CHAPTER :1

INTRODUCTION

1. INTRODUCTION TO INDUSTRY:

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SOCIAL MEDIA:

Social media are interactive computer-mediated technologies that facilitate the

creation and sharing of information, ideas, career interests and other forms of
expression via virtual communities and networks. The variety of stand-alone
and built-in social media services currently available introduces challenges of
definition; however, there are some common features:

1. Social media are interactive Web 2.0 Internet-based applications.

2. User-generated content, such as text posts or comments, digital photos or

videos, data generated through all online interactions, is the lifeblood of social
media.

3. Users create service-specific profiles for the website or app that are designed
and maintained by the social media organization..

4. Social media facilitate the development of online social networks by

connecting a user's profile with those of other individuals or groups.

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Social media has grown tremendously in the last few years. From 2006
onwards the growth rate is unexpectedly very high. Especially Face book and
Twitter have grown much faster and captured millions of users in just a few
years. The way technology is growing, it is obvious that more and more people
are going to grasp its benefits. It has brought a lot of advantages for the society.
From progressed nations to under-developed countries, every nation is utilizing
the power of social media to enhance life and use it for the bitterness of the
people.

However, on the other hand it has also affected the society in the negative way. Just
like anything which can be used for both good and bad, social media have also
provided the negative and positive ways for the people. It is all about the usage and
getting things done positively by using the power of social media. It is in the hands of
the user to use to its advantage. But willingly or unwillingly it can still have negative
impacts on the users.

In 2016, Merriam-Webster defined social media as "forms of electronic

communication (such as Web sites) through which people create online
communities to share information, ideas, personal messages”.

SOME OF THE SOCIAL MEDIA APPS ARE AS FOLLOWS:

1) Facebook

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Facebook, Inc. is an American online social media and social networking
service company. It is based in Menlo Park, California. It was founded by Mark
Zuckerberg, along with fellow Harvard College students and
roommates Eduardo Saverin, Andrew McCollum, Dustin Moskovitz and Chris
Hughes. It is considered one of the Big Four technology companies along
with Amazon, Apple, and Google.

2) Instagram

Instagram (also known as IG or insta) is a photo and video-sharing social

networking service owned by Facebook, Inc. It was created by Kevin
Systrom and Mike Krieger, and launched in October 2010 exclusively on iOS. A
version for Android devices was released a year and half later, in April 2012,
followed by a feature-limited website interface in November 2012, and apps
for Windows 10 Mobile and Windows 10 in April 2016 and October 2016
respectively.

The app allows users to upload photos and videos to the service, which can be edited
with various filters, and organized with tags and location information. An account's
posts can be shared publicly or with pre-approved followers. Users can browse other
users' content by tags and locations, and view trending content. Users can "like"
photos, and follow other users to add their content to a feed.

3) Whatsapp

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WhatsApp Messenger is a freeware and cross-platform messaging and Voice over
IP (VoIP) service owned by Facebook.The application allows the sending of text
messages and voice calls, as well as video calls, images and other media, documents,
and user location. The application runs from a mobile device but is also accessible
from desktop computers while the mobile device is connected to the Internet; the
service requires consumer users to provide a standard cellular mobile number.
Originally, users could only communicate with others individually or in groups of
individual users, but in September 2017, WhatsApp announced a forthcoming
business platform that will enable companies to provide customer service to users at
scale.

4) Twitter

Twitter is an American online news and social networking service on which users
post and interact with messages known as "tweets". Tweets were originally restricted
to 140 characters, but on November 7, 2017, this limit was doubled for all languages
except Chinese, Japanese, and Korean. Registered users can post, like, and retweet
tweets, but unregistered users can only read them. Users access Twitter through its
website interface, through Short Message Service (SMS) or its mobile-
device application software ("app").

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Twitter was created in March 2006 by Jack Dorsey, Noah Glass, Biz Stone, and Evan
Williams and launched in July of that year. The service rapidly gained worldwide
popularity.

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ADVANTAGES OF SOCIAL MEDIA:
1:- Connectivity – The first and main advantage of the social media is
connectivity. People from anywhere can connect with anyone.
Regardless of the location and religion. The beauty of social media is
that you can connect with anyone to learn and share your thoughts.

2:- Education – Social media has a lot of benefits for the students and
teachers. It is very easy to educate from others who are experts and
professionals via the social media. You can follow anyone to learn
from him/her and enhance your knowledge about any field. Regardless
of your location and education background you can educate yourself,
without paying for it.

3:- Help – You can share your issues with the community to get help
and giddiness. Whether it is helping in term of money or in term of
advice, you can get it from the community you are connected with.

4:- Information and Updates – The main advantage of the social

media is that you update yourself from the latest happenings around in
the world. Most of the time, Television and print media these days are
biased and does not convey the true message. With the help of social
media you can get the facts and true information by doing some
research.

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 5:- Promotion – Whether you have an offline business or online, you
can promote your business to the largest audience. The whole world is
open for you, and can promote to them. This makes the businesses
profitable and less expensive, because most of the expenses made over
a business are for advertising and promotion. This can be decreased by
constantly and regularly involving on the social media to connect with
the right audience.

6:- Noble Cause – Social media can also be used for the noble causes.
For example, to promote an NGO, social welfare activities and
donations for the needy people. People are using social media for
donation for needy people and it can be a quick way to help such
people.

7:- Awareness – Social media also create awareness and innovate the
way people live. It is the social media which have helped people
discover new and innovative stuffs that can enhance personal lives.
From farmers to teachers, students to lawyers every individual of the
society can benefit from the social media and its awareness factor.

8:- Improves Business Reputation – Just like it can ruin any business
reputation, It can also improve business sales and reputation. Positive
comments and sharing about a company can help them with sales and
goodwill. Since people are free to share whatever they want on the
social media, it can impact positively when good words are shared.

9:- Helps in Building Communities – Since our world has different

religions and beliefs. Social media helps in building and participating in
the community of own religion and believes to discuss and learn about
it. Similarly, people of different communities can connect to discuss and
share related stuffs. For example Game lover can join games related
communities; car lover can join communities related to cars and so on.
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DISADVANTAGES OF SOCIAL MEDIA:

1:- Cyber bullying – According to a report published by

PewCenter.org most of the children have become victims of the cyber
bulling over the past. Since anyone can create a fake account and do
anything without being traced, it has become quite easy for anyone to
bully on the Internet. Threats, intimidation messages and rumours can
be sent to the masses to create discomfort and chaos in the society.

