Republic of the Philippines

PANGASINAN STATE UNIVERSITY

Lingayen Campus
COLLEGE OF ARTS, SCIENCES, AND LETTERS
GENERAL EDUCATION DEPARTMENT
First Semester, 2023-2024

GEE 3 – PHILIPPINE POPULAR CULTURE

ACTIVITY #3

Advertisement Video

OBJECTIVES:

Applying the elements of cinema the group of student will be able to make an Advertisement Video with the
chosen topic or concept.

GUIDELINES:

 Make a short story about your advertisement.

 As for the concept/theme of the advertisement the group may option to choose among the following.
1. Mother’s Day,2. Father’s Day, 3. Valentine’s Day, 4. Christmas Day Special.
 The said activity will be uploaded and tag on your professor’s Facebook account indicating the list of
participants, Group number, year, section, and a little description about the video.
 The duration of the said advertisement video will be 2 to 3 minutes.
 The activity will be graded with the following rubrics:
 CRITERIA (OUTSTANDING) (VERY (SATISFACTORY) (NEEDS
SATISFACTORY) IMPROVEMENT)
STORYLINE The plot of story given The elements of The elements of the The plot should be completed
(10 pts) unexpected twist that the story are story are applied some scenarios needs to retake
made the audience felt applied completely for improvements.
the expected emotion in completely with
the film an unexpected
twist and finally.
TRANSITIONS The transitions are The shifting of Need to add Transitions in the given scenario
(10 pts) appropriate different scene appropriate need
in the scene even in was appropriate transitions in other to improve to be more
flashback it very past and to scenario. appropriate in the trailer.
the present the trailer.
scenario.
(10 pts) (8 pts) (5 pts) (4 pts)
SETTING The places in the setting The time and Need to consider the The Places of the different
(10 pts) are place of the time given in some scenes were inappropriate.
appropriate. The group scenario are scene like if itis night
evenchoose nice view for appropriate insaid or day.
setting. scenario.
(10 pts) (8 pts) (5 pts) (4 pts)
SOUND The sound effects/music The sound effects Some music or The sound effects need to
EFFECTS made the audiences feel are sound effects need comply with the characters
/MUSIC the emotion in the given appropriate in the to match in the emotion,
(5pts) scene. given scenario. given scene. feelings or the happenings in the
given scene.
(5 pts) (4 pts) (3pts) (2 pts)
COSTUME/PR The group given extra The props, clothes Some costume/props The costume and Props in the
OPS/ effort in and /accessories are given scene need to enhance and
ACCESSORIES doing the costume/props accessories of the repeatedly needs to add to distinguish the
(5 pts) /accessories the design characters are wore or utilizedeven character portrayed.
are appropriate in the it is inappropriate in
very detailed aside from given scene the given scene.
it
was appropriate in the
scene
(5 pts) (4 pts) (3 pts) (2 pts)
CINEMATOG The cinematography The over-all Some scenario The plot, scene directory and
RAPHY can be compared to presentation of presentations are characters need to be improved
(10 pts) the professionals who the trailer is well blur or unclearly in order to perform an
were making a film. organized and all presented. appropriate scene in the trailer.
of the elements of
movie are set
perfectly.
(10 pts) (8pts) (5pts) (4 pts)