Professional Documents
Culture Documents
To Buy or Not To Buy?: Paper 3
To Buy or Not To Buy?: Paper 3
Listening skills 1
Listening for feelings
Booster To familiarize In a listening task, you may need to listen for how a person is feeling. Their feelings may
yourself with the be positive, negative or neutral.
theme of this unit,
go to page 48 for
When you listen for people’s feelings, pay attention to:
vocabulary exercises • their actual words.
and warm-up
questions.
• their intonation, volume and pace.
You can listen for adjectives that describe feelings:
be I am excited.
Paul was jealous.
A1 Look at the examples in the table above. Can you tell whether the adjectives
describe positive, neutral or negative feelings? Write the adjectives on the correct lines
below. Two have been done for you as examples.
Adjectives that describe feelings that are …
• positive: excited,
• neutral:
• negative: jealous,
106
Unit 4 To buy or not to buy?
When you listen for people’s feelings, you should also pay attention to the speakers’
intonation (rising/falling tone at end of statement), volume and pace.
Listening skills 1
ah/um = uncertain ➚
or confused; oh =
surprised or excited. nervous rising ➚ normal/softer faster
A2 Listen to four teens talk about fashion trends and decide how each speaker is feeling.
Tick the most appropriate box for each speaker.
(1) Andrew
(2) Brenda
(3) Clarence
(4) Elaine
A3 You are watching a fashion advice TV show. In the programme, four teenagers call
in to talk about an item they have recently bought. Listen to the TV show and complete
the table below.
• limited-edition
Amelia (1)
(2)
• (4)
Brian (3)
that were fake
• (8)
David (7)
bought on sale
107
Listening skills 2
Listening for positive and negative information
Adverbs You may need to distinguish between positive and negative information in a listening
such as certainly, task. For example, you may have to decide if a speaker accepts or rejects a suggestion, or
definitely, absolutely if they like something or not.
and really can
be used in both To do this, you should listen for words/phrases and expressions that have a positive,
positive and negative neutral or negative meaning. Here are some examples:
expressions. Pay
attention to negative Positive words/phrases Neutral words/phrases Negative words/phrases
words, such as not and expressions and expressions and expressions
and don’t. These can
tell you whether the good/great/fantastic all right/OK/not bad bad/awful/terrible
speaker is giving I like/enjoy/appreciate … I’m not sure I don’t like/enjoy/think …
positive or negative
information, e.g. certainly/definitely maybe/perhaps/possibly certainly/definitely not
Ann: Did you enjoy you’re right you could/might be right you’re wrong
the show? of course I don’t mind there’s no way
Don: Definitely.
sounds/looks fun either is fine I’d prefer not
Ken: Absolutely not.
A4 You are Amy, a reporter for the school newspaper. You want to recommend a
fashion magazine to readers. You are discussing possible magazines with other reporters.
Listen to the conversation and complete the table below.
Trendy • great online version • featured brands are too (3) Yes
Teen
with (1) (2) No
for teens
Maybe
• expensive
• (9) Maybe
108
Unit 4 To buy or not to buy?
A5 You are on the organizing committee of the fashion show held last week. You are
interviewing three students to get feedback about the show. Listen to the interviews and
complete the table below.
Listening skills 2
Fashion show feedback interviews
109
Listening skills 3
Distinguishing facts from opinions
In a listening task, you may need to decide whether a speaker is expressing a fact or
an opinion. A fact is a piece of information that we know to be true. An opinion is what
someone thinks or believes.
Facts can be researched, checked and proved with evidence, such as statistics and data.
Opinions are personal feelings, thoughts and views. They differ from person to person.
Here are some words and phrases you can use to talk about facts and express opinions:
To express a less certain opinion, you can use words such as could, may, maybe, might,
perhaps, possibly, probably and should.
could m ay m ay b e mig ht
110
Unit 4 To buy or not to buy?
A6 Listen to five people talk about celebrity fashion and decide whether each speaker is
expressing facts or opinions in their statements. Tick the appropriate boxes.
(1) Alex
(2) Barbara
Listening skills 3
(3) Chloe
(4) Daniel
(5) Eva
A7 You are watching a beauty vlog entry about a popular new cosmetic product.
When you listen to the vlog entry, write down one fact and one opinion for each aspect
of the product.
Vlog is a blog
with content mainly in
the form of videos.
Aspect of
Fact about the product Vloggers’ opinion
the product
Promotion/ website says they only use prefers companies that are
Advertising
(7) (8)
111
Integrated skills 1
Extracting and organizing information from
different sources
In Part B of the exam, you will need to extract information from various texts in the
Data File. Here are the steps for extracting and organizing information for an integrated
writing task in the exam:
When you write Read the instructional text to find Locate relevant information in each
your final answer, do
out what information you need to Data File text. Skim the titles, headings
not copy from the
complete the task. and subheadings and scan the main topic
Data File. Try to use
sentences, supporting ideas and examples.
your own words.
Note down and organize the necessary Decide what information you need to
information on a rough-work sheet. complete the task and underline the
You may draft a writing plan by necessary information. Note that you may
organizing the information in the order need to combine information from two or
it should appear in your final answer. more texts for some content points.
B1 You are Robert, an intern at an advertising agency. Read the following instructional
email from your manager as well as the Data File items on page 113, and then answer
the questions.
Hi Robert,
I need you to write a notice for the staff retreat. Give the notice a fun short
title by combining part of the name of the event with part of the company
name.
Please list me as the contact person and use my email and phone number.
Oh, and note that we changed the booking—we'll be having the retreat on
Friday, after all.
Thanks,
Veronica
Administrative Manager, Dynamic Ads
Direct line: 5551 5182
112
Unit 4 To buy or not to buy?
VH: Date for the retreat confirmed for 18 Sep. That’s a Friday.
