l a e r n a t u e r l i c s o e n w i l e n M a e s S h o g e n (1419);
G o e s s e n S c o r t e n , dat is: G o o s s e n of [195]G o s e w y n of
G o d e s w i n , zoon van den man die d e C o r t e werd genoemd,
enz. Duidelijk komt deze naamsvorm ook aan het licht in de
benamingen van W i l l e m d e n W e d e r w i l e n D i r c
S w e e d e r s s o e n (1428), met D i r c d i e W e d e r (1481) en
M a r g r i e t S w e d e r s d o c h t e r (1421).
Indien nu door het lezen en betrachten van deze verhandeling over
Oud-Helmondsche namen, deze of gene Brabander (hoe meer hoe
beter!) genoopt werd weêr de schoone en liefelijke, de welluidende
en voegzame, de eerbare en volkseigene Oud-Germaansche namen
zijner voorouders in hunne volledige vormen zijnen kinderkens te
geven, hij zoude deswegen den eerenaam van een kloek en degelijk
volks- en vaderlandsgezind man mogen dragen, en de schrijver van
dit opstel zoude zich daarin van harten verblijden. [196]
1 De getallen achter de namen duiden de jaren aan waar in de oorkonden zijn

opgesteld, die deze namen vermelden: de jaren dus (in den regel) waar in de
personen leefden, welke die namen droegen. ↑
2 Van alle deze oude benamingen zal, in het vervolg van dit opstel, de volledige
overzetting in onze hedendaagsche taal niet gegeven worden; de opmerkzame
lezer zal, bij eenig nadenken, zelf die namen wel kunnen duiden en verklaren.
Slechts sommige, anders schier onbekende benamingen zullen met een enkel
woord nader worden aangeduid; terwijl eenige zeer bijzondere en zeer
opmerkelijke vóórnamen aan het slot van dit opstel nog afzonderlijk nader zullen
behandeld worden. ↑
3 L a m b r e c h t L a u w r e y z e n T i e l m a n s s o e n (1400); W i l l e m
G e r i t s Ts w e e r t s s o e n (1439), dat is waarschijnlijk: W i l l e m de zoon
van G e r r i t d e n W e e r d , d e n W a a r d , den herberghouder (Ts w e e r t s =
des weerds); A r t A r t M e t t e n S w a g e r s s o e n v a n M i l h e z e (1416);
C e l e n C l a e s W o l f s s o e n (1416); H e y n c k e W i l l e m
D u y s s c h e n s o e n (1416); C l a e s C l a e s W i e l m a n s s o e n (1418);
D i r c U d e m a n s S w o l f s s o e n (1435); P e t e r W i l l e m L u p p e n s o e n
v a n B a k e l (1419); L o d e w i c h w i l e n H e y n e n S t o k s s o e n (1419);
H e n n e k e n J a n D e y n e n s o e n (1478). ↑
4 H u b r e c h t K e r s t i a e n s (1413), C o r n e l i s V r i e n s (1467), in 1492 als
C o r n e l i s V r i e n t s voorkomende; D i r c W a u t g e r s (1439); G o d a r t
V r a n c k e n (1418), in 1439 G o d a r t V r a n k e n s o e n genoemd; W i l l e m
M e y n s e n (1439); M a e s W e y l a r t s (1416); F i l i p s G o u k e n s (1402);
G o d e r t B a n t s (1435), enz. ↑
5 W o u t e r M a e s s o e n d i e h a n d s c h o e m e k e r v a n S o n (1418). Dat
deze W o u t e r , zoon van M a e s (T h o m a s ), een broeder had die even als
zijn vader ook M a e s heette, en dat zoowel die broeder als vader M a e s beiden
ook handschoenmakers waren, blijkt uit de benaming M a e s d e n
H a n t s c o m e k e r s o e n M a e s H a n t s c o m e k e r s , die wij in eene
oorkonde van den jare 1439 ontmoeten.—W i l l e m D i d d e n s o e n v a n
G r o t e l (1416): G o d a r t M a t h ĳ s B l o x s o e n (1450); R u e l k e n d i e n
S c o e m e k e r L a m b r e c h t R u e l k e n s s o e n (1401); G h e r i t w i l e n
A e r t s v a n d e n P u t (1440). Daar was nog een andere G h e r i t v a n d e n
P u t in die jaren te Helmond. Maar de vader van dezen heette niet A e r t gelijk die
van den eerstgenoemden G h e r i t ; hij heette J a n , en droeg den bijnaam van
H o l l a n d e r , waarschijnlijk omdat hij een Hollander van geboorte of herkomst
was. Dies wordt die tweede G h e r i t in eene oorkonde van den jare 1413
genoemd: G h e r i t g e h e i t e n v a n d e n P u t J a n s H o l l a n d e r s
s o e n .—S y m o n L a m b r e c h t s L a n g s m e e d s s o e n (1348). W i l l e m
v a n E y k e s o e n w i l e n H e n r i x B o y f a e s v a n E y k e (1421); deze
