1. STAKEHOLDERS
CUSTOMER SEGMENT
Government
Bureau of Internal Revenue​- This is
where the business would acquire
Tax Identification Number.
Department of Trade and Industry​-
This department will handle the
legalization of the Business name.
Suppliers
Rodney’s Fruit and vegetables
Dealer​- Supplier of Banana
Zaida’s Baking Tools and
Ingredients​- A store located at
Tanauan City, Batangas will be our
supplier of the baking ingredients.
Richbee Honeybee farm​- They will
be the supplier of Honey
Pastry Box Supplier​- They will be
the ones who will supply the donut
boxes which will be used in packing
the Donutritious.
Logistic Partner
On the Go- Delivery Services
SENIOR HIGH SCHOOL | ABM |
2. KEY ACTIVITIES
● Product Planning
Ensure the plan step by step
to have high- quality products
and good design
● Production
(1)Make the honey powder;
(2) Measurement of the
ingredients needed; (3)
Mixing the ingredients; (4)
Make the knead and dough;
(5) Let the dough rise; (6)
Shape the dough into donut
shape; (7) Let the donut rise
again; (8) Make the glaze; (9)
Fry and drain; (10) Dip the
donuts in the glaze; (11) Slice
the banana and donut, then
serve.
● Packaging
Place the products in a donut
box; arrange the donut in a
packaging to be more
presentable and neat.
● Marketing
Social Media Marketing,
Public Relations and
Influencer Marketing.
3. VALUE PROPOSITIONS 4. CUSTOMER
Problem: RELATIONSHIP
● Struggling on finding a
treat that is healthy and
at the same time can
savor your indulgence.
Product:
● A doughnut with an
alternative of honey and
banana that provides
customer’s pleasure
and nutritional needs.
What we offer:
● Natural, fruity, hearty
snack
● A site that introduces
and promotes the
product
● Delivery to fit customer
schedule and location
● Fit for all ages
● Low priced
● A good product and a
trustable service to all
● Dedicated personal
assistance​- We have
customer service to attend to
the needs and questions of
the customers. Therefore, we
can form a good relationship
with our customer.
● Community relationship -
We need to be kind to our
customers because they are
the only ones who can help us
because without the customer
our business will not grow.
● Service hotline​- ​We will have
it for customers when ordering
or inquiring about our
business, they can call easily
so they will not be
disappointed since we value
the relationship with them.
● Feedback​- ​To maintain
relationships with customers,
we will accept / acknowledge
their feedback. It's like we're
going to listen to them, what
their recommendations are.
5.
● Demographic Segment
Applicable for all genders
Our product is food so it is applicable for
male and female.
Age 8-65 years old
Ages 8-65 years old can taste this donut
because besides being nutritious it is also
delicious.
Recommend for Diabetic persons
Diabetic person can also eat this donut
because this food has no preservatives at
the same time nutritious and delicious.
● Geographic Segment
Areas within Batangas province
People within Batangas Province can buy
our delicious and nutritious product.
● Psychographic Segment
Donut Lovers
Our most important customers are those who
love donuts like kids.
Healthy diet
 ● Distribution Also, because of this our It can prevent diseases like diabetes, obesity
​Distribute products to the business will grow. and is a delectable goodies to all.
customer; reseller if there's
any. Bring the product to Hobbies to eat quickly
logistic partners to be Since our product is very healthy, it will
delivered to the customers. surely increase or quicken one’s appetite.

6. KEY RESOURCES 7. DISTRIBUTION CHANNEL People who works a lot of time

Physical Resources ● Direct Sales Our product can boost one’s energy from the
● Equipment ● Online Website (for promotion ingredients it contains.
Tray, electric mixer, mixing and introduction of product)
bowl, measuring cups and ● Virtual Partners (Paymaya, ● Our customer is based on mass
spoons, donut fryer Gcash and other online market. They are always welcome to
● Ingredients payment services) buy our product, and they can give it
All Purpose Flour, Dried active ● Partnership with other as a souvenir to their loved ones. It is
Yeast, Butter, Salt, Egg, business and suppliers also a multi-sited platform because
Honey, Banana, Milk and ● Collaboration with Delivery our customers can recommend it to
Vanilla Extract Services (for Dispatchment their acquaintances.
● Vehicle Partners)
● Building
Human resources
● Employees/Staff
● Delivery man
● Salespeople
● Customer service
agents
Intellectual resources
● Customer knowledge
● Staff knowledge

