MARKETING

PLAN
 TABLE OF CONTENTS

ACKNOWLEDGMENT ..........................................................................................
............. I
EXECUTIVE
SUMMARY .................................................................................................... II
Logo ............................................................................................................................
.............. 2
Company Background .............................................................................................................. 2

Company Objectives ................................................................................................................ 2

MARKET ENVIRONMENT .................................................................................................

III

Target Market ........................................................................................................................ 3

MARKET COMPETITION/ INDUSTRY ANALYSIS ....................................................

IV

Existing Competitors .................................................................................................................

4

SWOT Analysis ........................................................................................................................

4

Five Forces Analysis .................................................................................................................

4

MARKETING PLAN/ STRATEGIES .................................................................................. V

Existing Marketing Strategies/Programs .................................................................................. 5

Proposed Marketing Plan .................................................................................. ..................... 5

I. ACKNOWLEDGEMENT
These acknowledgement is no exception.
Our first thanks goes to the almighty God for giving the patience and courage to finish this task within its
submission deadline.
.We’re also sincerely thankful to those suppliers who’s willingly provided the needs of our business, and
they promise to be fair in their supplies as soon as it’s officially open.
Without their encouragement, this would have been impossible for us to complete it in due date.
And lastly, I also thanks the manpower who helped me during the process of planning by giving insights
and suggestions where they think will be better for the future of our company.

II. EXECUTIVE SUMMARY

Enable to welcome our loyal customer and make them comfortable while eating our plabby patty in our
restaurant we installed a fully air-conditioned. And we also hired a well mannered staff and We trained it
to be polite so that we well gained their satisfaction and they will eat again on our restaurant

• Logo (PLABBY PATTY)

• Company Background

The flabby patty will be soon to be open on January 23, 2024 at 24 F.Carlos Baesa Q.C together with our
very skilled and professional cooks to cook the patties and satisfied they hunger.

The owner, with all intensive experience of cooking, to make a company to make delicious burger.
Together with all high skilled cooked.

• Company Objectives
Offer fairly priced excellent cuisine, served fast, in beautiful, clean settings. This mission statement
outlines the types of outcomes that may be expected from the company.The following are the primary
components of this mission statement in terms of business;

 Reasonable prices
 Food of high quality
 Service that is quick
 Aesthetically pleasing and spotless surroundings

III. MARKET ENVIRONMENT

Plabby patty is under the food industry, It includes such areas as the raising of crops and livestock,
manufacture of farm equipment and agrochemicals, food processing, packaging and labeling, storage,
distribution, regulatory frameworks, financing, marketing, retailing, catering, research and development,
and education.

 Target Market

Are the people who want to enjoy safe, tasty fast foods and beverages. Most of the customers of Burger
King are in the age group of 15-40 years in developing nations and in developed nation's customers of all
age groups prefers the Plabby Patty’s fast-food chain.

IV. MARKET COMPETITION/ INDUSTRY ANALYSIS

 Existing Competitors
Jollibee, McDonald’s, Angel burger, Burger’s king, Minute burger

 SWOT Analysis

STRENGTH WEAKNESSES
 Strong brand image  Easily imitable business
 High market penetration  Limited product mix
 Moderate differentiation of products  Low control on franchise model

OPPORTUNITIES THREATS
 Diversification/product mix widening  Aggressive competition
 Market development  Imitation
 Service quality improvement  Healthy lifestyles trend

 Five Forces Analysis

Five Forces Analysis

Competitive rivalry Bargaining power of

or competition buyers or customers

Bargaining power Threat of Threat of new

of supplier substitutes or entrance or new entry
substitution
 V. MARKETING PLAN/ STRATEGIES

Promotion – use a variety of channels to promote its products. It offers sales promotions with deals and
discounts, advertising, social media and more.

Price – It offers competitive pricing that is more or less based on cost leadership. That is, it looks into
traditional market factors such as supply and demand, pricing of competitors, etc. Just like its competitors
it also offers combo meals that are cheaper in price compared to the separately sold items.

Discount – take the form of a fixed value, percentage, or discounts on products, collections, or variants
in-store. Importantly, discount codes give you strict control over pricing and promotion