RL: My calendar says that’s a Saturday.
VH: Sorry! You’re right. I confused it with last year.
RL: At Seaview Park?
VH: No. It was fun, but too crowded. It’s Chic Escapes Park this year.
RL: OK. Any news about activities?
VH: We booked the Diamond Escape package, so refer to the park’s web
page for activities included. Also, the venue confirmed we can have
Integrated skills 1
a treasure hunt.
RL: OK.
VH: BTW, we've agreed to change the lunch to an awards dinner and it is
now the last activity, not the first. We’ll still be starting and finishing
the retreat according to the original schedule, though.
RL: Got it. BTW, what should I write under ‘Purposes’ of the event?
VH: Check the park’s web page—it mentions two that fit our event
really well.
Which Data File items do you need to refer to for the following information? Tick the
correct box(es).
113
B2 Now that you have studied the email and the Data File items on pages 112 and 113,
complete the notice below.
Date:
Start time:
Venue:
Activities:
1 p.m.
3–5 p.m.
5–7 p.m.
Purposes:
The retreat is organized to
and
.
Contact: (Phone:
Email: )
Best wishes,
Robert Lau
Robert Lau
114
Unit 4 To buy or not to buy?
Integrated skills 2
Reading articles
Articles are informative, factual texts. You can find them in print or online newspapers,
magazines or journals, as well as on blogs. Articles may use formal or informal language,
depending on where the article is published and who the reader is. Articles are usually
about a particular subject, and can describe recent events or discuss topics more deeply.
The looks of the 1980s included rock-and-roll-inspired tight jeans and leather jackets,
hip-hop-inspired tracksuits, and preppy pastel polo shirts. The teens I interviewed
laughed at these photos, but admitted there were items they would wear mixed
with clothes they currently own. One teenager said he would wear a pastel polo
with his favourite cargo shorts and sneakers. Another teen admired an 80s leather
jacket, and said he owned a similar one, but in fake leather.
Grunge-inspired flannel shirts and bootcut jeans were popular in the 1990s, as
well as slip dresses. Small black nylon backpacks were also trendy. Our modern
teens weren’t very impressed. They did like certain pieces, but would wear them
differently. One teen would wear a flannel shirt with skinny jeans. Another would
wear a 90s slip dress with leggings and sneakers.
Moving on to the 2000s, skinny jeans were trendy this decade, perhaps in response
to the 90s bootcut jeans. Tight tracksuits with large logos, were popular, as were
oversized tops and trucker hats. The teens laughed at these outfits, but all agreed
skinny jeans were still fashionable today. They also thought pairing individual things,
like an oversized top or track jacket, with modern items like leggings and sneakers,
might work.
Looking at past trends with modern teens, a common theme appeared: they found
something they liked in each decade, but would wear it differently to match their
own unique style. So perhaps fashion is about interpreting something from the past
in a new way for something fresh, modern and unique.
the 1980s
the 1990s
the 2000s
Nowadays
2 What item that was popular in the past is still popular nowadays?
116
Unit 4 To buy or not to buy?
Integrated skills 3
Linking ideas
If your writing In writing tasks, you will be marked on the coherence and organization of your writing.
has good coherence, To improve the flow of your writing, you will need to link your sentences and paragraphs
it means it fits well using connectives, adverbs and some special phrases.
together.
Here are some examples:
discuss reasons/causes and results because (of), due to, as a result, therefore,
consequently
B4 A fellow member of the Design Club has written an article about the fashion
industry. She has asked you to edit her article. Use the words and phrases in the box.
Some fashion brands have learnt how to use limited-edition items to drive popularity.
(1) , the streetwear brand Supremium produced 100 T-shirts
with a special logo last month to sell at its London shop. (2) ,
Remember that
the shirts were in pink, a colour Supremium rarely uses. (3) ,
although should be the $2,000 T-shirts sold out in five minutes.
followed by a clause
while despite should Limited-edition items are often resold at much higher prices.
be followed by a (4) costing $2,000 originally, one of the pink Supremium
noun/noun phrase,
T-shirts was resold online for over ten times that amount. (5)
e.g.
Although it was the T-shirt was so expensive, there were still many eager buyers.
expensive, she High profits from reselling have attracted dishonest sellers of counterfeit items.
bought the skirt
without hesitation. (6) , reports of fake items have increased dramatically on
Despite the high online resale sites.
price, she bought
the skirt without
(7) , the old saying ‘buyer beware’ still applies in the world
hesitation. of fashion.
117
B5 Your friends have written an article and asked you to help them proofread it. There
are some mistakes with linking words/phrases. Insert or correct the linking words/phrases.
Two have been done for you as examples.
Finally, decluttering and minimalism are all the rage these (5)
days. There are many who believe that we can become
happier and less stressed simply by having less stuff. This
obviously includes clothing, and some among us have
taken this message to heart. Meanwhile we used to want (6)
a bedroom full of outfits, now we realize that this excess
just leads to stress.
118
Unit 4 To buy or not to buy?
Integrated skills 4
Writing letters/emails of advice
Letters or emails of advice are used to give people advice about problems or issues they
need help with. Here are the key elements of a letter or an email of advice:
Opening
Thanks for your letter. I’m sorry to hear about your problems with a falsely
paragraph: advertised product. I hope I’ll be able to give you some useful advice.
Express sympathy
Firstly, you said you bought a pair of toning fitness shoes based on claims in the ad
and reference the
reader’s problem.
that you’d lose weight, but that the shoes had no effect. Sadly, many advertisers sell
products with false claims like that. You should never trust the claims made in an ad.
Instead, research the product by reading consumer reviews from respected sources
before making a purchase.
Body paragraphs:
Offer advice, Next, you mentioned you bought the shoes because they were advertised on a
addressing each fitness website established by famous athletes and sports scientists. Unfortunately,
aspect or problem
sometimes the ad technology will push through ads that the website has not
in a separate
paragraph. approved. This could have happened in this case. In the future, emailing the website
to ask if they have approved of the advertised product before buying could help.