zelfde man komt in eene oorkonde van het volgende jaar voor als W i l l e m
[180]B o y f a e s s o e n v a n E y k e (1422). H u b r e c h t s o e n H a p p e n
S m o l n e r s , reeds op bladzijde 175 hiervoren vermeld. W i l l e m d e n W e d e r
w i l e n D i r c S w e e d e r s s o e n (1428); W e d e r , ook met het lidwoord d e n
W e d e r of d i e W e d e r , schijnt reeds als een vaste bijnaam, als of ’t een
hedendaagsche geslachtsnaam ware, bij W i l l e m en bij zijnen vader D i r k in
gebruik te zijn geweest. Immers S w e e d e r s s o e n in W i l l e m s benaming
staat voor ’s weders soen, des weders zoon. De vader komt in eene oorkonde van
1427 voor als D i r c k d i e W e d e r ; en ook in een geschrift van den jare 1481
wordt een D i r c d i e W e d e r genoemd. Weder, ook saamgetrokken tot weer, is
een goed Oud-Nederlandsch woord, dat ram, mannelijk schaap beteekent. Het
woord ram komt ook nog heden als maagschapsnaam (R a m en D e R a m )
voor. ↑
6 N o l l e v a n d e r E g e l m e e r e (1401); J a n Te m p e l e r (1498);
F l o r e n s v a n d e n V ĳ f e y k e n (1439); nog heden dragen drie
verschillende maagschappen, die echter zeer wel allen van dezen zelfden
Helmondschen F l o r e n s kunnen afstammen, de geslachtsnamen V ĳ f e i k e n ,
V a n V ĳ f e y k e n en V ĳ f e y k e n ; M i c h i e l d i e K e t e l e r (1472); K l a e s
M ĳ s (1472); H e y n r i c v a n d e n K e r c k h o v e ; dat deze toenaam aan
[181]de ligging van ’s mans huis ontleend was, blijkt uit de oorkonde die zijnen
naam vermeldt, van den jare 1414, en waarbij hij zijn huis verkoopt, gelegen te
Helmond, „bij den kerckhof.” Dit zelfde is het geval met den toenaam van P e t e r
v a n d e n D o s e l d o n c k (1469), die eigenaar was van het landgoed
Doseldonk. Verder A r t v a n d e n P a e p e n d o n c k (1439); H e y n v a n
d e n B e r k e n (1416); G h e r i t d i e V o l r e (de volder, lakenvolder: 1492);
J a n d e B l a k e (1416); H e y n Q u e y e n (1429), J a n d e B e r r e ,
g e h e i t e n v a n E y n d o v e n (1419); H e n r i c K u y l m a n (1416): R e y n e r
v a n d e n W i n t m o e l e n (1348); G o d e r t v a n B i s t e r v e l t (1348); J a n
v a n S t i p d o n c (1395); A r t d e n W i z e v a n A s t e n (1416)—een bijnaam
aan ’s mans wijsheid ontleend? Ook zekere H e n r i c had vroeger dien zelfden
bijnaam gedragen, zoo als blijkt uit de benaming waaronder diens zoon ten jare
1416 voorkomt. G o d a r t H e n r i c S w i s e n s o e n , dat is G o d a r t H e n r i c
des Wisen soen, Godart zoon van Hendrik den Wĳze.
Eindelijk nog J a n v a n H o n t h u y s (1418); Y d e v a n R o e z e l (1481);
U d e m a n v a n T h e f e l e n (1439); G o d a r t v a n d e r C a p e l l e n (1460);
L e m m e n v a n d e L a e r (1416); H e n r i c S c u e r m a n (1394); J a n
W y f l e t (1417); M a r c e l y s B r u y n s w y c k (1477), waarschijnlijk een
Duitscher, en van de stad Brunswijk herkomstig; W o u t e r Te r l i n k (1427)—
terlink, teerling, dobbelsteen, de bijnaam van eenen speler, eenen dobbelaar?;
J a n d i e V l e e s c h o u w e r (1404); J a n C o l i b r a n t (1450); J a n v a n
d e n B o c h t (1450); H e n r i c v a n d e n H o e g h e n h u y s (1386); W i l l e m
C o r t s m e t (1462); V r a n c k v a n d e n D ĳ c k (1462); H e n r i c W a u n a y s
(1429); L o d e k e n v a n L o f e n (1410), reeds vroeger vermeld op bladzijde
175; W i l l e k e n v a n G h e m e r t (1410); R e y n i e r H a e n g r e v e (den
Hanegraaf of Pluimgraaf was oudtijds het toezicht op het pluimgedierte van eenen
heerenhof, kasteel of landgoed opgedragen) v a n S t a k e n b o r c h M a t h e u s
s o e n v a n B o e s s c o t (1389); J a n d e B l a k e (1416). ↑
7 H e r m a n E y c m a n s (1439); J a n S t a r k e n s (1498), d.i. J a n , zoon van
W i l l e m (?) S t a r k e n ; deze toenaam S t a r k e n is ook weêr een
patronymicale naamsvorm, beteekenende v a n S t a r k of z o o n van P e t e r (?)
S t a r k , van den man, die om zijne bijzondere sterkte, den bijnaam v a n S t a r k
(of S t e r k ) verworven had. S t a r k en S t e r k , S t e r c k komen nog heden als
