Professional Documents
Culture Documents
15 Bibliography
15 Bibliography
15 Bibliography
References
241
References
13. Bradley, Steven. “Why Minimalism Is the Most Important Design Style
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17. Bhana, Yusuf. “In COD We Trust.” Translate Media, 6 Feb. 2015,
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19. Bondar, Vikas. “Discuss How Sales and Marketing Strategies Have
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Occurred in Advertising with the Development of Computer
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References
20. Bondar, Vikas. “Discuss How Sales and Marketing Strategies Have
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21. Bruce G., Vanden Bergh, and Helen Katz. Advertising Principles :
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26. Cohen, J. The Unusually Useful Web Book. New Riders, 2003.
243
References
29. Cousins, Carrie. “Design Banner Ads That Don‟t Suck: 15 Design
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graphics/design-banner-ads-that-dont-suck-15-design-tips.
244
References
38. Dahlen, M., et al. “Love at First Site? A Study of Website Advertising
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39. Dave, and Potter. “Hierarchy & Web Site Design.” Wood Sreet, 21
Sept. 2010, www.woodst.com/web-design-development/hierarchy-
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245
References
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54. Eldesouky, Doaa Farouk Badawy. “Visual Hierarchy and Mind Motion
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246
References
58. Futterman, Emilie. “How to Design Banner Ads That People Actually
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com/dd/2014/01/07/design-banner-ads-people-actually-want-click/#.
tnw_3e06Ttzi.
62. Gugani, Amit, and Prerna Kaushal. “The Ethnic Wear Market in
India.” India Retailing Bureau, http://www.technopak.com/Files/ethnic-
wear-market-in-india-2013.pdf.
247
References
66. g3fashion.com/blog/fashion/15-regional-sarees-from-india/.
67. Gugani, Amit, and Kannti Prakash Bramha. “The Fashion Accessories
Market in India.” India Retailing Bureau, 20 Oct. 2014, www.
indiaretailing.com/2014/10/20/fashion/the-fashion-accessories-
market-in-india/.
68. Hatanak, Kokyo. Textile Arts of India. & Super Book House.
72. “Internet Users in India to Reach 627 Million in 2019.” The Economic
Times, 6 Mar. 2019, economictimes.indiatimes.com/tech/internet/
internet-users-in-india-to-reach-627-million-in-2019-
report/articleshow/68288868.cms.
73. Janie, Kliever. Graphic Design for Print vs The Web: 15 Vital
Differences You Need To Know About. www.canva.com/learn/print-
vs-web.
248
References
75. J Cohen. The Unusually Useful Web Book. Berkeley, CA:New Riders,
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76. J Rowley. “Online Branding.” Online Information Review, vol. 28, no.
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80. Katai, Robert. “5 Strategies to Design Killer & Clickable Banner Ads.‟
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81. Kazmi, SHH, and Satish Batra. Advertising and Sales Promotion.
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85. Kumar, V., and Denish Shah. “Pushing and Pulling on the Internet.”
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249
References
87. Lutz, R.J. “Ffective and Cognitive Antecedents of Attitude toward the
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88. L Carey, James. “Understanding PPI (Pixels Per Inch), DPI (Dots Per
Inch), And Digital Display.” Conserve O Gram , vol. 22, no. 3, Aug.
2008, www.nps.gov/museum/publications/conserveogram/22-03.pdf.
90. Maheshwari, Richa. “Etail Giants like Snapdeal, Amazon Lose Market
Share in 2015; Small Etailers Emerge as Real Winners.” The
Economic Times, 26 Feb. 2016, economictimes.indiatimes.com/
industry/services/retail/etail-giants-like-snapdeal-amazon-lose-market-
share-in-2015-small-etailers-emerge-as-real-winners/articleshow/
51146778.cms.
250
References
95. Mako, Lehel Mor. The Importance of Branding in (the Right) Banner
Ads . /https://www.bannersnack.com/blog/branding-in-banner-ads/.
98. Mackenzie, S.B, and R.L Lutz. “An Empirical Examination of the
Structural Antecedents of Attitude toward the Ad in an Advertising
Pretesting Context.” Journal of Marketing, vol. 53, 1989, pp. 48–65.
101. N., Abd Aziz, et al. “Web Advertising Beliefs and Attitude: Internet
Users‟ View.” The Business Review, vol. 9, no. 2, 2008, p. 337.
251
References
252
References
110. Potter, Dave. “Hierarchy & Web Site Design.”Wood Sreet , 21 Sept.
2010, www.woodst.com/web-design-development/hierarchy-web-site-
design.
114. Rask, Ola. “Top Banner Sizes: The 21 Most Effective Banners
2019.” match2one.Com/Blog, 31 Jan. 2019, www.match2one.com/
blog/standard-banner- sizes/.
117. Rege, G. M. Advertising Art and Ideas. 2nd ed., Ashutosh Prakashan,
1984.
253
References
119. Rettie , Ruth. “An Exploration of Flow during Internet Use.” Internet
Research, vol. 11, no. 2, 2001, pp. 103–113. Emrelad Insight,
doi:https://doi.org/10.1108/10662240110695070.
254
References
132. Samyakk. “The Booming Indian Ethnic Wear Market and Its Growth
History.‟ Indian Ethnic Wear Market, SAMYAKK Eternally
Graceful.” SAMYAKK Eternally Graceful, 27 May 2014, samyakk.
com/blog/booming-indian-ethnic-wear-market-growth-history.
134. Strak, Helen. “Rule of Thirds: Wise Use in Website Design.” Motocms,
www.motocms.com/blog/en/rule-of-thirds-use-website-design/.
255
References
139. “Top Reason Users Don't Click Banner Ads: They Don't Want to Be
Diverted From Their Current Online Activity.” Marketwired.com, 2011,
142. www.marketwired.com/press-release/top-reason-users-dont-click-
banner-ads-they-dont-want-be-diverted-from-their-current-
1504178.htm.
256