SENIOR HIGH SCHOOL | ABM |

8. COST STRUCTURE
Business Establishment
● Business Registration Fee
● Taxes
Fixed Costs
● Salaries​- ₱3,000
● Rent​- ​₱2,000
Variable Costs
● Ingredients​- ​₱5,000
All Purpose Flour- ₱42(1kg); Dried
active Yeast- ₱35(100g); Butter-
₱39(225g); Salt- ₱32(1kg); Egg- ₱7 per
piece; Honey- ₱500(500ml);
Banana-90(1kg); Milk- ₱180(1L);
Vanilla Extract- ₱37(60ml)
● Packaging​- ​₱500
● Marketing Expense​- ​₱1,000
● Utilities Expense​- ​₱2,000
● Transportation​- ​₱500
● Equipment​- ₱3,000
● Website Creation​- ​₱1,000
SENIOR HIGH SCHOOL | ABM |
● Branding 9. REVENUE STREAMS
● Copyright and ● Sale of the product - performed
Trademark through direct selling or direct
Financial resources transaction from a customer to the
● Cash seller.
● Investments ● E-Commerce sales - it goes the
same way as the sale of the product
but in the form of indirect selling
through online platforms.
● Delivery service - With the presence
of the online platforms, delivery
services would be included.
Material Cost:​ ₱20
Labor Cost:​ ₱15
Overhead Cost:​ ₱20
Mark-up:​ ₱20
Product price: ​₱75
Subgroup #1 Members:
Charles Jan O. Navarro (Leader)
Dann Andrew L. Cetron
Danielle Anne I. Guerrero
Johanna Reane V. Marquez
Gian Quizon
1. STAKEHOLDERS 2. KEY ACTIVITIES
Production Product Prep - ​the planning
and purchasing of materials and
● Leor Fragrance procedures needed to execute
- Creates exotic fragrances the business.
from high quality aromatic Production - ​(1) Pour the base
oils essential oil into a clean
● The team/group will work container. (2) Follow it up with
hand and in hand to produce the scent of your choosing;
the product (lavender / lemon / etc.) (3)
Blend well to make sure their
Suppliers consistencies don’t overline. (4)
Add the acidic sanitizing formula
● Craftology Essentials
(citrus or woodstock). (5) Mix in
- Supplier of our main
the alcohol. (6) Let it all blend
ingredient, essential oils
together for another 2-3
● McCormick and Company
minutes. (7) Secure it with a
- Supplier of our anise extract
cheese cloth to keep clean and
● Chemworld Fragrance
exposed to air. (8) Let sit for 2-3
Factory
days . (9) Add a hint of water
- Wide array of glass bottles
and shake vigorously. (10) Use
● Raw Essentials PH
filter to transfer drag range
- Vary from measuring tools,
formula into the bottle.
droppers, box packaging,
Packaging - ​an idealized boxing
and more
of the finalized product to
Distribution ensure appeal.
Marketing Promotion - ​a series
SENIOR HIGH SCHOOL | ABM |
3. VALUE PROPOSITIONS 4. CUSTOMER
● Aims to resolve the RELATIONSHIP
necessity of disinfection and ● Personal assistance
sanitation relationship. This will be done
● Contains various essential through face-to-face, wherein
oils like Jojoba oil, the sales personnel will be
Cedarwood oil, assisting the customers with
Frankincense oil. etc. their inquiries and in their
● Have antibacterial and shopping experience.
disinfectant properties from ● Customer Retention. ​Through
the anise extract reducing the pain points of the
● Emits a long-lasting scent customers, labeling the
because of the ylang-ylang customers, and utilizing social
essential oil proof, the company will be able
● Have three variations of to create stronger bonds with
scent to cater all genders the customers.
● Affordable price that is ● Ask for feedback. Some
suitable to the budget customers might want to say
something about a product for
improvement.
● Offer options. ​Let our
customers feel empowered by
giving them better options.
Through these we can help
customers to make a better
and right decision.
5. CUSTOMER SEGMENT
● Fragranza will be catering ​all
genders with its array of
available scents.
● Studies show that younger
women (​ages 14-24​) are more
likely to buy perfume.
● Ages 25-49 in men ​are the
most active users and sellers of
perfume in the market.
● 65% of perfume users also
prefer perfumes that last very
long, following long and neutral
longevity.
● Segmentation​.
- Occasion Segmentation. over
40% of the market use
perfume everyday
- Loyalty-use. Most customers
also stay loyal to their
perfume as their “signature
scent”
- Psychographic segmentation.
Those whose lifestyle is
on-the-go, yet whose
personalities are classy and
adventurous.
 of stalls with flyers to get the ● Actively listen to the customers
● The team will act as a word out for Fragranza and provide them with detailed
distribution team to sell the accompanied with social media information on what they want.
products sites and ads.
Distribution - ​stalls in malls and
websites full of promo links to
have the product either be
picked up personally or
delivered by the delivery team.