maagschapsnamen voor; ook de patronymicale vormen daar van: S t e r k e ,
S t e r c k x , S t e r k e n , enz. Verder P e t e r v a n E y n d h o u t s (1487);
P e t e r S t i p p e l m a n s , H e n r i c To u w e r s (1439; touwer = touwslager? zie
bladzijde 175), in 1435 H e y n To u w e r s genoemd; P e t e r P e d e l m a n s
(1416); G o s w y n W e v e r s (1402) en H e r m a n S w e v e r s (1492; des
Wevers); M a t h y s J a n S p a p e n s o e n v a n Z o m e r e n (1417), d.i.
M a t t h ĳ s , zoon van J a n de Paap of de Pastoor van den dorpe Zomeren, of
zoon van J a n die om d’eene of andere reden den bijnaam van P a a p droeg,
zonder daarom juist een Pastoor of ander Geestelijk Heer te zijn, en die van
Zomeren herkomstig was. Dan nog D i r y c k S w e r t s (1492); H e y n Te u l i n x
(1389); G o e s w y n S c h u e r m a n s (1419), met andere woorden: G o s e w ĳ n ,
de zoon of kleinzoon van eenen man, die den toenaam S c h u e r m a n voerde
(omdat zijn huis kenbaar was aan eene groote of anderszins bijzonder in ’t oog
vallende schuur?); de naam S c h u e r m a n s is nog heden als maagschapsnaam
aan Brabantsche geslachten eigen. Eindelijk nog J a n C o f f e r m a n s (1436) en
G o e s s e n S c o r t e n (1460). ↑
8 L u y t g a r t H u b e n d o c h t e r (1400), die in eene andere oorkonde van den
jare 1394 als L u y t g a e r t H o u b e n optreedt; A l e y t M o e r k e n s (1395);
J u t t e G o b b e l s (1436); L i s e b e t H a r c m a n s d o c h t e r (1388);
W a n d e l J a n E m b r e c h t s d o c h t e r (1419); A l e y t A r t s C r e p p e n
d o c h t e r (1427). Deze laatste benamingen komen reeds in samengestelden
vorm voor den dag; maar zij worden daarin nog verre overtroffen door benamingen
als E n g e l v a n d e n D o r e n P e t e r s d o c h t e r v a n d e n V e h u s e
(1419), waar de dochter eenen anderen toenaam voert als de vader. De toenaam
van dezen laatsten (v a n d e n V e h u s e ) hebben wij eerder in deze
verhandeling op (bladzijde 174) ontmoet en besproken. Verder S w e n e l t
w i l e n H e n r i c s M o r t e l s d o c h t e r (1436); M a r g r i e t S w e d e r s
d o c h t e r w i l e n J a n s v a n B i n d e r e n (1421), eene onduidelijke
benaming, die zoo wel de verklaring toelaat dat M a r g r i e t eene dochter van
S w e d e r en eene kleindochter van J a n v a n B i n d e r e n , als deze, dat zij
eene dochter van S w e d e r , maar de vrouw van J a n v a n B i n d e r e n was;
Heilwig dochter wilen Hermans Dircs Guedelen soens
(1443), dat is: H e i l w i g , de dochter van wijlen H e r m a n , die een zoon was van
D i r k , die weêr een zoon was van vrouw G u e d e l e (G o e d e l e , G u d u l a );
S o p h i e v a n G e l d r o p [184]D i r c s S j o n c h e r e n s o e n s d o c h t e r
(1400), dat is: S o p h i e , dochter van D i r k , die een zoon was van den Jonkheer
van Geldrop. Nog omslachtiger zijn de benamingen van G h e e r t r u y d o c h t e r
H e y n e n C o e n s e n M a e s s o e n v a n d e r H e y d e n (1472), dat is:
G e e r t r u i , de dochter van H e i n , die een zoon was van K o e n , die een zoon
was van M a e s v a n d e r H e y d e n ; van J u t t e d o c h t e r M e y s v a n
Herzel die dieselve natuerlic gewonnen hadde Coratine
v a n d e G o e r (1446), en van K a t l i n g e h e i t e n v a n d e D o n c
Marcelys Scillinx wilen spastoirs van Baerle natuerlike
d o c h t e r (1417). Wegens de geboorte dezer twee laatstgenoemde dochters
buiten huwelijk harer ouders, zijn hare namen zoo uitvoerig te boek gesteld. Bij de
eerste benaming is zoo wel de naam van den vader als die van de moeder
vermeld. De laatste wil zeggen K a t e l y n e of C a t h a r i n e , met toename v a n
d e D o n k , die de natuurlijke dochter was van M a r c e l i s S c h i l l i n k , in zijn
leven Pastoor in den dorpe Baarle. ↑
[Inhoud]
V
FRIESCHE NAMEN.
„Gaudete, charissimi Frisonides, quia Nomina
vestra in hoc libro reducta sunt ad originalem
typum. Imo potius gaudete, si Nomina vestra
scripta sunt in coelis.”
Regnerus Boegherman, De Nominibus

