Cardenas Vazquez Fernando

TEAM 6 De Jesus Avila Andrea

Melendez Ánimas Jessica
Perez Pozos Ivan Andrés
Juárez Lopez Diana
Vazquez Jiménez Israel
 TIK TOK APP
The TikTok app fulfills various needs and desires of its users, such as entertainment, social
connection, creativity, personal expression, and the search for fame or recognition. It offers a
platform where people can create and share short videos, often with background music, and
connect with a global community
 TikTok's functionalities cover the
communication needs of those
between approximately 12 and
18 years old. In this app they
have found a very easy-to-use
tool to create fun videos, send
messages, show their level of
satisfaction through votes, have a
list of friends and a way to gain
popularity through a follower
system.
 NEEDS
It allows users to create short videos with music,
filters and some other features. Sometimes it's
fun, sometimes it's cringey, but it's definitely
addictive.

TikTok provides a platform for users to express

themselves in a very creative way

TikTok users care about quality and

sustainability

People who use TikTok are more likely to share

advice on making purchasing decisions
 WANTS
TikTok satisfies the desire for authentic connection and
creative expression. The app allows users to create and
share short videos in an easy and fun way, encouraging
active audience participation.
 DEMANDS
People consume the TikTok application for the service it provides, which includes
the following:
Authentic and genuine content: Users perceive TikTok content as authentic,
genuine, unfiltered, and trend
Joyful and positive content: TikTok content brings joy to users and helps lift their
spirits, providing a more positive experience compared to other social media
platforms.
Unique and new content: Users feel like they can discover content on
TikTok that they can't find anywhere else, making it an attractive
alternative to other platforms.
Copyrighted music usage: TikTok allows users to use copyrighted music
in their videos, which isn't possible on other platforms, leading to
trending dance challenges and lip-sync.
These factors contribute to TikTok's popularity and the reasons why
people consume the application.
The Tik Tok app generates demand in marketing for its ability to provide a platform
that allows users to discover and create unique, engaging, and creative content,
which increases engagement and brand awareness. Its nature as a creative-
intensive platform also offers a blue-ocean channel for customer acquisition,
particularly for businesses selling visual products with broad appeal and short
sales cycles. Overall, Tik Tok's demand in marketing is for its capacity to deliver a
space for creative and captivating content that resonates with its large and growing
user base.
 Additionally, TikTok uses advanced algorithms to
personalize content, giving users a highly personalized and
relevant experience. This addresses growing audience
demand to feel connected to authentic and original
content, while providing brands with a unique platform to
creatively reach specific audiences.
THANK YOU