SEPTEMBER 2021

NEXTATLAS WEBINAR

Moving Beyond
Sustainability :
How to Design a Net Zero Future
 Nextatlas
For you
Nextatlas is a fast growing MarTech start-up that applies Observe.
Artificial Intelligence to analyse billions of verbal and
visual Social Media data, developing key insights for Predict.
brand innovation and marketing strategies.

The bene ts, compared to classic methods of analysis and

React.
research, come in the immediacy of linking real-time
ndings from multiple data sources in order to deliver
statistically relevant analysis, reducing signi cantly the
timing and resources required whilst exceeding in the
quality of the output through the AI technology. 300K +2,5M 600K
Industry specific New Posts/ Tracked
Key Bene ts : Innovators Week Tags

+ Data(AI)
Driven + Industry
Speci c + Always
On
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 Nextatlas
For you
A new Sustainability section
you can’t miss
BESPOKE TR END

Sustainability is a complex industrial and cultural Bespoke Trend !

phenomenon that interests 90% of the Nextatlas
community.
Nextatlas has identi ed 8 Macro trends - themes
spanning multiple trends and insights - that currently
encapsulate each of Sustainability’s diverse definitions.

Bene ts for your Business :

Detect Analyse Evaluate

the emerging the new Opportunities for
directions concepts each Sector/Target
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NEXTATLAS WEBINAR | MOVING BEYOND SUSTAINABILITY

00. The Pillars of Sustainability

S U S TA I N A B I L IT Y AC R O S S T H E VA LU E C H A I N
• Carbon Capture technologies

01. Research & Development

• Coopetition as a new strategic move

Today’s
• By products & unwanted materials
• Biomaterials and their application

• Soft & minimal aesthetic

02. Design & Production

• Virtual garments

Journey
• Imperfect & raw materials
• Reusable packaging

• Support Local

03. Marketing & Communication

•
•
•
Digital pollution
Digital Tools & Traceability
Grassroot activism

• Buyback Programs

04. Customer Experience & Aftercare

•
•
•
The Right to Repair
Next Gen & Aftercare
Rental Economy
NEXTATLAS WEBINAR | MOVING BEYOND SUSTAINABILITY

ENVIRONMENT

The Pillars of

Sustainability

EC O N O M I C SOCIAL
NEXTATLAS WEBINAR | MOVING BEYOND SUSTAINABILITY
ENVIRONMENT
Climate Crisis Carbon
Biodegradable Materials Plastic Pollution
Agtech Biotech Climate Positive
Digital Pollution Resources Net-Zero
Certifications Footprint
Innovation Impact Awareness
Traceability Greenwashing
Blockchain
Carbon Negative
Transparency
Regenerative The Pillars of Wellbeing
Sustainable Living
Zero Waste
Renew
Scraps Sustainability Slow
Minimal
Organic
Repair N E X TAT L AS
Resale Freecycle
Conscious
D I C T I O N A RY
Circular Lifecycle Equity Social Justice
Accountability Data Protection
Privacy
Grassroot
Activism
Responsible Growth
Honesty GenZers
Support Local Empowerment Diversity
EC O N O M I C Cooperation Sourcing SOCIAL
Community Inclusivity
Labour
NEXTATLAS WEBINAR | MOVING BEYOND SUSTAINABILITY
ENVIRONMENT
Climate Crisis Carbon
Technological
Biodegradable Materials Resource
Plastic Pollution
Agtech Biotech
Disruption Resources
Depletion
Digital Pollution Net-Zero
Certifications Footprint
Innovation
The Imperative of Impact
Traceability Greenwashing
Transparency
Blockchain Awareness
Transparency
Regenerative The Pillars of The
Wellbeing
PursuitLiving
of
Sustainable
Zero Waste
Renew
Scraps Sustainability Mindful Living
Minimal
Slow Organic
Repair
Wasteless N E X TAT L AS
Resale Freecycle
Conscious
Economy 8 M AC R O T R E N D S
Circular Lifecycle Equity Social Justice
Accountability Data Protection
Cognitive
Privacy
Grassroot Sustainability
Activism
Responsible Growth
Let’s Go Honesty GenZers
Support Local
Local FairnessDiversity
Empowerment
EC O N O M I C Cooperation Sourcing & SOCIAL
Community Inclusivity
Inclusivity
Labour
Research &
NEXTATLAS WEBINAR | MOVING BEYOND SUSTAINABILITY

How to leverage Sustainability across the Value Chain?