Frisonum.
Het Friesche volk heeft zich, van ouds her en tot op den dag van
heden, door vele eigenaardigheden in taal, zeden, kleeding, enz.,
steeds bijzonder onderscheiden van andere, naburige en
stamverwante Germaansche volken. De bijzondere namen der
Friezen, zoowel hunne vóórnamen als hunne geslachts- en
plaatsnamen, die grootendeels van de vóórnamen zijn afgeleid,
nemen onder die eigenaardigheden almede eene eerste plaats in.
Veel van ’t gene in den tegenwoordigen tijd voor bijzonder en

eigenaardig Friesch geldt, is dit van ouds niet steeds geweest. In
tegendeel, veel van die zaken was oudtijds zoowel Sassisch en
Frankisch als Friesch, was algemeen Germaansch eigendom. Voor
tien en vijftien eeuwen, bij voorbeeld, was er tusschen de taal der
Friezen en die der Sassen bij lange na niet dat groote onderscheid ’t
welk thans bestaat tusschen het hedendaagsche Friesch en de
Sassische gouwspraken van Twente en den Gelderschen
Achterhoek, van Westfalen en andere gouwen in noordwestelijk
Duitschland. Ook het Angelsassisch, de moedertaal [197]van het
hedendaagsche Engelsch, stond in die eeuwen, in hoofdzaak, vrij
nabij het toenmalige Friesch.
Iets soortgelijks valt ook bij de kleeding op te merken. Immers de

