Service design: empathy

María Pinto y Blanca Pich.

“El trabajo más productivo es aquel que sale
de las manos de un hombre contento.”
 10 investigar 03 desarrollar

Design brief Design Service

mission proposition

20 definir 04 testear
Imagina...
nuestros
bedeles
¿Cómo podemos darles a nuestros bedeles
las herramientas correctas para ser un buen
anfitrión para los profesores invitados en la
Universidad de Navarra?
 69 02. Define
2.4. Ideation sessions

1 gestión comunicación factor humano

2 3

1. Management 2. Communication 3. Human factor

Combine the information held Modify the Introduce a guide to help the Adapt a space for the Eliminate the lack of
Replace the guest professor, the a dedicated space to
by management with the one record of guest professor navigate and
communication professor, and the bedel. leave belongings.
of the supervising professor. arrivals. locate themselves better.
channels with the
guest professor.
Streamline the Merge the responsibilities Introduce a Provide a warm, personalized
Eliminate the need for emails
diversity of of the supervising post-experience welcome from the bedel.
to be forwarded continuously.
information. professor with the position Consolidate that helps
of the bedel. multiple the guest
communication Adjust the bedel’s presence
Introduce a new Eliminate the need to provide channels into a Modify the actions taken to inform in the guest professor’s
way of documenting cards to professors. single one. the bedel about various events.
for management, Add a person in
Ghost App
nuestros nuestros
bedeles invitados
“Invisible actions create meaningful relationships.”
 o s b edeles, Ch
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