Finally, you said that you tried to return the shoes for a refund because the ad had
Closing a ‘money-back guarantee’, but that the company refused. It sounds like you have
paragraph: been cheated, so why don’t you file a complaint with the Consumer Council? You
Summarize may also want to consider posting reviews online describing your experience. The
the main company may wish to avoid negative publicity and offer to refund your money.
points, provide
encouragement I hope you found my advice helpful. Remember that research, verification, online
and wish the reviews and social media can all help you avoid negative experiences with false
reader success. advertising in the future. Take care and good luck!
Best wishes, Complimentary close
Writer’s
signature and
Jenna
name Jenna
119
Model writing
B6 You are Taylor Yao. You are a writer for your school newspaper. Your teacher,
Mrs Lam, has a task she wants you to do. Read the email from Mrs Lam and the magazine
article on page 121 and complete the letter below.
120
Unit 4 To buy or not to buy?
Taylor,
Students have written to us to say they have been the victims of advertisers targeting
teenagers. Please write a letter of advice about this for the newspaper’s Fellow Adviser
column. Remember that advice letters often start by expressing sympathy for the
Integrated skills 4
situation, which in this case, is being under pressure from advertisers. Read the article
I am attaching to this email. Try to reference two aspects the article mentions that are
causing problems for teens.
In the body, offer advice addressing these two aspects. Give at least one suggestion for
each. The article has some good tips, so try to include them.
Finally, in the closing paragraph, include an encouraging statement. Make sure you
sign your letter with ‘Your Fellow Adviser’.
Regards,
Mrs Lam
Another troubling way advertisers target teens is by tracking their online shopping
Booster For the patterns. Using this data, advertisers can send custom ads and offers to the teens.
glossary of this As online shopping increases, teens need to protect themselves from unauthorized
section, go to data tracking. They can do so by reviewing the privacy settings on all devices that
pages 54 and 55.
connect to the Internet. It is possible to turn off data tracking in most apps.
For more integrated
skills practice, go to
pages 56 and 57.
121
Progress check
C1 Read the following situation.
Situation
You are Morgan So, the editor of the school newspaper. The chief editor, Arthur
Leung, has asked you to help with the advice column for the upcoming issue of
the newspaper.
You will now listen to a radio programme about fast fashion.
Before the recording is played, you will have two minutes to study the task and
the Data File.
C2 The recording is about to begin. Take notes on the listening note-taking sheet below
as you listen. Then read the Data File items on pages 123 and 124 and complete the letter
of advice on page 125.
Data File
Listening note-taking sheet for the radio programme
122
Unit 4 To buy or not to buy?
An agony aunt,
also known as an
advice columnist, From: Arthur Leung
is a person (usually
To: Morgan So
female) who
gives advice in Subject: Advice column
reply to people’s
letters about their
problems. An agony Morgan,
aunt usually writes
in a newspaper or Thanks for being ‘Agony Aunt’ for the upcoming issue of the newspaper.
magazine.
We’ve received a letter from a student who is having some fashion
problems. Start your response by reassuring her that she has made the
right decision. Then, back this up by discussing the negative aspects of
Progress check
fast fashion. Remember to cite your source. Also, to make her feel less
guilty about buying fast fashion in the past, explain why people do it.
As for the other issue, I’ll send you a magazine article which has some
good advice. Please offer as many tips as possible.
Thanks,
Arthur
I try hard to keep up with the latest fashion trends. I want high-quality,
well-made pieces, but I can’t afford them. Instead, I end up buying
too many cheap fast fashion items. I’ve bought so many that I keep
giving clothes to my younger sisters—most items are brand new! I have
decided to stop buying fast fashion, but I don't know how to get quality,
fashionable clothes on a budget. Any advice?
Thanks,
Josephine
123
Excerpt from a magazine article
Fashion on a budget
Learn sewing
124
Unit 4 To buy or not to buy?
Model writing
Progress check
125
Knowing the question
In Task 5 of the Exam practice for this unit, you will need to complete a web page based
on the information given in the instructional email. After you have read the instructions,
you will need to scan the relevant Data File items to look for the required information.
D1 Study the instructional email and Data File item below, then answer the questions.
Pay attention to
request words
like please and
linking words Hi Chris,
like also, which
may emphasize I need your help with the following tasks.
specific points or
First, please complete a web page for the shopping research we are conducting.
actions.
I have provided you with the layout and headings. For the objectives, refer to
Pay attention the studies mentioned in the HKNews article—we share the same objectives
to references with them. We have a third objective, which you can find in our survey report.
to sections and Also, briefly introduce what shopping addiction is and explain a major cause of
sequence, which
shopping addiction. You should check out Frankie Lam’s podcast interview for
may indicate
answer structure. more information.
3 What information will you be able to extract from the magazine article?
126
Please stick the barcode label here.
UNIT 4-DSE
ENG LANG
PAPER 3
PART A
A
Candidate
Number
COMPULSORY
Exam practice
HONG KONG DIPLOMA OF SECONDARY EDUCATION EXAMINATION
INSTRUCTIONS
(1) There are two parts (A and B) in this paper. All candidates
should attempt ALL tasks in Part A. In Part B, you should
attempt either Part B1 (easier section) OR Part B2 (more
difficult section). Candidates attempting Parts A and B2 will
be able to attain the full range of levels, while Level 4 will be
the highest level attainable for candidates attempting Parts A
and B1.
(3) Write your answers clearly and neatly in the spaces provided
in the Question-Answer Books. Answers written in the
margins will not be marked. You are advised to use a pencil
throughout Part A.
(7) The rough-work sheets provided are for you to take notes.