vrouwen der Angelsassen en van andere Neder-Germaansche
volken en stammen droegen algemeen het oorijzer (natuurlijk in
andere, min of meer gewijzigde, en altijd zeer smalle vormen), gelijk
de Friezinnen en alle vrouwen die in de Nederlanden van Frieschen
stam zijn, nog heden doen. 1 Ook vele zeden en gebruiken, die thans
als bijzonder Friesch gelden, waren oudtijds allen Neder-
Germaanschen volken gemeen. Maar bij de Friezen bleven al zulke
oude zaken in stand, terwijl ze bij de verwante volken en stammen,
gedeeltelijk reeds sedert de invoering van het Christendom,
gedeeltelijk gedurende den loop der middeleeuwen, ten deele ook
nog bij, en kort na de kerkhervorming verdwenen, somtijds zelfs met
geweld werden uitgeroeid. De Friezen hebben zich daar steeds
tegen verzet. Zij bleven, zoo veel maar immer mogelijk was, aan het
oude en volkseigene, dat door hunne voorouders hun overgeleverd
was (voor zoo verre het ook goed was), „hou ende trou” en in liefde
gehecht. Dit is hun eene eere!
En zoo is het ook met de bijzonder Friesche mans- en vrouwen-

vóórnamen. Veel van wat thans in deze zaak als eigenaardig Friesch
geldt, is van ouds algemeen Germaansch geweest. Oorspronkelijk
toch hebben de Friezen geen afzonderlijke, slechts uitsluitend aan
hen eigene namen gehad. De namen, die de oude Friezen droegen,
hadden zij gemeen met de stamverwante volken. Maar bij de
Friezen hebben deze namen, zoo in hunnen volledigen vorm, als in
uiterst talrijke vervormingen, stand gehouden tot op den dag van
heden. Bij de andere Nederlanders, bij de Engelschen en bij de
Nederduitschers, hebben zij grootendeels plaats gemaakt voor
namen van Bijbelschen en Kerkelijken oorsprong, en voornamen uit
allerlei vreemde talen overgenomen. Ook dit vasthouden aan de
oude, schoone en eervolle namen hunner roemruchtige voorouders
strekt den Friezen tot eere, en is een bewijs van hunnen alouden
Germaanschen adeldom. [198]
De Friesche namen hebben, sedert de 16de eeuw, veelvuldig de
aandacht getrokken en de belangstelling gewekt van geleerden en
van navorschers op het gebied der taal- en volkenkunde. Sommigen
van dezen hebben min of meer uitvoerige, maar toch in geenen
deele ook maar eenigermate volledige lijsten van die namen
samengesteld. Maar die lijsten zijn slechts dorre opsommingen van
namen; meer niet. Ze zijn zonder nadere aanduidingen, en zonder
veel oordeel samengebracht, waarbij dan ook de oorsprong der
namen, hunne oorspronkelijke, volledige vormen, hunne vlei- en
verkleinvormen, hunne afleidingen tot geslachts- en plaatsnamen,
het onderlinge verband dat er tusschen de verschillende
namengroepen bestaat of ook niet bestaat, volstrekt niet in het licht
gesteld wordt, noch tot gelding komt. Eerst in deze eeuw verscheen
een eerste werkje, dat op eenigermate wetenschappelijke wijze, zij
het dan ook nog slechts uiterst oppervlakkig, de Friesche namen
behandelt. Het is opgesteld door Prof. Ev. Wassenbergh,
hoogleeraar te Franeker, en komt voor, onder den titel Verhandeling
over de Eigennamen der Friezen, in de Taalkundige Bijdragen tot
den Frieschen tongval, Leeuwarden, 1802. In deze verhandeling
worden ook de Friesche naamlijsten uit vorige eeuwen, die van
Ubbo Emmius, van Hundius, van Boegherman, vermeld,
overgenomen, en nader besproken.
Verder zijn in de verschillende jaargangen van het tijdschrift De