6. KEY RESOURCES 7. DISTRIBUTION CHANNEL

8. COST STRUCTURE Physical Resources ● Through physical channels like 9. REVENUE STREAMS
Start-up Costs ● Essential Oils, Acidic Direct selling ● Direct Transaction
Initial ingredient purchases disinfectants, Lavender, ● Establishing a physical store - Offering our products directly to
- P9,000 Lemon, Cedarwood, ● Giving free samples to our customers
Initial Packaging purchases Bark, Alcohol introduce the product ● Indirect Transaction
- P5,000 ● Centrifuge - Another way of selling the
● Offering extras like discounts
Permits and Licenses ● Blenders product but with the use of
to attract and retain customers
- P2,000 ● Vials / Bottles social media platforms.
Manufacturing Costs ● Rented Space/Stalls ● Through virtual channels like Customers can pay online via
- P2,000 Financial Resources Social media selling the different payment options
Budget for Unexpected Expenses ● Investors ● Uploading product details on that will be made available (e.g.
- P1,000 ● Capital social media platforms like GCash, Paymaya, Bank Online
Transportation Intellectual Resources Instagram and Facebook facilities, etc.)
- P1,000 ● Copyrights
Initial Marketing costs ● Brand Material cost​- Php. 525 (Php. 175
- P500 ● Patents each)
START-UP COSTS: ​P20,500.00 Human Resources Overhead Cost​)- Php. 50
Recurring Costs ● Staff / Employees Mark Up​- 20% (Php. 45)

SENIOR HIGH SCHOOL | ABM |

Restock purchases ● Salespeople Selling Price​- Php. 270
- P5,000 ● Delivery team
Manufacturing costs
- P700
Budget for Unexpected Expenses
- P700
Transportation
P1,000
RECURRING COSTS: ​P7,400.00
Subgroup #2:

Lualhati, Victoria Pauline L. (Leader)

Aniciete, Arven Diane C.

De la Vega, Jennilou G.

Matienzo, Aliana Mikhaela B.

Valencia, Aljon Y.

