FM-BINUS-AA-FPU-78/V2R1

BINUS University

Academic Career: Class Program:

Undergraduate / Master / Doctoral *) International / Regular / Smart Program /
Global Class / BINUS Online Learning *)

 Mid Exam  Compact Term Exam Term : Odd / Even / Compact *)

 Final Exam  Others Exam : _____________ Period (Only for BOL) : 1 / 2 *)

 Kemanggisan  Senayan  Semarang Academic Year :

 Alam Sutera  Bandung 2022 / 2023
 Bekasi  Malang
Exam Type* : Onsite / Online Faculty / Dept. : School of Information
Systems / Information
Systems
Day / Date** : Saturday/4 February 2023 Code - Course : ISYS6402003-Business
Analytics
Time** : 13.00 WIB Code - Lecturer : Team
Exam :  Open Book  Open Notes BULC (Only for BOL) :
Specification***  Close Book  Submit Project Class : All
 Open E-Book  Oral Test
Equipment*** : Student ID *** :
 Exam Booklet  Laptop  Drawing Paper – A3 Name *** :
 Calculator  Tablet  Drawing Paper – A2 Signature *** :
 Dictionary  Smartphone  Notes

) Strikethrough the unnecessary items **) For Online Exam, this is the due date ***) Only for Onsite Exam
Please insert the test paper into the exam booklet and submit both papers after the test.

The penalty for CHEATING is DROP OUT!

Ketentuan umum:
General Rules:
1. Mohon untuk membaca instruksi soal dibawah ini sebaik mungkin.
Please read the exam instruction carefully
2. Mohon tidak melakukan copy-paste (plagiarism). Tindakan Plagiarism = Mencontek.
Please do not copy-paste (plagiarism). Plagiarism = Cheating
Lihat poster dibawah ini:
Look at this poster below:

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 FM-BINUS-AA-FPU-78/V2R1

3. Mohon perhatikan deadline waktu penyerahan jawaban ujian sesuai dengan jadwal di
binusmaya.
Please pay attention to the deadline of exam answer submission according to Binusmaya
4. Mohon mengerjakan ujian ini secara INDIVIDU, bukan berkelompok.
Please do this exam INDIVIDUAL not in GROUP
5. Tidak ada dispensasi jika mengumpulkan jawaban melewati deadline (TANGGAL dan
WAKTU) yang telah ditentukan di Binusmaya dengan alasan apapun. Mahasiswa
diharapkan tidak mengumpulkan jawaban mendekati deadline
There is no dispensation if you submit the answer over the deadline (DATE and TIME)
specified in Binusmaya for any reason. Students are not expected to submit answers near
the deadline.
6. Setelah file jawaban di upload, mohon pastikan kembali dengan cara mendownload
kembali jawabannya sesuai dengan matakuliahnya.
After the answer file is uploaded, please make sure it again by downloading the answer
according to the course.
7. Setelah file jawaban diupload, mohon untuk melakukan screenshot layar hasil upload
jawaban dan pastikan terdapat icon waiting
After the answer file has been uploaded, please take a screenshot of the uploaded
answer screen and make sure there is a waiting icon

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Learning Outcomes:
LO 1: Explain the motivations, concepts, methods, and methodologies for different types of
analytics.
LO 2: Identify the fundamental tools and methods of data analysis and statistics for descriptive
analytics.
LO 3: Practice several approaches for predictive analytics including: trendlines and regression
analysis, forecasting, introductory data mining techniques, building and analyzing models on
spreadsheets, and simulation and risk analysis.

Additional Instruction:

1. Answer the question in an Excel spreadsheet only and upload the file into Binusmaya.

Case:

1. Khan open a chicken satay street food at Tegal. Each satay sold for Rp. 2.500,- with cost for
each satay is Rp. 1500,-. Khan have to pay a fix cost Rp 1.750.000,- per month. From his
research estimated 30.000 satay demanded in one month.
a. Make a spreadsheet profit model for Khan to calculate the monthly profit. (5 points)
b. Help Khan to create a data table to see the profit if the cost for each satay are Rp. 1.500
, Rp. 1.700, Rp. 1.900 and Rp. 2.000. And the price for each satay start from Rp. 2.500 ,
Rp. 2.800, Rp. 3.000, and Rp. 3.500 ?(5 points)

2. Based on case no 1, Khan found out that the demand probability as below

Demand Probability
30.000 0,35
40.000 0,25
50.000 0,20
60.000 0,15
70.000 0,05

a. Create a profit simulation if the satay cost minimum Rp. 1.350,- and maximum Rp 1.500,-
. And Fix cost minimum Rp 1.500.000,- , maximum Rp. 3.000.000,- and most likely Rp.
2.000.000,- (6 points)
b. Give your insight based on simulation results (4 points)

