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    Chapter One

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    TRC FEDSECBAUCHI
    This chapter introduces the background to a study on customer satisfaction in retail banking. It states that customers are the reason organizations exist and are responsible for profitable performance. The challenge for retail banking is to deliver value and satisfaction to customers by solving their problems, providing good and services of value at the right price, place, time, and combination. Customer satisfaction reflects a person's comparative judgments and feelings of pleasure or disappointment resulting from comparing a product's perceived performance or outcome to their expectations.

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    Chapter One

    Uploaded by

    TRC FEDSECBAUCHI
    11 views1 page
    This chapter introduces the background to a study on customer satisfaction in retail banking. It states that customers are the reason organizations exist and are responsible for profitable performance. The challenge for retail banking is to deliver value and satisfaction to customers by solving their problems, providing good and services of value at the right price, place, time, and combination. Customer satisfaction reflects a person's comparative judgments and feelings of pleasure or disappointment resulting from comparing a product's perceived performance or outcome to their expectations.

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    This chapter introduces the background to a study on customer satisfaction in retail banking. It states that customers are the reason organizations exist and are responsible for profitable performance. The challenge for retail banking is to deliver value and satisfaction to customers by solving their problems, providing good and services of value at the right price, place, time, and combination. Customer satisfaction reflects a person's comparative judgments and feelings of pleasure or disappointment resulting from comparing a product's perceived performance or outcome to their expectations.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    11 views1 page

    Chapter One

    Uploaded by

    TRC FEDSECBAUCHI
    This chapter introduces the background to a study on customer satisfaction in retail banking. It states that customers are the reason organizations exist and are responsible for profitable performance. The challenge for retail banking is to deliver value and satisfaction to customers by solving their problems, providing good and services of value at the right price, place, time, and combination. Customer satisfaction reflects a person's comparative judgments and feelings of pleasure or disappointment resulting from comparing a product's perceived performance or outcome to their expectations.

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    © All Rights Reserved
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    CHAPTER ONE

    1.0 INTODUCTION

    1.1 BACKGROUND TO THE STUDY

    Costomers are justification for organization’s continuous existence and by extenstion responsible for
    achieving profitable performance. To the end, the challenge to retail banking wonld be to deliver
    value and satisfaction to the terger costomer .(ADRONI, 2018). Expaned that customer satisfaction
    means solving costomer’ problems by giving the cotomer those good and service or thngs of value they
    need at the right price , in the right place, at the right time and in right combination. Satisfaction as
    explained by (KHALEQ ,2018)reflects a person’s coparative judgments, re

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