2: – Hacking – Personal data and privacy can easily be hacked and

shared on the Internet. This can make financial losses and loss to
personal life. Similarly, identity theft is another issue that can give
financial losses to anyone by hacking their personal accounts. Several
personal twitter and Face book accounts have been hacked in the past
and the hacker had posted materials.

3:- Addiction – The addictive part of the social media is very bad and
can disturb personal lives as well. The teenagers are the most affected
by the addiction of the social media. They get involved very
extensively and are eventually cut off from the society. It can also
waste individual time that could have been utilized by productive tasks
and activities.

4:- Fraud and Scams – Several examples are available where

individuals have scammed and commit fraud through the social media.

5:- Security Issues – Now a day’s security agencies have access to

people personal accounts. This makes the privacy almost
compromised. You never know when you are visited by any
investigation officer regarding any issue that you mistakenly or
unknowingly discussed over the internet.

6:- Reputation – Social media can easily ruin someone’s reputation

just by creating a false story and spreading across the social media.
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Similarly businesses can also suffer losses due to bad reputation being
conveyed over the social media.

7:- Cheating and Relationship Issues – Most of the people have used
the social media platform to propose and marry each other. However,
after some time they turn to be wrong in their decision and part ways.
Similarly, couples have cheated each other by showing the fake
feelings and incorrect information.

8:- Health Issues – The excess usage of social media can also have a
negative impact on the health. Since exercise is the key to lose weight,
most of the people get lazy because of the excessive use of social
networking sites. This in result brings disorder in the routine life.

9:- Social Media causes death – Not just by using it, but by following
the stunts and other crazy stuffs that are shared on the internet. For
example bikers were doing the unnecessary stunts, people doing the
jump over the trains and other life threatening stuffs. For example in
this video 14 year old from Mumbai was doing stunts on a running
train which caused his death. These types of stunts are performed by
the teenagers because of the successful stunts made and shared over the
social media.

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ABOUT THE TOPIC:

Flickr

A viewing page for a photograph hosted on Flickr

Type of site Image/Video hosting service

Available in Chinese (traditional)

English

French

German

Indonesian

Italian

Korean

Portuguese

Spanish

Vietnamese

Founded Vancouver, British Columbia, Canada, 2004

Headquarters San Francisco, California

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 ,

U.S.[1]

Created by Stewart Butterfield

Caterina Fake

Parent SmugMug

Website www.flickr.com

Alexa rank 358 (February 2019)[2]

Commercial Yes

Registration Yes

Launched February 10, 2004; 15 years ago[3]

Current status Active

Written in PHP / Java / JavaScript

This project is done under the title “Social Media.”

Flickr (pronounced "flicker") is an image hosting service and video hosting service. It
was created by Ludicorp in 2004. It has changed ownership several times and has
been owned by SmugMug since April 2018.

The Verge reported in March 2013 that Flickr had a total of 87 million registered
members and more than 3.5 million new images uploaded daily. In August 2011, the
site reported that it was hosting more than 6 billion images. Photos and videos can be
accessed from Flickr without the need to register an account, but an account must be
made to upload content to the site. Registering an account also allows users to create a
profile page containing photos and videos that the user has uploaded and also grants

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the ability to add another Flickr user as a contact. For mobile users, Flickr has
official mobile apps for iOS, Android, and an optimized mobile site.

Flickr at a Glance
Users create a free account and upload their own photos (and videos) to share with
friends and followers online.

What sets Flickr apart from other popular photo sharing apps like Facebook and
Instagram is that it's truly a photo-centric platform built for professional
photographers and photography enthusiasts to show off their work while enjoying the
work of others.

It's more focused on the art of photography than any other major social network out
there. Think of it as Instagram for professional photographers.

Goals of FLIKR

Flickr - almost certainly the best online photo management and sharing application in
the world - has two main goals:

1. We want to help people make their photos available to the people who matter
to them.
Maybe they want to keep a blog of moments captured on their camera phone, or
maybe they want to show off their best pictures or video to the whole world in a bid
for web celebrity. Or maybe they want to securely and privately share photos of their
kids with their family across the country. Flickr makes all these things possible and
more!

To do this, we want to get photos and video into and out of the system in as many
ways as we can: from the web, from mobile devices, from the users' home computers
and from whatever software they are using to manage their content. And we want to
be able to push them out in as many ways as possible: on the Flickr website, in RSS
feeds, by email, by posting to outside blogs or ways we haven't thought of yet. What
else are we going to use those smart refrigerators for?

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2. We want to enable new ways of organizing photos and video.

Once you make the switch to digital, it is all too easy to get overwhelmed with the
sheer number of photos you take or videos you shoot with that itchy trigger finger.
Albums, the principal way people go about organizing things today, are great -- until
you get to 20 or 30 or 50 of them. They worked in the days of getting rolls of film
developed, but the "album" metaphor is in desperate need of a Florida condo and full
retirement.

Part of the solution is to make the process of organizing photos or videos

collaborative. In Flickr, you can give your friends, family, and other contacts
permission to organize your stuff - not just to add comments, but also notes and tags.
People like to ooh and ahh, laugh and cry, make wisecracks when sharing photos and
videos. Why not give them the ability to do this when they look at them over the
internet? And as all this info accretes as metadata, you can find things so much easier
later on, since all this info is also searchable.

OBJECTIVES of the study

The program has two main objectives:

1. To increase access to publicly-held photography collections, and

2. To provide a way for the general public to contribute information and

knowledge. (Then watch what happens when they do!)

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LIMITATION OF THE STUDY

The various limitations of the study are:

a) The basic objective at various stages of the study is suffered due to

inadequacy of time series data from related agencies. Therefore, the
trends, the growth rate and estimated regression co-efficient may
deviate from true ones.

b) The information obtained from the consumer based on questionnaire

was assumed to be factual.

c) Since the survey is based on sampling method, it does not disclose the
charter of entire customer.

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METHODOLOGY

Methodology is the systematic theoretical analysis of the methods applied to a field

of study. It comprises the theoretical analysis of the body of methods and principles
associated with a branch of knowledge typically, it is encompasses concepts such as
paradigm, theoretical model, phases and quantitative techniques.