3. Based on case no 2,

a. Analyse the results with summary statistic , frequency distribution, profit percentile ,
histogram. (6 points)
b. and give your insight based on the results. (4 points)

4. Shima House in Bekasi have 75 employee to produce male and female shoes. 75% of the
employee assign to produce male and female shoes and the rest assign as finishing team
(QA and packaging). They work 5 days a week with working hours 7 hours per day. To create
a pair of man shoes need 2 hours and 1 hours for a pair of female shoes. Finishing proses
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need 0,2 hours for a pair of man shoes and 0,1 hours for a pair of female shoes. The owner
expected that the female shoes produced must be at least twice the number of male shoes
pair. Estimated profit for each pair of male shoes are Rp 50.000,- and Rp 100.000,- for each
pair of female shoes.
a. Create a mathematical model for this case (5 Points)
b. Create a spreadsheet model for point a. (5 Points)

5. Based on question no 4, do the following task:

a. Create a graphical interpretation of the case and find the feasible region (5 points)
b. Find the optimal solution using excel solver(5 points)

6. Basuki receive 10 order to create a furniture from several clients . The job, time needed
to finished it , and the due date can be seen as follows:

Job No Job Time in days Due Date in days

1 Job 1 – Furniture Client A 10 20
2 Job 2 – Furniture Client B 8 30
3 Job 3 – Furniture Client C 9 25
4 Job 4 – Furniture Client B 14 29
5 Job 5 – Furniture Client D 7 18
6 Job 6 – Furniture Client E 11 15
7 Job 7 – Furniture Client A 6 17
8 Job 8 – Furniture Client C 8 28
9 Job 9 – Furniture Client F 12 32
10 Job 10 – Furniture Client D 9 23

a. Create a job sequencing model for this case (4 points)

b. Find the optimal job sequencing for this case (4 points)
c. Provide your answer with final Screen shoot showing the formula on how you find
the answer of point b. (2 points)

7. Anna Hotel in Bali is considering to determine the best rates and room sizes to maximize
revenues. Currently, the hotel has 200 rooms with the following history:

Room Type Rate (in Thousand Daily Average Room

Rp) Sold
Single Bed Room 1500 60
Double Bed Room 2000 65
Family Room 3500 35

Market segment price/demand elasticity estimates as follows:

Room Type Price Elasticity of

Demand
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Single Bed Room -1

Double Bed Room -2
Family Room -1

From the management meeting decision, the director want to keep the price of a single
bed room between Rp 1.000.000 and Rp 2.000.000, a Double bed room between Rp
1.500.000 and Rp 2.500.000, and a Family room between Rp 3.000.000 and Rp 4.000.000.
a. Create a spreadsheet hotel price model for this case and find the optimal new price (4
Points)
b. How many estimated revenue increased if the director plan to open another 50 rooms
(4 Points)
c. Provide your answer with final Screen shoot showing the formula on how you find the
answer of point b. (2 points)

8. Khan recently found a potential place for their shoes production at Sepatan and
considering moving its home industry at Bekasi to there. The Key considerations in this
decision are the transportation, labour, and production costs at the two place.
Complicating matters is the fact that marketing is predicting a decline in the demand for
shoes. The company developed three scenarios:
a. Demand falls slightly, with no noticeable effect on production with probability
25%.
b. Demand and production decline 20% with probability 25%.
c. Demand and production decline 35% with probability 40%.
The following table shows the total costs under each decision and scenario.

Slightly Decline 25% Decline 45% Decline

Stay in Bekasi Rp 80.000.000,- Rp 70.000.000,- Rp 60.000.000,-
Move to Sepatan Rp 50.000.000,- Rp 40.000.000,- Rp 30.000.000,-

Construct a decision tree and compute the roll-back values to find the best expected
value decision (10 Points)

9. Brain is deciding whether to invest in a stock market or a cryptocurrency market in 2023.

Both stock and Cryptocurrency funds are sensitive to changing in exchange market. Her
analysis reveals shown as below:

Exchange Market in Million Rupiah

Stable Decline Growing
Stock 300 100 450
Cryptocurrency 400 -100 1.200

And the probability of each scenario as below:

Exchange Market in Million Rupiah

Stable Decline Growing
Stock 35% 20% 45%
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Cryptocurrency 6% 30% 64%

Construct a decision tree and compute the roll-back values to find the best expected value
decision (10 Points)

10. Create video that showing a step-by-step to create the answer of case no 2, 4 and 7 with
max video is 10 Minutes and provide the link to the video. You may upload the video to
your YouTube or Google Drive account. Recommended format for Video is MP4 or upload
your video to YouTube and share the URL on your spreadsheet. It is to make sure your
lecturer can open the video. (10 Points)

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