They will be collected separately and will not be marked.
127
Part A
In Part A, you will have a total of four tasks to do related to the theme of fashion. Follow the
instructions in the Question-Answer Book and in the recording to complete the tasks. You will
find all the information you need in the Question-Answer Book and the recording. You now have
two minutes to familiarize yourself with Tasks 1–4.
Exam practice
128
Unit 4 To buy or not to buy?
Subject of report:
Exam practice
• Fashion chain: (1)
• Reporter: (2)
Case
Case 1 Jeans
Consumer experience:
Answers written in the margins will not be marked.
129
Task 2 (12 marks)
The Hong Kong Consumer Council is conducting a focus group with consumers from recent cases
about their experience with the HKCC. Listen to the focus group and fill in the missing information
in the spaces below. You now have 30 seconds to study the task. At the end of the task, you will have
one minute to tidy up your answers.
Exam practice
Overall experience:
What they liked about What they disliked about
Consumer Positive/Negative/
Answers written in the margins will not be marked.
Silas Gong the online complaint form too much (20) (21)
was (19)
Exam practice
Be a smart
consumer
Now: (26)
Answers written in the margins will not be marked.
Myth Reality
131
Task 4 (11 marks)
The participants from the HKCC focus group have agreed to appear on the next episode of Consumer
Chat to talk about their experiment of following the consumer expert’s tips for one week. Listen to the
programme and answer the questions below. Please note that you do not need to answer in complete
sentences. You now have 30 seconds to study the task. At the end of the task, you will have three minutes
to tidy up your answers.
Exam practice
Summary of programme
Why didn’t Silas do what the expert suggested before taking the experiment?
(41)
How did Taylor feel about brand-name products before she took part in the experiment?
(43)
What two expectations did Taylor have about using unbranded products?
(44)
(45)
Now go on to Part B
132
Unit 4 To buy or not to buy?
B1
OXFORD ESSENTIAL EXAM SKILLS
ENGLISH LANGUAGE
PAPER 3 PART B1
QUESTION-ANSWER BOOK EASY SECTION
Complete the web page using information from the B1 Data File and your notes.
Exam practice
Kowloon College Student Union
About | Updates | Committee | Contact
Remember to go through
END OF TASK 5
the words given in the task
to help you locate relevant
information in the Data File.
133
Model writing
Write a letter in response to the student who wrote to the school newspaper advice column using
information from the B1 Data File and your notes. Write around 100 words.
Exam practice
5
Answers written in the margins will not be marked.
15
20
25
134
Unit 4 To buy or not to buy?
Model writing
Write an email to Jamie Wong using information from the B1 Data File. Write around 120 words.
Exam practice
Subject: Re: Documentary film for Smart Consumer Fair
Answers written in the margins will not be marked.
10
15
20
135
Model writing
B2
OXFORD ESSENTIAL EXAM SKILLS
ENGLISH LANGUAGE
PAPER 3 PART B2
QUESTION-ANSWER BOOK DIFFICULT SECTION
Write a report on the negative effects of shopping addiction using information from the B2 Data File and
Exam practice
5
Answers written in the margins will not be marked.
15
20
136
Unit 4 To buy or not to buy?
Model writing
Write a profile about the guest speaker for the Smart Consumer Fair using information from the B2 Data
File and your notes. Write around 100 words.
Exam practice
5
Answers written in the margins will not be marked.
15
20
25
137
Model writing
Write an email suggesting what to do for the workshops using information from the B2 Data File.
Write around 110 words.
To:
Subject: Workshop ideas
5
Answers written in the margins will not be marked.
15
20
138
UNIT 4-DSE
ENG LANG
PAPER 3
B1
EASY SECTION
PART B1
HONG KONG DIPLOMA OF SECONDARY EDUCATION EXAMINATION
PART B1
DATA FILE
GENERAL INSTRUCTIONS
(1) Refer to the General Instructions on Page 1 of the Question-Answer Book for Part A.
(1) The Question-Answer Book for Part B1 is inserted into this Data File.
(2) For Part B, attempt EITHER those tasks in Part B1 (Tasks 5–7) OR those in Part B2 (Tasks 8–10).
(4) The Data Files will NOT be collected at the end of the examination. Do NOT write your answers in
the Data Files.
(5) Hand in only ONE Question-Answer Book for Part B, either B1 or B2.
Contents
Page
5.7
Causes
5.8
5.9
5.10
6.4
6.7
Hi Chris,
First, please complete a web page for the shopping research we are conducting. I have provided
you with the layout and headings. For the objectives, refer to studies mentioned in the HKNews
article—we share the same objectives with them. We have a third objective, which you can find
in our survey report. Also, briefly introduce what shopping addiction is and explain a major
cause of shopping addiction. You should check out Frankie Lam’s podcast interview for more
information.
Next, the school newspaper knows that we are working on the subject of shopping and wants us
to help them with the advice column. Write a letter responding to SadShopper’s letter. Answer
SadShopper’s question with reasoning for your answer. You can reference points from the
HKNews article. Suggest what SadShopper can do to resolve his/her problems. Frankie’s podcast
will be helpful.
Finally, help me answer Jamie’s email. Jamie is having trouble choosing a documentary film to
show during the Smart Consumer Fair. I think Morgan Sherlock-Wong and Mary Tam have both
produced films about shopping—you can check them out. Give Jamie your recommendation of
which film to show. Briefly describe what the film is about and its key message, and explain how
the film meets Jamie’s requirements. Have a look at the online film reviews I sent you.
Thanks,
Madison Lee
By Julia Ng
Last month, the online shopping company TowBow (TB) published a study about shopping habits
5.1 of people in different age groups. The shopping habits reviewed include how often participants
5.2 shopped, where they usually shopped, as well as what they bought. The results revealed that
participants shopped on average three times a week, mostly for clothing and electronics. About half
5.3
of them liked shopping online while the other half liked physical shops.