A methodology does not set out to provide solutions –it’s therefore, not the same
as a method. Instead, a methodology offers the theoretical underpinning for
understanding which method, or best practises can be applied to specific case, for
example, to calculate a specific result.

My methodology of study is through primary data, secondary data, and sample size.

SAMPLE SIZE

The research methodology the aim of this research paper is to find the various
factors that affect users of blog to find the various risks and challenges faced by users.
In order to reach the aim a structured questionnaire was sent to 20 users who also use
the blog. The respondents were categorised on the basis of gender, age, status,
occupation. Out of 20 people 18 members are responded to the questionnaire. The
sample size of this research is 18 and used questionnaire method.

PRIMARY DATA

In primary data collection, the data is collected using methods such as questionnaires.
Primary data basically includes the data collected by interacting with people. By
conducting the survey through questionnaires the data is presented in forms of tables.

SECONDARY DATA

The process to collect the secondary data is much easier than primary data collection.
It is here that the information is collected through the way of using sources that
already present. This research methodology needs adequate amount of time for the
selection of precise as well as apt and relevant data as per the demand of research.

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CHAPTERISATION

CHAPTER 1- INTRODUCTION

It includes the terminology of social media, history of social media, Advantages

and Disadvantages of social media, Importance, main features , Industry profile, types
of social media objectives of the study, methodology.

CHAPTER 2- COMPANY PROFILE

This chapter contains the General profile (mission, vision, origin & history,
objectives, SWOT Analysis, strength, weakness, threats, unique achievements, Future
plans) Functional profile (finance, personal, marketing)

CHAPTER 3- CONCEPTIONAL PROFILE

This chapter contains Theoretical aspect of the concepts and Application of the
concepts of the company. and problems of instagram

CHAPTER4-FINDINGS, DATA ANALYSIS AND INTERPRETATION

The analysis of the collecting data through questionnaire has been interpreted and
findings of the study have been listed. And interpretation of whole questionnaire.

CHAPTER 5- SUMMARY AND SUGGESTIONS

This chapter contains:

A Detailed summary along with suitable suggestion have been discussed and
annexure and bibliography are explained.

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CHAPTER :2
COMPANY
PROFILE

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A. GENERAL PROFILE:

Flickr (pronounced "flicker") is an image hosting service and video hosting service. It
was created by Ludicorp in 2004. It has changed ownership several times and has
been owned by SmugMug since April 2018.

The Verge reported in March 2013 that Flickr had a total of 87 million registered
members and more than 3.5 million new images uploaded daily. In August 2011, the
site reported that it was hosting more than 6 billion images. Photos and videos can be
accessed from Flickr without the need to register an account, but an account must be
made to upload content to the site. Registering an account also allows users to create a
profile page containing photos and videos that the user has uploaded and also grants
the ability to add another Flickr user as a contact. For mobile users, Flickr has
official mobile apps for IOS, Android, and an optimized mobile site.

COMPANY VISION & MISSION

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History and Origin

Flickr was launched on February 10, 2004 by Ludicorp, a Vancouver-based company

founded by Stewart Butterfield and Caterina Fake. The service emerged from tools
originally created for Ludicorp's Game Neverending, a web-based massively
multiplayer online game. Flickr proved a more feasible project, and ultimately Game
Neverending was shelved, Butterfield later launched a similar online game, Glitch,
which closed down in November 2012.

Early versions of Flickr focused on a chat room called Flickr Live, with real-time
photo exchange capabilities. The successive evolutions focused more on the
uploading and filing back-end for individual users and the chat room was buried in the
site map. It was eventually dropped as Flickr's back-end systems evolved away
from Game Never ending's codebase. Key features of Flickr not initially present
are tags, marking photos as favourites, group photo pools and interestingness, for
which a patent is pending.

In addition to being a popular website for users to share and embed personal
photographs and an online community, in 2004 the service was widely used by photo
researchers and by bloggers to host images that they embed in blogs and social media.

Yahoo! acquired Ludicorp and Flickr in March 2005. The acquisition reportedly cost
$22 million to $25 million. During the week of June 26, 2005 to July 2, 2005, all
content was migrated from servers in Canada to servers in the United States, and all
resulting data become subject to United States federal law. In May 2007, Yahoo!
announced that Yahoo! Photos would close down on September 20, 2007, after which
all photos would be deleted; users were encouraged to migrate to Flickr. In January
2007, Flickr announced that "Old Skool" members those who had joined before the
Yahoo! acquisition would be required to associate their account with a Yahoo!
identity by March 15, 2007 to continue using the service. This move was criticized by
some users.

Flickr upgraded its services from "beta" to "gamma" status in May 2006; the changes
attracted positive attention from Life hacker.

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On May 20, 2013, Flickr launched the first stage of a major site redesign, introducing
a "Justified View" close-spaced photo layout browsed via "infinite scrolling" and
adding new features, including one terabyte of free storage for all users, a scrolling
home page (main began allowing free users to upload normal-resolution video. At the
same time, the set limit for free accounts was lifted. In 2009, Flickr announced a
partnership with Getty Images in which selected users could submit photographs
for stock photography of contacts photos and comments) and updated Android
app. The Justified View is paginated between 72 and 360 photos per page but
unpaginated in search result presentation. Tech Radar described the new style Flickr
as representing a "sea change" in its purpose. Many users criticized the changes, and
the site's help forum received thousands of negative comments. In March 2014,
Flickr's New Photo Experience, a user interface redesign, left beta.

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OBJECTIVES OF FLIKR:

To study its privacy and security policies.

To study how it promote its site.
To study how it is useful for business.
To analyse customer awareness.

1. To study its privacy and security policies:

The objective for preparing this project is to study how Flikr is ensuring the
safety of securing our personal information. As security is the main criterion for
any business, to avoid illegal transactions, fraud, misrepresentation we must
ensure security system. Security plays very important role in every business.

2. To study how it promote its site:

To study what are the techniques used by Flikr and to increase the number of
users by how it promotes.

3. To study how it is useful for business:

Flikr is one of the latest mobile social network business models after e-
commerce, which utilizes business relationship and friendship to
maintain customer relationship.

4. To analyse customer awareness:

To analyse the customers preferences, awareness, expectations, satisfaction and

attitude towards Flikr.

