Literature Review

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Name: Audrey Kirana Oei

Student ID: 009202200006

RPW PR2-W3-Preparation to do and write (Systematic) Literature Review


by: Abhirama S.D. Perdana, S.Pd., M.Ed., MComn&MediaSt.

No. Author(s) & Source Topic/ Research Theories/ Method Unit of Main
Year (Title of Theme Question(s) Concepts Analysis Finding/
book, Result
article,
journal)

1. Kelleher, T. Conversation The effects How do Dialogic Online Blog readers Conversation
(2009) al Voice, of conversation communicati survey of a large al voice and
Communicat conversation al voice and on theory, consumer- communicate
ed al voice and communicate relational tech-industry d relational
Commitment, relational d relational communicati company commitment
and Public maintenance commitment on theory, correlated
Relations strategies on influence distributed positively
Outcomes in public trust, public with trust,
Interactive relations satisfaction, relations satisfaction,
Online outcomes in commitment, model commitment,
Communicati online and control and control
on communicati mutuality in mutuality
on online public
relations?

2. Irdasyah, The The Impact To Social media Survey Indonesian Social media
R.R., Influence of of Social investigate marketing, research airline marketing
Risqiani, R., Social Media Media the impact of brand customers activities
Margaretha, Marketing Marketing social media awareness, have a
F. Activities, Strategies on marketing brand image, positive
(2022) Brand Brand activities on purchase influence on
Awareness, Recognition, brand intention brand
Brand Image, Brand Image, awareness, awareness
Against and brand image, and brand
Purchase Purchase and image, while
Intention Intentions purchase brand
intention for awareness
Indonesian and brand
airlines image
positively
impact
purchase
intention

3. Edgerly, S., Political The What are the Discusses The research Political This is an
Thorson, K. Communicati challenges new methods several methods campaign introduction
(2020) on and and and theories theories and employed professionals to a special
Public opportunities for concepts, encompass , elite and issue that
Opinion: of studying understandin including interviews, non-elite showcases
Innovative public g public datafication, surveys, actors, news some of the
Research for opinion and opinion and the filter meta- consumers, most exciting
the Digital political political bubble analysis, digital media new work in
Age communicati communicati hypothesis, analysis of users, social public
on in the on in the expressive digital trace media opinion and
digital media digital age? citizenship data, and the platforms, as political
environment norms, the creation of well as communicati
digital divide, experimental national on research
and curated stimuli. contexts and
flows. variations in
media
systems

4. Botan and Public The How public Various Literature Public Public
Taylor (2004) Relations: development relations can public review relations as a relations is a
State of the and trends of inform and relations professional theoretically
Field public contribute to theories and practice and based area
relations other areas concepts, a subfield of of applied
theory and of applied such as communicati communicati
research communicati relationship on on that has
on? management the potential
, dialogic to offer
communicati theoretic and
on, issues conceptual
management tools useful
, etc. in health,
risk, and
political
communicati
on, among
others

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