The results of the TB study were not surprising, but those from the recent GlobalShopper (GS)
5.4 study were. GS tried to examine unusual shopping habits, described as non-typical shopping
behaviour in study participants. This included shopping addiction. Surprisingly, one-tenth of the
participants admitted to such behaviour.
Experts agree that shopping addiction is a growing problem that should not be overlooked. They
6.2 also agree there are common signs of shopping addiction, which include compulsive buying and
6.3 financial difficulty.
6.5 If you are struggling with shopping addiction, ask a family member or friend to be your ‘shopping
6.6 guardian’. You could also find hobbies that help you deal with negative emotions.
After listening to a podcast about shopping addiction, I’m worried that I may be a shopping
addict.
6.2 I buy lots of things compulsively without thinking about whether I need them. I often buy
the same items that I already have at home. I feel bad when I see how much unused stuff
I have at home, or when I see news stories of people who are poor. I’m most concerned about
6.3
the fact that I lie to my family. They don’t know that I’m spending more than I can afford.
I secretly applied for a credit card. I spend as much as the card limit allows. I hate lying to
people, but I can’t stop myself.
6.1 Do you think I’m a shopping addict? If so, what should I do? I don’t want to be like this forever.
I’d really appreciate your opinion. I’ve been so confused and worried.
Thanks,
SadShopper
Findings
1. Questions in this section were designed to find out respondents’ shopping habits
and behaviour.
• 13% only shopped in physical shops, 6% only shopped online while 81%
shopped both in physical shops and online.
• 15% had favourite sites that they always shopped at.
Hi Madison,
I need help choosing the documentary film to show at the consumer fair.
7.6 I think we should show something that features local teens so that our audience will be more
interested. Is that possible?
7.7 Also, the film should be under 60 minutes, and have a positive message as well as helpful advice.
7.4 One last thing: we have a tight budget, so it’d be great if we could show the film for free. In
other words, we don’t want to pay any subscription fees or other costs to watch the film.
7.5
Thanks,
Jamie
www.filmreview.com/docugeek88
Reviews by Docugeek88
The dark side of shopping
Film > Documentary > Buy Buy Bye!
★★★✩✩
Film-maker Morgan Sherlock-Wong’s latest work, Buy Buy Bye!, is a documentary that reveals
the depressing truth behind advertising and shopping. The 55-minute film takes viewers around
the world, asking consumers, former advertisers, activists and psychologists from 30 countries
about how advertising has manipulated consumers and transformed our shopping patterns. The
film is available on the subscription service Woo-Hoo. Film fans can sign up now for only
$880 per month.
7.5 Thoughtful storytelling and helpful tips for those affected by addiction
7.1
Film > Documentary > Can’t Stop Shopping
★★★★✩
7.7 Director Mary Tam and her son, famous actor Max Tam, have teamed up to give us the
7.2
documentary Can’t Stop Shopping. This film packs a lot into its 45-minute running time,
providing an in-depth look at shopping addiction. The film follows three Hong Kong teenage
7.6
shopping addicts as they deal with their addiction. Unlike other documentaries that address
7.4 this subject matter, this film offers a hopeful message: shopping addiction is a serious problem,
7.3
but it can be treated. Tam fans will be pleased to know that the film can be watched for free at
www.cantstopshopdoc.org.
7.8
PART B2
HONG KONG DIPLOMA OF SECONDARY EDUCATION EXAMINATION
PART B2
DATA FILE
GENERAL INSTRUCTIONS
(1) Refer to the General Instructions on Page 1 of the Question-Answer Book for Part A.
(1) The Question-Answer Book for Part B2 is inserted into this Data File.
(2) For Part B, attempt EITHER those tasks in Part B1 (Tasks 5–7) OR those in Part B2 (Tasks 8–10).
(4) The Data Files will NOT be collected at the end of the examination. Do NOT write your answers in
the Data Files.
(5) Hand in only ONE Question-Answer Book for Part B, either B1 or B2.
Contents
Page
Causes
8.1
8.2
8.4
8.6
9.3
9.5
Hi Chris,
To start, please write a report on the negative effects of shopping addiction. We’ll include this
8.1
report as part of our research findings. You should mention three negative effects. Make sure you
8.4 don’t just cover financial effects—include personal effects, and something related to the wider
8.7 world. Give an example of each of the effects, plus supporting data wherever possible. You may
find the HKLife magazine column useful.
Second, we have invited Frankie Lam for a talk during the Smart Consumer Fair. Write a profile
of him. Include his background, such as where he was born and attended university, and his
occupations, then talk about how he overcame his addiction. You can refer to the book review.
End the profile with his achievements and awards received.
Finally, we need to decide what to do for our workshops during the Smart Consumer Fair. Write
an email to all the committee members and suggest ideas for the workshops. Please give one idea
for each of the workshops. Briefly explain what each workshop is about and what participants
would do in each of them. You should choose ideas that most of our fellow students are interested
10.7 in. Remember to ask other members to provide more ideas at the end of the email.
Thanks,
Madison
Confessions of a shopaholic
Earlier this year, my shopping got a little (well, a lot!) out of hand. To put it simply, I was a
shopping addict who was overdosed on retail therapy and risked ruining my life completely.
My family noticed that I was in great trouble, and tried to help me. However, the first step in
stopping your addiction is to admit you have a problem, and it wasn’t easy for me. It took some
time before I could finally do it. But once I did that, I felt relieved, because then I could get help
for my problem. The international organization Shopaholic Help (SH) was where I went to for
help, and it was a safe, judgement-free place for me.
It was reassuring to know that I wasn’t the only one negatively affected by shopping addiction.
I had huge credit card bills because of my problem, and was ashamed of that. When I learnt from
8.3 an SH study that 95% of shopping addicts were heavily in debt, struggling to pay it off, I felt less
ashamed and guilty.