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SWOT Analysis of FLIKR

The SWOT Analysis framework enables an organization to identify the internal

strategic factors such as -strengths and weaknesses, & external strategic
factors such as - opportunities and threats. It leads to a 2X2 matrix – also
called SWOT Matrix.

Strength:-

 Cost advantage
 Loyal customer
 Online growth
 Market share leadership
 Strong financial position
 Strong management team

Weaknesses:-

 Low market share

 No online presence
 Low R&D
 Weak management team

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Opportunities:-

 Innovation
 Acquisitions
 Emerging markets and expansion abroad

Threats:-

 Competition
 Lower cost competitors or imports
 External changes(government, politics, taxes, etc)

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2. FUNCTIONAL PROFILE:

A. FINANCE:
Tencent has clearly been one of the great success stories of the past two decades
(it was only founded in 1998).The rise and rise of Tencent does seem to have its
limit, however. In the second quarter of 2018, it saw its first decline in profits
since 2005, with decreases in monthly active users for social apps and (Flickr
did not suffer the same fate, despite a slight slowdown in growth). Net profit of
17.8 billion RMB ($10.7 billion) represented a 2% decline as compared to the
same point the preceding year – and an even greater decline as opposed to the
(just shy of) 23.3 billon RMB posted in Q1 2018. This was despite revenue
being up 30% year-on-year, to 73.7 RMB ($10.7 billion).
The third quarter of 2018, however, was a different story, with profit once
again climbing to reach a level marginally higher than that seen in the first
quarter, to reach (just over) 23.3 billion RMB – or $3.4 billion. This was
generated from 80.6 billion RMB ($11.7 billion) revenue. Compared to the
previous year, revenue was up 24%, and profit 30%.

The decline posted in the second quarter did not seem to be a Flickr issue, being
rather related to gaming, where a tightening of restrictions is thought to have hit
this other major area of Tencent’s business hard.

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So does the resurgence posted in the third quarter represent a healthy recovery
in this part of Tencent’s business? Actually, no – the most noteworthy figure
here is a 47% surge in advertising revenue, which has come to account for 20%
of revenue for the first time. And where do these advertisements live? Of
course, on Flickr and, to a lesser extent.
This is thought to be the result of a push from Tencent to monetise its huge
social networks, which has seen business groups merged in order to unify the
advertising sales platform.

Tencent revenue by business area:

In the third quarter of 2018, Tencent published a breakdown of its revenue
streams by area, though not by app. This contained cloud services for the first
time – indicating Tencent’s ambitions to run against US-based names such as
Amazon and Microsoft as well as domestic rival Alibaba, who are increasingly
targeting cloud-based services.

Flickr being the polymath app that it is, it has a foot in all of the business areas
identified in the below business segments. Despite ongoing travails, gaming
remains the largest, bringing in 80 billion RMB ($11.8 billion). It is likely that

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the largest share of this revenue comes from outside Flickr, from the likes
of League of Legends,Call of Duty Online, and Fortnite – all of which are
hugely popular internationally. It should be noted, though, that in-game ad daily
transaction volumes for Flickr mini games can go as high as 10 million
RMB ($1.4 million). Whether this falls under gaming here is unclear, however.
The share of the 52 billion RMB ($7.7 billion) brought in social networks will
be shared with; though Flickr will certainly account for the lion’s share of this.
Online advertising too is likely to be driven by China’s most-used app.
Flickr offers other revenue generating functions, so will account for a certain
share of the ‘other’ segment. We can be certain Flickr Pay generates a healthy
proportion of this at the very least. On the other hand, we can perhaps assume
that the contribution to the new business-focused cloud section will be relatively
small.

Tencent revenue source:

Another effect of this was the contribution to the employment of 20 million
people – around 5 million directly and 15 million indirectly. This has been
steadily on the increase over the past few years. Tencent’s share price took a
considerable hit over the course of 2018, with news of the second quarter
decline in profits marking a particular low point, instantly knocking 5% off the
market cap.
In January 2018 Tencent was worth a total of $520 billion, falling as low at
$308 billion in October. It has affected a slight recovery since then. As of
February 2019, Tencent’s market cap stood at $418 billion.

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It should be noted that January 2018 marked a high point, crowning exceptional
2017, which in terms of share price saw an incredible increase from $25.20 to
$60.96 (and Tencent becoming the first $500 billion Chinese company). The
previous high was $28.06, in September 2016. As of mid-February 2019, prices
stood at a little bit over $40.

INCOME STATEMENT OF TENCENT:

Particulars 2014 2015 2016 2017
RMB RMB RMB RMB
(In (In (In (In
million million million million
s) s) s) s)
Revenue 78932 102863 151938 237760
G/P 48059 61232 84499 116925
Profit before 29013 36216 51640 88215
tax
Profit of the 23888 29108 41447 72471
year
Profit 23810 28806 41095 71510
attributable
to equity
holders of
the company
Total 21975 44723 48617 79061
comprehensi
ve income
Total 21891 44416 48194 78218
comprehensi
ve income
attributable
to equity
holders
Non-GAAP 24737 32410 45420 65126

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profit
attributable
to equity
holders

BALANCE SHEET OF TENCENT:

PARTICULAR 2014 2015 2016 2017
S
ASSETS:
Non - CA 95845 15144 246745 37622
0 6
CA 75321 15537 149154 17844
8 6
Total assets 17116 30681 395899 55467
6 8 2
Equity and
liabilities:
Equity 80013 12003 174624 25607
attributable to 5 4
equity holders of
the comp.
Non-controlling 2111 2065 11623 21019
interest
Total equity 82124 12210 186247 27709
(A) 0 3
Non – CL 39007 60312 108455 12583
9
CL 50035 12440 101197 15174
6 0
Total liabilities 89042 18471 209652 27757
(B) 8 9
Total (A) + (B) 17116 30681 395899 55467

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 6 8 2

Comparative figures have been restated retrospectively to conform with the

presentation adopted in 2015, whereas, among others,we have extended the
definition of non-GAAP adjustments to cover that of our material associates.
We adopted the new presentation in order to more clearly illustrate our non-
GAAP financial measures, and to be more consistent with what we believe to be
industry practice.