Design & Marketing & Customer Experience

Development Production Communication & Aftercare
NEXTATLAS WEBINAR | MOVING BEYOND SUSTAINABILITY

01.
Research &
Development
Our Bet for you : Tech-enabled Resilience
 Credits: Unsplash

NEXTATLAS WEBINAR | MOVING BEYOND SUSTAINABILITY

Research &
Development
MACRO T REND
Tech-enabled Resilience | Our Bet

• With the undeniable link between natural disasters and climate

change, the urge for better, future-proof solutions is mounting.

• For a more climate-positive and fair future, tech-driven, innovative

solutions and the planet's wellbeing should be prioritized over
profit.

• New technologies, especially those that utilize biological

systems, are enabling change across all industries and unveiling
new roads for real change.

“Biotech”
has been steadily growing
in the last 18 months +60%
MOVING BEYOND SUSTAINABILITY | RESEARCH & DEVELOPMENT

Micro Trend | Emerging Data

Tech-enabled +32% Top Keywords

Resilience “DECARBONIZATION”
STEADILY GROWING
OVER HALF A YEAR
Renewables CCS Atmosphere

01.1 +143%
Bioenergy

Algae
Removal

Coal
Capture

Fossil

“BIOCHAR” Fuels Soil Biodiversity

STEADILY GROWING
OVER 18 MONTHS Technologies Geoengineering

More money and attention is owing into

carbon capture technologies as the dangers
of climate change grow

MICR O TR END
Image credit: Unsplash
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MOVING BEYOND SUSTAINABILITY | RESEARCH & DEVELOPMENT

01.1 Tech-enabled Resilience

Brand Case : Coty x LanzaTech

Coty, which also owns beauty brands like CoverGirl and Rimmel and is
the world’s largest fragrance company, announced in the beginning of
2021 that it’s partnering with the biotech company LanzaTech to use its
ethanol made from carbon-captured emissions in fragrances. Select
brands in Coty’s portfolio—though they have not yet announced which
ones—will be made with this carbon-capture ethanol starting in
October 2021 and Coty aims to use the ethanol in the majority of its
fragrance lines by 2023. https://www.fastcompany.com/

Brand Case : DS Automobiles x EGON LAB

French car brand DS Automobiles has released a four-piece clothing

range coated in living algae that sequesters carbon dioxide from the air
and turns it into oxygen. The capsule collection, which includes a
bomber jacket, a trench coat and two T-shirts, uses the same
photosynthesis process as plants, which is also performed by
microorganisms such as algae. In order to function, the pieces need to
be treated more like houseplants than standard garments, and require
daily misting and regular sun exposure to keep the algae alive.

https://www.dezeen.com/
MOVING BEYOND SUSTAINABILITY | RESEARCH & DEVELOPMENT

This is just
01.1 Tech-enabled Resilience

A Sneak Peek !
Brand Case : Solar Foods’ Solein
Download the Full Report Here
Food made from captured atmospheric carbon could feed
the world while helping to combat climate change, according
To See What's Next For Sustainability ?
to Solar Foods CEO Pasi Vainikka. Solar Foods created a
vegan protein powder, called Solein, from microbes that
metabolise carbon dioxide, absorbing the carbon so they can
grow while releasing the oxygen. The powder can be turned
into meat and dairy substitutes or added to foods and shakes
as a nutritional supplement. Solar Foods claims that Solein
eliminates most of the emissions associated with modern
WHATwhich
agriculture, ADDITIONAL CONTENT
is responsible for WILL
almost one-third of all YOU FIND?
greenhouse gas emissions.
https://www.dezeen.com/
• 3 more Macro Trends and 15 more Micro Trends
• Data about : Target Segments, Keywords, Industries involved,
• Recommendations, Timelines, Predicted Growers.. and more
• +30 Innovative Brand/Business Cases
• Selection of Brand-relevant Insights to Actions
SEPTEMBER 2021

T H AN K S!
NEXTATLAS
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