Navorscher en ook in die van den Frieschen Volksalmanak
onderscheidene kleine opstellen over sommige bijzondere Friesche
namen opgenomen, die grootendeels door mij zelven geschreven
zijn. Eenigszins uitvoeriger zijn in het tijdschrift De Vrije Fries, deel
XIII en XIV, sommige Friesche namen, vooral geslachtsnamen,
behandeld, in een opstel van mijne hand, Een en ander over
Friesche Eigennamen. Ook vindt men in mijn werk De
Nederlandsche Geslachtsnamen, Haarlem, 1885, vele zaken
vermeld en behandeld, die in het bijzonder op Friesche namen

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Edition Daft Solutions Manual

DESIGNING ORGANIZATION STRUCTURE

ANNOTATED LEARNING OUTCOMES

1. Discuss the fundamental characteristics of organizing and explain as work specialization,

Organizing is the deployment of organizational resources to achieve strategic goals. Organizing

organization and shows who reports to whom.

The span of management is the number of employees reporting to a supervisor. Sometimes

2. Describe functional and divisional approaches to structure.

Coordination refers to the quality of collaboration across departments. It is required whether

6. Identify how structure can be used to achieve an organization’s strategic goals.

7. Define production technology and explain how it influences organization structure.

I. ORGANIZING THE VERTICAL STRUCTURE Exhibit 7.1

Organizing is the deployment of organizational resources to achieve strategic goals.

Organization structure refers to:

 Design of systems for coordination of employees across departments.

1. A fundamental principle is that work can be performed more efficiently if employees

2. Authority, Responsibility, and Delegation

a. The chain of command illustrates the authority structure of the organization.

 Authority is vested in organizational positions, not people. People in the same

c. Delegation is another concept related to authority; it is the process managers use

NEW MANAGER SELF TEST: AUTHORITY ROLE MODELS

3. Line and Staff Authority

1. The span of management, or span of control, is the number of employees reporting

2. Factors that determine the span of management include:

a. Work performed by subordinates is stable and routine.

b. Subordinates perform similar work tasks.

c. Subordinates are concentrated in a single location.

d. Subordinates are trained and need little direction in performing tasks.

e. Rules and procedures defining task activities are available.

f. Support systems and personnel are available for the manager.

g. Little time is required in nonsupervisory activities such as coordination with other

h. Managers' personal preferences favor a large span.

D. Centralization and Decentralization

1. Centralization and decentralization pertain to the hierarchical level at which decisions

b. The amount of centralization or decentralization should fit the firm’s strategy.

c. In times of crisis or risk of company failure, authority may be centralized at the

II. DEPARTMENTALIZATION Exhibit 7.3

A. Vertical Functional Approach

a. Functional structure is the grouping of positions into departments based on

b. People in a department communicate primarily with others in the same

B. Divisional Approach Exhibit 7.4

a. Divisions are created as self-contained units with separate functional departments

3. Geographic- or Customer-Based Divisions Exhibit 7.5

a. Grouping company activities by geographic region or customer group is an

C. Matrix Approach Exhibit 7.6, Exhibit 7.7

a. The matrix approach combines aspects of both functional and divisional

 Two-boss employees report to two supervisors simultaneously and must

a. The team approach is probably the most widespread trend in

a. Cross-functional teams consist of employees from various functional

b. Permanent teams are groups of employees brought together in a way similar to a

c. With a team-based structure, the entire organization is made up of horizontal

E. The Virtual Network Approach

a. The most recent approach to departmentalization extends the idea of horizontal

kind of structure. The virtual network structure disaggregates major functions

2. How It Works Exhibit 7.8

a. The organization may be viewed as a central hub surrounded by a network of

b. In similar networking approach called the modular approach, a manufacturing