The importance of Flickr in Marketing Mix

When I talk Social Media with people, clients and potential clients the focus is really
placed on Facebook. I absolutely love the power of Facebook, because of the huge
number of people that are engaged in sharing amazing content on a daily basis. I am
lucky to have an amazing group of people sharing amazing information on a regular
basis. Facebook is HUGE, but we can’t get lost in its power and do ourselves a
disservice to our entire social media presence.
Think about some of the things that are shared on Facebook. We see news stories,
video and pictures. Yes, lots and lots of pictures because people LOVE pictures. This
is primarily because as humans we are visual and we love things that provide visual
stimulation. So why not indulge the senses of many by providing a place for your
images and add little boost to your social media presence in the process by using
Flickr. I absolutely LOVE my Flickr Account and I use it on a regular basis for my
social media needs.

Flickr offers a few wonderful things:

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 Photo Storage: It allows you to store a huge amount of photos for FREE and a
larger amount for a minimal fee if you need a Pro Membership.

 Web Images: Once you store your images on Flickr they can be easily grabbed
for blog posts and websites.

 Photo Sharing: After your images are stored on Flickr you can opt to share the
photos with others ( or not ) to use for their blogs and websites.

 Social Media Optimization: If you use your Flickr images for your blog posts
add the URL to that image in the description field. This allows those that view and
or use your images to check out your blog posts as well. Also remember to tag
your images properly for effective optimization.

The importance of images are often overlooked when we think about Social Media
but think about how many times we search for images then you will realize how
important Flickr and photo sharing sites are. I would go so far as to say that they
should always be utilized as an effective part of a Social Media Optimization Plan.

Marketing Mix (4P’s) of FLIKR

31 | P a g e
Ludicorp established Flikr in the year 2004 and in the year 2005 was acquired by
another popular brand Yahoo.It is a commercial website that deals in web-services,
video hosting and image hosting.

Product in the Marketing Mix Of Flickr :

Flickr is a popular portal where users embed and share personal photographs. It is
written in Java/PHP. Flickr is extensively used by bloggers and photo researchers for
hosting various images that have been embedded in social media and blogs. Flickr is
used regularly for several social media needs and it provides following services to its
users–

 Web Images- Images can be easily uploaded and stored on Flickr. They are
easy to grab for websites and blog posts
 Photo Storage- Storing innumerable photos is possible at this site and that too
without any cost for free. If one desires pro-membership, he/she has to pay a
minimum amount as fee
 Photo Sharing – After storing images on this website it is up to the user
whether he/she wants to share them with others. His/her consent is necessary
for using in other websites and blogs
 Optimisation of Social Media – While using images on Flickr for blog posts,
one should add URL to it in the description field. It enables checking out of
blog posts as soon as anyone uses or views the images. It is necessary to tag
images in a proper manner for effective optimisation.

32 | P a g e
Place in the Marketing Mix Of Flickr :
Flickr looks like an online community and is available in several languages like
Chinese, French, English, German, Italian, Indonesian, Spanish, Portuguese,
Vietnamese and Korean. In the year 2013, it was reported by The Verge that the
portal had registered eighty-seven million members and its daily uploaded image
count was nearly 3.5 million.

These numbers have been growing steadily over the years. In order to access videos
and photos from Flickr one does not need to register for an account but it is necessary
for uploading contents on the website. Registering for an account is profitable for a
user as it enables him/her to create desired profile page.

It may include videos and photos uploaded by the user and it grants him access to add
another user of Flickr as his contact. Nowadays mobile has become a necessity and
brand has official mobile apps for Android, PlayStation Vita, Optimised Mobile
Website, iOS and Operating Systems.

33 | P a g e
Price in the Marketing Mix Of Flickr :

Flickr is a popular website and it has adopted a pricing policy that is free but with
certain limitations. This is because at the end of a day every business entity needs
revenue for survival. The brand offers an option of paid subscription that removes
several limitations and provides added benefits. Flickr pricing policy is dependent on
two account types:-

Flickr Free- It is free of any cost with varied limitations and features like-

 Uploading photos is possible up to 200 megabytes

 It has memory storage space of one terabyte
 Uploading videos is possible up to 1 gigabyte
 Original photos can be downloaded innumerable times
 Advertisements appear automatically during browsing

Flickr Pro – It is paid account whose annual subscription costs 50 dollars or monthly
charges are 6 dollars. Its features include-

 Can remove advertisements while browsing

 Has Desktop bulk uploading softwares
 Offers 20% off on certain photo editing softwares
 Have highly developed photo stats that show number of viewings

34 | P a g e
Promotions in the Marketing Mix Of Flickr :

Flicker is a networking site on social media. It is a lot of followers that makes a site
successful and happening. For this one needs advertisement of its products to create
awareness about the brand. Flickr has a personalised blog where it shares useful
information with its users. It also provides relevant help when needed to either create
an account or during first time usage. Each blogger of Flickr is in itself an advertising
agent for the brand. During one of its promotional campaigns Flickr adopted a viral
policy in which a user had to invite and join five persons and for that, he would
receive three months of free subscription.

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CHAPTER:3

CONCEPTIONAL
PROFILE

36 | P a g e
THEORETICAL ASPECTS OF THE CONCEPT:

What is Flickr?

Flickr is an image hosting and video hosting website, web services suite, and online
community that was created by Ludicorp in 2004 and acquired by Yahoo! in 2005. In
addition to being a popular website for users to share and embed personal
photographs, the service is widely used by bloggers to host images that they embed in
blogs and social media. Yahoo reported in June 2011 that Flickr had a total of 51
million registered members and 80 million unique visitors. In August 2011 the site
reported that it was hosting more than 6 billion images and this number continues to
grow steadily according to reporting sources. Photos and videos can be accessed from
Flickr without the need to register an account but an account must be made in order to
upload content onto the website. Registering an account also allows users to create a
profile page containing photos and videos that the user has uploaded and also grants
the ability to add another Flickr user as a contact. For mobile users, Flickr has official
mobile apps for iOS, Android, PlayStation Vita, and Windows Phone operating
systems.

