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    ANOVA

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    jhontofferviloria1
    The document presents results from an ANOVA comparing different variables (color, shape, etc.) between groups and within groups. It finds significant differences between groups for all variables tested based on sum of squares, degrees of freedom, mean squares, and F and p values reported, with p values all below 0.001 indicating less than a 0.1% chance the differences occurred by chance.

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    ANOVA

    Uploaded by

    jhontofferviloria1
    6 views2 pages
    The document presents results from an ANOVA comparing different variables (color, shape, etc.) between groups and within groups. It finds significant differences between groups for all variables tested based on sum of squares, degrees of freedom, mean squares, and F and p values reported, with p values all below 0.001 indicating less than a 0.1% chance the differences occurred by chance.

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    The document presents results from an ANOVA comparing different variables (color, shape, etc.) between groups and within groups. It finds significant differences between groups for all variables tested based on sum of squares, degrees of freedom, mean squares, and F and p values reported, with p values all below 0.001 indicating less than a 0.1% chance the differences occurred by chance.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    6 views2 pages

    ANOVA

    Uploaded by

    jhontofferviloria1
    The document presents results from an ANOVA comparing different variables (color, shape, etc.) between groups and within groups. It finds significant differences between groups for all variables tested based on sum of squares, degrees of freedom, mean squares, and F and p values reported, with p values all below 0.001 indicating less than a 0.1% chance the differences occurred by chance.

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    © All Rights Reserved
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    of 2

    ANOVA

    Sum of Mean
    Squares df Square F Sig.
    Color Between 14.139 6 2.357 5.204 <.001
    Groups
    Within Groups 134.039 296 .453
    Total 148.178 302
    Shape Between 13.282 6 2.214 5.412 <.001
    Groups
    Within Groups 121.067 296 .409
    Total 134.349 302
    Material Between 15.972 6 2.662 6.508 <.001
    Groups
    Within Groups 121.087 296 .409
    Total 137.059 302
    Graphics Between 21.363 6 3.560 8.423 <.001
    Groups
    Within Groups 125.128 296 .423
    Total 146.491 302
    Accessibility Between 22.559 6 3.760 8.670 <.001
    Groups
    Within Groups 128.364 296 .434
    Total 150.923 302
    Logo Between 10.071 6 1.679 3.996 <.001
    Groups
    Within Groups 124.327 296 .420
    Total 134.398 302
    Layout Between 20.909 6 3.485 7.290 <.001
    Groups
    Within Groups 141.498 296 .478
    Total 162.407 302
    Typography Between 17.815 6 2.969 6.715 <.001
    Groups
    Within Groups 130.875 296 .442
    Total 148.690 302
    ProductInformation Between 26.011 6 4.335 9.341 <.001
    Groups
    Within Groups 137.368 296 .464
    Total 163.379 302
    Size Between 18.743 6 3.124 6.741 <.001
    Groups
    Within Groups 137.173 296 .463
    Total 155.916 302
    FirstImpression Between 22.404 6 3.734 8.575 <.001
    Groups
    Within Groups 128.890 296 .435
    Total 151.293 302
    BrandIdentity Between 20.677 6 3.446 8.177 <.001
    Groups
    Within Groups 124.741 296 .421
    Total 145.418 302
    PerceivedQuality Between 24.227 6 4.038 8.130 <.001
    Groups
    Within Groups 147.003 296 .497
    Total 171.230 302
    ConsumerPreferen Between 27.806 6 4.634 10.115 <.001
    ces Groups
    Within Groups 135.618 296 .458
    Total 163.424 302
    ImpulseBuying Between 14.282 6 2.380 4.598 <.001
    Groups
    Within Groups 153.223 296 .518
    Total 167.505 302

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