Professional Documents
Culture Documents
Marketing Questions
Marketing Questions
Your friend has composed a list containing products associated with each level of Maslow's
hierarchy of needs:
* self-actualization: education
What is the term for the imbalance between a consumer's actual state and desired state?
esteem
needs
motives
self-actualization
The values, beliefs, and preferences shared by members of a social group in a time and place is known as
which of the following?
culture
sociology
consumer behaviour
reference group
At which stage do customers notice a gap between their current situation and a desired situation?
evaluation of alternatives
purchase act
need recognition
post-purchase evaluation
Cognitive dissonance is least likely to increase when which of the following is true?
The purchase has a big effect on the buyer.
The dollar value of the product or service increases.
Rejected alternatives have desirable features unseen in the selected purchase.
The purchase is low involvement.
Elvira has opened up a new restaurant, the Gomez Eatery, in her neighbourhood. Elvira would like décor to
stimulate appetite. What colour should she paint her walls?
blue
red
yellow
orange
What are specialized subgroups with their own distinct characteristics and behaviours?
culture
subcultures
ethnic mix
social groups
Research has found that people suffering from mental health issues are often requiring a sense of belonging to
help manage their symptoms. What level of Maslow's hierarchy does this example show?
social needs
esteem needs
safety needs
physiological needs
A farmer sells honey at a farmers' market, and decides to alter his selling price to determine the ideal number.
He changes the price by lowering it and increasing it by 5%, 10%, and 20% over a few months. He realizes
that the ideal spot is a 20% decrease in order to truly attract interest and differentiate him from store bought
competitors. He is using a marketing perception concept called:
selective price adjustment
threshold level of perception
retained threshold price
discerning price perception
Selma wants to buy a budget smartphone with good features. However, she cannot decide which one to buy.
She asks her coworkers for their advice. In this scenario, Selma's buying decision is likely to be influenced by
a(n) ________.
primary membership group
nonaspirational reference group
aspirational reference group
secondary membership group
In the context of factors that affect consumer decision making, which of the following statements is true of
cultural values?
They are passed down as part of the socialization process.
They are exerted only as conscious decisions.
They are inherent rather than learned or acquired.
They are static and do not experience change.
* water
* vitamins
* antibacterial cleaners
At which stage do customers notice a gap between their current situation and a desired situation?
evaluation of alternatives
post-purchase evaluation
purchase act
need recognition
Kendall is setting up some holiday decorations and has realized that some glass ornaments were smashed
during a recent move. Kendall's surviving glass ornaments are in the shape of spheres; however, she has
decided that the spheres do not match her décor theme for the coming year. Kendall is in what stage of the
consumer decision process?
purchase decision
need recognition
search
purchase act
Ashton owns a small chain of bakeries in Ontario and is interested in opening another store in Quebec City.
Recently, Ashton hired an advertising agency to develop some creative pieces to promote the bakeries. The
advertising agency developed one magazine advertisement, ensuring that the copy was translated word-for-
word into French in order to appeal to Quebecois consumers. The advertisement ran for one month in four
magazines and contained information about the bakery's unique products. The advertisement featured a QR
code that customers could scan for more details. What is the most valid criticism of Ashton's approach?
Ashton should be consider marketing his products to Canadians of Chinese and East Indian origin specifically.
Magazine advertisements are not effective for the food industry.
QR codes are highly ineffective in magazines.
Ashton is using the same advertising strategy for the Quebec market and the Ontario market.
Cognitive dissonance is least likely to increase when which of the following is true?
The purchase has a big effect on the buyer.
The purchase is low involvement.
The dollar value of the product or service increases.
Rejected alternatives have desirable features unseen in the selected purchase.