PURPOSE OF FLICKR
While Flickr was originally designed as part of an MMOG to enhance its user
experience, Flickr itself was designed to allow users to organize and store photos, as
well as to engage with each other’s photo content. Today, the purpose is much the
same. Users with a free account get a Terabyte (TB) of storage, which makes it
excellent for archiving, especially for amateur and professional photographers, who
might want to save uncompressed files for later in-depth photo editing. Flickr still has
social networking tools, such as the ability to like, comment, and share content, as
well as to create and join groups around a common interest. And Flickr does have
mobile apps for iOS and Android operating systems, which have received praise from
critics, though these have been eclipsed in usage by Instagram, among other photo-
sharing apps.

37 | P a g e
BENEFITS OF FLICKR

Flickr can be used – and is best suited – for photo-sharing, photo organizing, and
archiving. It is ideal for photographers and in-house creative staff, as well as
marketing initiatives. You can easily organize photos, batch edit them, geotag them,
and access them from anywhere. Flickr can be easily integrated into content
management systems (CMS), such as WordPress or Drupal, for the display of your
photo collection on your blog/website. You can determine who has access to what
photos through robust privacy controls, as well as use filters to categorize the content
they upload and/or search for. You can upload family friendly photos and/or adult
content photos depending upon your brand. And you can release your photos under
several different license types, such as those found under Creative Commons 2.0.

Photos on Flickr can also be easily shared on your Facebook, Twitter, Tumblr or other
social media account. And the free TB of storage, which can be used to download
photos of any size, is far more than the amount offered by other photo sharing sites.
Google, for example, offers unlimited space to download files that are of a maximum
size of 2,048 pixels; however, it charges $50.00 per month for a TB with an
unrestricted download size. Flickr offers Free, Doublr (which offers 2Tbs of storage)
and Pro accounts which offer unlimited storage.

Further, its social media network allows you to extend your brand online, build brand
awareness, generate leads, and enhance SEO. There are over 10 million Groups to
join, each based on a common interest. Flickr mail lets you connect with other Flickr
users. The Explore link leads to Flickr curated photos; those selected are usually
unique or popular or both. And Flickr’s mobile app allows you to shoot and edit 30
second videos – a direct challenge to Vine and Instagram.

Last, but certainly not least, is the fact that Flickr claims no ownership rights of the
photos uploaded onto its site, unlike some other popular photo-sharing social media
sites.

38 | P a g e
 SETTING UP A FLICKR ACCOUNT
To set up a Flickr account, first you need to set up a Yahoo account, which is both
free and simple. Visit www.yahoo.com. Select Flickr from the top of the page, and
then Sign Up on the following page. You will be prompted for some personal
information on the following page. Once you do so and click Create Account, you
will be prompted to create a Flickr username, which ideally should be either your
brand or a term closely related to it. You will then sign in and be ready to upload
photos.

Before you upload your photos, there are a few things to consider:

 How will you organize your photos hierarchically? What albums, collections, and tags
will need to be used to ensure that your photos are arranged in a user-friendly
manner?

 Is there a particular naming convention you plan to employ?

 What rights will users have to access and use the photos?

 Are your photos high quality and/or unique? Flickr users engage more with photos
that are both, so if you may want to consider doing away with the randomly snapped
smartphone shots.

 What size will your photos be stored in? Because of its capacity, you don’t really have
to worry about compressing your photos to save storage space. You have the option of
limiting user downloads to a particular size, which may deter users from downloading
them for unauthorized use.

 What do the photos you choose to display say about your brand?

 How will you integrated Flickr’s content distribution capabilities with your content
roadmap and/or third-party social media management tools, such as HootSuite? How
will you integrate it with your website? And how will you integrate it with your
existing digital archive?

 What metrics will effectively measure the success or failure of your Flickr usage?
Comments? Shared photos? Make a determination and enable the Stats tool in Flickr
to track your progress.

39 | P a g e
Flickr paid advertising
Tencent tested paid advertising on 2015, January. Companies were required to
have a Chinese business license and Chinese bank account in order to use the
advertising services.

Types of advertising on Flickr:-

Flickr Moments ads

These are advertisements that are displayed in user's Moments. Flickr
Moments Ads can include a brand name, profile, short description, a
maximum of 6 pictures (or a 6- to 15-second short video), and a link to a
webpage hosted on Tencent's server. Moments ads are like regular
Moments post but with a sponsored tag. Users can interact with the ads:
they can like and comment on the post. The price of Flickr Moment
advertisement depends on where and when this ad will be displayed.
Usually, the minimum budget for an ad is 50,000 RMB (about US$
7,500).

Geo-localized marketing services

Geo-location service is one of the functions of Flickr for digital
marketing. Flickr will promote associated ads based on the user's
location and preferences. One of the most crucial areas in this regard is
retail, where consumers can get limited version discounts in retail stores
in different regions. Flickr offers a revolutionary 'bridge' for linking
digital marketing and physical activities (such as retail, sells promotion).

Flickr Business:
Flickr Business is one of the latest mobile social network business model
after e-commerce, which utilize business relationship and friendship to
maintain customer relationship. Depending on the instant messages, free video
calls, group chats, information sharing on Flickr Moments and almost 1 billion
users, Flickr attracts many companies and self-employed person selling their
products on Flickr. Comparing with the traditional E-

40 | P a g e
business like JD.com and Alibaba, Flickr Business has large range of influence
and profits with less input and lower threshold, which attracts loads of people to
join in Flickr business.

Flickr Business marketing:

USING FLICKR FOR BUSINESS

Even given its diminished standing within the ranks of social media tools, there are
still many benefits to using Flickr for Business, first and foremost, displaying and
archiving photos.

Displaying and archiving photos and video

Many firms struggle with warehousing their digital photo collections. Even though
they do not take up the physical space of a printed photo, they do take up server space
(and depending on the file format, they can take up quite a lot of it). A Flickr
professional account, which costs a mere $50.00 a year, affords you unlimited server
space, which can greatly reduce the strain on your own internal data warehousing
resources, and the cost of acquisition of dedicated storage space for your photos.
Further, Flickr tools, such as Organizer, make it easy to label, categorize, tag, and
source your photos, individually or en masse, for posterity.

Flickr allows users to make their photos or publicly visible. Integration with
WordPress, through Plugins, is seamless; other CMS’ can display Flickr content on
webpages as well. And even if yours can’t, you can always add a link to your Flickr
photo collection online. Further, Flickr can be a great place to find stock photos to
display on your website – in many cases much cheaper than those on existing stock
photography sites.