8.5 Additionally, 80% of the respondents in the SH study said that their addiction ended marriages and
friendships. Thankfully, I got help for my addiction before that happened to me. I hope sharing my
story will encourage shopping addicts to seek help before their addiction ruins their life.
By Shannon Yeung
Recent media coverage of shopping addiction has focused mostly on its negative personal impacts.
While it’s true that there are terrible personal impacts from the actions of shopping addicts, this
8.7 article will focus on the effects on the environment.
8.8 Clearly, shopping addicts harm the environment when they buy and dispose of items, especially ‘fast
fashion’ clothing, that are often unneeded.
www.reviewyourbooks.com/kellypang0032
I’m often asked about how I became a shopping addict. Well, it’s not an exciting story,
but one that I think a lot of you will be able to understand. After leaving university, I started
working at a huge international company. My job was so stressful that I turned to shopping to
relax. I soon became a shopping addict. Let me tell you, my life was turned upside down because
of my addiction.
At first, I tried to fight the battle on my own, but it didn’t work. I guess I wouldn’t have become
an addict if I was a strong person. I felt ashamed and worthless, but I thought that was already
9.4
the lowest point of my life, and things could only go better, right? So I went to an international
organization, Shopaholic Help, for help. I was finally able to stop my addiction using what I learnt
from SH. One of the most helpful things I learnt was that my shopping was linked to negative
10.4 emotions I felt, like stress or frustration. If I felt the need to buy something, I took a ‘stress
10.5 reduction minute’. I would do something positive, like listening to music, meditation or breathing
exercises. That would help me relax, so I didn’t need to buy things.
Eventually, I found my own ways to defeat my addiction. One thing that many people ask me
10.6 about is my ‘Do I need this?’ checklist. I look at this checklist before making any purchase, no
matter how small. This was so useful in helping me to beat my addiction! I would go through this
checklist even before buying a packet of crisps! This saved me thousands of dollars and helped me
pay off my massive debt.
www.kowlooncollege.edu.hk/forum
Madison Lee
M online
Great idea!
advertisement to mislead customers like that makes the very least, the monetary loss I suffered would be
things so much worse. I also complained to the TV seven thousand and five hundred dollars though I think
station about the high price of ripped designer jeans. I suffered other losses too, like the loss of time needed
You need to do a news report about that too! to research and get a replacement computer.
Janet: (laughs) I’m sure we’ve made a note of that. For Janet: With the permission of these consumers, we
the record, did you suffer any monetary loss from your contacted Trending Now regarding the complaints. The
experience with TN? company has not responded as of ten minutes before
Grace: I did, actually, since I took the taxi to the this live broadcast.
store because I wanted to get there early. Normally, Announcer: That is the end of Task 1. You now have
I would have just taken the bus. So because of that one minute to tidy up your answers.
6
(6) advertisement from TN, I suffered a loss of fifty (one minute of Greensleeves)
dollars. I paid an extra fifty dollars to take the taxi.
(tone)
Janet: The next consumer we talked to is Mr Raymond
Wong. So why did you decide to call us about TN, [Track 10]
Mr Wong? Task 2 (page 130)
Raymond: I used the app to contact the Consumer Announcer: Task 2. The Hong Kong Consumer
7
(7) Support team because I was unhappy with the way Council is conducting a focus group with consumers
7
(7) TN sales people were treating me. I felt upset that from recent cases about their experience with the
TN salespeople were putting pressure on me to buy HKCC. Listen to the focus group and fill in the missing
8
(8) expensive jewellery. I kept saying I couldn’t afford it, information in the spaces below. You now have
but they kept pushing and making it seem like I was 30 seconds to study the task. At the end of the task, you
an old, unfashionable loser if I didn’t buy it. They said will have one minute to tidy up your answers.
buying all this expensive jewellery would make me (30 seconds of Greensleeves)
popular. Then when I tried to return the items later (tone)
because they did not suit me, the salespeople wouldn’t
Interviewer: Thanks for participating in HKCC’s
accept them.
focus group. We’d like your thoughts about your recent
Janet: What was the monetary loss you suffered from experiences with the HKCC.
this experience?
9 Rachel: Hi, my name is Rachel. I contacted the HKCC
(9) Raymond: I spent twenty thousand dollars on those because I needed them to help me deal with an issue
items that I don’t even wear or use. I can’t return them with Groupie, the group purchasing website. I was
or resell them, so basically, I suffered a complete loss 13
having trouble getting a refund from the company. (13)
of that amount.
Interviewer: So you had difficulty getting a refund.
Janet: Mandy Chan is another consumer who contacted What about you, Silas?
us about Trending Now. Miss Chan, please tell us 14
Silas: I contacted the HKCC about an advertisement for (14)
your story. 15
10 a shopping website. I thought the ad made false claims. (15)
(10) Mandy: I decided to contact you because I was angry
Interviewer: OK, you thought the ad made claims that
about my experience with TN. The computer backpack
weren’t true. And you, Taylor?
that I bought from TN was supposed to be completely
11
(11) waterproof and rainproof. TN even guaranteed the Taylor: I downloaded a free mobile fashion design
computer backpack would protect my devices in game. Then the company started posting my designs
16
rainy weather, but it absolutely did not. My computer on my social media accounts, and wouldn’t stop unless (16)
was damaged after I was in the rain for less than I paid a privacy fee! I thought they were definitely
ten minutes! breaking the law.
