Contents

List of Tables i-iii

List of Graphs iv-v
List of Images vi-vii
List of Figures viii-ix
Preface x

Introduction 1-56
Statement of the Problem
Review of Previous Work
Research Approach
Research Design

Chapter 1: History of advertising and its Development 57-84

Introduction
1.1 Beginning of Advertising
1.2 History of Advertising in India
1.3 Internet and its role in advertising
1.4 Online advertising
1.5 Types of Online Advertising Delivery methods
1.6 Significance of Online advertising:
1.7 Differences between Online Advertising and Traditional
Advertising
Conclusion

Chapter 2 : Web Banner Advertising and Its Development 85-127

Introduction
2.1 Definition of banner in advertising
2. 2 Web Banner Advertising
2.3 History of web banner advertising
2.4 Development of Web Banner Ad:
2.5 Principles of designing web banner ads
2.6 Difference between the design of web banner advertising
and print advertising
Conclusion

Chapter 3: Scenario of Ethnic Apparel in Indian Online 128- 171

Market
Introduction
3.1 Meaning of ethnic and ethnicity
3.2 Meaning of apparel and ethnic apparel
3.3 Historical development of ethnic apparel in India
3.4 Contemporary scene of Indian Ethnic Apparels
3.5 Types of Ethnic Apparel in India
3.6 Indian textile and its traditional designs
3.7 Scenario of ethnic apparel in Indian market
3.8 The rise of ethnic apparel in online market

Chapter 4: Data Presentation, Analysis and interpretation 172-232

Introduction
4.1 Part 1: Designing of web banner advertising in the
perception of Graphic Designers
4.2 Part B: The impact of visual elements of web banner ads
on consumer responses
4.3 Overall Interpretation of the above data observation
part 1, 2 and hypothesis

Findings and Suggestion 232-240

References 241-256
List of Plate

Appendices
Apendix-1
Apendix-2

List of Paper Published

Personal Profile
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