That one TB can also be used to upload videos, either those shot with Flickr tools or
others. As of yet, Flickr does not add advertisements to videos you choose to display
publicly on Pro accounts. You can upload high definition videos of up to 1GB each
that last for up to 3 minutes.

41 | P a g e
Extending reach and visibility
Storing your photos on Flickr not only gives you the capability to share your photos
on existing social networks, but you can also connect with fellow Flickr users, and
share and comment on photos on the site itself. And Flickr’s users are active and
engaged: one million photos are shared per day on the site. Sharing photos here
allows people another way to connect with your brand. You can use Flickr as a photo
portfolio, photo directory of your products, or archive. And if you use the site for
archiving purposes – dumping most if not all of your photos on the site and making
them publicly visible (as opposed to carefully curating content), candid, imperfect
photos, as well as staff photos, may help humanize your brand.

Flickr also provides visitors the option to print photobooks from albums and
collections of photos, which can expand your reach.

Expanding your network

Flickr may not rival Facebook or Twitter in terms of social network reach. However,
as a free service offered to Yahoo customers, it does still have a formidable number of
registered users. You can network by clicking the Invite Your Friends link
under Contacts, to import your email contacts database to Flickr, see which members
of your network/customer list/target consumers are already on Flickr, and invite those
who are not. You can join Groups and engage with Flickr users, peruse pages of
individual Flickr users, and highlight other users in Galleries you create, to engage
Flickr users and grow your list of Contacts. From this base, you can build brand
awareness, generate sales leads, and conduct product and market research.

You can also optimize photos, tags and titles to appear high in search results, which
can make your brand more visible. Be on the lookout for pictures of happy consumers
using your product or service and display these prominently on your Flickr page and
on your website.

42 | P a g e
 FLICKR TERMINOLOGY

The following is a short list of terms that are essential to using Flickr optimally.

 Tag: a way to organize photos by assigning them unique words or short phrase

 Geotag: It is a form of tagging in which you can categorize your photos by the
geographic location in which they were taken

 Albums (formerly sets): a group of photos, organized by a Flickr user according to

their criteria

 Collection: a group of photo albums

 Galleries: a collection of third-party photos on Flickr that you curate and can
comment on. Galleries are limited to 18 photos

 Flickr Badge: an HTML or Flash photo that showcases your pictures – either all of
them, an album, or a group sharing a common tag. You can use Badges

 Contacts: Flickr’s versions of friends or followers. You should strive to build a large
base of contacts, consisting of members of your target market and influencers.

 Photostream: a Flickr users’ unique feed of photos, which can appear to them based
on their preferences, as one of several different views, including a slideshow, a
justified view, and a chronologically-ordered archive

43 | P a g e
CHAPTER:4
DATA ANALYSIS,
FININDINGS AND
INTERPRETATION

44 | P a g e
1. AGE:

AGE NO. OF PERCENTAGE

PERSONS
15-20 16 68.18
20-25 6 22.73
25-30 0 0
30 OR ABOVE 3 9.09
FIG 4.1

9%

22%

15-20
20-25
25-30
above 30

69%

Interpretation

From the above data we can conclude that more than 50% are from 15-20 age
group, 22.73% are from 20-25 age group only 9% people are from 30 or above.

45 | P a g e
2. GENDER:

GENDER NO. OF PERCENTAGE

PERSONS
MALE 10 36.36

FEMALE 15 63.64
Others - -
FIG 4.2

37%

male
female
others
63%

Interpretation

From the above data it is clear that 63% are female who had given survey only 37%
are male members.

46 | P a g e
3. WHICH APP DO YOU PREFER MOST FOR SOCIAL MEDIA?

PARTICULARS NO. OF PERCENTAGE

PERSONS
Facebook 15 68.18
Snapchat 2 4.55
Flickr 3 9.09
Blog 5 18.18
FIG 4.3

18%

facebook
9%
snapchat
flickr
5% blog

68%

Interpretation

From the above data it is clearly stated that more than half users are Flickr users
after that Facebook, very few are Flickr users.

47 | P a g e
4. ARE YOU AWARE OF FLICKR?

PARTICULARS NO. OF PERCENTAGE

PERSONS
YES 9 36.36

NO 16 63.64

FIG 4.4

36%

yes
no

64%

48 | P a g e
Interpretation

According to my survey more than 36% people are unaware of Flickr , only
64% are aware of Flickr.

5. HAVE YOU EVER USED FLICKR APP?

PARTICULARS NO. OF PERCENTAGE

PERSONS
YES 4 13.64
NO 21 86.36

FIG 4.5

14%

yes
No

86 %

49 | P a g e
Interpretation

More than 80% people never used Flickr, only 14% people had used.

6. HAVE YOU EVER USED FLICKR PAY?

PARTICULARS NO. OF PERSONS PERCENTAGE

YES 4 13.64

NO 21 86.36

FIG 4.6

50 | P a g e
Interpretation

More than 80% people never used Flickr, only 13% people had used.

7. FOR HOW LONG YOU HAVE BEEN USING FLICKR?

PARTICULARS NO. OF PERCENTAGE

PERSONS
NEVER USED 23 81.82
LESS THAN A YEAR 3 18.18
1-3 YEAR - -
MORE THAN A 3 - -

51 | P a g e
 YEARS
FIG 4.7

90% 82%
80%
70%
60%
50%
40%
18%
30%
20%
10%
0% 0%
0%
never used
less than a
year 1-3 year
more than 3
years

Interpretation

More than 80% people did not used Flickr, only 18% people used Flickr and
that for less than a year.

8. FOR HOW LONG YOU HAVE BEEN USING FLIKR?

PARTICULARS NO. OF PERCENTAGE

PERSONS
NEVER USED 22 86.36
LESS THAN A 3 13.64
YEAR
1-3 YEAR - --

52 | P a g e
 MORE THAN A - -
3 YEARS
FIG 4.8

14%

never used
less than a year
1-3 year
more than 3years

86%

Interpretation

More than 80% people did not used Flickr, only 14% people used Flickr and
that for less than a year.

53 | P a g e
9. HOW CONFIDENT ARE YOU AT YOUR PERSONAL INFORMATION
KEPT CONFIDENTIAL?