Janet: What was the monetary loss you suffered due to Interviewer: I can see why you would think that was
17
your experience with TN? illegal behaviour. So, what were your experiences of (17)
that was nice. Vanessa, my case officer, was really don’t follow their requests. So the app company could
18
(18) kind. She made sure to explain the complaint process just ignore the warning and the HKCC can’t even punish
to me clearly. Dealing with a government agency could them. That’s ridiculous! But in general, there were things
be confusing and intimidating. It’s nice that HKCC I liked and didn’t like about my experience, and they
24
case officers explain the complaint process clearly to balanced out, so I fall somewhere in the middle of the (24)
Any other thoughts on your HKCC experience? small print, because that’s usually where companies list
22
(22) Taylor: I appreciate that they gave the app company things like extra fees or limitations.
a warning. I wasn’t really expecting much to come from Host: I wish all those terms and conditions weren’t
making the complaint, so it’s good they issued a warning. so confusing.
Expert: Then you’re like people in a recent HKCC consumer protection organizations in order to stay
study! It turns out that consumers can’t actually tell informed.
the difference between pricier and cheaper products. Host: Product safety alerts are an easy way to stay
29
(29) The HKCC study found that seventy-five per cent of informed. After all, an informed consumer is a smart
consumers were unable to tell the difference. consumer.
Host: That’s incredible! That number is so high! Most Announcer: That is the end of Task 3. You now have
people would believe that cheaper products are worse one minute to tidy up your answers.
quality. Is that a myth, too? (one minute of Greensleeves)
Expert: Yes! Just last week, a university study showed (tone)
pricier, brand-name products are not better than
30
(30) cheaper, unbranded products. Price often has nothing to [Track 12]
do with the quality of the product! Task 4 (page 132)
Host: Why do brand-name products cost more? Announcer: Task 4. The participants from the HKCC
Presumably, they spend more on ingredients. focus group have agreed to appear on the next episode
Expert: That’s another myth! Many expensive products of Consumer Chat to talk about their experiment of
contain the same ingredients as cheaper products. But following the consumer expert’s tips for one week.
31
(31) with expensive products, the packaging and advertising Listen to the programme and answer the questions
cost more than the product! If you take away the below. Please note that you do not need to answer in
packaging and advertising, those expensive products complete sentences. You now have 30 seconds to study
would cost less, and be nearly identical to unbranded the task. At the end of the task, you will have three
products. minutes to tidy up your answers.
Host: Now I feel silly for paying more for brand-name (30 seconds of Greensleeves)
products. (tone)
Expert: Don’t feel that way. I buy a certain brand-name Host: Welcome to this week’s Consumer Chat. I’m
soap because I like its fragrance. Even though there are your host Max Kwan. Today, our guests are three
cheaper soaps that clean just as well, I buy the costlier consumers who had to follow the advice that consumer
soap because I prefer it. expert Dr Sandy Lau shared last week. So how was
Host: OK, I feel better! Any other tips you can share? your experiment? Would you like to start, Rachel?
32
(32) Expert: This tip concerns product labels: read them Rachel: Sure. My assignment was to read product labels
carefully. This is a good habit to have because you carefully. I’ve always felt I was a responsible consumer,
36
should know what the things you buy are made of. It’s but I do admit that I didn’t really look at ingredient (36)
face mask was made of ingredients I already had in my that cheap lipstick works just as well as expensive
kitchen, such as coconut oil. So I found that I could lipsticks, and that unbranded tissue works as well
37
(37) make my own natural face mask. as branded tissue. But I’m most excited that a
Host: That’s fantastic! one-hundred-dollar face cream worked better than
my expensive one-thousand-dollar face cream!
Rachel: The face mask recipe I used had many positive 46
reviews online. Host: (laughs) You’re glowing. Is it from the face (46)
for some reason. I suppose it was mainly just because You are Chris Chan, the secretary of Kowloon
41 Task 6
(41) it took too much time. College’s Student Union (SU). The SU is organizing
Host: Did the advice help you at all this week? a series of activities to help students develop proper Task 7
mobile phone. For other things, like small purchases or Before the recording is played, you will have five
app downloads, reading the terms and conditions was minutes to study the Question-Answer Book and the
annoying and troublesome and not very helpful. Data File to familiarize yourself with the situation and
Host: Okay, let’s hear from our final guest today, Taylor. the tasks.
Taylor: This week, I had to follow the expert’s advice Complete the tasks by following the instructions in the
regarding brand-name products. My friends laughed Question-Answer Book and on the recording. You will
when they heard that I could only buy and use cheap, find all the information you need in the Question-Answer
43
(43) unbranded products this week. I have always declared Book, the Data File and on the recording. As you listen
my love for brand-name products. I expected that you can make notes on Page 3 of the Data File.
44
(44) I would be miserable this week. I couldn’t imagine You now have five minutes to familiarize yourself with
being happy if I was using cheaper products— the Question-Answer Book and the Data File.
I just didn’t think it was possible. In addition to that (five minutes of Greensleeves)
45
(45) expectation, I also thought that I would cheat by using
(tone)
expensive products! I mean, I was seriously expecting
DF item
reference
0 • Multiple errors throughout, spelling and/or word usage which make understanding
impossible.
OR
• Not enough evidence in candidate’s work to be able to award ‘1’, possibly due to the
1
Appropriacy (A) = 1 mark
Marks Language
1 • Register, tone and style generally appropriate through manipulation of parts of Data File
and own language.
• The candidate has produced a text appropriate for task.
2
Task 6 (16 marks)
DF item
reference
6.1 you are addicted to shopping / you have shopping addiction DF4
Solutions
3
Task 6: Language (L) = 5 marks
Marks Language
0 • Writing characterized by being a series of chunks taken verbatim from the Data File.
• Multiple errors in sentence structures, spelling and/or word usage which make understanding
impossible.
OR
• Not enough evidence in candidate’s work to be able to award ‘1’.
4
Task 6: Coherence and Organization (C) = 2 marks
Marks Coherence and Organization
2 • Overall coherence of text very good with a clear focus on task throughout.
• Relations between main points and supporting points always clear.