SENIOR HIGH SCHOOL | ABM |

1. STAKEHOLDERS
A. Suppliers:
● Orera Technology
- supplier for the eco-friendly
containers of our milk.
● EcoNest PH
- supplier for our eco-friendly
cookies container.
● Harina atbp.
- store where we can get the
ingredients. ​We chose this
store since it is owned by
one of our group members
and there will be easier
communication with the
partner.
B. Distribution:
● The team will work together
to distribute the products
both directly and indirectly
(online-selling).
SENIOR HIGH SCHOOL | ABM |
2. KEY ACTIVITIES 3. VALUE PROPOSITIONS 4. CUSTOMER 5. CUSTOMER SEGMENT
RELATIONSHIP
● Research ● Product ● The customer base of our Breakfast
- must be conducted in - Not your typical cookie ● In our business, the relationship in a box is the mass market.
order to come up with a as it is composed of that the customers should ● Our product is a type of food that
great quality and design of oatmeal and cereal with expect from us will be personal can serve as a meal for a large
product. toppings and milk of assistance. This type of scale of consumers.
● Production your own preference. relationship requires human ● This product is a meal and created
- generates employment interaction which is needed for regardless of the consumer's
and thus, is where ● Problem help in the sales process. gender
man-power of employees - Skipping meals for
are used. breakfast because you Customer Service: A. Demographic Segment
● Production Management have a hectic schedule ● Asking customers for feedback, -Suitable for all genders.
- where the planning and or you’re not satisfied comments, and suggestions -Ages 5-40 years old.
controlling of production with your light breakfast. through surveys. -Highly recommended for
take place. ● Being accessible to customers students and office Workers from
● Distribution Channels ● What we offer to attend to their needs and ages 5-40 who need breakfast
- will be done through retail, - Our product is designed concerns. despite their schedules are our
online-selling, and as “on-the-go” so that ● Maintaining a positive attitude target.
to make our customers feel
resellers. customers can consume comfortable with us.
● Marketing it fast and may bring it ● Responding quickly so that we B. Psychographic Segment
- will be done through social anywhere. can address the customers’ -For people who love sweets.
media platforms to get - Offers convenience questions, inquiries, and -For workers and students who
word of the business’ since you no longer complaints immediately. have limited time to take their
existence and the value it have to prepare your ● Focusing support on our breakfast or snacks.
provides to the customers. breakfast. customers to make them feel
prioritized.
● Communication with key - A breakfast/snack that is ● Being proactively helpful to
partners heavy enough to satisfy ensure that our staff is C. Geographic Segment
- keeping constant your hunger and would approachable. -Areas within Batangas.
C. Manufacturing communication with our
● We will be hiring employees supplier and delivery
for the labor of making the service
products. ● Problem-solving
- setting up meetings to
discuss issues that occur
in the business.
6. KEY RESOURCES
A. Physical resources
● Ingredients
- Butter, Brown Sugar, Salt,
Eggs, Vanilla, Baking
Soda, Flour, Cereal,
Oatmeal, Toppings.
● Baking Machinery and
Equipment
- Oven, Tray, Parchment
Paper, Electric Mixer,
Mixing Bowls.
● Working Space
● Food Stall
● Vehicle
B. Human resources
● Employees/Staff
- Bakers
SENIOR HIGH SCHOOL | ABM |
power you throughout
the day.
- Our product offers a
wide variety of cookie
and milk flavors which
the customers can
somehow alter for a
more personalized feel.
- A breakfast made for 8. Cost Structure
everyone especially for
those cereal and cookie
lovers.
- Our pricing and volume
is flexible in order to suit
our customers’ different
needs and preferences.
- Delivery service is
available so that we can
bring our products to
those who are busy and
unable to go out of the
house.
- We are accessible to
our customers within
batangas since we can
reach them through
different distribution
channels.
● Maintaining the product’s best
quality to keep the customers
from buying our product.
● Giving special discounts to our
loyal customers.
● Start-up Cost:
Initial Ingredient Purchases
P 4,340.00
Initial Packaging Purchases
P 3,400.00
Permits and Licenses
P 2,000.00
Manufacturing Costs
P 2,000.00
Budget for Unexpected
Expenses
P 1,000.00
Transportation
P 1,000.00
Initial Marketing Costs
P 1,000.00
START- UP COSTS: ​P 14,740.00
7. DISTRIBUTION CHANNEL
A. Retail
- Sales will be done by
physically selling our C. Intellectual resources
product in the public.
B. Online Selling
- the transaction is through
social media
- very convenient for the
consumers who do not have
enough time to buy the
product from the store.
C. Resellers/ Distributors
- form of direct selling.
- through resellers or
distributors we can expand
the business and increase
the number of our
customers.
SENIOR HIGH SCHOOL | ABM |
- Sales people
- Finance officers
● Delivery Person
● Proprietary Knowledge
● Customer Knowledge
● Customer Databases
D. Financial resources
● Capital
● Investors
- Social media platforms ● Recurring Cost
are also available for Ingredient Restock Purchases
those who want to get P 6,000.00
more information about Packaging restock purchases
our product. P 5,000.00
Manufacturing Costs
P 1,000.00
Budget for Unexpected
Expenses
P 950.00
Transportation
P 1,000.00
BUDGET FOR RECURRING COSTS:
P 13,950.00
9. REVENUE STREAMS
● Retail
-​In this mode of transaction, sales will be
done by selling in food stores or stalls.
● Online Selling
- In this mode of transaction, sales will be
done through entertaining orders from our
social media accounts.
- We accept payments through Cash on
Delivery and Online payment (Bank
transfer, E-wallets, Gcash, Paymaya,etc.).
● Reseller/Distributor
-In this mode of transaction, sales will be
done through direct selling to
resellers/distributors.
-Having resellers/distributors will help
increase brand awareness through their
own marketing strategies.
Material cost​- Php. 78.00
Overhead Cost​ - Php. 50
Mark Up ​- 50% (Php 64.00)
Selling Price ​- Php. 200.00
Subgroup 3

1. Micaela Keana Reyadette Lina (Leader)

2. Luis Antonio P. Reyes
3. Kathryn Joy Bonsol
4. Ysha Lynne Eslava
5. Spanky Norbie Ariola

SENIOR HIGH SCHOOL | ABM |