PARTICULARS NO. OF PERSONS PERCENTAGE

EXTREMELY 5 18.18
NEUTRAL 7 31.82
LESS 7 31.82
NOT AT ALL 6 18.18
FIG 4.7

18% 18%

extremely
neutral
less
not at all

32% 32%

Pantaloons Retail ( INDIA) Ltd. is within their business premises . 30% agreed to the
point that the main

54 | P a g e
Interpretation

Only 18% people are confident , more than 50% are not confident for safety of
their personal information in Flikr.

10. HOW YOU GET TO KNOW ABOUT FLICKR?

PARTICULARS NO. OF PERCENTAGE

PERSONS
ADVERTISEMENT 4 13.64
FRIENDS 13 54.55
INTERNET 8 31.82

FIG 4.11

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 14%
32%
advertisement
friends
54% internet

Interpretation

According to my data, more than 50% people get to know about Flickr through
friends, and few get through internet, very less people through advertisement.

12. WHY DO YOU PREFER FLICKR?

PARTICULARS NO. OF PERSONS PERCENTAGE

FOR MESSAGING 11 45.45
MINI PROGRAMS AND 2 4.55
GAMES
CITY SERVICES 2 4.55
PAYMENT FACILITY - -
ALL IN ONE 10 45.45

FIG 4.12

56 | P a g e
 for messaging
45% 45% mini program
city services
payment facility
all in one

5% 30 %

Interpretation

According to my data more than 45% prefer Flickr because of all in one, very
few for facilities.

13. DO YOU LIKE THE FACILITIES PROVIDED BY FLICKR?

PARTICULARS NO. OF PERSONS PERCENTAGE

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 YES 3 9.09
NO 13 59.09
FEW 8 31.82

9%

32%

yes
no
few

59%

Interpretation

More number of people or users is unsatisfied by the facilities provided by

Flickr.

14. ARE YOU SATISFIED WITH SECURITY OF FLICKR?

58 | P a g e
 PARTICULARS NO. OF PERSONS PERCENTAGE
EXTREMELY 5 18.18
NEUTRAL 8 31.82
LESS 5 22.73
NOT AT ALL 7 27.27
FIG 4.15

35%

30%

25% 27%

20%

32%
15%

23%
10%
18%

5%

0%
extremely neutral less not at all

Interpretation

Maximum people are satisfied by the security of Flickr but many users are also
unsatisfied with security.

FINDINGS:

59 | P a g e
a) Most of the people who are familiar with multipurpose messaging
social media and mobile payment app they prefer Facebook, whatsup,
paytm due to advertisement, marketing techniques, so to know
preferences of customers towards Flickr.

b) To find how customers got to know about Flickr. Through which

source they attracted customers towards them, whether through
advertisement, posters, hoardings and etc.

c) To find how they increase their users, their quality deals and best
offers they provide, by providing offers are they able to increase their
users. Or else they have other techniques to attract or to increase their
customers or users.

d) To find out what services Flickr is providing to attract customers or

to increase its users, or how they attracting businessman to use Flickr
for business purposes.

60 | P a g e
 CHAPTER:5

SUMMARY

AND

SUGGESTION

SUMMARY:
61 | P a g e
Flickr is a photo management service that allows you to upload and share high
quality photos, connect with friends, and stay in touch. Flickr also provides easy
ways to find great images and use social tagging to manage your finds.

Flickr is best used for uploading, sharing, and viewing clear, sharp images as
compared to other photo-sharing sites, such as Instagram. Flickr allows you to
upload both candid and more professional-grade shots, and the site now gives
users a free terabyte of space to upload the highest quality images. Flickr prides
itself on its many organizational tools, from sets to collections to galleries to
tags that help you best find and share photos. The site provides many other
networking options, such as groups, communities, discussions, and a Flickr
blog, making this a powerful social networking tool.

SUGGESTIONS:

62 | P a g e
 Promotion is main component in every business in order to attract
customers. They need to advertise their brand and by doing other
marketing techniques they can attract customers. They need to spread
their brand in order to increase the number of users. By facilitating and
by giving offers will attract number of users.
 Try to build strong relationship with users or interact with each and
every user. By interacting with users and by giving replies to their
feedback’s and by solving their issues, and by giving their opinions’
about issues leads to build strong relationship for both parties , which is
benefited for both.
 Take feedbacks from users and try to improve their issues if there are,
and take effective decisions to improve the performance of business and
try to make users to get attracted to your facilities and benefits which
your company is providing. Feedbacks from users plays very important
role in success of business..
 They need to think innovatively and they need to do something different
and they need to create a good image in front of customers and they
must plan something different to launch in order to attract customers.

63 | P a g e
 ANNEXURE

QUESTIONAIRE:

Q1) Age
 15-20

64 | P a g e
  20-25
 25-30
 30 or above

Q2) Gender
 Male
 Female
 Others

Q3) Which app do you prefer most for social network?

 Facebook
 Snapchat
 Flickr
 Blog

Q4) Are you aware of Flickr?

 Yes
 No

Q5) Have you ever used Flickr?

 Yes
 No

Q6) Have you ever used Flickr?

 Yes
 No

Q7) For how long you have been using Flickr?

 Never used
 Less than a year

65 | P a g e
  1-3 year
 More than 3 year

Q8) For how long you have been using Flickr?

 Never used
 Less than a year
 1-3 year
 More than 3 year

Q9) How confident are you at your personal information kept confidential?
 Extremely
 Neutral
 Less
 Not at all

Q10) How you get to know about Flickr?

 Advertisement
 Friends
 Internet

Q11) Why do you prefer Flickr?

 For messaging
 Mini program and games
 City services
 Payment facility
 All in one

Q13) Do you like the services provided by Flickr?

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  Yes
 No

Q14) Are you satisfied with security of Flickr?

 Yes
 No

67 | P a g e
 BIBILIOGRAPHY

BOOKS:

 LIKEABLE SOCIAL MEDIA Published by Dave Kerpon

 The Art of Social Media by Guy Kawasaki & Peg Fitzpatrick

 Epic Content Marketing, by Joe Pulizzi

68 | P a g e
WEBSITES:

1. https://en.wikipedia.org/wiki/FLICKR

2. https://medium.com/swlh/wechat-the-evolution-and-future-of-
chinas

3. https://www.google.co.in/search?
MARKETING+MIX+OF+FLICKR

4. https://quotes.wsj.com/TCEHY/financials/annual/balance-sheet

69 | P a g e