• Strong cohesive ties used to enhance coherence when necessary.
1 • Overall coherence of text is reasonable with a reasonably clear focus on task throughout.
• The relations between main points and supporting points generally clear.
• Cohesive ties used generally enhance coherence although these may occasionally be
fuzzy.
2 • Register, tone and style generally appropriate through manipulation of parts of Data File
and own language.
• The candidate has produced a text appropriate for task.
1 • Register, tone and style reasonably appropriate to the text through some manipulation of
parts of Data File and through own language.
• Tone may be inconsistent due to parts being copied verbatim from the Data File.
5
Task 7 (17 marks)
DF item
reference
7.1 recommend documentary Can’t Stop Shopping (for upcoming Smart DF7
Consumer Fair)
7.2 follows three Hong Kong teens as they deal with their shopping addiction DF7
7.3 key message: shopping addiction is a serious problem, but can be treated DF7
6
Task 7: Language (L) = 5 marks
Marks Language
0 • Writing characterized by being a series of chunks taken verbatim from the Data File.
• Multiple errors in sentence structures, spelling and/or word usage which make understanding
impossible.
OR
• Not enough evidence in candidate’s work to be able to award ‘1’.
7
Task 7: Coherence and Organization (C) = 2 marks
Marks Coherence and Organization
2 • Overall coherence of text very good with a clear focus on task throughout.
• Relations between main points and supporting points always clear.
• Strong cohesive ties used to enhance coherence when necessary.
1 • Overall coherence of text is reasonable with a reasonably clear focus on task throughout.
• The relations between main points and supporting points generally clear.
• Cohesive ties used generally enhance coherence although these may occasionally be
fuzzy.
2 • Register, tone and style generally appropriate through manipulation of parts of Data File
and own language.
• The candidate has produced a text appropriate for task.
1 • Register, tone and style reasonably appropriate to the text through some manipulation of
parts of Data File and through own language.
• Tone may be inconsistent due to parts being copied verbatim from the Data File.
8
Task 8 (17 marks)
DF item
reference
8.3 Shopaholic Help study: 95% of shopping addicts were in heavy debt DF3
8.5 Shopaholic Help study: 80% of respondents’ addiction ended marriages and DF3
friendships
8.6 borrowed money from friends and lied about repaying them TS
8.8 harm the environment when they buy and dispose of ‘fast fashion’ clothing DF4
9
Task 8: Language (L) = 5 marks
Marks Language
5 Data File Manipulation
Successful manipulation of phrases from the Data File to create grammatically correct sentences.
Achieved through a wide variety of changes made to the original texts.
Own Language
• A wide range of accurate sentence structures using own language, with an excellent grasp of more
complex structures.
• Grammar extremely accurate with very occasional slips.
• Spelling and punctuation are mostly correct.
10
Task 8: Coherence and Organization (C) = 2 marks
Marks Coherence and Organization
Key coherence and organization areas include (but are not limited to):
• A title introducing the subject of the report is appropriate.
• An introduction referring to the purpose and/or background of the report may help to orientate the
reader.
2 • Register, tone and style generally appropriate to text through manipulation of parts
of Data File and own language.
• Consistently demonstrates audience awareness.
1 • Register, tone and style reasonably appropriate to the text through some
manipulation of parts of Data File and through own language.
• The tone may be inconsistent.
11
Task 9 (16 marks)
DF item
reference
9.3 became addicted to shopping; decided to get help after shopping addiction TS
made him broke
12
Task 9: Language (L) = 5 marks
Marks Language
5 Data File Manipulation
Successful manipulation of phrases from the Data File to create grammatically correct sentences.
Achieved through a wide variety of changes made to the original texts.
Own Language
• A wide range of accurate sentence structures using own language, with an excellent grasp of more
complex structures.
• Grammar extremely accurate with very occasional slips.
• Spelling and punctuation are mostly correct.
13
Task 9: Coherence and Organization (C) = 2 marks
Marks Coherence and Organization
Key coherence and organization areas include (but are not limited to):
• The profile should begin with an introduction to Frankie Lam.
• The profile should follow the basic layout as provided in DF2, with separate paragraphs for his
background, his shopping addiction, and his achievements.
2 • Register, tone and style generally appropriate to text through manipulation of parts
of Data File and own language.
• Consistently demonstrates audience awareness.
1 • Register, tone and style reasonably appropriate to the text through some
manipulation of parts of Data File and through own language.
• The tone may be inconsistent.
14
Task 10 (16 marks)
DF item
reference
10.1 quiz; teams of participants answer questions about shopping smartly DF7
10.3 participants would be customers and try to distinguish between honest and DF8
dishonest sellers
10.5 do something positive, e.g. listen to music, meditation or breathing exercises, DF6
before shopping
10.6 teach participants about making a ‘Do I need this?’ checklist DF6, DF7
15
Task 10: Language (L) = 5 marks
Marks Language
5 Data File Manipulation
Successful manipulation of phrases from the Data File to create grammatically correct sentences.
Achieved through a wide variety of changes made to the original texts.
Own Language
• A wide range of accurate sentence structures using own language, with an excellent grasp of more
complex structures.
• Grammar extremely accurate with very occasional slips.
• Spelling and punctuation are mostly correct.
16
Task 10: Coherence and Organization (C) = 2 marks
Marks Coherence and Organization
Key coherence and organization areas include (but are not limited to):
• The letter should begin by stating the reason for writing (suggesting ideas for workshops).
• Details given that may be irrelevant include: other suggestions for activities at the Smart Consumer
Fair, e.g. videos and talks.
2 • Register, tone and style generally appropriate to text through manipulation of parts
of Data File and own language.
• Consistently demonstrates audience awareness.
1 • Register, tone and style reasonably appropriate to the text through some
manipulation of parts of Data File and through own language.
• The tone may be inconsistent.
17